What WonderBrew | Kombucha & Jun Tea does

WonderBrew Sdn Bhd is a Malaysian privately-held artisanal beverage company founded in 2018 and headquartered in Bandar Sunway, Selangor. The company produces handcrafted, small-batch kombucha (fermented tea using organic cane sugar and SCOBY culture) and Jun Tea (fermented honey-green-tea using pure honey), with a portfolio of over 20 flavour variants across the two product lines. Production uses over 95% organic ingredients, predominantly sourced from Malaysian farmers, and the full product range is halal certified, positioning the brand for Malaysia's Muslim-majority consumer base.

The business operates a multi-channel go-to-market model. Direct-to-consumer sales flow through a Shopify e-commerce storefront (wonderbrew.co) with subscription tiers at 18, 24, and 30 bottles per month (RM378–RM582, 19–25% below retail) and doorstep delivery across West Malaysia via Lalamove and Mr. Speedy. Physical retail distribution spans 80+ points-of-sale across premium grocers (Village Grocer, Ben's Independent Grocer, Jaya Grocer, Aeon), 7-Eleven convenience stores in Klang Valley, specialty retailers (Oliver Gourmet, Atlas Gourmet Market, Fine Organics Gallery), fitness studios, cafes, and online delivery aggregators (GrabMart, AirAsia Food, Spargo Eats, Pichaeats). Standard retail pricing is RM12.90 per 300ml bottle, with a premium Collagen SKU at RM15.90 via co-branding with Kinohimitsu.

The company is bootstrapped and founder-led by Joseph (business) and Boon (biologist and brewing). Operations are supported by three additional staff (admin, logistics, and an external organic-farming supplier) and are constrained to a deliberate small-batch production model. The company embeds sustainability into its supply chain through a glass bottle recycling programme (12 empties = 1 free bottle), SCOBY upcycling into vegan leather with local fashion brands, and composting of organic waste at a partner organic farm in KKB. WonderBrew has not raised external institutional capital and operates only in West Malaysia.

Name

WonderBrew | Kombucha & Jun Tea

Legal name

WonderBrew Sdn Bhd

Website

https://wonderbrew.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WonderBrew is a Malaysian artisanal kombucha and Jun Tea producer (founded 2018, five-person team) selling halal-certified, small-batch fermented beverages via Shopify D2C subscriptions, 80+ retail points-of-sale, 7-Eleven, and delivery aggregators across West Malaysia.

Ownership category

akta.pro rank

Product category

Fermented Tea Beverages

NAICS

Other Specialty Food Retailers (44529)

SIC

Beverages (2080)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

akta.pro secondary industry

Kombucha Production (AFAFAHAA)

Keywords

• Fermented tea beverages
• Kombucha products
• Jun tea production
• Probiotic drinks
• Artisan beverages

Headquarters

HQ city

Bandar Sunway, Subang Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Online sales through the company's Shopify storefront (wonderbrew.co) with doorstep delivery across West Malaysia. Includes one-time purchases of individual bottles (RM12.90) and bundle packs, as well as recurring monthly subscription plans (Plan A: 18 bottles, Plan B: 24 bottles, Plan C: 30 bottles). Subscriptions offer savings of 19%-25% with minimum 2-month commitments and free delivery.
2. Retail / Grocery Distribution: Products sold through physical retail grocery partners including Village Grocer, Ben's Independent Grocer, Jaya Grocer, Aeon, and specialty retailers. Retail price is approximately RM12.90 per 300ml bottle. Revenue flows through wholesale distribution to retail partners.
3. Convenience Store Distribution: Products available in 7-Eleven convenience stores across the Klang Valley region, providing wide accessibility for on-the-go purchases.
4. Online Delivery Aggregators: Products listed on third-party food and grocery delivery platforms including GrabMart, AirAsia Food, Spargo Eats, and Pichaeats for delivery to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

WonderBrew handcrafts small-batch, fermented kombucha and jun tea beverages using organic, locally-sourced Malaysian ingredients, with over 20 flavor varieties sold as 300ml bottles, curated bundle packs, and monthly subscription plans. Products are unpasteurised, Halal certified, and feature local Malaysian flavors such as Bentong ginger, Tambun pomelo, kedondong, and butterfly pea flower. The company operates direct-to-consumer e-commerce, monthly subscriptions, and distributes through more than 80 retail locations across West Malaysia including major grocery chains, convenience stores, fitness studios, and cafes.

Product overview

WonderBrew is a Malaysian fermented beverage company offering two core product lines: Kombucha (fermented tea using organic cane sugar and kombucha culture) and Jun Tea (fermented honey drink using pure honey instead of sugar). The product portfolio spans over 20 individual flavors including award-winning varieties (Passionfruit Mint GOLD, Nihon Green Tea SILVER, Jun Tea Raspberry & Lemon SILVER, Mango Melur SILVER at World Kombucha Awards 2025), seasonal offerings (Honey Plum Raya, Nihon Yuzu Mint), and specialty items like Collagen Kombucha. The company sells individual 300ml bottles (standard RM12.90, collagen RM15.90) along with curated bundle packs (Starter Pack, Sampler Packs, Variety Packs, Party Packs) and monthly subscription plans (Plan A 18-pack, Plan B 24-pack, Plan C 30-pack). All products feature organic ingredients sourced from local Malaysian farmers, are halal certified, handcrafted in small batches, and sold through direct-to-consumer e-commerce with delivery partner logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Passionfruit Mint Kombucha Kombucha flavored with passion fruit and spearmint. Awarded Gold at the World Kombucha Awards 2025. Sold as 300ml bottles for RM12.90 to Malaysian consumers.
• Nihon Green Tea Kombucha Light-tasting kombucha brewed with fine green tea. Awarded Silver at the World Kombucha Awards 2025. Sold as 300ml bottles for RM12.90.
• Jun Tea Raspberry & Lemon Fruity jun tea blend with raspberry, lemon, and green tea using pure honey as the fermentation base. Awarded Silver at the World Kombucha Awards 2025. Sold as 300ml bottles for RM12.90.
• Jun Tea Pink Guava Tropical jun tea with pink guava and pure honey. Awarded Bronze at the World Kombucha Awards 2025. Sold as 300ml bottles for RM12.90.
• Mango Melur Kombucha Kombucha with mango and jasmine flower (melur). Awarded Silver at the World Kombucha Awards 2025. Sold as 300ml bottles for RM12.90.
• Collagen Kombucha (Collaboration with Kinohimitsu) Premium specialty kombucha co-branded with Kinohimitsu, combining probiotics with collagen for beauty and health benefits. Priced at RM15.90 per 300ml bottle (approximately 23% above standard pricing).
• Pineapple Lavender Kombucha Refreshing kombucha combining tangy pineapple with calming lavender notes. Sold as 300ml bottles for RM12.90.
• Nihon Yuzu Mint Kombucha Citrusy kombucha featuring Japanese yuzu combined with refreshing mint. Seasonal CNY flavor. Sold as 300ml bottles for RM12.90.
• Honey Plum Kombucha Seasonal Raya flavor kombucha combining honey sweetness with fruity plum essence. Sold as 300ml bottles for RM12.90.
• Original Kombucha Signature kombucha blend combining oolong and premium black tea with a bold, malty taste. The flagship Original flavor of WonderBrew. Sold as 300ml bottles for RM12.90.
• Purple Serai Kombucha Visually striking kombucha made with butterfly pea flower and lemongrass, transforming from blue to purple. Sold as 300ml bottles for RM12.90.
• Acai & Black Goji Kombucha Premium antioxidant-rich kombucha featuring acai berry and black goji with mint. Sold as 300ml bottles for RM12.90, subject to quantity limits on subscriptions.
• Beetroot Basil Kombucha Earthy kombucha with beetroot and basil, featuring a distinctive ruby red hue. Sold as 300ml bottles for RM12.90.
• Barley Rose Kombucha Floral kombucha inspired by bandung (rose milk), combining Chinese pearl barley with rose petals. Seasonal Raya flavor. Sold as 300ml bottles for RM12.90.
• Sakura Lychee Rose Kombucha Floral-fruity kombucha with lychee, rose petals, and sakura powder. Sold as 300ml bottles for RM12.90.
• Juniper Rosemary Kombucha Woody, aromatic kombucha featuring juniper berry and rosemary. Sold as 300ml bottles for RM12.90.
• Tambun Pomelo Kombucha Citrusy kombucha featuring Tambun pomelo from Ipoh with sweet, floral notes and a bittersweet aftertaste. Sold as 300ml bottles for RM12.90.
• Tangy Kedondong Kombucha Tangy kombucha inspired by kedondong asam boi, using local amra fruit. Sold as 300ml bottles for RM12.90.
• Jun Tea Original Original jun tea made with pure honey, green tea, and jun culture, featuring delicate wildflower notes. Sold as 300ml bottles for RM12.90.
• Jun Tea Bentong Ginger & Honey Spicy jun tea featuring potent Bentong ginger from Pahang combined with pure honey. Sold as 300ml bottles for RM12.90.
• Jun & Kombucha Signature Variety Pack (12 Bottles) 12-bottle variety pack featuring all signature jun tea and kombucha flavors including premium Acai & Black Goji. Includes free delivery at RM138.00.
• Kit Bundle (Collaboration with Kit Lim @iamkit89) Curated bundle featuring 2 bottles each of Nihon Green Tea, Nihon Yuzu Mint, and Sakura Lychee Rose kombucha, inspired by Kit Lim's active lifestyle. Priced at RM64.50.
• Monthly Plan A - 18 Pack Subscription Monthly subscription delivering 18 bottles with mix-and-match flavors, saving 19% (RM10.50/bottle) with minimum 2-month commitment at RM378.00/month. Premium Acai & Black Goji limited to max 3 bottles per month. Free delivery included.
• Monthly Plan B - 24 Pack Subscription Monthly subscription delivering 24 bottles with mix-and-match flavors, saving 22% (RM10.00/bottle) with minimum 2-month commitment at RM480.00/month. Premium Acai & Black Goji limited to max 4 bottles per month. Free delivery included.
• Monthly Plan C - 30 Pack Subscription Monthly subscription delivering 30 bottles with mix-and-match flavors, saving 25% (RM9.70/bottle) with minimum 2-month commitment at RM582.00/month. Premium Acai & Black Goji limited to max 5 bottles per month. Free delivery included.
• Ultimate Sampler (12 Bottles Kombucha) 12-bottle kombucha-only variety pack featuring all signature flavors including premium Acai & Black Goji. Includes free delivery at RM132.00.
• Party Variety Pack (12 Bottles) 12-bottle variety pack selected by WonderBrew for parties and gatherings, featuring 6 signature flavors. Includes free delivery at RM132.00.
• Jun & Kombucha Starter Pack (6 Bottles) 6-bottle introductory bundle combining 3 jun tea and 3 kombucha signature flavors. Priced at RM67.50.
• Jun Sampler Pack (6 Bottles) 6-bottle jun tea-only variety pack featuring Original, Raspberry & Lemon, and Bentong Ginger & Honey flavors. Priced at RM67.50.
• Fruit Lovers Variety Pack (12 Bottles) 12-bottle fruit-themed kombucha variety pack featuring Tangy Kedondong, Sakura Lychee, and other fruity flavors. Includes free delivery at RM132.00.
• Fan Favourite Variety Pack (6 Bottles) 6-bottle variety pack featuring popular flavors voted by WonderBrew fans including Acai & Black Goji and Sakura Lychee Rose. Priced at RM64.50.
• Starter Variety Pack (6 Bottles) 6-bottle kombucha-only starter variety pack for new kombucha drinkers. Priced at RM64.50.
• Local Classic Variety Pack (6 Bottles) 6-bottle variety pack celebrating local Malaysian flavors with Tangy Kedondong and Tambun Pomelo. Priced at RM64.50.

Quantifiable outcome

• Products won Gold (Passionfruit Mint), Silver (Nihon Green Tea, Jun Tea Raspberry & Lemon, Mango Melur), and Bronze (Jun Tea Pink Guava) at World Kombucha Awards 2025
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Kit Lim (@iamkit89)minorGTM or Marketing PartnerCollaboration with lifestyle influencer Kit Lim (@iamkit89) on a curated 'Kit Bundle' product featuring 6 bottles (2 each of Nihon Green Tea, Nihon Yuzu Mint, Sakura Lychee Rose) priced at RM64.50. The bundle is inspired by Kit's active lifestyle and features WonderBrew brews he reaches for to refresh and rebalance.
• KinohimitsuminorStrategic or Co-development PartnerCo-branded 'Collagen Kombucha' product developed with Kinohimitsu in celebration of Collagen Day. Combines WonderBrew's probiotic kombucha with Kinohimitsu's collagen for beauty-from-within benefits. Priced at RM15.90 per 300ml bottle - a premium product at approximately 23% above standard pricing.
• LalamoveminorOthersPrimary last-mile delivery partner for e-commerce orders within Klang Valley and across West Malaysia. Handles doorstep delivery of online orders on designated delivery days (Monday, Wednesday, Friday).
• Mr. SpeedyminorOthersLast-mile delivery partner for e-commerce orders. Works alongside Lalamove for order fulfillment and doorstep delivery on designated delivery days.
• Jungle Family / Ivan HocoreStrategic or Co-development PartnerOrganic farm supplier and circular economy partner. Ivan Ho operates an organic farm in KKB under the Jungle Family education programme using holistic and chemical-free practices. WonderBrew contributes used tea, herbs, and fruits to create topsoil at the farm, while receiving fresh organic fruits and produce in return. The farm also accepts WonderBrew's SCOBY waste for composting.
• Local Fashion Brands (SCOBY Upcycling)minorStrategic or Co-development PartnerCollaboration with local fashion brands to upcycle used SCOBY (Symbiotic Colony of Bacteria and Yeast) into vegan leather, which is used to manufacture clothing, shoes, and handbags. This is part of WonderBrew's circular economy and sustainability programme.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GT's Living Foods: Largest US kombucha brand and category pioneer. While primarily US-focused, GT's represents the scale-driven incumbent model that WonderBrew could face if the brand expands internationally or SEA consumers become aware of global players.
• Yakult: Global probiotic beverage incumbent with massive retail presence across Malaysia and Southeast Asia. Represents the broader probiotic functional beverage category WonderBrew competes within for Malaysian gut-health consumer spend.

Direct peers

• Health-Ade Kombucha: US-based premium kombucha brand with strong DTC subscription model and retail presence. Comparable flavor innovation, premium pricing (~$4-5 per bottle), and gut-health positioning targeting health-conscious consumers.
• Nektar Kombucha: Malaysia-based kombucha brand operating in similar retail and DTC channels, directly competing for Malaysian health-conscious consumers and shelf space at grocers like Village Grocer and Ben's.
• MOJO Kombucha: Australian premium kombucha brand with similar small-batch craft positioning, flavor innovation, and DTC subscription model. Comparable product quality and consumer profile in a developed kombucha market.
• Cultured Kombucha: Singapore-based kombucha brand with regional Southeast Asian distribution. Competes in similar flavor-innovation, gut-health positioning, and premium pricing tier as WonderBrew.
• Kombutcha: Singapore-headquartered kombucha brand with regional SEA presence. Comparable small-batch, artisanal production model targeting urban health-conscious consumers in similar price bands.
• Booch & Co: Malaysian-based kombucha producer selling fermented tea beverages through DTC and retail. Direct competitor targeting the same Malaysian health-conscious consumer with similar locally-inspired flavor profiles.
• Brew Dr. Kombucha: US-based craft kombucha brand with organic ingredients, DTC subscriptions, and award-winning positioning. Similar operational model with small-batch brewing and wellness-focused brand identity.

Emerging players

• Remedy Drinks: Australian kombucha and functional beverage brand with growing global footprint. Comparable product category (fermented kombucha) with similar DTC-led growth playbook and award-winning positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wonderbrewkombucha
• LinkedInlinkedin.com/company/wonderbrew-kombucha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WonderBrew | Kombucha & Jun Tea