Cultured Kombucha

What Cultured Kombucha does

Cultured Kombucha Co. is a privately held, founder-operated craft kombucha brewery headquartered at 3842 Jupiter Crescent Drive in Traverse City, Michigan. Founded by certified culinarian and nutritionist Courtney Lorenz in 2019, the company produces small-batch, Certified Organic kombucha using traditional wild-culture (SCOBY) fermentation across a portfolio of nine retail SKUs (including Namaste Nectar, Genuine Ginger, Mango Tango Turmeric, Yooperberry, and Lavender Bliss) plus four taproom-exclusive flavors, with locally-sourced Michigan ingredients where possible.

The company's technology stack centers on traditional fermented-beverage production rather than software or AI: a Certified Organic facility equipped for bottling, canning, and kegging across force-carbonated, naturally carbonated, and still formats, alongside IBC tote base-product capability. Proprietary features include wild culture propagation, multiple packaging formats, and low-minimum production thresholds that allow the company to serve both consumer and B2B customers.

The business model blends four revenue streams: (1) taproom direct-to-consumer sales at the Traverse City location supplemented by a 24/7 grab-and-go cooler; (2) retail product distribution through like-minded wellness retailers and active farmer's market presence; (3) B2B contract manufacturing and private labeling with Certified Organic pass-through for beverage brands seeking market entry with low minimums; and (4) professional consultation services covering certification, flavor development, formulation, pricing, logistics, and market strategy, delivered in person or via Zoom. The company operates with 1-10 employees and has no disclosed institutional funding, making it a self-funded, founder-led craft operator with regional Northern Michigan reach and an emerging B2B services line.

Name

Cultured Kombucha

Legal name

Cultured Kombucha Co.

Website

https://drinkcultured.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cultured Kombucha Co. is a Traverse City, Michigan-based craft kombucha brewery founded by Courtney Lorenz in 2019 that produces Certified Organic, small-batch kombucha using traditional wild-culture fermentation. It sells nine retail SKUs and four taproom exclusives direct to consumers, via regional retail and farmer's market partners, and through B2B contract manufacturing, private labeling, and consultation services.

Ownership category

akta.pro rank

Product category

Fermented Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ), Kombucha & Fermented Beverage Taprooms (THAFAKAG), Fermented Beverage Concentrates & Bases (Kombucha Concentrate, Starters) (AFAFAHAG)

Keywords

• Craft kombucha brewing
• Organic fermented tea
• Private label beverages
• Contract beverage manufacturing
• Functional beverage retail

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Taproom Sales: Direct sales of kombucha products at the taproom location in Traverse City, Michigan. Grab and go cooler available 24/7 for consumer purchases.
2. Retail Product Sales: Distribution of bottled and canned kombucha products through partnered retail stores and retailers.
3. Contract Manufacturing & Private Labeling: Manufacturing partner services for producing and packaging bottled, canned, or bulk-packaged beverages for other brands. Low minimums to enable market entry for new businesses.
4. Consultation Services: Consultation services for beverage businesses covering certification, flavor development, formula tweaking, pricing, logistics, and market strategies. Available in person or via Zoom.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cultured Kombucha Co. is a craft kombucha brewery producing small-batch certified organic kombucha tea using SCOBY-based wild culture fermentation, sold directly via a Traverse City taproom and grab-and-go cooler and through partnered retail stores and farmer's markets. Beyond its consumer kombucha line, the company provides B2B services including contract manufacturing, private label bottling under organic certification, commercial culture sales, and beverage industry consultation covering flavor development, formula tweaking, pricing, logistics, and market strategy.

Product overview

Cultured Kombucha Co. is a craft kombucha brewery based in Traverse City, Michigan, offering a portfolio of 9 retail kombucha flavors (Namaste Nectar, Genuine Ginger, Mango Tango Turmeric, Local's Lemonade, Yooperberry, Lavender Bliss, Tasty Tepache, Strawberry Rhubarb, and Spiced Pear) plus 4 taproom-exclusive flavors (Wild Citrus, Booch-a-rita, Raspberry Rose, and Original). The company operates a taproom and 24/7 grab-and-go cooler, and provides B2B services including contract manufacturing, private labeling, commercial cultures, and consultation services for beverage businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultured Kombucha Retail Line Nine-flavor small-batch certified organic kombucha tea line including Namaste Nectar (elderberry, hibiscus, grape), Genuine Ginger (ginger, lemongrass, rosehips), Mango Tango Turmeric, Local's Lemonade (lemon, local tart cherries), Yooperberry (local organic blueberries, basil), Lavender Bliss (lavender, jasmine, rose buds), Tasty Tepache (organic pineapple, cinnamon, brown sugar), Strawberry Rhubarb (Michigan strawberries, rhubarb, vanilla), and Spiced Pear (vanilla, cinnamon, harvest fresh pears); sold in retail bottles and cans and at the taproom.
• Taproom-Exclusive Kombucha Line Kombucha flavors sold exclusively at the Cultured Kombucha taproom at 3842 Jupiter Crescent Drive, Traverse City, including Wild Citrus, Booch-a-rita, Raspberry Rose, and Original.
• Contract Manufacturing Services B2B manufacturing partnership for producing and packaging bottled, canned, kegged, or bulk IBC tote beverages, leveraging Cultured Kombucha's certified organic facility and multi-format packaging capabilities. Targeted at beverage brands that need production capacity without investing in their own facility.
• Private Label Services Private label bottling service for retail beverages, including access to organic certification via Cultured Kombucha's certified organic facility for products made with organic ingredients. Cultured Kombucha Co. connects private label clients to its network of established packaging and branding providers.
• Commercial Cultures B2B sale of wild culture SCOBYs and commercial cultures produced through Cultured Kombucha's wild culture propagation method, supplied to beverage businesses for use in fermentation programs.
• Beverage Consultation Services Professional consultation services for beverage businesses covering certification guidance, flavor development, formula tweaking, pricing, logistics, market strategies, and R&D, delivered in person or via Zoom.
• Cultured Kombucha Taproom Physical taproom retail location at 3842 Jupiter Crescent Drive, Traverse City, Michigan, open Monday-Friday 10am-2pm, with a 24/7 grab-and-go cooler for walk-in purchases of kombucha and taproom-exclusive flavors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Packaging and Branding Providers NetworkminorOthersCultured Kombucha Co. connects private label clients to their network of established packaging and branding providers to support beverage product development and launch.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KeVita (PepsiCo): KeVita is a major fermented/probiotic beverage brand now owned by PepsiCo with national distribution. It overlaps with Cultured Kombucha on the kombucha and probiotic beverage category but operates at a vastly different scale.
• GT's Living Foods: GT's is the largest US kombucha brand and the category-defining incumbent. Cultured Kombucha competes for shelf space and consumer attention against GT's broad national distribution and deep retail relationships.

Direct peers

• Live Soda Kombucha: Live Soda is a craft, live-cultured kombucha brand with a similar direct-to-consumer and natural-channel positioning. Comparable small-batch, raw-fermented kombucha product to Cultured Kombucha.
• Health-Ade Kombucha: Health-Ade is a leading craft-style, organic kombucha brand with strong DSD and natural-channel distribution. It is directly comparable to Cultured Kombucha's small-batch, organic, gut-health positioning.
• Better Booch: Better Booch is a Southern California craft kombucha brand focused on organic, low-sugar, flavor-forward kombucha. Comparable craft, organic, health-positioned offering to Cultured Kombucha.
• Humm Kombucha: Humm is a smaller craft kombucha brand with regional roots that has scaled into multi-state distribution. It is a directly comparable trajectory to Cultured Kombucha's craft-to-regional growth arc.
• Brew Dr. Kombucha: Brew Dr. is an organic, craft kombucha brand with a similar flavor-forward, ingredient-conscious philosophy. Comparable product positioning and target customer to Cultured Kombucha.
• Wild Tonic Jun Kombucha: Wild Tonic specializes in jun kombucha, a honey-based fermented tea. It is a craft fermented-beverage peer with comparable flavor-driven, health-positioned branding to Cultured Kombucha.
• Townshend's Tea: Townshend's is a Pacific Northwest craft kombucha and tea brand with a similar small-batch, flavor-innovation approach. Directly comparable in scale and craft positioning to Cultured Kombucha.
• Unity Vibration Living Kombucha: Unity Vibration is a Michigan-based craft kombucha brewery with a similar small-batch, fermented-beverage focus. It is a geographically proximate peer sharing Cultured Kombucha's Michigan craft identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/drinkcultured
• Facebookfacebook.com/CulturedKombucha
• Instagraminstagram.com/culturedkombucha
• LinkedInlinkedin.com/company/cultured-ferments-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultured Kombucha