Woodenbridge Hotel & Lodge

What Woodenbridge Hotel & Lodge does

Woodenbridge Hotel & Lodge is Ireland's oldest continuously operating hotel, licensed as a coaching house in 1608 and situated in the Vale of Avoca, Arklow, Co. Wicklow. The property operates a dual-asset model comprising a 29-room historic main hotel overlooking the Vale of Avoca and Woodenbridge Golf Club, and a 40-room modern Woodenbridge Lodge beside the Aughrim River opened in 2004, for a total of 69 keys. It is privately held following the 2024 acquisition by Joseph and Mark Scott-Lennon as the first property in the Fitzpatrick Hotel Collection.

The business generates revenue across five streams: accommodation (B&B, Dinner B&B, Room Only, and Summer Escape packages), food and beverage across three venues — The Bistro (year-round), The Smokehouse (seasonal outdoor BBQ April–October), and the Redmond Restaurant (private hire) — golf packages coordinated across 12 regional courses starting at €269 per person, events and celebrations (weddings, corporate events, family gatherings), and a newly launched outdoor wellness offering called Faoi Na Crainn (€14 per 50-minute sauna and ice-bath session). Pricing is published and consumer-facing, with a 5% direct-booking discount via promo code BOOKFIVE to encourage website conversions over third-party channels.

Go-to-market is direct-to-consumer via the hotel website, phone, email, and a gift-voucher platform, supplemented by a dedicated golf concierge and a corporate sales function with an account manager for business clients. Marketing emphasizes the heritage positioning ('Ireland's oldest hotel'), the Wicklow scenic location, and partnerships with local attractions (Glendalough, Avoca Handweavers, Beyond the Trees). The property has invested in sustainability credentials (50 Shades Greener Gold, EV charging via Glen EV Technologies, Repak membership) and consecutive Great Place to Work certifications. Operations are lean at 22 reported employees, suggesting significant outsourcing of housekeeping and food service functions.

Name

Woodenbridge Hotel & Lodge

Legal name

Woodenbridge Hotel & Lodge

Website

https://woodenbridgehotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodenbridge Hotel & Lodge operates Ireland's oldest continuously operating hotel (since 1608) in Wicklow, with 69 rooms across a historic main hotel and a modern Lodge, serving leisure tourists, golfers, corporate clients, and event guests via direct booking and on-site F&B, wellness, and golf concierge services.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Hospitality services
• Golf packages
• Wellness retreats
• Event hosting

Headquarters

HQ city

Arklow, Co. Wicklow

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation: Hotel rooms and lodge rooms with various packages including Bed & Breakfast, Dinner Bed & Breakfast, and Summer Escape packages. Main hotel has 29 rooms, Lodge has 40 rooms.
2. Food & Beverage: Multiple dining venues: The Bistro (year-round), Smokehouse Restaurant (seasonal outdoor BBQ April-October), Redmond Restaurant (private hire). Bar service with live music weekends.
3. Golf Packages: Golfing breaks including 2 nights B&B with 3 rounds of golf from €269 per person. Organised tee times at nearby courses.
4. Events & Celebrations: Private dining and event hosting for anniversaries, birthdays, weddings, corporate events, communions, confirmations, and funerals.
5. Wellness Services: Faoi Na Crainn outdoor sauna sessions at €14 per person for 50-minute wellness sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodenbridge Hotel & Lodge is Ireland's oldest hotel (established 1608) operating a dual-property accommodation portfolio with 69 rooms across a historic main hotel (29 rooms) and the modern Woodenbridge Lodge (40 rooms) in the Vale of Avoca, County Wicklow. The property offers multiple dining venues (The Bistro, The Smokehouse seasonal BBQ, Redmond Restaurant private dining), an outdoor wellness retreat (Faoi Na Crainn sauna and ice baths), golf concierge packages across 12 regional courses, corporate accommodation with meeting facilities, and event hosting for celebrations.

Product overview

Woodenbridge Hotel & Lodge is Ireland's oldest hotel (established 1608) offering a dual-property accommodation portfolio: the historic main hotel with 29 ensuite bedrooms overlooking the Vale of Avoca, and the modern Woodenbridge Lodge with 40 bedrooms beside the Aughrim River. The property features three distinct dining venues (The Bistro, The Smokehouse seasonal BBQ restaurant, and private hire Redmond Restaurant), a Faoi Na Crainn outdoor wellness retreat with sauna and ice baths, golf concierge services across 12 regional courses, and corporate accommodation packages with meeting facilities. The portfolio combines historic charm with modern amenities including EV charging and free high-speed WiFi throughout.

Differentiator

Problem solved

Functional benefit

Brands

• The Bistro: The hotel's main restaurant serving hearty traditional dishes with a modern twist, open year-round with a roaring fire in colder months.
• The Smokehouse
• Redmond Restaurant
• Faoi Na Crainn Sauna

Products and services

• Vale View Balcony Room Hotel room with balcony overlooking the Vale of Avoca and Woodenbridge Golf Club, featuring ensuite facilities. Part of the historic main hotel with 29 rooms.
• Avoca Room Hotel room in the main building overlooking the Vale of Avoca with ensuite facilities.
• Carriage House Room Hotel accommodation in the Carriage House section of the main historic building.
• Snug Room Compact hotel room option in the main hotel building.
• Lodge Balcony Room Modern lodge accommodation with private balcony overlooking the Aughrim River and landscaped gardens, part of the 40-room Woodenbridge Lodge (launched 2004).
• Lodge Standard Room Standard accommodation in the modern Woodenbridge Lodge, offering access to all main hotel facilities.
• The Bistro Year-round dining venue in the main hotel serving breakfast, lunch and dinner with hearty traditional dishes and a modern twist, featuring fireplace seating in colder months.
• The Smokehouse Seasonal outdoor BBQ restaurant and bar (April to October) featuring smoked meats, seafood, burgers and pizza, located at the Woodenbridge Lodge with indoor and covered outdoor seating.
• Redmond Restaurant Private dining venue available exclusively for hire, suitable for intimate gatherings of up to 40 guests with bespoke menu options.
• Faoi Na Crainn Wellness Retreat Outdoor wellness retreat meaning 'Beneath the Trees' in Irish, featuring handcrafted sauna, ice baths, outdoor showers, and changing facilities located in woodland at the hotel in the Vale of Avoca.
• Golf Packages Golf concierge service arranging tee times and tailored packages across 12 nearby golf courses including Arklow, Baltinglass, Blainroe, Bunclody, Coollattin, Courtown, Delgany, Macreddin, Powerscourt, Rathsallagh, Wicklow, and Woodenbridge.
• Corporate Accommodation Packages Corporate stay packages including dedicated account manager, conference room with large screen, free WiFi, free parking with EV charging, tailored meal options, and add-on experiences for business travelers.
• Celebrations & Events Event hosting services for group gatherings, anniversaries, birthdays, retirements, corporate events, family reunions, communions, confirmations and funerals with personalised menus and live music options.

Quantifiable outcome

• Ireland's oldest hotel (established 1608)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 50 Shades GreenercoreStrategic or Co-development Partner · 1 January 2021Partnership with 50 Shades Greener programme for measuring and reducing carbon emissions. First hotel in Wicklow to achieve Gold Level certification. Committed to minimising waste, reducing water consumption, and reducing energy consumption.
• 2Go CupminorStrategic or Co-development PartnerPartnership with 2Go Cup for sustainable waste reduction. Guests can use reusable cups to reduce single-use plastics.
• RepakminorOthersMember of Repak, Ireland's packaging recycling organisation, supporting responsible waste management.
• RefillminorOthersPartnered with Refill.ie to provide free water refills for guests, preventing unnecessary plastic waste.
• Fitzpatrick Hotel CollectioncoreStrategic or Co-development PartnerJoseph & Mark Scott-Lennon (of Fitzpatrick Castle) acquired Woodenbridge Hotel in Summer 2024. First addition to Fitzpatrick Hotel Collection. Part of family-owned hospitality group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fitzpatrick Castle Hotel: Dublin-based heritage hotel owned by the Scott-Lennon family, the parent acquirer of Woodenbridge since 2024. Comparable as a heritage Irish hotel within the same collection and management team.
• Dromoland Castle Hotel: 16th-century castle hotel in Co. Clare with ~100 rooms. Comparable as a heritage luxury Irish property targeting leisure, weddings, and corporate events.
• Ballynahinch Castle Hotel: Connemara heritage castle hotel with on-site estate activities. Comparable as a heritage Irish leisure property outside the main urban centers.
• Adare Manor: 19th-century manor resort in Co. Limerick with ~100 rooms and a championship golf course. Comparable as a heritage Irish property combining history, golf, and event hosting.
• Ashford Castle: 13th-century castle hotel in Co. Mayo operated at the luxury end of the heritage hotel market. Comparable as an Ireland heritage-stay destination for high-end leisure and events.
• The Merrion Hotel: Dublin luxury heritage hotel formed from four Georgian townhouses. Comparable as a high-end Irish heritage-stay property targeting leisure and corporate guests.

Direct peers

• Powerscourt Hotel, Autograph Collection: 198-room luxury resort in Co. Wicklow with adjacent Powerscourt Golf Club. Comparable as a premium Wicklow golf-and-leisure property competing for similar high-end corporate and leisure bookings.
• Druids Glen Hotel & Golf Resort: Wicklow-based resort hotel with two championship golf courses. Comparable as a Wicklow golf-focused leisure property competing for the same Irish and international golf-tourism segment.
• BrookLodge & Macreddin Village: Boutique heritage-style hotel in Co. Wicklow with on-site dining, wellness, and event hosting. Comparable as a Wicklow leisure/event destination with a similar amenity profile and scale.
• Tulfarris Hotel & Golf Resort: Heritage Wicklow hotel with golf package offerings and similar scale (~60 rooms). Closest direct comparable in size, regional positioning, and golf/leisure mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woodenbridge-hotel-&-lodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodenbridge Hotel & Lodge