WPA Bakery, LLC

Name

WPA Bakery, LLC

Legal name

WPA Bakery, LLC

Website

https://wpabakery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan bakery products
• Custom celebration cakes
• Gluten-free vegan pastries
• Specialty pies cheesecakes
• Fresh baked goods

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Revenue generated from direct retail sales of baked goods to consumers visiting the bakery location. Customers purchase single items (caneles, muffins, sticky buns, breakfast sandwiches, slices of cake/pie) as well as special order whole cakes and pies for events.
2. Special Order Custom Cakes/Pies: Custom orders for whole cakes, pies, macarons, cookies, and cupcakes for special occasions (birthdays, weddings, anniversaries). Orders require 48-hour turnaround and are placed by phone.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

WPA Bakery is a neighborhood retail bakery in Richmond, Virginia that manufactures and sells freshly prepared artisan baked goods—including pies, cakes, caneles, muffins, sticky buns, breakfast sandwiches, pastries, donuts, cupcakes, and beverages—directly to walk-in customers at its single storefront. It also accepts phone-based special orders for whole cakes, pies, cheesecakes, macarons, and cookies with a 48-hour turnaround, and offers vegan and gluten-free versions of most menu items.

Product overview

WPA Bakery is a neighborhood bakery offering a unified product portfolio centered on fresh baked goods. The core offerings include custom special order items (cakes, pies, cheesecakes, macarons, cookies, and cupcakes in sizes from single servings to whole cakes) alongside daily single-order treats (caneles, sticky buns, muffins, biscuits, breakfast sandwiches, pastries, and donuts on Sundays). The bakery provides vegan and gluten-free options across most products. Beverages and branded merchandise (tee shirts) complement the product line. All products are prepared at the Richmond, VA location with a 48-hour turn-around time for special orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes
• Custom Pies
• Custom Cheesecakes
• Macarons and Cookies Macarons and cookies available as special-order items with custom flavors and dietary accommodations including vegan and gluten-free options.
• Cupcakes Cupcakes available as single-order items or in bulk for special orders. Varieties include chocolate stout cupcakes, vegan options, and gluten-free selections.
• Caneles Traditional French canele pastries offered as single-order items at the neighborhood bakery.
• Sticky Buns Sticky buns made fresh every Saturday and sold as single-order items.
• Breakfast Sandwiches Breakfast sandwiches available as single-order items at the bakery.
• Vegan and Gluten-Free Donuts Vegan donuts available every Sunday, along with gluten-free donut options.
• Muffins Sweet muffins and English muffins available as single-order items, including vegan and gluten-free varieties.
• Biscuits Fresh biscuits available as single-order items.
• Assorted Pastries Assorted pastries including sweet muffins, paquets, and pinwheels available as single-order items.
• Coffee and Tea Beverages Hot and cold beverages including coffee, iced-coffee, cup/pot of tea, hot chocolate, juice, milk, soda, and floats.
• WPA Bakery Branded Tee Shirts WPA Bakery branded tee shirts available for purchase through the Bonfire online e-commerce platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tartine Bakery: Tartine Bakery is a renowned artisan bakery in San Francisco offering pastries, cakes, and breads from a flagship retail location. Comparable to WPA as a high-end neighborhood bakery with broad artisan product range and special-order custom work.
• Sugar & Twine: Sugar & Twine is a Richmond-area bakery and cake studio specializing in custom cakes, cupcakes, and baked goods for events. It directly overlaps with WPA Bakery's custom special-order business and serves a similar customer base in the same city.
• Sub Rosa Bakery: Sub Rosa Bakery is a well-known Richmond, VA artisan bakery offering wood-fired breads and pastries from a single storefront. It is the closest direct peer to WPA Bakery, competing for the same neighborhood and special-occasion customers in the same metro area.
• Levain Bakery: Levain Bakery is a national artisan bakery famous for cookies and baked treats, operating multiple retail storefronts. Comparable to WPA as a specialty bakery with cult-following retail products and a walk-in storefront model.
• Flour Bakery + Café: Flour Bakery is a Boston-based artisan bakery and café offering pastries, cakes, sandwiches, and coffee across multiple locations. Comparable to WPA as a neighborhood bakery with combined retail and custom-order offerings plus a coffee/beverage program.
• Dominique Ansel Bakery: Dominique Ansel Bakery is a New York-based artisan bakery known for pastries and custom cakes. Comparable to WPA as a high-end specialty bakery with strong custom-order and special-event cake business.

Regional players

• Crumb & Kettle: Crumb & Kettle is a Mid-Atlantic bakery operating in Virginia and surrounding states, offering artisan baked goods and custom cakes. Comparable to WPA as an artisan bakery focused on event orders and retail storefront sales.

Broad incumbents

• Panera Bread: Panera Bread is a national bakery-café chain offering baked goods, sandwiches, soups, and coffee across hundreds of locations. Comparable to WPA as a broad bakery-café operator but operates at scale with a standardized menu and very different unit economics.
• Starbucks (Bakery Program): Starbucks is a global coffee chain that sells bakery items at its stores and competes for morning pastry and coffee occasions. Comparable to WPA as a destination for coffee plus baked goods but at massive scale and with a fundamentally different product mix.
• Nothing Bundt Cakes: Nothing Bundt Cakes is a national franchise specializing in bundt cakes for retail and special events. Comparable to WPA in the custom-cake and special-occasion segment, but operates a franchised, scaled model rather than an independent single-location bakery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wpabakery
• LinkedInlinkedin.com/company/wpa-bakery-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPA Bakery, LLC