Hotel Lucia

What Hotel Lucia does

Hotel Lucia is a privately held boutique hotel located at 400 SW Broadway in downtown Portland, Oregon, operating within a historic 1909 building that has been listed on the U.S. National Register of Historic Places since 2003. The property is managed by Benchmark Resorts & Hotels (a Pyramid Global Hospitality entity) and offers six room categories ranging from 165 sq ft Deluxe Rooms to a 725 sq ft Penthouse Gallery Suite, plus ADA-accessible rooms and a pet-friendly policy. Its core differentiator is the world's largest permanent collection of black-and-white photographs by Pulitzer Prize-winning photographer David Hume Kennerly (680 images), supplemented by works from more than 20 regional and national artists.

Revenue is generated primarily through nightly room bookings across room tiers, ancillary fees ($29/night amenity fee and $60/night valet parking), a one-time $65 pet fee, and meetings/wedding/event rental across three event rooms (Pettygrove, Quimby, Lovejoy). Pricing varies by room type, season, and channel; direct bookings via the SynXis-powered website receive a 10% discount and waived amenity fee, and the property sells bundled packages such as Stay More Save More, Rise & Dine, Art of the Pet, and Valet & Save. Distribution is hybrid: direct website and phone reservations are supplemented by 2024 partnerships with Small Luxury Hotels of the World (620+ properties across 90+ countries) and Hilton Honors (180 million members), enabling global reach to luxury leisure and loyalty-program travelers.

The customer mix spans individual business travelers, leisure/couples, group celebrations, wedding parties, corporate meetings, and Hilton Honors members. Marketing is conducted through the hotel website, Instagram/Facebook/TripAdvisor, email newsletter, PR coverage (MSN, Travel + Leisure, Oregon Live, Travel Portland), and a community partner perks program with local Portland businesses. The property is currently active and operating under its Hotel Lucia brand, having been rebranded from the New Imperial Hotel in 2001 following a full renovation.

Name

Hotel Lucia

Legal name

Hotel Lucia

Website

https://hotellucia.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Lucia is a privately held, 1909-built boutique hotel in downtown Portland, Oregon, operating under Benchmark Resorts & Hotels with 6 room categories, 3 event venues, and the world's largest permanent collection of David Hume Kennerly black-and-white photography. It serves leisure, business, wedding, and event guests via direct booking and SLH/Hilton Honors distribution.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Art & Culture (Gallery/Museum) Hotels (THAGADAC), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodations
• Event venue rentals
• Wedding reception venues
• Historic hospitality services
• Art-themed hotel stays

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Revenue: Primary revenue stream from hotel room bookings across various room categories including Deluxe, Premium, Superior, Junior Suite, and Penthouse Gallery Suite. Offers direct booking discounts and seasonal promotions.
2. Meetings & Events Venue Rental: Revenue from hosting corporate meetings, weddings, celebrations, and events in three distinct meeting rooms (Pettygrove, Quimby, Lovejoy) with various setup configurations.
3. Amenity & Parking Fees: Daily guest amenity fee of $29 plus tax and valet parking at $60 per night generate ancillary revenue.
4. Pet Fee: One-time $65 pet fee for dog-friendly accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hotel Lucia is a historic downtown Portland boutique hotel selling overnight guest room accommodations across five tiers (Deluxe, Premium, Superior, Junior Suite, Penthouse Gallery Suite) plus ADA-accessible rooms, with on-site meeting and event venue rentals across three rooms (Pettygrove, Quimby, Lovejoy). The property is differentiated by housing the world's largest permanent collection of Pulitzer Prize-winning photographer David Hume Kennerly's black-and-white photographs. The hotel also offers pet-friendly accommodations, breakfast packages, and curated local partner perks for guests.

Product overview

Hotel Lucia is a boutique hotel offering a portfolio of accommodation products ranging from intimate 165 sq ft Deluxe Rooms to spacious 725 sq ft Penthouse Gallery Suite. Room categories include Deluxe (Queen/King/Two Doubles), Premium (Queen/King with city views), Superior King (250 sq ft with city views), Junior Suite (360 sq ft with two bathrooms), and Penthouse Gallery Suite (725 sq ft with fireplace and wet bar). The hotel also offers ADA-accessible rooms and a dog-only pet policy. Add-on packages include Book Direct & Save (10% + waived amenity fee), Stay More Save More (5-8% for extended stays), Rise & Dine breakfast, and Art of the Pet package. Meeting and event services include three distinct venues (Pettygrove, Quimby, Lovejoy) totaling over 2,500 sq ft of event space. The property is distinguished by its world-class collection of 680 David Hume Kennerly black-and-white photographs.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Room Intimate 165 square-foot guest room available with King, Queen, or Two Double beds, featuring interior views and curated David Hume Kennerly photography, designed for solo travelers or short stays.
• Premium Rooms Spacious 200 square-foot rooms with Queen or King beds, featuring large windows with city views, sitting chair, Lather artisan bath products, and Tivoli Bluetooth stereo.
• Superior Rooms 250 square-foot rooms with abundant broad windows offering city views, pillowtop King bed, sculpted frosted glass vanity bathroom, and Lavish artisan bath amenities.
• Junior Suite Elegant 360 square-foot suite featuring a King bed, two bathrooms, a seating area with full pull-out couch, desk, and interior views, decorated with original David Hume Kennerly photography.
• Penthouse - The Gallery Suite Exceptional 725 square-foot penthouse suite with grand bedroom featuring pillow-top King bed, glass and steel master bath, separate living room with fireplace, dining table for six, and wet bar.
• ADA Accessible Rooms ADA-compliant rooms with 150 square feet, Queen bed, roll-in shower with fold-down bench, grab bars, open closet with ADA reach, and drapery wands within ADA reach.
• Meeting & Event Spaces Three distinct event rooms for meetings, weddings, and celebrations: Pettygrove (1,160 sq ft, up to 120 reception), Quimby (472 sq ft, up to 24), and Lovejoy (870 sq ft, up to 50), all decorated with curated photography.
• Art of the Pet Package Pet-friendly accommodation package including discounted pet fee, cozy dog bed, food and water bowls, toy, local dog treat, and curated walking map with pet-friendly spots for travelers staying with dogs.
• Rise & Dine Breakfast Package Breakfast package offering continental breakfast for two including fresh pastries, fruit, and Portland coffee, valued at $30 daily, added to a guest room booking.

Quantifiable outcome

• Member of Small Luxury Hotels of the World with access to 620+ boutique hotels across 90+ countries
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Small Luxury Hotels of the World (SLH)coreGTM or Marketing PartnerHotel Lucia is a proud member of Small Luxury Hotels of the World, joining a global community of 620+ boutique hotels across 90+ countries. This membership provides global distribution, brand recognition, and access to travelers seeking unique, independent hotel experiences worldwide.
• Hilton HonorscoreGTM or Marketing PartnerOfficial Hilton Honors partnership enables guests to earn and redeem Hilton Honors Points when staying at Hotel Lucia. The hotel is now bookable through Hilton.com for access to Hilton's 180 million Honors members worldwide. Benefits include exclusive Hilton Honors benefits and complimentary continental breakfast.
• Knot SpringsminorStrategic or Co-development PartnerModern urban oasis in Portland offering natural hot springs-inspired pools and spa services. Lucia guests receive 20% off services for first-time Knot Springs clients.
• Peak Tours and TransitminorStrategic or Co-development PartnerPortland tour company offering inspiring tours of the city. Hotel Lucia guests receive 10% discount with offer code from in-room materials.
• Battle Creek CellarsminorStrategic or Co-development PartnerFamily-owned winery in Portland's Pearl District. Guests receive 2 for 1 wine tasting with offer card from front desk.
• QuarterWorldminorStrategic or Co-development PartnerPortland arcade bar with 40+ pinball machines and 55+ arcade games. Hotel Lucia guests enjoy free admission with room key.
• Tender Loving EmpireminorStrategic or Co-development PartnerDream boutique featuring local Portland music, art, and gifts. Guests receive 10% off when showing room key.
• Benchmark Resorts & HotelscoreOthersHotel Lucia is operated by Benchmark Resorts & Hotels, a hospitality management company providing operational infrastructure and support for independent boutique hotels.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Woodlark Hotel Portland: A downtown Portland boutique hotel combining two historic buildings with curated Pacific Northwest art and design. Closely comparable to Hotel Lucia in heritage-building reuse, art-driven positioning, and downtown location.
• The Heathman Hotel: A landmark 1927 downtown Portland hotel known for its literary and arts heritage and curated art collection. Highly comparable to Hotel Lucia in target audience (culturally curious travelers), historic character, and downtown Portland positioning.
• The Nines, a Luxury Collection Hotel: A historic, art-filled luxury boutique hotel in downtown Portland occupying the former Meier & Frank department store building. It competes directly with Hotel Lucia for design-conscious leisure and business travelers in the same downtown submarket.
• 21c Museum Hotels: A boutique hotel brand built around contemporary art museum programming and curated cultural experiences. Conceptually the closest peer to Hotel Lucia's David Hume Kennerly photography-led identity, though operating as a multi-property chain across U.S. cities.
• Sentinel Hotel (formerly Hotel Monaco Portland): A historic downtown Portland boutique hotel occupying a 1909 building with an art-forward, design-led identity. Direct overlap with Hotel Lucia in vintage architectural character, downtown location, and design-oriented guest appeal.
• Hotel deLuxe: Hotel deLuxe is the explicit sister property of Hotel Lucia, also operated by Benchmark Resorts & Hotels in downtown Portland. It targets a similar boutique, design-forward guest with a vintage-cinema theme, making it the closest comparable in portfolio, location, and operating model.

Broad incumbents

• Kimpton Hotels & Restaurants: An established upscale boutique hotel brand (now part of IHG) with multiple Portland-area properties. Comparable in design-forward positioning and personalized service model, but operates as a national chain rather than a single independent property.
• Hotel Indigo: IHG's upscale boutique soft brand emphasizing neighborhood storytelling and local design. Competes for the same design-conscious boutique guest as Hotel Lucia but with chain-level distribution, loyalty, and operational infrastructure.
• Ace Hotel: A design-led boutique hotel brand rooted in adaptive reuse of historic buildings, with locations across North America, Europe, and Asia. Comparable to Hotel Lucia in creative/arts-driven positioning and historic-building conversion philosophy, but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelLuciaPortland
• Instagraminstagram.com/hotel_lucia
• LinkedInlinkedin.com/company/hotel-lucia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Lucia