Woodrow Wilson High School

What Woodrow Wilson High School does

Woodrow Wilson High School is a public high school in Dallas, Texas, operated by the Dallas Independent School District (DISD) and serving students in grades 9-12 within a defined geographic zone. The school, founded in 1928 and branded as the Wildcats, delivers a comprehensive college-preparatory and career-pathway education through specialized academies including the International Baccalaureate (IB) diploma program, PTECH (healthcare/technology), AVID (college readiness for first-generation students), CAPA (visual and performing arts), Business and Finance, and STEM. Athletics and performing arts programs (band, choir, theatre, orchestra, dance, musical) are core to the school's identity, with dedicated web properties for each program.

The school's PTA (Woodrow Wilson HS PTA) operates as a private nonprofit and runs the primary external digital platform at woodrowwildcats.org, built on the Membership Toolkit SaaS platform. That platform — used by many PTAs — provides membership management, online directory, spirit store, calendar with multi-category subscriptions, volunteer coordination, online forms, and push notifications via iOS and Android apps. Enrollment for the 2026-2027 school year is processed through SchoolMint (Dallas ISD), and parent communications are delivered through Remind class channels (@wwhscom, plus Classes of 2027-2030), email newsletters, Facebook, and Instagram. Expanded SIS and communications integrations include PowerSchool, Google Calendar export, and Dropbox for media.

The school itself is funded through district tax revenues and state allocations, with no tuition charged. The PTA generates ancillary revenue through membership dues (subscription), spirit store merchandise sales (transaction fees, with 8.25% Texas sales tax), homecoming event revenue (mums, garters, dance, parent socials), and corporate/family sponsorship funding the Senior Class Activities Fund. The PTA is governed by a 2026-2027 elected board of nine positions, and the school operates Site-Based Decision-Making (SBDM) governance through 8 subcommittees. Customer base is entirely the zoning-assigned student population and their parents/guardians, with no discretionary commercial customer acquisition.

Name

Woodrow Wilson High School

Legal name

Woodrow Wilson High School PTA

Website

https://woodrowwildcats.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodrow Wilson High School is a public DISD high school in Dallas, Texas (founded 1928) serving zoned grades 9-12 students through IB, PTECH, AVID, CAPA, STEM, and athletics programs. Its associated PTA operates a Membership Toolkit-based digital platform for membership, spirit store, communications, and enrollment support.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industries

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• Public secondary education
• College preparatory programs
• Performing arts education
• Athletic programs
• Parent teacher association

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public School Funding: As a Dallas ISD public high school, Woodrow Wilson receives operational funding through district tax revenues and state allocations. No tuition is charged.
2. PTA Membership Dues: Parents and family members can join the PTA for a membership fee, which supports school programs and activities.
3. Spirit Store Sales: The PTA operates a spirit shop selling Woodrow Wilson merchandise including spirit wear, with sales occurring during registration days and through an online Big Cartel store. Texas state and local sales tax of 8.25% is included in prices.
4. Homecoming Event Revenue: The PTA organizes homecoming events including the dance, mums/garters sales, and festival. Parent social events at venues like White Rock Alehouse also generate revenue and community engagement.
5. Sponsorship Revenue: The PTA seeks family and corporate/community sponsors to bridge gaps in the DISD school budget and fund the Senior Class Activities Fund. Homecoming sponsorship opportunities are available.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Woodrow Wilson High School is a public secondary school serving students in grades 9-12 within the Dallas Independent School District, offering college-preparatory academics through International Baccalaureate (IB), AVID, STEM, and Business and Finance academies, as well as career-pathway programs including PTECH for healthcare and technology fields. The school supplements academics with robust athletics, performing arts programs (band, choir, theatre, orchestra, dance, musical theatre), and student support services. The associated PTA operates membership programs, a spirit merchandise store, communications infrastructure, and community events to support the school community.

Product overview

Woodrow Wilson High School operates a PTA website built on the Membership Toolkit platform that functions as a comprehensive school community management system. The core platform integrates a membership management system for PTA operations, an online directory with favorites functionality, calendar management with multi-category subscriptions and Google Calendar export, online spirit store for merchandise, and digital forms/paperwork processing. The portfolio includes specialized portals for senior classes (Class of 2027), student council information, and athletics programs, all accessible through the Membership Toolkit mobile app for iOS and Android which provides push notifications and full website access.

Differentiator

Problem solved

Functional benefit

Products and services

• PTA Membership Annual parent-teacher association membership available to parents and family members that supports school programs and activities, includes access to the online directory, communications, and volunteer coordination.
• Spirit Store Merchandise Online and in-person sales of Woodrow Wilson spirit wear and merchandise, with sales occurring during registration days and through an online Big Cartel store. Texas state and local sales tax of 8.25% is included in prices.
• Homecoming Event Program Annual homecoming events organized by the PTA including the homecoming dance, mums/garters sales, festival, and parent social events at venues like White Rock Alehouse.
• International Baccalaureate (IB) Diploma Program College preparatory IB diploma program providing internationally recognized university qualification for high school students.
• AVID College Readiness Program Advancement Via Individual Determination program designed to support first-generation college students with college readiness skills and preparation.
• PTECH Career Pathway Program Partnership program for technology and healthcare career pathways providing students with industry-aligned education and career preparation.
• CAPA Visual and Performing Arts Academy Creative, Artistic, and Performing Arts academy offering comprehensive programs in band, choir, theatre, orchestra, dance, and musical theatre with dedicated facilities.
• STEM Academy Program Science, Technology, Engineering, and Mathematics academy program providing specialized STEM-focused education for high school students.
• Athletics Program UIL-governed interscholastic athletic program providing competitive sports opportunities including the annual Woodrow Royale event, with sports physicals and athletic trainer support.
• Peace Pantry Student Support Program School-based resource providing supplemental meals, healthy snacks, uniforms, and toiletries to students in need. Operates as a community support program in partnership with the school.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dallas Independent School District (Dallas ISD)coreOthersWoodrow Wilson High School is part of the Dallas ISD system. The district provides funding, technology platforms (PowerSchool, SchoolMint), enrollment systems, and operational guidelines. The school follows DISD curricula, assessment requirements, and safety protocols.
• Membership ToolkitcoreTechnology or IntegrationMembership Toolkit is the software platform powering the Woodrow Wilson PTA website. It enables online PTA membership, directory management, volunteer coordination, purchase processing, and push notification communications. Available as iOS and Android mobile apps.
• SchoolMint (Dallas ISD Enrollment)coreTechnology or IntegrationSchoolMint is the enrollment platform used by Dallas ISD for student registration. Returning and new students use choosedallasisd.schoolmint.com for annual enrollment processes.
• Risse BrothersminorChannel Partner/ Reseller/ DistributorUniform supplier for school skirts. Parents order uniforms through Risse Brothers at their Dallas location website (resse Brothers.com/loc200.cfm?sn=dallas).
• The Mum ShopminorChannel Partner/ Reseller/ DistributorHomecoming mum and garter supplier. Direct link provided at themumshop.com/schools/woodrow-wilson-high-school/ for parents to purchase traditional homecoming mums.
• UIL (University Interscholastic League)coreOthersAthletic and academic competition governing body for Texas schools. UIL physical forms (2026 version) are required for sports participation, with evaluation dates on or after May 1st, 2026.
• Peace PantrycoreOthersSchool-based resource providing supplemental meals, healthy snacks, uniforms, and toiletries to students in need. Operates in partnership with the school community. Contact: Chester Charles, Community Liaison.
• RemindcoreTechnology or IntegrationCommunication platform for school-wide and class-specific announcements. Class channels for Classes 2027-2030 allow targeted parent communications. School-wide channel: @wwhscom.
• Woodrow Alumni AssociationcoreOthersAlumni organization maintaining the Wildcat Alumni Hall of Fame and providing ongoing connection with school graduates. Website: wwhsaa.org with Facebook group at facebook.com/groups/woodrowalumni/.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Dallas High School: Dallas ISD public high school located in the same urban market, with overlapping community demographics and PTA-driven engagement model.
• Sunset High School: Dallas ISD public high school with similar academy pathways (PTECH, AVID) and PTA organization. Directly comparable in academic program portfolio and customer base (zoned Dallas families).
• Skyline High School: Dallas ISD public high school with similar International Baccalaureate and CTE programming. Direct peer within the same district competitive set for college-prep families.
• Booker T. Washington High School for the Performing and Visual Arts: Dallas ISD magnet high school with a strong performing arts focus (overlapping with Woodrow's CAPA program). Competes for the same arts-focused student population across the district.
• Hillcrest High School: Dallas ISD public high school with overlapping academic programs and athletic competition. Direct geographic and structural peer within the same district and funding system.
• School of Science and Engineering at Townview: Top-ranked Dallas ISD magnet high school focusing on STEM and engineering. Competes for college-bound students and shares the IB and STEM academic positioning.
• W.T. White High School: Dallas ISD public high school with IB program and similar academy-based programming. Comparable PTA structure, district funding model, and student demographics within DISD.
• Lake Highlands High School: Public high school within Dallas ISD serving grades 9-12 with comparable size, athletic programs, and PTA-driven community engagement. Operates under the same district funding and zoning constraints, making it a direct operating peer.

Regional players

• Highland Park High School: Highland Park ISD public high school located in the same Dallas metro area. Comparable academic rigor and athletic programs, but serves a different district and demographic, limiting direct competition.
• Plano East Senior High School: Large public high school in neighboring Plano ISD with comparable academy structure and IB program. Operates in a different district but serves the same geographic metro, illustrating the broader competitive set for college-prep families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WWHS_Wildcats
• Facebookfacebook.com/DallasWoodrow
• Instagraminstagram.com/wwhspta
• LinkedInlinkedin.com/school/woodrow-wilson-high-school-69

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodrow Wilson High School