Woodstock Harley-Davidson, NY

What Woodstock Harley-Davidson, NY does

Woodstock Harley-Davidson is a privately held, authorized Harley-Davidson franchise dealership headquartered in Kingston, New York, operating from a single location at 949 State Route 28. Founded in 1975 and employing 13 people, the dealership sells new Harley-Davidson motorcycles across Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike categories, alongside certified and non-certified pre-owned units (including select non-H-D brands such as Indian and Kawasaki). Factory-trained PHD technicians staff a service department equipped with a dyno for performance diagnostics and tuning, and the parts operation supplies genuine H-D components, accessories, and customization services. The business model is multi-stream: (1) unit sales of new and pre-owned motorcycles at MSRP/negotiated pricing, (2) financing arranged through Eaglemark Savings Bank and Harley-Davidson Financial Services, with approximately 70% of buyers financing, (3) recurring service and maintenance revenue, (4) parts and accessories (including custom builds), (5) general merchandise and Motorclothes apparel, (6) extended service plans (H-D ESP covering 1,100+ parts) and the proprietary Warranty Forever lifetime powertrain program, and (7) ancillary revenue from the H-D Riding Academy, H-D Visa co-branded credit card, Jumpstart experiences, and H.O.G. chapter activities.

The dealership serves individual motorcycle enthusiasts, new riders, touring riders, and military/first-responder buyer segments across the Hudson Valley, Ulster County, and Catskills region of New York. Its go-to-market blends direct-to-consumer showroom and online sales with event-driven community engagement (charity poker runs, group rides, the Woodstock H.O.G. Chapter, and seasonal events). Distribution is anchored physically by the dealership, augmented by a digital storefront (inventory browsing, online financing applications, trade-in valuation via J.D. Power/NADA, and service scheduling) and supported by H-D national promotional programs (Hero Cash, P&A credits, limited-production Icons and Enthusiast collections). The defining feature of the business is its integration into the parent Harley-Davidson Motor Company (NASDAQ: HOG) franchise and brand ecosystem, which determines product supply, pricing ceilings, marketing co-op, and warranty infrastructure; the dealership's own competitive layer is the Warranty Forever program, factory-trained service depth, and community retention via H.O.G.

Name

Woodstock Harley-Davidson, NY

Legal name

Woodstock Harley-Davidson

Website

https://woodstockharley.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodstock Harley-Davidson is a privately held, authorized Harley-Davidson franchise dealership in Kingston, NY, selling new and pre-owned motorcycles, parts, accessories, apparel, and factory-trained service to individual riders across the Hudson Valley and Catskills region.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sales of new Harley-Davidson motorcycles including Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike models. Revenue from MSRP pricing plus dealer add-ons.
2. Pre-Owned Motorcycle Sales: Sales of used and certified pre-owned Harley-Davidson motorcycles. Includes H-D Certified program with 110-point inspection and limited 12-month warranty.
3. Service and Maintenance: Factory-trained technicians perform routine maintenance, repairs, tire changes, and performance work. Includes Warranty Forever lifetime powertrain coverage program.
4. Parts and Accessories: Sales of genuine Harley-Davidson parts, accessories, and customization services. Thousands of parts available for personalization.
5. General Merchandise (Motorclothes): Sales of Harley-Davidson apparel, riding gear, and branded merchandise. New arrivals daily, available online and in-store.
6. Financing Services: Arranges motorcycle financing through Harley-Davidson Financial Services and Eaglemark Savings Bank. Customers can bundle parts, accessories, and extended service plans into financing.
7. Extended Service Plans: H-D Extended Service Plans covering 1,100+ parts, with reimbursement for rental, towing, and lodging. Can be added to financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Woodstock Harley-Davidson is an authorized Harley-Davidson franchise dealership in Kingston, NY that sells new and certified pre-owned Harley-Davidson motorcycles across Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike categories. The dealership provides factory-trained service and repairs, genuine Harley-Davidson parts and accessories, custom motorcycle builds, motorcycle financing through HDFS and Eaglemark Savings Bank, and the Harley-Davidson Riding Academy for rider training.

Product overview

Woodstock Harley-Davidson is a Harley-Davidson franchise dealership offering a comprehensive motorcycle retail ecosystem. The core offering centers on new and pre-owned Harley-Davidson motorcycle sales across Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike categories. The dealership provides factory-authorized service by PHD-trained technicians, genuine H-D parts and accessories, and custom build services. Supporting products include H-D Certified pre-owned vehicles with warranty protection, multiple financing options through Harley-Davidson Financial Services and Eaglemark Savings Bank, extended service plans, and the proprietary Warranty Forever lifetime powertrain program. Additional revenue streams include Harley-Davidson Riding Academy training courses, general merchandise and Motorclothes apparel, H-D Visa rewards credit card, Jumpstart experiential marketing, and community events including H.O.G. chapter rides. The dealership also offers curated Enthusiast and Icons limited-edition collections plus scenic route guides for regional riding enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycle Sales Sale of new Harley-Davidson motorcycles across Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike categories, including Street Glide, Road Glide, Low Rider S, Fat Boy, Heritage Classic, Nightster, and Pan America models, for individual riders.
• Pre-Owned Motorcycle Sales Sale of certified and non-certified pre-owned motorcycles including Harley-Davidson and other brands such as Indian Motorcycle and Kawasaki, ranging from 2012 to 2024 model years.
• Motorcycle Service Department Factory-trained PHD technician services including routine maintenance, tire changes, electrical repairs, dyno testing, performance tuning, and New York State inspections with price matching guarantee within 200 miles.
• Parts & Accessories Genuine Harley-Davidson parts and accessories for customization and replacement, including thousands of items for personalization and performance upgrades.
• Custom Creations Custom motorcycle builds and modifications by service and parts staff, including performance kits, aesthetic upgrades, and specialty fabrication.
• Motorcycle Financing Financing options through Harley-Davidson Financial Services and Eaglemark Savings Bank, including special rates and terms, with approximately 70% of customers financing their motorcycles.
• Trade-In Valuation Online trade-in valuation tool powered by MotoMate123 and J.D. Power/NADA data, allowing customers to estimate their current motorcycle's worth.
• H-D Extended Service Plan Harley-Davidson factory-endorsed extended warranty covering over 1,100 parts, with reimbursement for rental, towing, and lodging expenses, plus optional tire and wheel coverage.
• Riding Academy Harley-Davidson Riding Academy training courses including New Rider Course, Intermediate Rider Licensing Course, 3-Wheel New Rider Course, and Welcome Back Workshops, taught by MSF-certified instructors.
• General Merchandise & Motorclothes Harley-Davidson branded apparel, riding gear, accessories, and merchandise available in-store and through the woodstockharley.online e-commerce site.
• Enthusiast Collection Limited edition motorcycle collections offered through the dealership, featuring special paint schemes and graphics celebrating rider diversity.
• Icons Collection Limited edition motorcycles celebrating iconic Harley-Davidson models from history with special paint schemes, numbered editions, and heritage designs.

Quantifiable outcome

• H-D Certified pre-owned motorcycles include 12-month unlimited mileage warranty on engine and transmission, plus one-year H.O.G. membership with roadside assistance
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Harley-Davidson Motor CompanycoreStrategic or Co-development PartnerAuthorized Harley-Davidson dealer representing the H-D Motor Company. Has access to full lineup of H-D motorcycles, parts, accessories, and factory support including training programs, marketing materials, and warranty programs. Benefits from H-D brand equity and customer loyalty.
• J.D. Power / NADAmajorTechnology or IntegrationProvides vehicle valuation data for trade-in evaluations through NADA Values tool. Powers the 'What's My Bike Worth' valuation service on the website.
• H.O.G. (Harley Owners Group)coreChannel Partner/ Reseller/ DistributorWoodstock H.O.G. Chapter affiliated with the dealership. H-D Certified pre-owned motorcycles include one-year H.O.G. membership with roadside assistance. Chapter organizes group rides and community events.
• Motorcycle Safety Foundation (MSF)majorStrategic or Co-development PartnerRiding Academy courses taught by MSF-certified instructors. New Rider Course follows MSF Basic Rider Course curriculum. Successful completion earns MSF BRC card and license waiver.
• Local at HeartminorGTM or Marketing PartnerPartnership for 'Stars, Stripes & Bikes' charity ride benefiting local food pantries. Community-driven event supporting local cause while promoting dealership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RevZilla (Comoto Holdings): RevZilla is a leading online retailer of motorcycle parts, accessories, and riding gear, competing directly with Woodstock's parts and Motorclothes departments. It represents the e-commerce-native version of the motorcycle aftermarket business Woodstock runs at its physical store.
• RumbleOn: RumbleOn is an online motorcycle marketplace and dealer group that buys, sells, and trades powersports vehicles. It competes with Woodstock's pre-owned motorcycle sales and trade-in valuation business through a digital-first model.
• Cycle Gear: Cycle Gear operates a national chain of motorcycle riding gear and apparel retail stores. It directly competes with Woodstock's Motorclothes and accessories retail business for the same riding enthusiast customer base.
• RideNow Powersports: RideNow is one of the largest powersports dealership groups in the U.S., operating multiple stores across multiple brands including Harley-Davidson. It shares Woodstock's multi-line dealership model—new/used sales, service, parts, apparel, and financing—but at significantly greater scale and geographic reach.
• Indian Motorcycle (Polaris Inc.): Indian Motorcycle is the primary direct competitor to Harley-Davidson in the American V-twin cruiser and touring segments. Woodstock Harley-Davidson's target customer and product positioning overlap heavily with Indian's, making it a like-for-like alternative in the same retail channels.

Broad incumbents

• Yamaha Motor USA: Yamaha Motor USA is a major motorcycle OEM with a broad cruiser, touring, sport, and adventure lineup. Yamaha dealerships compete for many of the same riders Woodstock serves, especially in the sport and adventure touring segments.
• Honda Powersports: Honda Powersports is the U.S. motorcycle and powersports division of American Honda. It is a broad incumbent supplying competing models across cruiser, touring, sport, and adventure categories that overlap with Harley-Davidson's lineup and Woodstock's potential customer base.
• Harley-Davidson Motor Company: Harley-Davidson Motor Company is the parent brand and franchisor of Woodstock Harley-Davidson. It sits above the dealership as the brand owner, manufacturer, and primary supplier of motorcycles, parts, and accessories that the dealership sells.

Others

• Cycle Trader: Cycle Trader is an online marketplace for new and used motorcycles, ATVs, and powersports vehicles. It is adjacent to Woodstock's pre-owned sales and trade-in business as a marketing channel where dealers list inventory rather than a direct retail competitor.

Emerging players

• J&P Cycles: J&P Cycles is a long-standing retailer of V-twin motorcycle parts, accessories, and apparel with strong overlap to Harley-Davidson riders. It competes with Woodstock's parts and accessories business, particularly for customers performing their own customization and maintenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodstocknyhog
• LinkedInlinkedin.com/company/woodstock-harley-davidson-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodstock Harley-Davidson, NY