Woollahra Golf Club

What Woollahra Golf Club does

Woollahra Golf Club Ltd is a private member-owned golf club operating a 9-hole public access parkland course (with 18 tees, 7 par 4s and 2 par 3s, course rating 34) at 50 O'Sullivan Road, Rose Bay, in Sydney's Eastern Suburbs. The club was formed in 1927 and opened to the public on 11 April 1932; it took over direct course management from Woollahra Council in 1960 following a 1953 land acquisition from Royal Sydney Golf Club that materially expanded the course. Over 800 members and the wider Sydney public access the facility, with member playing rights under the World Handicapping System and online tee-time booking via the MiClub platform (up to four days in advance).

The business operates a diversified revenue model across subscription memberships (seven-day at A$1,174/yr, six-day at A$1,047/yr, intermediate, junior, country/non-resident, social), usage-based green fees (A$35-A$51 per round), function venue hire for weddings and corporate events (capacity 50-250 guests, 250 cocktail / 160 sit-down), event catering by resident caterer Darren Elmes, Pro Shop retail and equipment hire, club fitting with major brands (Callaway, Odyssey, PING, Titleist, Cleveland, Srixon), and professional golf lessons (A$150/hr) delivered by Head Professional Paul Hausman and two teaching professionals. Three professional teaching staff plus a General Manager (Michael Williams) oversee operations.

Technology adoption is limited to third-party SaaS — MiClub for tee-time booking and member management, and MiScore App for digital scoring with GPS distances and Apple Watch support. Distribution is direct-to-consumer via website, phone, walk-up play, and the on-site Pro Shop. Marketing is conducted through the club website, Facebook, Instagram, monthly newsletters, charity events (MND Research, Chris O'Brien Lifehouse, Breast Cancer Research), and word of mouth, with the Sydney Eastern Suburbs geography being both the core market and a hard-to-replicate locational asset.

Name

Woollahra Golf Club

Legal name

Woollahra Golf Club Ltd

Website

https://woollahragolfclub.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Woollahra Golf Club Ltd operates a public-access 9-hole parkland golf course in Rose Bay, Sydney, serving 800+ members and the general public with green fees, memberships, Pro Shop retail, lessons, club fittings, and function venue hire.

Ownership category

akta.pro rank

Product category

Golf Course & Club Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Public golf course
• Golf club membership
• Wedding venue hire
• Golf lessons instruction
• Function room catering

Headquarters

HQ city

Rose Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees from various categories (7-day, 6-day, intermediate, junior, country/non-resident, social) providing recurring revenue stream and playing rights
2. Green Fees: Fees charged to public players for 9-hole and 18-hole rounds on weekdays, weekends, and twilight periods
3. Function Room Hire: Venue hire for events including weddings (50-250 people), corporate functions, conferences, seminars, and private parties with catering
4. Event Catering: Catering services by resident caterer Darren Elmes for all function types including canapes, buffets, BBQs, and plated dinners
5. Pro Shop Sales: Retail sales of golf equipment, balls, accessories, and clothing from the on-site golf shop
6. Golf Lessons: Professional golf instruction by Head Professional Paul Hausman and Teaching Professionals Jace Kirk and Jordan Stewart
7. Equipment Hire: Rental of golf clubs, pull buggies, and electric carts to public players
8. Golf Club Fitting: Club fitting services with major brands (Callaway, Odyssey, PING, Titleist, Cleveland, Srixon)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Woollahra Golf Club operates a public-access 9-hole parkland golf course in Rose Bay, Sydney, featuring seven par 4s and two par 3s with a course rating of 34. The club sells green fees to public players, annual memberships across multiple categories, golf lessons and club fitting through an on-site Pro Shop, and hires its clubhouse function rooms and catering services for weddings, corporate events, and social functions.

Product overview

Woollahra Golf Club is a public-access 9-hole golf course located in Rose Bay, Sydney. The club operates as a single integrated facility offering golf course access, a pro shop with equipment sales and club fitting, professional golf lessons, event venues for functions and weddings, and membership programs. The course features 7 par 4s and 2 par 3s with a course rating of 34. The club provides golf competitions across multiple formats including medal rounds, match play, and stableford events. Function facilities include a clubhouse with capacity for up to 250 guests for cocktail events or 160 for sit-down dining, primarily used for weddings, corporate events, and social gatherings. The pro shop offers equipment rental, cart hire, golf lessons from three teaching professionals, and club fitting from major manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Golf Course

Quantifiable outcome

• Course rating of 34 over 9 holes
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PGA of AustraliaminorStrategic or Co-development Partner · 26 November 2026Partnership for volunteer opportunity at BMW Australian PGA Championship 2026 at The Lakes Golf Club. Woollahra members invited to assist with marshalling a designated hole across all four tournament days (November 26-29, 2026).
• Darren Elmes (Resident Caterer)coreImplementation/ SI/ Consulting PartnerResident caterer providing event catering services for all functions at the club including weddings, corporate events, and social functions. Offers modern Australian cuisine using locally sourced ingredients, with menu options ranging from canapes and hors d'oeuvres to buffets, BBQs, and plated dinners.
• Guy Gibson (Former General Manager)minorOthersFormer General Manager now part of 'Out of the Shadows' band that performs at club social events such as Christmas in July celebrations.
• MiClubcoreTechnology or IntegrationProvides online tee time booking system and membership management software. MiScore App delivers digital scoring with GPS distances, performance statistics, and Apple Watch compatibility. Features include 'Front-Middle-Back' distance display for GPS distances.
• Golf Equipment Brands (Callaway, Odyssey, PING, Titleist, Cleveland, Srixon)minorChannel Partner/ Reseller/ DistributorRegular golf club fitting sessions offered with all major golf manufacturers. Club fitting services provided at the Pro Shop using equipment from these leading brands.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Regional players

• Monash Country Club: Public-access golf and function venue in regional NSW (Newcastle area). Comparable public-access + function venue + membership hybrid model, but in a different geography; useful for understanding how the same model scales outside Sydney's premium catchment.
• Avondale Golf Club: Public-access golf club on the NSW Central Coast. Comparable 18-hole public/membership hybrid with on-site functions and pro shop; useful for understanding regional pricing and event venue economics outside Sydney's premium Eastern Suburbs market.

Direct peers

• Royal Sydney Golf Club: Adjacent elite private golf club in Sydney's Eastern Suburbs that historically transferred land to Woollahra. Same catchment, overlapping membership base, but private-only with full 18-hole course — directly comparable for benchmarking membership pricing, event offerings, and Sydney Eastern Suburbs golf demand.
• St Michael's Golf Club: Public-access golf club in Sydney's north serving a similar community/membership hybrid model. Useful for benchmarking public green-fee pricing, function/event venue utilisation, and member conversion strategies at small Sydney metropolitan courses.
• Bonnie Doon Golf Club: Sydney metropolitan public-access golf club with comparable course size and membership tiers. Direct competitor for casual golfers, members seeking affordability, and corporate outing bookings across the greater Sydney market.
• The Lakes Golf Club: Sydney public-access golf course and host of the BMW Australian PGA Championship (Woollahra's PGA partner). Comparable public-access model, similar green-fee structure, and the same MiClub platform, making it the closest direct operational peer for benchmarking bookings and event utilisation.
• Long Reef Golf Club: Sydney Northern Beaches public-access golf club with a similar 18-hole product and membership program. Comparable for casual golfer green-fee pricing, ladies' competition programming, and member retention in a competitive Sydney metropolitan catchment.

Emerging players

• Doltone House: Sydney premium event and wedding venue operator. Competes with Woollahra's function room hire business (50–250 guests) for wedding, corporate, and private event bookings, particularly for harbourside and view-led ceremonies. Useful benchmark for function pricing and utilisation.

Broad incumbents

• The Australian Golf Club: Premier Sydney private golf club ranked among Australia's top courses. Same Eastern Suburbs catchment as Woollahra but with full 18 holes and higher membership dues, making it the upper bound for premium positioning and a benchmark for member acquisition pricing in the local market.
• NSW Golf Club: Elite private coastal Sydney golf club with strong function/wedding venue business. Comparable for premium event pricing, harbourside/coastal venue positioning, and member subscription benchmarking, though operating at a higher price point than Woollahra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoollahraGolfClub
• Instagraminstagram.com/woollahra_golf_club/?hl=en
• LinkedInlinkedin.com/company/woollahra-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woollahra Golf Club