Wooramel River

What Wooramel River does

Wooramel River Retreat is a family-owned outback station stay and campground operated by the Steadman family on a 1,430 sq km pastoral lease 120 km south of Carnarvon on Western Australia's Coral Coast. The property, held since 1987, offers unpowered Riverside campsites under gum trees with private fire pits, pet-friendly amenities, four naturally heated therapeutic bore baths fed by the Birdrong aquifer at 240 m depth surfacing at a constant 33 °C, and the seasonal Upside Down Cafe (April-October) serving barista coffee, meals and bar service. Activities include a 5 km riverside walk, historical artifact exploration, self-drive 4WD station tours, yoga, bird watching, and a stargazing experience delivered in partnership with Wooramulla Eco Cultural Journeys. The business operates seasonally from 1 March to 1 December, books direct through the Prenohq platform plus phone/email/walk-in, and is currently building the Wooramel Billabong, a new mineral-water swimming area scheduled to open in March 2027.

Name

Wooramel River

Legal name

Wooramel River Retreat

Website

https://wooramel.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Wooramel River Retreat is a family-owned outback station stay and campground on Western Australia's Coral Coast offering unpowered Riverside campsites, naturally heated artesian bore baths, a seasonal cafe, and curated activities for road-trip travelers, families, and station-stay enthusiasts.

Ownership category

akta.pro rank

Product category

Outback Station Stay and Campground Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAE

Eco-Camps & Sustainable Camping Retreats

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAK

Eco/Nature-Based Campgrounds (Sustainable/Off-Grid)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Outback station stay
• Camping and campgrounds
• Artesian bore baths
• Rural tourism accommodation
• Cultural eco tours

Headquarters

HQ city

Carnarvon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Campsite Bookings: Fees for unpowered campsite accommodation along the riverbank, with Riverside campsite promotions such as Stay 4 Pay 3 deals.
2. Cafe and Bar Services: Upside Down Cafe serving barista coffee, light food, and nightly meals with bar service from April to October. Credit card payments accepted with 1.5% surcharge.
3. Activities and Tours: Revenue from self-drive 4WD station tours, yoga classes, cultural night sky experiences with Wooramulla Eco Cultural Journeys partner.
4. Ancillary Products: Firewood sales at $36 per bag, non-potable water availability, and other campground amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wooramel River Retreat operates an outback station stay and unpowered campground along the Wooramel River in Western Australia, offering Riverside campsites, four naturally heated therapeutic artesian bore baths, an on-site cafe and bar (Upside Down Cafe), and a range of on-station activities including walking trails, 4WD station tours, yoga, bird watching, and Aboriginal cultural stargazing with partner Wooramulla Eco Cultural Journeys. The business operates seasonally from 1 March to 30 November on a 1,430 sq km working cattle/sheep/goat station with 60 km of Indian Ocean coastline.

Product overview

Wooramel River Retreat is a family-owned outback station stay and campground in Western Australia, occupying 1430 square kilometres with 60km of coastline. The business operates from 1 March to 30 November each year, offering un-powered Riverside campsites with private fire pits, four naturally heated artesian bore baths from the Birdrong aquifer, and the Upside Down Cafe serving coffee and meals from April to October. Visitors can participate in activities including river walking trails, historical tip exploration, bird watching, 4WD self-drive station tours, and yoga classes. The retreat partners with Wooramulla Eco Cultural Journeys for stargazing experiences. A major new product, the Wooramel Billabong, is scheduled to open in March 2027, offering a natural swimming area with beach entry using the same mineral-rich artesian waters.

Differentiator

Problem solved

Functional benefit

Products and services

• Riverside Campsites Unpowered camp sites located along the Wooramel River bank under gum trees for road-trippers and campers. Pet-friendly with private fire pits; firewood available for purchase; generators permitted in designated areas between 8am-5pm.
• Artesian Bore Hot Baths Four large naturally heated therapeutic baths constructed from old water tanks with built-in bench seating. Fed by artesian water from the Birdrong aquifer that rises 240m to surface under natural pressure at a constant 33°C, containing minerals (salt, iron, magnesium) reputed to soothe tired muscles.
• Upside Down Cafe On-site cafe serving barista coffee and light food from 8am to 3pm, nightly meals from 5pm to 6:30pm, and bar service from 4pm to 6:30pm. Open April to mid October, with credit card payments subject to a 1.5% surcharge and cash accepted.
• Wooramel Billabong

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wooramulla Eco Cultural JourneyscoreStrategic or Co-development PartnerLocally owned Aboriginal tour company partnership offering unique night sky experience under vast outback skies. Cultural storytelling, stargazing, and connection to Country guided by Traditional Owners sharing deep knowledge of land, sky, and stars around campfire.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Injidup Spa Retreat: Small WA nature-based retreat offering spa and villa accommodation in the Margaret River/South West region. Comparable as a Western Australian eco/nature retreat position though targeting a different traveller segment.

Broad incumbents

• BIG4 Holiday Parks: Networked Australian caravan and holiday park chain with several Western Australia properties. Broad incumbent offering family-friendly campground and cabin accommodation that competes for Coral Coast travelers.
• Discovery Parks (G'Day Group): Largest Australian holiday park operator with multiple WA parks including Coral Coast locations. Broader incumbent providing campground/caravan park accommodation across Australia and absorbing spillover demand from Coral Coast travelers.

Direct peers

• Eco Beach Wilderness Retreat: Remote WA eco-resort on Western Australia's Coral Coast offering villa and camping experiences. Comparable as an off-grid WA coastal retreat with nature-based tourism and seasonal operations.
• El Questro Wilderness Park: Large-scale WA cattle station converted into a tourism operation offering camping, cabins, gorges, and hot springs. Comparable in combining a working pastoral property with nature-based camping and tourism experiences in remote WA.
• Sal Salis Ningaloo Reef: Eco-luxury wilderness camp in Western Australia's Coral Coast/Ningaloo region. Comparable as a remote, nature-immersed WA campground with unique natural features as the value proposition.
• Cape Leveque (Kooljaman at Djarindjin): Remote WA coastal camping and cabin retreat on the Dampier Peninsula, operated in partnership with Aboriginal communities. Comparable as a remote WA campground experience combining nature setting with Aboriginal cultural experiences.
• Karijini Eco Retreat: Eco-tourism retreat within Karijini National Park, WA, offering eco-tents and campground accommodation. Comparable as a nature-immersed WA campground with eco-camping positioning.
• Willangi Station Stay: Western Australian outback station stay offering campground and cabin accommodation on a working pastoral property. Closely comparable business model: family-owned working station with direct-to-consumer camping and tourism overlay.

Regional players

• Cabin Park Karumba (Tagalong station stays): Outback station-style cabin and camping experience in regional Australia. Comparable as a station stay product offering authentic outback accommodation, though serving a different region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wooramelstation
• Instagraminstagram.com/wooramelriverretreat
• LinkedInlinkedin.com/company/wooramel-river

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooramel River