Work for Care

What Work for Care does

Work for Care is a privately held Dutch healthcare staffing intermediary headquartered in Schijndel, North Brabant, founded in 2017 by Mariëlle van Heesch. The firm matches qualified healthcare professionals — specifically Verzorgende-IG (level 3 IG), Verzorgende C / Helpende+, and Verpleegkundige (level 4 and 5 nurses with BIG registration) — with care institutions in home care, residential care centers, and hospices across North Brabant and Gelderland. It operates three core service lines: (1) B2B staffing and recruitment, handling the full recruitment, selection, payroll, training, and guidance burden for care organizations; (2) ZZP mediation placing self-employed healthcare professionals with institutions at no brokerage fee; and (3) Particuliere Thuiszorg, a direct-to-consumer private home care service offering 3-hour to 24-hour in-home support for elderly, chronically ill, terminal, and dementia clients. The firm also operates a proprietary mobile scheduling app that allows placed workers to self-select shifts across district nursing, small-scale living, residential care, and home care sectors.

The business model combines transaction-fee recruitment with managed-services payrolling under CAO VVT terms, plus subscription-style recurring revenue from private home care. Pricing is not publicly disclosed but follows industry-standard Dutch collective labor terms including market-conforming salary, irregularity allowances, travel reimbursement, pension, sick pay, and extra above-statutory vacation days. The go-to-market is sales-led and direct: the five-person planning team (founder plus four matchmakers) engages care institutions and workers through the website, organic social media (Facebook, LinkedIn, Instagram), and direct contact, relying heavily on personal relationships and word-of-mouth. The firm holds NBBU membership and SNA certification, validating compliance with Dutch temporary-employment standards. With approximately five employees and no external funding, Work for Care operates as a small, founder-led regional intermediary with concentrated geographic scope but a diversified service portfolio across institutional staffing, freelance mediation, and consumer home care.

Name

Work for Care

Legal name

Work for Care

Website

https://workforcare.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Work for Care is a Dutch healthcare staffing intermediary based in Schijndel that places nurses and caregivers with care institutions across North Brabant and Gelderland. It also offers fee-free ZZP mediation and a private home care service, supported by a proprietary shift-scheduling app.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Temporary Help Services (561320), Home Health Care Services (621610), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Help Supply Services (7363), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

akta.pro secondary industries

Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE), 24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Healthcare staffing services
• Care worker mediation
• Private home care
• ZZP health mediation
• Nurse recruitment

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Staffing & Recruitment: The company places healthcare professionals (Verzorgende-IG, Verzorgende C, Helpende+, Verpleegkundige) with care organizations in home care, residential care centers, and hospices. They handle both temporary and long-term staffing assignments.
2. Payrolling Services (Uitzendkrachten): Healthcare workers can work as agency staff (uitzendkrachten) where Work for Care is the employer, handling payroll, benefits, and compliance while workers enjoy flexibility with CAO VVT employment conditions including end-of-year bonus, travel reimbursement, pension, sick pay, vacation days, and weekly salary payments.
3. ZZP Bemiddeling (Self-employed Mediation): Placement of self-employed healthcare professionals (ZZP'ers) at care institutions. The company helps ZZP'ers find new assignments without charging a mediation fee, focusing on honesty and transparency.
4. Private Home Care Services: Private home care services ranging from 3 hours per day to full 24-hour care, serving elderly, chronically ill, terminal patients, dementia patients, and those needing temporary care/rehabilitation. Services provided in client's own home.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Work for Care is a healthcare staffing intermediary that places qualified caregivers and nurses (Verzorgende-IG, Verzorgende C, Helpende+, and Verpleegkundige) with care organizations for temporary and long-term assignments in North Brabant and Gelderland. The company also mediates self-employed (ZZP) healthcare professionals without brokerage fees and provides private home care services ranging from 3 hours to 24 hours per day. A proprietary mobile app allows healthcare workers to self-schedule their shifts across home care, residential care, and small-scale living sectors.

Product overview

Work for Care operates as a unified healthcare staffing and home care platform consisting of four interconnected service offerings: (1) Work for Care Bemiddeling for staffing healthcare organizations with temporary or permanent workers across North Brabant and Gelderland; (2) ZZP-bemiddeling for placing self-employed healthcare professionals; (3) Particuliere Thuiszorg providing private home-based care services ranging from 3 to 24 hours daily covering elderly, chronic illness, terminal, dementia, and rehabilitation care; and (4) a proprietary Work for Care App enabling workers to self-schedule shifts. The company specializes in placing Verzorgende-IG (nurse level 3), Verzorgende C/Helpende+ (caregiver levels), and Verpleegkundige (nurses level 4/5) across intramuraal (institutional) and extramuraal (home care) settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Work for Care Bemiddeling (Healthcare Staffing & Recruitment) Healthcare staffing and recruitment service that matches care institutions (home care, residential care centers, hospices) with qualified healthcare professionals for temporary and long-term placements. Work for Care takes over all recruitment, payroll, training, and guidance of placed workers.
• Particuliere Thuiszorg (Private Home Care) Private home care services ranging from 3 hours per day to full 24-hour care, covering elderly care, chronic illness support, terminal/palliative care, dementia care, temporary/rehabilitation care, and night care, delivered in the client's own home.
• ZZP-bemiddeling (Self-employed Healthcare Mediation) Free brokerage service that places self-employed healthcare professionals (ZZP'ers) with care institutions, without charging a mediation fee. Focused on honesty and transparency for both starting and established ZZP'ers in the care sector.
• Uitzendkracht / Payrolling Services (Agency Staffing) Agency staffing model where healthcare workers are employed by Work for Care (as uitzendkrachten) and assigned to care organizations. Work for Care handles payroll, benefits, pension, sick pay, vacation days, and weekly salary payments under CAO VVT employment conditions.
• Work for Care App Proprietary mobile application that enables healthcare workers to self-schedule their shifts across district nursing (wijkverpleging), small-scale living (kleinschalig wonen), residential care (woonzorg), and home care (thuiszorg), allowing flexible shift selection that fits personal availability.

Quantifiable outcome

• Healthcare workers can work flexibly in multiple sectors including district nursing, small-scale living, residential care, and home care
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• NBBU (Nederlandse Bond van Bemiddelings- en Uitzendondernemingen)minorOthersWork for Care is affiliated with NBBU, the Dutch Association of Recruitment and Temporary Employment Agencies. This membership indicates compliance with industry standards and regulations for temporary staffing agencies.
• SNA (Stichting Normering Arbeid)minorOthersWork for Care holds SNA certification, demonstrating compliance with Dutch labor standards and regulations for temporary employment agencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Olympia: Dutch multi-sector staffing agency with a healthcare division serving care homes and home-care providers. Comparable employment/placement model and target worker types, but with broader industry exposure and national scale.
• Randstad Nederland: Largest generalist staffing firm in the Netherlands with a dedicated healthcare vertical. Comparable buyer base (care organizations, hospitals) and employment model, but operates at national scale with broader sector coverage rather than regional healthcare specialization.
• Tempo-Team: Major Dutch staffing provider with healthcare and home-care verticals. Comparable service lines (temporary placement, payrolling, ZZP mediation) and CAO-compliant employment, but positioned as a broad incumbent rather than a healthcare-focused specialist.

Regional players

• Bureau Hoge Dijk: Regional Dutch healthcare staffing and home care provider in the Eindhoven/North Brabant area. Directly comparable on geography, service mix (staffing + private home care), and focus on personal/relationship-driven service in the same provincial market.

Direct peers

• Actief Zorg: Dutch staffing brand focused on healthcare and care-sector placements, including home care and institutional care roles. Directly comparable in target workforce, geographic overlap in Brabant/Gelderland-style regional staffing, and CAO-compliant employment model.
• Tzorg: Large Dutch private home care provider offering in-home support (hourly through 24-hour care) to elderly and chronically ill clients. Directly comparable to Work for Care's Particuliere Thuiszorg offering in both service scope and recurring-revenue model.
• Home Instead Nederland: Dutch franchise operation delivering non-medical in-home care to seniors (personal care, companionship, dementia support). Comparable to Work for Care's private home care line in client profile (elderly), service format (in-home hourly/24-hour), and care categories offered.
• Senior Service (NL): Dutch private home care provider focused on elderly clients, offering personal care, companionship, and 24-hour support. Overlaps with Work for Care's Particuliere Thuiszorg line on service type, customer (private individuals), and care-intensity range.
• TMI (Talent & More Interim): Dutch healthcare staffing specialist placing nurses, caregivers, and medical specialists across hospitals, home care, and residential settings. Highly comparable in offering mix, target worker profiles (Verzorgende-IG, Verpleegkundige), and use of temporary/ZZP placement models.

Emerging players

• Zorgservice XL: Smaller Dutch healthcare staffing and home care intermediary operating in regional markets. Comparable business model (staffing + private care) and target workforce, but with a smaller footprint and earlier growth profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/workforcare
• LinkedInlinkedin.com/company/workforcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work for Care