Senior Service

What Senior Service does

Senior Service is the oldest non-medical home care provider in the Netherlands, founded in 1995 by Molleke Willems and currently headquartered in Rotterdam. The company delivers in-home support services to elderly clients and others requiring care, including personal care, companionship, night care, 24-hour care, dementia care, and respite care. It distinguishes itself through a model built on directly employed caregivers rather than freelancers, nationwide coverage delivered through regional coordinators, and a personal-matching process intended to ensure compatibility between client and care professional. Karin Van Breukelen is associated with general management, and Floris Vervat is associated with the 2010 ownership transition. The company reports an 8.7/10 average client rating and a 100% client recommendation rate.

Service delivery is supported by "Caren zorgt," a proprietary reporting system used by family members and care professionals to share care updates, and "Genus," a sub-brand offering lifestyle monitoring technology. Senior Service is a contracted Wlz (Long-Term Care Act) provider working with major Dutch health insurers including Zilveren Kruis, VGZ, and Menzis. The company holds ISO 9001, NEN 7510/7512/7513, GDPR, and Wkkgz certifications, supporting eligibility across public and private reimbursement channels. The Jeeves parent entity is associated with hospital discharge partnerships.

Revenue is generated primarily through per-hour private pay at €33.50/hr and reimbursement via four public/insurance channels: Wlz (long-term care), PGB (personal care budget), Wmo (social support), and supplementary health insurance. A secondary B2B channel supplies home care on behalf of partner care organizations and hospitals via Jeeves. Capital structure includes a 2015 funding round of $559,581 from VOC Capital Partners; no further funding data is available.

Name

Senior Service

Legal name

Senior Service B.V. en Senior Service Zorg B.V.

Website

https://seniorservice.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Senior Service is the Netherlands' oldest non-medical home care provider, founded in 1995, employing 501-1000 caregivers nationwide. It delivers personal care, dementia care, and 24-hour care to elderly clients via directly employed staff, public reimbursement (Wlz, PGB, Wmo), and private pay.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• Non-medical home care
• Senior care services
• Caregiver matching
• Elderly home support
• Respite and dementia care

Headquarters

HQ city

Oosterbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wlz (Wet langdurige zorg) - Zorg in Natura: Senior Service is a contracted Wlz provider delivering care in kind through healthcare offices (Zorgkantoren) including Zilveren Kruis, VGZ, and Menzis
2. Persoonsgebonden Budget (PGB): Personal budget financing where clients manage their own care budget to pay for services
3. Aanvullende Zorgverzekering: Reimbursement through supplementary health insurance for additional home care support
4. Wmo (Wet maatschappelijke ondersteuning): Municipal social support funding through local government arrangements
5. Particuliere Afname: Private pay services starting from €33.50 per hour for clients not eligible for subsidies

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Senior Service provides supplementary, non-medical home care for elderly clients across the Netherlands, matching each client with a dedicated employed caregiver who delivers personal care, companionship, household support, escorted transport, night care, and continuous 24-hour care. Services scale flexibly from two hours per visit up to 24-hour care and are financed through Wlz, Wmo, PGB, supplementary health insurance, or private pay starting at €33.50 per hour. The company is the oldest home care organization in the Netherlands and operates with its own staff, no waiting lists, and rapid onboarding typically within one week.

Product overview

Senior Service operates as a single unified home care service rather than a platform-with-modules architecture. The core offering consists of non-medical home care and supplementary caregiver support for seniors, with services including Personal Care (Persoonlijke verzorging), Guidance/Companionship (Begeleiding), Night Care (Nachtzorg), 24-Hour Care (24-uurs zorg), Well-being (Welzijn), Respite Care (Respijtzorg), Dementia Care (Dementiezorg), and Lifestyle Monitoring via the Genus sub-brand. These services are offered through a national network of regional coordinators who match clients with fixed caregivers. The company also provides the Caren zorgt client portal for visit transparency and a Wkkgz-compliant complaints procedure. Services scale from 2 hours per visit up to 24-hour care, and financing options include supplemental health insurance, PGB, Wlz, and Wmo.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care (Persoonlijke verzorging) Non-medical personal care assistance for seniors including help with washing, dressing, getting in and out of bed, meal support, medication reminders, and maintaining daily structure. For elderly clients wishing to remain living independently at home.
• Guidance and Companionship (Begeleiding) Accompaniment and guidance services for seniors covering escorted transportation to appointments, companionship, and support with daily activities, for elderly clients needing social engagement and assisted mobility.
• Night Care (Nachtzorg) Sleep or wake-night care service where a caregiver is present during nighttime hours to provide support and ensure the senior's safety through the night.
• 24-Hour Care (24-uurs zorg) Round-the-clock continuous care providing intensive monitoring and assistance throughout the day and night for seniors with high care needs who wish to remain at home.
• Well-being (Welzijn) Well-being services for seniors focused on enhancing quality of life through social interaction, structured activities, and companionship to prevent isolation.
• Respite Care (Respijtzorg) Temporary replacement care that gives family caregivers a break, allowing them time for rest while their loved one receives professional non-medical support.
• Dementia Care (Dementiezorg) Specialized non-medical support for seniors with dementia, providing tailored care that addresses the challenges of cognitive decline so the senior can remain living at home.
• Lifestyle Monitoring and Personal Emergency Response (Genus) Lifestyle monitoring and personal emergency response systems (delivered through the Genus sub-brand) that allow seniors to live safely at home while providing peace of mind to families through remote activity and safety alerts.
• Supplementary Caregiver Support (Aanvullende mantelzorg) Professional non-medical support that supplements family caregiving and medical home nursing, including companionship, personal care, meal preparation, light housekeeping, and escorted transportation for seniors living at home.
• Meal Support for Care Organizations (Maaltijdondersteuning) Meal preparation and feeding assistance services provided to partner care organizations to support their clients' nutritional needs in care facilities and group settings.

Quantifiable outcome

• 100% of clients recommend Senior Service
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• InovumminorStrategic or Co-development PartnerCare organization partnership where Senior Service provides additional support services to Inovum clients in care facilities
• AnanzminorStrategic or Co-development PartnerCare organization receiving home care and support services from Senior Service
• EveanminorStrategic or Co-development PartnerCare organization partnership providing additional staffing and support services
• Swinhove GroepminorStrategic or Co-development PartnerHealthcare group receiving flexpool and staffing support from Senior Service
• De BeyartminorStrategic or Co-development PartnerCare facility receiving wellbeing support services for residents
• Zuster NormaminorStrategic or Co-development PartnerCare organization receiving additional support services for patients
• ZZG ZorggroepminorStrategic or Co-development PartnerCare group partnership for providing home care services
• LaurnsminorStrategic or Co-development PartnerHealthcare organization receiving staffing and care support services
• SPOTcoreStrategic or Co-development PartnerBranch association for complaint handling and quality standards in home care. Senior Service is affiliated and uses their independent complaints officer
• Stichting ZorggeschilminorImplementation/ SI/ Consulting PartnerIndependent disputes tribunal for formal complaints resolution through SPOT affiliation
• De UnieminorGTM or Marketing PartnerLabor union partnership offering preferential rates for members needing home care support, helping members balance work and caregiving
• JeevescoreStrategic or Co-development PartnerParent organization providing hospital partnerships. Through Jeeves, Senior Service collaborates with dozens of Dutch hospitals to provide home care for seniors during, before, and after hospital visits
• ZorgdomeincoreTechnology or IntegrationHealthcare referral platform allowing referrers to directly send clients to Senior Service under categories for palliative care, personal care, nursing, and dementia
• Zilveren KruiscoreChannel Partner/ Reseller/ DistributorMajor Dutch health insurer and Wlz care office contracted for care reimbursement
• VGZcoreChannel Partner/ Reseller/ DistributorDutch health insurer and Wlz care office contracted for care reimbursement
• MenziscoreChannel Partner/ Reseller/ DistributorHealth insurer (Twente region) contracted for Wlz care reimbursement

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Persoonlijke Zorg Nederland (PZN): PZN is a smaller Dutch provider focused on personalized home care, PGB-funded clients and small-scale live-in care — an emerging peer with overlapping service offerings but smaller national footprint than Senior Service.

Broad incumbents

• Evean: Evean is a large Dutch care organization offering nursing, home care, and elderly services across multiple regions. It is both a senior care peer and a listed partner of Senior Service, illustrating overlap in non-medical home support.
• Buurtzorg Nederland: Buurtzorg is a major Dutch home care provider widely known for self-managing neighborhood nursing teams. Although its model is more clinical, it competes for the same referrers, funding streams and caregiver talent pool as Senior Service.
• ZZG Zorggroep: ZZG Zorggroep is a regional Dutch care group providing home care, nursing, and assisted living. It both competes with Senior Service in non-medical home care and is a documented partner for staffing support.

Direct peers

• Tzorg: Tzorg is a large Dutch non-medical home care provider offering personal care, domestic help and companionship to seniors at home under Wmo, Wlz, and PGB funding — directly overlapping Senior Service's core service model and funding sources in the Netherlands.
• Home Instead (Netherlands): Home Instead is an international franchise operating in the Netherlands providing non-medical home care, companionship and personal care to seniors, directly comparable to Senior Service's matching and employed-caregiver model.
• Right at Home (Netherlands): Right at Home operates in the Netherlands delivering non-medical home care, dementia care and 24-hour support for elderly clients via employed caregivers, closely mirroring Senior Service's service portfolio and chronic-condition use cases.
• Comfort Keepers (Netherlands): Comfort Keepers provides non-medical in-home senior care in the Netherlands, including personal care, companionship and dementia support — overlapping Senior Service on service mix, target customer, and Dutch funding routes.
• Saamen Thuiszorg: Saamen is a Dutch home care organization providing non-medical and personal care services under Wmo, Wlz, and PGB — closely comparable to Senior Service on funding mix, regional delivery model, and elderly client focus.

Regional players

• Zorgmaat: Zorgmaat is a Dutch regional provider of home care and elderly services. While its geographic reach is more limited than Senior Service, its service offering — personal care, household help and elderly care — is functionally comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seniorservicenl
• Facebookfacebook.com/312713965470493
• LinkedInlinkedin.com/company/senior-service-bv

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Service