WORKSHOP
WORKSHOP is a 48-person, Minneapolis-based end-to-end design agency serving enterprise brands like Google, Taco Bell, McLaren, and Panera with integrated physical-space design, digital strategy, AR, and in-house fabrication.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, MN - Minnesota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WORKSHOP does
WORKSHOP is a privately held, end-to-end creative design agency headquartered at 1300 Quincy St. NE in the Northeast Minneapolis Arts District. The firm operates with a 48-person team of artists, storytellers, and strategists, providing services that span the full creative lifecycle from ideation and brand strategy through fabrication and production. Its core capability is the integration of physical-space design (retail fixtures, restaurants, branded environments) with digital experience design (digital strategy, campaign execution, AR experiences, custom apps, and in-browser activations). Marquee engagements include global retail identity and fixture fabrication for Google, the Taco Bell Defy multi-story restaurant concept (delivered with franchise operator Border Foods and implementation partner PD Instore), a live experience activation for McLaren Formula 1 at Google HQ, and Panera's Regenerative Dining sustainability design system.
The company's revenue model is project-based professional services sold directly to enterprise clients, supplemented by SMB brand-identity engagements. Pricing is quote-based and not publicly disclosed. WORKSHOP holds CarbonFree Business Partner certification and operates as a 100% carbon neutral business, which it uses as a sustainability differentiator in client pitches. Its go-to-market relies on direct enterprise relationships, an organic Instagram presence, content marketing through its website, and community engagement via events such as Art-A-Whirl. The company is independently owned with no disclosed institutional investors, and underwent a leadership transition in October 2024 that elevated Sierra Ballard to CEO, named Emily Wozniak as COO, and repositioned founder Josh Hanson as Founder and Principal.
WORKSHOP firmographics
Firmographics- Name
- WORKSHOP
- Legal name
- WORKSHOP
- Website
- https://workshop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WORKSHOP is a 48-person, Minneapolis-based end-to-end design agency serving enterprise brands like Google, Taco Bell, McLaren, and Panera with integrated physical-space design, digital strategy, AR, and in-house fabrication.
- Ownership category
- akta.pro rank
Where WORKSHOP is headquartered
LocationHeadquarters
- HQ city
- Minneapolis, MN - Minnesota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WORKSHOP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Design Services: Project-based professional services for brand strategy, creative concepting, design, and production across physical and digital experiences
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
WORKSHOP product offering
Product offeringCore offering
WORKSHOP is a multihyphenate design agency that provides end-to-end creative concepting and production services for enterprise brands. Core offerings span brand strategy, digital strategy and execution, physical space design, AR experiences, 3D design and industrial design, and in-house fabrication and production. The agency transforms client ideas into tangible physical and digital realities, serving clients like Google, Taco Bell, McLaren, and Panera through project-based engagements.
Product overview
WORKSHOP is a multihyphenate design agency offering end-to-end creative services from concept to production. The agency provides brand strategy, digital strategy and execution, physical space design, AR solutions, 3D design, industrial design, UX and UI design, and fabrication and production. Their core services span future forecasting, innovation strategy, brand development, digital campaigns, experiential activations, and retail design. Projects like Google in-store retail, Taco Bell Defy, McLaren Formula 1 activations, and Panera's Regenerative Dining demonstrate their integrated physical and digital capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
- Digital Strategy & Execution
- Physical Space Design
- AR Experiences
- 3D Design & Industrial Design
- Fabrication & Production
- Experiential Activations & Live Events
Quantifiable outcome
- Taco Bell Defy achieved 4x sales volume and over 1 billion international impressions
- +1 more outcomes
Companies that use WORKSHOP
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
WORKSHOP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WORKSHOP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PD InstorecoreCollaborated with PD Instore on the Taco Bell Defy project, which featured innovative two-story restaurant design with mobile ordering priority, four drive-thru lanes, and pneumatic food lift system.
- Border FoodscoreWorked with Border Foods to build Taco Bell Defy, completing the project in 2022. Border Foods is the franchise operator for the innovative restaurant concept.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WORKSHOP competitors and assessment
Company assessmentDirect peers
- IDEO: Global design and innovation consultancy delivering end-to-end strategy, physical design, and digital experience work for enterprise clients — a direct conceptual peer to WORKSHOP's integrated model.
- Pentagram: Independent design consultancy covering brand identity, environmental graphics, and digital — closely analogous to WORKSHOP's design-first agency model serving global brands.
- Instrument: Independent creative and digital agency working with global brands on brand systems and digital experiences — similar boutique-agency positioning to WORKSHOP.
- Eleven Inc. Independent brand and experience agency combining brand strategy, design, and activation work for major brands — comparable in scale and offering to WORKSHOP.
- Huge: Digital experience agency delivering strategy, design, and technology for enterprise brands. Comparable to WORKSHOP's digital strategy and execution practice.
- Frog (Capgemini Engineering): Design and innovation firm focused on product, brand, and experience design for global brands — overlaps WORKSHOP's industrial design and experience design capabilities.
- Argonaut: Independent creative agency producing brand, digital, and experiential work for bold enterprise clients — closely aligned with WORKSHOP's project-based agency model.
- Landor & Fitch: Brand consulting and design firm serving multinational clients with brand strategy and experiential offerings — comparable to WORKSHOP's brand-led work for Google, Taco Bell, and Panera.
- R/GA: Creative agency spanning brand, digital products, and experiential design for major enterprise brands. Highly comparable to WORKSHOP's omnichannel physical+digital offering.
- Wolff Olins: Global brand consultancy specializing in brand strategy and identity for large enterprises — analogous to WORKSHOP's brand strategy pillar.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WORKSHOP social profiles
Digital presenceWORKSHOP compliance and trust
Trust signalCompliance1 record
WORKSHOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WORKSHOP leadership team
Management profileNumber of profiles
Profiles3 records
WORKSHOP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WORKSHOP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WORKSHOP
What does WORKSHOP do?
WORKSHOP is a multihyphenate design agency that provides end-to-end creative concepting and production services for enterprise brands. Core offerings span brand strategy, digital strategy and execution, physical space design, AR experiences, 3D design and industrial design, and in-house fabrication and production. The agency transforms client ideas into tangible physical and digital realities, serving clients like Google, Taco Bell, McLaren, and Panera through project-based engagements.
Is WORKSHOP a public or private company?
WORKSHOP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WORKSHOP founded?
WORKSHOP was founded in -1. It employs 11 to 50 people.
Where is WORKSHOP based?
WORKSHOP is headquartered in Minneapolis, MN - Minnesota, United States, in the North America region.
How does WORKSHOP make money?
One revenue line is on record: creative Design Services.
Who are WORKSHOP's main competitors?
Direct peers on record are IDEO, Pentagram, Instrument, Eleven Inc., Huge, Frog (Capgemini Engineering), Argonaut, Landor & Fitch, R/GA and Wolff Olins.
Does WORKSHOP have an API?
No public API is recorded for WORKSHOP.