World Coaching Corporation

What World Coaching Corporation does

World Coaching Corporation is a Florida-incorporated coaching education company founded in 2012 by Arturo Orantes and headquartered in Miami. The company operates an online learning and certification platform built on Kajabi, targeting the Spanish-speaking market across Latin America and the US Hispanic population. Its core offering is the Certificación en LogoCoaching®, a six-month admission-gated program that teaches the proprietary LogoCoaching method — a copyrighted framework (US Copyright Office registration TX 9-521-320) integrating Viktor Frankl's Logotherapy with structured coaching methodology, including session phases, 13 Clarifiers, a decalog, and a meta-model for linguistic pattern recognition. The certification is academically endorsed by Florida Global University.

The product portfolio extends beyond the flagship certification to a suite of self-paced workshops (Taller sobre Sentido de Vida, Taller Parejas que Perduran, El Poder del Lenguaje Metafórico, Diseña tu contenido como un Profesional), free diagnostic assessments, an eight-episode podcast (Metáforas para Reflexionar), individual Zoom coaching sessions with the founder, and the Comunidad Internacional de Coaches (CIC) membership program — a recurring-revenue community offering tiered monthly and annual subscriptions ($15/mo to $199/yr). An AI study agent called Agente LogoCoach IA is integrated into the certification program to support content review and practice supervision. Distribution is exclusively digital via Kajabi e-commerce and WhatsApp, with occasional in-person workshops in Mexico City.

The business model combines high-touch one-time certification revenue ($2,000 per student), a long tail of low-ticket digital course sales ($14.99–$47), recurring membership subscriptions, and founder-delivered individual coaching. GTM motion is hybrid product-led growth (self-serve courses with free trials) and community-led growth (CIC membership with a public coach directory acting as a referral engine). The company is founder-owned with no disclosed external investment, operates with approximately 11 employees, and reports a cumulative base of 1,800+ certified coaches across Mexico, Panama, Dominican Republic, Chile, El Salvador, and the United States.

Name

World Coaching Corporation

Legal name

World Coaching Corporation

Website

https://worldcoachingcorp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

World Coaching Corporation is a Miami-based online coaching education company that certifies Spanish-speaking life coaches in the proprietary LogoCoaching method (Logotherapy + Coaching), serving individuals and aspiring professional coaches across Latin America and the US Hispanic market via Kajabi-delivered programs.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDABANAI

Career, Purpose & Executive Wellbeing Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Life coaching certification
• Logotherapy training
• Executive coaching programs
• Online coaching courses
• Personal development workshops

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Programs: Tuition for the 6-month LogoCoaching certification is split into two parts: Part 1 costs $1,000 upfront or $199/month for 6 months; Part 2 (supervised practices and final exams) costs $1,000 upfront or $397/month for 3 months. Total certification investment is up to $2,000 USD with installment options.
2. One-Time Course Sales: Individual self-study workshops and programs (Taller Parejas que Perduran, Taller sobre Sentido de Vida, El Poder del Lenguaje Metafórico, Diseña tu contenido como un Profesional) are sold as one-time purchases with lifetime access.
3. Professional Membership (Comunidad Internacional de Coaches): Monthly and annual subscription memberships offering ongoing coaching classes, case studies, marketing training, blog writing opportunities, website creation, client referrals, and discounts on programs. Esencial Monthly at $15/month; Esencial Annual at $100/year; Profesional Annual at $199/year (for certified coaches only).
4. Individual Coaching Sessions: One-on-one coaching sessions with Arturo Orantes via Zoom, offered as individual session packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

World Coaching Corporation is a coaching education company that sells the LogoCoaching® certification program — a structured methodology integrating Viktor Frankl's Logotherapy with results-oriented Coaching. The company delivers online courses, workshops, a professional coaches membership community, and individual one-on-one coaching sessions, primarily targeting Spanish-speaking individuals in Latin America and the US Hispanic market. All programs are delivered digitally via the Kajabi platform with optional in-person workshops in Mexico City.

Product overview

World Coaching Corporation operates a coaching education platform centered on the LogoCoaching® method — a proprietary approach combining Coaching and Logotherapy for personal and professional development. The core product is the Certificación en LogoCoaching®, a 6-month certification with live classes, recorded modules, practice labs, and an AI study agent. This is flanked by self-paced workshops (Taller sobre Sentido de Vida, Taller Parejas que Perduran, El Poder del Lenguaje Metafórico, Diseña tu contenido como un Profesional) and free resources (life purpose and relationship satisfaction tests). A professional membership (Membresía Profesional para Coaches) provides ongoing training, directory listing, and marketing support for certified coaches. Individual coaching sessions, a podcast (Metáforas para Reflexionar), and a blog with educational content round out the ecosystem. All programs are delivered entirely online via Kajabi, with PayPal and Stripe as payment processors.

Differentiator

Problem solved

Functional benefit

Brands

• LogoCoaching: Integration of Coaching and Logotherapy methodology created by Arturo Orantes after 22+ years of practice, registered in USA (TX 9-521-320)
• Parejas que Perduran
• Descubre y Vive tu Propósito de Vida
• Metáforas para Reflexionar
• Comunidad Internacional de Coaches

Products and services

• Certificación en LogoCoaching® A 6-month professional certification program integrating Coaching and Logotherapy, taught by Arturo Orantes. Includes pre-recorded modules, weekly live Zoom classes, practice labs, an AI study agent, and final exams. Upon completion, students receive an internationally recognized certificate endorsed by Florida Global University. Total cost divided into two stages: program access and certification exam/credential stage.
• Taller sobre Sentido de Vida A self-paced online workshop designed to help participants discover and live their life purpose. Covers values clarification, decision-making with purpose, uniqueness identification, freedom and responsibility, and goal-setting with meaning. Includes 6 modules with over 50 videos, PDF exercises, and self-assessment tests. Priced at $19.99 USD (promotional offer) or $47 USD (regular).
• Taller Parejas que Perduran An online workshop aimed at reviving love and passion in couple relationships. Covers 8 modules addressing limiting beliefs, basic needs in relationships, effective communication, conflict resolution, forgiveness, intimacy restoration, and maintaining the relationship long-term. Priced at $27 USD with lifetime access.
• Sesiones Individuales de Coaching Individual one-on-one coaching sessions with Arturo Orantes via Zoom, lasting approximately one hour. Aimed at individuals feeling stuck in some area of life who want to expand their horizon of possibilities, find what is truly valuable, and take purposeful action.
• Membresía Profesional para Coaches (Comunidad Internacional de Coaches) Professional membership program for coaches offering weekly online classes, supervised case studies, marketing training, access to certification platform updates, a directory listing with personalized webpage, blog writing opportunities, use of 'Member' accreditation logo, social media exposure, and client referrals. Priced at $15/month (Esencial), $100/year (Esencial Annual), or $199/year (Professional tier for certified coaches only).
• El Poder del Lenguaje Metafórico An audio course teaching coaches how to use metaphorical language in coaching sessions, workshops, or conferences to create deeper subconscious transformation. Includes a downloadable manual. Available as standalone purchase or included in Professional Membership. Priced at $14.99 USD.
• Diseña tu contenido como un Profesional An online course teaching coaches to professionally design their content for social media, presentations, and videos. Included free with Professional Membership for coaches. Standalone price: $19.99 USD.
• Descubre y Vive tu Propósito de Vida (In-Person Workshop) An in-person workshop held at Hotel Sevilla Palace, Reforma, CDMX, Mexico, focused on discovering and living one's life purpose. Tickets sold online with Esencial ($3,500 MXN) and VIP ($6,000 MXN, includes private session with Arturo Orantes and professional video) tiers. Digital program version: $97 USD.

Quantifiable outcome

• Over 1,800 coaches certified across multiple countries since founding
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Florida Global University (FGU)coreStrategic or Co-development PartnerFlorida Global University provides institutional endorsement and academic accreditation for the LogoCoaching certification program. Graduates receive a certificate with international academic recognition. This partnership elevates the perceived credibility and marketability of the certification for Spanish-speaking professionals seeking recognized credentials.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• International Coach Federation (ICF): The dominant global coach credentialing body. Comparable as an adjacent ecosystem participant whose accreditation standards shape demand for third-party certifications like LogoCoaching, even though it is not a direct training competitor.

Direct peers

• Coaches Training Institute (CTI): International coach-certification provider with multi-month co-active coaching programs. Directly comparable to World Coaching Corp's LogoCoaching certification in delivery format, audience (aspiring professional coaches), and methodology-led positioning.
• Martha Beck Institute: Founder-branded life coaching certification built around Martha Beck's proprietary methodology. Closely comparable to World Coaching Corp in the sense that the brand, methodology, and instructor identity are the central commercial asset.
• Newfield Consulting: Latin-American-rooted ontological coaching school founded by Rafael Echeverría. Highly comparable because it sells a proprietary coach certification methodology (ontological coaching) with similar structure, price points, and Spanish-speaking audience overlap.
• Escuela Europea de Coaching (EEC): Established Spanish-language coaching school offering coach certification programs across Europe and Latin America. Comparable in target market (Spanish-speaking professional coaches), certification-led business model, and structured methodology positioning.
• CRR Consulting / Coaching-RR: Spanish-speaking executive and personal coaching firm offering coach certification and training programs. Comparable because it targets the same Spanish-speaking aspiring-coach segment with structured certification paths and recurring community engagement.

Broad incumbents

• Mindvalley: Large online personal-development education platform with subscription-based courses in coaching, wellness, and transformation. Comparable as a broader incumbent operating in the same end-audience of self-development learners with overlapping self-paced online courses.
• Landmark Worldwide: Global personal-development and leadership-training company. Comparable as a broader incumbent in the self-development/leadership-training space that targets adult learners seeking transformation via structured curricula.
• Tony Robbins / Robbins Madanes Center for Coaching Mastery: Large personal-development and coach-training brand with certification and live training programs. Comparable as a founder-led, brand-driven personal-development business operating in adjacent segments of the same audience.

Emerging players

• Escuela de Coaching Sistémico: Spanish-speaking systemic coaching school offering certification and continuing education. Comparable as a niche player in the same Spanish-speaking market segment, though with a different (systemic) methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arturoorantes
• Instagraminstagram.com/arturoorantes
• LinkedInlinkedin.com/company/world-coaching-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Coaching Corporation