World Cup Allstars

What World Cup Allstars does

World Cup All Stars is a privately held, multi-location all-star cheerleading gym franchisor founded in 1994 and headquartered in Freehold, New Jersey. The company operates a network of 8 gym locations across seven U.S. states — New Jersey (Freehold, Mahwah, East Brunswick), Pennsylvania (Scranton), Connecticut (Bloomfield), Ohio (Grove City), Louisiana (Broussard), and Maryland (Salisbury) — each managed by independent owner-operators under the World Cup brand. It serves youth athletes ages 4–18 through a tiered product portfolio spanning competitive All-Star Elite teams, lower-commitment Prep and Half-Year Prep teams, tumbling and cheer classes, private lessons, camps and clinics, and team training/floor rentals for external school, recreation, Pop Warner, and youth league squads. Ancillary revenue comes from birthday party packages, an online Pro Shop selling branded merchandise, and 501(c)(3) booster club fundraising.

The underlying technology stack is lightweight and operationally focused: a Wix-hosted marketing website, the iClassPro parent portal for registration/scheduling/billing across all locations, and standard third-party marketing and analytics tooling (Google Analytics, Google AdWords, Facebook Ads). USASF-certified coaching staff deliver in-person instruction, and the company uses the USASF-developed FUNdamentals curriculum as a non-competitive onboarding pathway for beginners. No proprietary software, data platform, or AI/ML capability is evident in the source materials.

The business model is predominantly consumer recurring revenue — session-based class tuition, full-year and half-year team memberships, and private lessons — supplemented by transactional revenue from facility rentals, birthday parties, camps/clinics, and merchandise. Geographic expansion has been franchise-driven and capital-light: the Ohio site joined as a franchise conversion in 2017 and Louisiana is identified as the newest location. Competitive credentials — including Shooting Stars (6-time World Champions), Starlites (2-time World Champions), and OMNI (2023 World Champions) — anchor brand reputation and demand generation across the network.

Name

World Cup Allstars

Legal name

World Cup All Stars

Website

https://worldcupallstars.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

World Cup All Stars is a privately held, multi-location all-star cheerleading gym franchisor founded in 1994, operating 8 gyms across 7 U.S. states serving youth athletes ages 4–18 with competitive teams, classes, private lessons, and events.

Ownership category

akta.pro rank

Product category

Youth Sports Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• All-star cheerleading training
• Cheerleading gym programs
• Youth cheer instruction
• Competitive cheerleading teams
• Tumbling and stunting classes

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Classes and Tuition: Recurring revenue from structured cheerleading and tumbling classes offered in sessions (typically 8-9 weeks). Classes range from FUNdamentals for beginners through advanced tumbling levels.
2. Team Memberships: Full-year elite teams, prep teams, and half-year satellite teams with season-based tuition covering practices, coaching, and competition participation.
3. Private Lessons: One-on-one instruction in tumbling, stunting, jumps, flexibility, and physical conditioning offered at per-session rates (30 min or 60 min).
4. Facility Rentals: Hourly rental of gym floor space for teams needing practice facilities, available in one-hour increments with or without instructors.
5. Birthday Parties and Events: Party packages offering private gym access with hosts, including Gold Package ($525) with full amenities and BYO Package ($400) for self-organized events.
6. Camps and Clinics: Customized skills camps and clinics for teams including stunt clinics, 1-3 day skills camps, and full routine choreography for school, recreation, Pop Warner, Youth Leagues, and All Star Teams.
7. Pro Shop Merchandise: Sale of World Cup branded merchandise, apparel, and gear through the Pro Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

World Cup All Stars operates a multi-location all-star cheerleading gym franchise offering competitive team programs (Elite, Prep, Half-Year), recreational tumbling and cheer classes, private coaching, camps and clinics, customized team training and floor rentals, and birthday party hosting across eight U.S. locations. Services are delivered in-person by USASF-certified coaches using spring floors, tumble tracks, trampolines, and obstacle courses, with online registration and payment managed through the iClass Pro parent portal.

Product overview

World Cup All Stars is a multi-location all-star cheerleading gym organization offering a comprehensive portfolio of programs. The core offering consists of competitive All-Star Cheerleading Teams at three levels: Elite Teams (full-year, highest-level competitive program), Prep Teams (lower commitment with reduced costs), and Half-Year Prep Teams (December-April short season). Supporting programs include Cheer Classes (tumbling, flyer, jump, and strength training for all skill levels), Private Lessons (1:1 coaching in tumbling, stunting, jumps, flexibility, and conditioning), Camps & Clinics, and Team Training (customized camps, choreography, and floor rentals). Additional services include Birthday Party packages and a Pro Shop for merchandise. The organization operates across 8 locations in New Jersey, Pennsylvania, Connecticut, Ohio, Louisiana, and Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Star Elite Teams Full-year competitive cheerleading program offering the highest-level teams that compete at local, regional, and national events against top programs nationwide. Designed for athletes seeking elite-level competition and progression.
• Prep Teams Entry-level competitive cheerleading teams offering the All-Star experience with lower financial investment, reduced time commitment, and less travel than Elite teams. Targets athletes seeking competitive experience with a manageable commitment.
• Half-Year Prep Teams Short-season competitive teams running December through April, designed as an introduction to competitive cheerleading with lower cost and reduced time commitment than full-year programs.
• Cheer Classes Regularly scheduled tumbling, flyer, jump, and strength classes open to both members and the public, suitable for Rec, School, or All-Star cheerleaders of all skill levels from absolute beginners to seasoned veterans.
• Private Lessons One-on-one instruction available in tumbling, stunting, jumps, flexibility, and physical conditioning, scheduled directly with coaches or through online booking at per-session rates (30 or 60 minutes).
• Camps & Clinics Cheer camps and clinics offered throughout the year at all locations, including skill development and specialized training sessions for athletes at various levels.
• Team Training Customized skills camps, choreography, and floor rentals for external teams, including stunt clinics, 1-3 day skills camps, and full routine choreography for school, recreation, Pop Warner, youth leagues, and All Star teams.
• Cheer FUNdamentals Introductory class using the USASF-developed non-competitive curriculum providing a technique-centered progression path for first-time cheer athletes, focusing on motions, jumps, stunting, tumbling, transitions/formations, and conditioning.
• Birthday Parties Gym rental packages for birthday celebrations, including Gold Package ($525) with 2-hour private events and BYO Package ($400) options; Connecticut location offers a $299 2-hour party package for up to 10 guests.
• Pro Shop Online merchandise store offering World Cup branded apparel, gear, and accessories.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• iClass ProcoreTechnology or IntegrationParent portal and class booking software platform used across all 8 World Cup All Stars locations for online registration, scheduling, and customer management.
• USASF (United States All Star Federation)coreStrategic or Co-development PartnerIndustry governing body for all-star cheerleading. World Cup coaches are USASF-certified. World Cup uses USASF-developed FUNdamentals curriculum for beginner athletes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Top Gun All Stars: Top Gun is one of the most decorated all-star cheerleading programs in the US with multiple World Championship titles across multiple locations in Tennessee. Operates a similar Elite/Prep/tumbling class structure and serves as a direct competitor in the elite all-star segment.
• Pacific Coast Magic: Pacific Coast Magic is a California-based all-star cheerleading gym with World Championship teams and a comparable program offering (Elite teams, tumbling classes, private lessons). Competes with World Cup in the western US all-star cheer market.
• Woodlands Elite: Woodlands Elite is a Texas-based all-star cheerleading program with multiple World Championship titles and a comparable multi-location footprint. Competes in similar USASF divisions and offers analogous Elite, Prep, and tumbling programs.
• Spirit of Texas Cheer: Spirit of Texas is a Texas-based all-star cheerleading program with multiple locations and World Championship-caliber teams. Offers comparable Elite team programs, classes, and private lessons with a similar multi-site growth trajectory.
• Cheer Extreme: Cheer Extreme is a multi-location all-star cheerleading gym based in North Carolina with multiple World Championship titles and a large competitive team roster. Highly comparable franchise-style structure and program offering to World Cup All Stars.
• Cheer Athletics: Cheer Athletics is a multi-location all-star cheerleading gym based in the Dallas/Fort Worth area with multiple World Championship titles, offering Elite teams, prep programs, and tumbling classes. Directly comparable to World Cup as a multi-level all-star cheer training organization.
• The California All Stars: California All Stars (CAS) is a top-tier all-star cheerleading gym in Livermore, CA with numerous World Championship titles. Competes directly with World Cup at the elite competition level and operates a comparable multi-tier program (Elite, Prep, classes).
• Five Star Athletics: Five Star is a Georgia-based all-star cheerleading program with multiple locations and Elite-level competitive teams. Operates a comparable USASF-sanctioned program structure with similar age-division organization to World Cup.

Others

• iClassPro: iClassPro is the parent portal and class management platform used by all World Cup All Stars locations for registration, scheduling, and billing. Functions as an enabling technology partner rather than a competitor, but is tightly integrated into World Cup's operational infrastructure.

Broad incumbents

• US Sports Performance Academy: US Sports Performance Academy is a broader multi-sport youth training organization offering performance training across multiple disciplines. Represents a broader incumbent in youth athletic development that could overlap with World Cup's tumbling and conditioning offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialworldcupallstars
• Instagraminstagram.com/officialworldcupallstars
• LinkedInlinkedin.com/company/world-cup-allstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Cup Allstars