FIRA - World Ag Robotics Forum

Name

FIRA - World Ag Robotics Forum

Legal name

Global Organization For Agricultural Robotics (GOFAR)

Website

https://world-fira.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Robotics Events

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industry

Agricultural & Field Robotics (HDAAAIAD)

Keywords

• Agricultural robotics
• Agtech conferences
• Precision agriculture events
• Autonomous farming solutions
• Robotics networking forum

Headquarters

HQ city

Escalquens

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exhibitor and Sponsor Fees: World FIRA generates revenue through exhibitor booth fees, sponsorship packages, and partnership offers for companies showcasing agricultural robotics technology at the annual event.
2. Attendee Registration: Revenue from registration fees for visitors, media, and schools attending the annual event. Media attendees receive free passes while professional visitors pay registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

World FIRA organizes an annual international agricultural robotics forum held in France, featuring live in-field robot demonstrations (40+ robots across five cultivated demo zones), expert panels, scientific workshops, investor pitch sessions, a hackathon, and a symposium on autonomy. The event also encompasses the World FIRA Awards program, the regional GOFAR Tour, the North American FIRA USA edition, and a Swapcard-powered matchmaking application that facilitates B2B meetings between manufacturers, investors, farmers, and researchers. The organization serves as the central annual gathering point for the global agricultural robotics ecosystem, attracting over 2,000 attendees from 56 countries.

Product overview

World FIRA is a premier international agricultural robotics event organized by GOFAR (Global Organization For Agricultural Robotics). The event features multiple integrated components: the main World FIRA conference with expert panels, keynotes, and debates; the GOFAR Tour for regional showcases; Invest Day for startup-investor pitches; a Scientific Workshop for academic research presentations; a Hackathon for student innovation; and a Symposium on autonomy. The event also includes robot demonstrations with 40+ robots in action and the prestigious World FIRA Awards. The event attracts over 2,000 attendees from 56 countries, featuring 60 exhibitors and 117 partners across the agricultural robotics ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• GOFAR Tour: Global tour of agricultural robotics events organized by GOFAR, with the 2026 edition announced.
• FIRA Matchmaking App
• Invest Day

Products and services

• World FIRA Annual Forum The premier international agricultural robotics forum featuring live in-field robot demonstrations (40+ robots across five cultivated demo zones), expert panels, scientific workshops, Invest'Day pitch sessions, a hackathon, a symposium on autonomy, and the World FIRA Awards. Attracts over 2,000 attendees from 56 countries, with 60+ exhibitors and 117 partners.
• GOFAR Tour A mobile regional agricultural-robotics showcase tour bringing demonstrations and networking opportunities across different locations before and between the main annual events, extending the World FIRA ecosystem globally through pre-event awareness building. The 2026 GOFAR Tour edition has been announced with partnership offers.
• FIRA USA Regional North American edition of the agricultural robotics forum held in the USA, expanding geographic coverage for the ag-robotics ecosystem to the United States market.
• FIRA Matchmaking App Swapcard-based mobile and web platform enabling B2B meetings and networking between World FIRA attendees, exhibitors, investors, and farmers. Available via the App Store and used during and beyond the live event.
• Invest'Day Dedicated day where agricultural robotics startups pitch to a jury of investors, featuring the Best Start-up - Investors' Choice World FIRA Award for the most promising startup in terms of investment potential.
• Scientific Workshop Research presentations from laboratories and universities supporting the development of agricultural robotics technologies, providing a platform for scientific dissemination and industry collaboration.
• Agricultural Robotics Hackathon Student competition where teams create their own automation solutions for agriculture, organized by Robagri in partnership with INRAE, supporting hands-on robotics experience and career networking for students.
• Agricultural Autonomy Symposium International conference session on agricultural machine autonomy covering autonomous robots and retrofitted tractors, featuring expert panels on regulatory frameworks and industry debates.
• World FIRA Awards Awards program recognizing best agricultural robots and manufacturers across four categories: Ag Robot of the Year (Farmers' Choice, co-presented with Future Farming), Best Start-up (Investors' Choice), Best World FIRA Robot (Participants' Choice, gold/silver/bronze medals), and Easiest Ag Robot (Experts' Choice, presented with ENTRAID Media).

Quantifiable outcome

• Over 2,000 attendees from 56 countries participated in the 9th edition
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• AgXeedcoreStrategic or Co-development PartnerDutch provider of autonomous agricultural solutions, exhibiting at World FIRA with the AgBot 5115.T2 for autonomous field work with standard market implements
• Naïo TechnologiescoreStrategic or Co-development PartnerFrench manufacturer of 100% electric autonomous robots (Oz, Ted, Jo) for weeding, hoeing, and harvesting applications in vegetables and vineyards
• AgrointellicoreStrategic or Co-development PartnerDanish manufacturer of the ROBOTTI platform - commercial available agricultural robotic platform for arable and horticultural production
• Escarda Technologies GmbHcoreStrategic or Co-development PartnerGerman manufacturer of intelligent laser weeding solutions for organic and conventional farmers using AI camera sensors and advanced models
• MULAcoreStrategic or Co-development PartnerSpanish company developing versatile autonomous vehicles (MULA Vehicle) and berry harvesters, equippable with various tools
• PEK AutomotivecoreStrategic or Co-development PartnerSlovenian company developing Slopehelper low-voltage autonomous electric vehicles for agriculture including grape and apple pickers
• LUXEED RoboticscoreStrategic or Co-development PartnerDutch company developing AI-powered autonomous laser weeding robots for organic and sustainable agriculture
• RobAgriflagshipStrategic or Co-development PartnerFrench association representing the agricultural robotics sector and organizing the Grand Défi de la Robotique Agricole challenge; provides safety and regulatory guidance for agricultural robots
• AXEMAcoreStrategic or Co-development PartnerFrench association of agricultural equipment manufacturers and suppliers, providing regulatory affairs expertise and industry representation
• Future FarmingcoreGTM or Marketing PartnerLeading agricultural media brand focused on precision agriculture and robotics, co-presenting the Ag Robot of the Year award
• ENTRAIDcoreGTM or Marketing PartnerReference agricultural media for collective initiatives and farm machinery, presenting the Easiest Ag Robot expert award
• INRAEflagshipStrategic or Co-development PartnerNational Research Institute for Agriculture, Food and Environment - major research partner conducting scientific workshops and hosting the hackathon challenge
• Cité des Sciences VertescoreStrategic or Co-development PartnerAgricultural education establishment serving as co-organizer of robot demonstrations and educational programming for students
• New HollandcoreStrategic or Co-development PartnerGlobal agricultural equipment brand (CNH Industrial) exhibiting the T4N specialized tractor with advanced guidance system, EIMA 2024 Innovation Award winner
• KubotacoreStrategic or Co-development PartnerMajor agricultural machinery manufacturer represented at World FIRA through product management and business development participation
• CNH IndustrialcoreStrategic or Co-development PartnerGlobal equipment and digital technology company (parent of New Holland, Case IH) participating in roundtable discussions on OEM-robotics partnerships
• Meister Media WorldwidecoreGTM or Marketing PartnerMultimedia company serving agriculture through CEAg World, American Fruit Grower, American Vegetable Grower, and Greenhouse Grower publications
• FederUnacomacoreStrategic or Co-development PartnerItalian Federation of Agricultural Machinery Manufacturers, participating in agricultural robotics regulatory discussions
• Agri Sud Ouest InnovationcoreStrategic or Co-development PartnerCompetitiveness cluster at the crossroads of industry and science, catalyst for agricultural innovation in southwestern France
• Exxact RoboticscoreStrategic or Co-development PartnerFrench company specializing in autonomous row crop machines and detection technologies for agricultural robotics
• EIMA InternationalminorGTM or Marketing PartnerItalian agricultural machinery exhibition organization, international partner for agricultural equipment events

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SIMA: Paris-based international agribusiness show covering machinery, livestock, and crops. Comparable as a major French and European ag trade show platform that overlaps with World FIRA's farmer and equipment-manufacturer audience.
• EIMA International: Major Italian agricultural machinery exhibition held biennially in Bologna, hosted by FederUnacoma (a World FIRA partner). Comparable as a broad agricultural equipment trade show that increasingly includes robotics, though ag robotics is only one segment of its portfolio.
• Agritechnica: The world's largest agricultural machinery trade fair held biennially in Hanover, Germany. Provides benchmark for ag machinery exhibition scale and is a member of the World FIRA partner ecosystem; comparable in bringing ag robotics exhibitors and farmers together but covers much broader machinery categories.

Others

• FoodBytes! by Rabobank: Rabobank's startup relationship platform for food and ag-tech (a World FIRA financial partner). Comparable in connecting ag-tech startups with investors and corporates, though structured as a year-round scouting program rather than a single event.
• VivaTech: Major European technology exhibition with significant ag-tech and robotics exhibitor presence. Comparable as a large-scale tech event that draws ag robotics startups and investors, though not dedicated to agriculture.
• Plug and Play Tech Center (AgTech): Global innovation platform with a dedicated AgTech program connecting startups, corporations, and investors. Comparable in facilitating ag-robotics startup visibility and corporate-startup partnerships, functioning as a complementary ecosystem enabler rather than a direct competitor event.

Emerging players

• RoboBusiness: Leading commercial robotics conference and expo. Comparable in providing a robotics ecosystem gathering point with exhibitors and investor programming, though its focus is broader industrial/service robotics rather than agriculture specifically.

Direct peers

• World AgriTech Innovation Summit: International conference and exhibition focused on agricultural technology, bringing together startups, investors, and farmers. Directly comparable to World FIRA in serving the ag-tech ecosystem with deal-making and networking focus, though broader in scope beyond robotics.
• FIRA USA: Regional North American edition of World FIRA, organized by the same GOFAR ecosystem. Directly comparable as it hosts the same format of in-field agricultural robot demonstrations, exhibitors, and conferences focused on ag robotics.
• Forbes AgTech Summit: AgTech-focused summit historically held in Salinas, California, connecting ag-tech startups, investors, and growers. Directly comparable in targeting ag-tech deal flow and investor-startup connections, though covering a broader ag-tech category beyond robotics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLcjFo52-qQyKtsFmIsoHP_fGW3qserd5q
• LinkedInlinkedin.com/company/fira-international-forum-of-agricultural-robotics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FIRA - World Ag Robotics Forum