WORLD OF MATHS

What WORLD OF MATHS does

World of Maths is a privately held Australian education services company founded in 1990 by Phil Way, a mathematics teacher with 13 years of classroom experience. The company operates an interactive, travelling maths incursion program that brings over 150 hand-made, copyright-protected activity displays directly to schools across Australia and New Zealand. Sessions serve students aged 5 to 15, working in groups of 3-5, with each session accommodating 50-70 students (2-3 classes) for 70 minutes (junior primary) or 90 minutes (upper primary through Year 9). Activities cover calculations, percentages, measurement, algebra, probability, statistics, spatial visualization, logical reasoning, and curriculum-aligned problem-solving concepts; a parent testimonial explicitly highlights the program's 'no electronics' differentiation.

The company's core 'technology' is physical rather than digital: proprietary hand-made manipulative displays designed and manufactured in-house, refreshed annually by a craftsman. World of Maths generates revenue by charging schools per incursion, with pricing varying by location and student numbers and no public price list disclosed. The business is distributed across regional offices/franchisees in NSW/Queensland, Victoria, Western Australia, and New Zealand, with a toll-free booking line (1800 634 218) and direct contact forms for inbound school inquiries. A franchise opportunity is actively marketed, granting operators access to 1,000+ schools in allocated territories; franchisees can also secure endorsement from the Maths Advisory Service. No funding rounds, institutional investors, parent companies, or M&A activity are disclosed; the business appears to be founder-led and operationally mature with a headcount of approximately 7 employees, reflecting the lean franchise structure.

Name

WORLD OF MATHS

Legal name

World of Maths

Website

https://worldofmaths.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

World of Maths operates a hands-on, travelling maths incursion program delivering 150+ copyright-protected activity displays to 1,080+ primary and secondary schools across Australia and New Zealand annually via a franchise network.

Ownership category

akta.pro rank

Headquarters

HQ city

Arundel

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. School Incursion Sessions: Schools pay for hands-on maths incursion sessions at their premises. Pricing varies by location and student numbers. Each session accommodates 2-3 classes (50-70 students) working in groups of 3-5. Sessions run 70 minutes for junior primary and 90 minutes for grades 5-9.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

World of Maths delivers hands-on, in-person mathematics incursion sessions to schools across Australia and New Zealand. Trained facilitators bring more than 150 hand-made, copyright-protected activity displays directly to school premises, where students aged 5-15 work in groups of 3-5 to solve mathematical problems. Sessions run 70 minutes for junior primary and 90 minutes for grades 5-9, covering calculations, percentages, measurement, algebra, probability, statistics, spatial visualization, and logical reasoning aligned to the school mathematics curriculum.

Product overview

World of Maths offers a single core service: an interactive travelling maths incursion program for schools featuring over 150 hand-made, copyright-protected mathematical problem-solving activities. The company operates regional divisions across Australian states (NSW/Queensland, Victoria, Western Australia) and New Zealand through both company-owned operations and franchise partnerships. Activities are designed to meet Australian school curriculum requirements and cover topics including calculations, percentages, measurement, algebra, spatial visualization, probability, statistics, and logical reasoning. The company also offers franchise opportunities for individuals to operate the business in designated territories.

Differentiator

Problem solved

Functional benefit

Products and services

• World of Maths School Incursion Program
• World of Maths Franchise

Quantifiable outcome

• 900+ Australian schools and 180+ New Zealand schools book annually

Named customers19 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maths Advisory ServiceminorStrategic or Co-development PartnerFranchisees can obtain programme endorsement from the Maths advisory service, adding credibility to their local operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Brilliant: Online math and science problem-solving platform focused on conceptual, interactive learning rather than rote practice. Targets similar engagement and critical-thinking outcomes for older students, competing for supplemental math attention though primarily consumer-direct rather than school-direct.
• SplashLearn: Global digital math and reading platform increasingly penetrating Australian school markets with adaptive game-based content. Represents a partial-overlap competitor pursuing the same engagement and curriculum-alignment outcomes via a different (software) delivery mechanism.

Regional players

• Explore Learning: UK-based provider of math and English tutoring centers and online programs serving primary-aged children. Closely comparable in supplementary math tutoring positioning and franchise-style footprint; primarily UK-focused with limited AU presence, making it more of a regional parallel than a direct head-to-head competitor.
• StudyLadder: Australian-founded online learning platform covering mathematics and other subjects for primary and secondary students. Comparable as a regional school-focused math resource, though digital and broader in subject coverage rather than a math-only incursion specialist.
• Skwirk: Australian online K-6 learning platform covering mathematics, English, and science used in Australian schools. Comparable regional player addressing similar primary-school math curriculum needs, with content overlap but digital rather than experiential delivery.

Direct peers

• 3P Learning (Mathletics): Australian-headquartered provider of Mathletics and other K-12 math learning platforms, serving schools across Australia and New Zealand. Comparable in target market (primary/secondary schools in AU/NZ) and subject focus (mathematics instruction), though delivered digitally rather than via hands-on incursions.
• Education Perfect: New Zealand-founded K-12 learning platform covering mathematics and other subjects, widely adopted in Australian and New Zealand schools. Competes for the same school math-curriculum budget dollars and addresses similar engagement and curriculum-alignment pain points, primarily through digital content.
• Blake eLearning (Mathseeds / Reading Eggs): Australian developer of Mathseeds and related early-primary math platforms, widely used in Australian primary schools. Comparable primary-school math focus and AU/NZ market overlap, delivered as digital subscription rather than in-person incursion.
• Mathnasium: Global math-only tutoring franchise serving K-12 students with a centers-based model. Closely comparable in franchise-driven math education focus and supplementary-instruction positioning; differs in delivery channel (retail centers vs. school incursions) and limited Australian presence.

Broad incumbents

• Kumon: Established global supplemental math (and reading) franchise with extensive Australian footprint. Operates as a broad incumbent in the supplemental math space; targets similar demographics and parental willingness-to-pay but uses worksheet-driven self-learning rather than experiential workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/world-of-maths-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORLD OF MATHS