WOW Experience Av
WOW Experience AV is a Madrid-based creative and technical audiovisual consultancy that designs immersive brand experiences, fixed installations, and theatrical productions while reselling LightAct, BlackTrax, and Mo-sys AV technology to enterprise clients across Spain and Europe.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WOW Experience Av does
WOW Experience AV is a privately held, Móstoles (Madrid)-based creative and technical audiovisual consulting firm that designs and delivers immersive experiences for brand activations, corporate events, live events, fixed installations, theatrical productions, and tourism/venue installations. The company pairs in-house creative design with technical AV integration, operating with a small core team and serving enterprise brand clients directly on a project basis.
The firm's business model rests on two revenue streams: (1) creative and technical consulting services, billed via quote-based project engagements and covering end-to-end AV project development from design through execution; and (2) hardware reselling and integration of three third-party AV technology platforms - LightAct (live-events, installations, and broadcast software/hardware), BlackTrax (6D tracking engine for following, recording, illuminating, and projecting on moving surfaces), and Mo-sys (broadcast robotics, tracking, and film remote heads). Pricing is not publicly disclosed and the company does not publish rates or tiers; revenue is derived from project fees and equipment margin. Distribution is sales-led direct engagement with enterprise brand and venue clients, with geographic concentration in Spain and demonstrated capability to execute international projects (e.g., Coca-Cola Energy in Milan).
Notable client engagements include the Audi Summit for Progress, Coca-Cola (Energy in Milan and Relive the Chimes campaign), Adidas (Running and Basquet activations, integrated with Disguise and BlackTrax), Restalia Group (Neorestauración), Royal Bliss / ABISAL, Linea Directa, WiZink Center, the Gran Teatro del Liceo (Don Giovanni opera production using Disguise), Edificio Axis, Fitur 2018 CLM, and Sensorium (a five-senses immersive experience). The company holds core technology partnerships with LightAct, BlackTrax, and Mo-sys, and was recognized with a YouTube Works Award in 2022 for audiovisual campaign work. Its customer base spans automotive, beverages, consumer goods, food & beverage, insurance, real estate, entertainment venues, theater, and tourism, indicating vertical diversification within the Spanish/European market.
WOW Experience Av firmographics
Firmographics- Name
- WOW Experience Av
- Legal name
- WOW Experience AV
- Website
- https://wowexperienceav.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WOW Experience AV is a Madrid-based creative and technical audiovisual consultancy that designs immersive brand experiences, fixed installations, and theatrical productions while reselling LightAct, BlackTrax, and Mo-sys AV technology to enterprise clients across Spain and Europe.
- Ownership category
- akta.pro rank
WOW Experience Av industry classification
Industry- Product category
- Audiovisual Production Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Event Production & AV Services (HSACADAB)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
WOW Experience Av business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- AV Equipment Sales: Sale of audiovisual equipment including LightAct, BlackTrax, and Mo-sys products to customers. The company serves as a reseller/distributor for these technology brands.
- Creative and Technical Consulting Services: Consulting services for audiovisual project development, design, and implementation for brands and corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
WOW Experience Av product offering
Product offeringCore offering
WOW Experience AV is a creative and technical audiovisual consultancy that designs, develops, and executes audiovisual projects for brands and corporate clients. Its core offering combines creative and design expertise with the integration of third-party AV technologies (LightAct, BlackTrax, Mo-Sys) to deliver brand activations, corporate events, live events, fixed installations, theatrical productions, and immersive sensory experiences. The company also operates as an authorized reseller/distributor of LightAct, BlackTrax, and Mo-Sys AV equipment in the Spanish market.
Product overview
WOW Experience Av is a creative and technical audiovisual consulting company that develops projects for the AV industry. The company resells/distributes three third-party hardware and software products: LightAct (a software and hardware platform for live-events, fixed installations, and broadcast), BlackTrax (a 6D tracking/tracker system for following and projecting on moving objects), and Mo-Sys (broadcast robotics, tracking solutions, and film remote heads). These products are sold as standalone equipment, and the company provides technical support and integration services for them.
Differentiator
Problem solved
Functional benefit
Products and services
- LightAct Equipment Distribution Distribution, sales, and technical integration support for the LightAct software and hardware platform, a cutting-edge media server and control solution designed for live events, fixed installations, and broadcast industries. Aimed at AV professionals and brand experience clients in Spain.
- BlackTrax Equipment Distribution Distribution, sales, and integration of the BlackTrax 6D tracking system, whose tracker engine registers the data needed to follow, record, illuminate, or project on any moving surface or object. Aimed at event producers, broadcasters, and immersive experience designers.
- Mo-Sys Equipment Distribution Distribution, sales, and technical integration of Mo-Sys tracking solutions, broadcast robotics, and film remote heads for broadcasters, filmmakers, and virtual production clients.
- Creative and Technical AV Consulting End-to-end creative and technical consulting for audiovisual project development, encompassing concept design, creative direction, technology selection, and integration of professional AV equipment. Delivered to brands and corporate clients seeking innovative audiovisual experiences for events, installations, and brand activations.
- Brand Activation and Event Production Design, development, and execution of brand activations, corporate events, live events, and immersive sensory experiences that create memorable moments for audiences and serve as shareable communication assets. Targeted at brands seeking emotionally resonant event experiences.
- Fixed AV Installations and Theatrical Productions Design and implementation of permanent AV installations in venues, buildings, and theaters, as well as technical AV support for theatrical productions. Targeted at entertainment venues, cultural institutions, and brands seeking long-term experiential environments.
Companies that use WOW Experience Av
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
WOW Experience Av technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WOW Experience Av partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LightActcoreLightAct is a cutting-edge software and hardware platform designed to meet the needs of live-events, fixed installations, and broadcast industries. WOW Experience serves as a reseller and integrator of LightAct products, offering sales and technical support to customers.
- BlackTraxcoreBlackTrax provides a 6D tracker engine that registers all data needed to follow, record, illuminate, or project on any moving surface or object. WOW Experience integrates BlackTrax technology into its AV projects and serves as a distribution channel.
- Mo-syscoreMo-Sys develops tracking solutions, broadcast robotics, and film remote heads for broadcasters and filmmakers. WOW Experience incorporates Mo-Sys technology into its projects and serves as a technology partner.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
WOW Experience Av competitors and assessment
Company assessmentBroad incumbents
- Freeman: Global event production and brand experience company with significantly larger scale and broader geographic reach—competes with WOW Experience AV for brands seeking event production and audience experiences, especially in international markets.
- Diversified: Large global AV systems integrator delivering AV design, integration, and managed services across enterprise, broadcast, and live-event segments—broader and more established than WOW Experience AV but overlapping in the AV integration and live-event space.
- Mediapro: Large Spanish media and audiovisual services group covering broadcast, production, and event audiovisual services with substantially broader scale and regional reach than WOW Experience AV—overlapping in the Spanish AV services and event production market.
Others
- Disguise: Premium technology platform for live events, immersive installations, and broadcast productions—Disguise is a significant technology partner (used in several WOW Experience AV projects) and a partial ecosystem peer in the immersive AV technology stack.
Direct peers
- Jack Morton Worldwide: Global brand experience agency that creates live events, brand activations, and immersive installations for global brands—overlapping directly with WOW Experience AV's portfolio of brand-led AV experiences for clients like Audi, Coca-Cola, and Adidas.
- George P. Johnson Experience Marketing: Large-scale experiential marketing agency that designs and produces brand experiences, events, and immersive environments for global brands—overlapping with WOW Experience AV's creative AV project development for enterprise clients.
- Mirada: Creative technology studio that combines creative design with AV/immersive technology for brand experiences, entertainment, and installations—similar creative-plus-technical positioning to WOW Experience AV, with comparable use of immersive and tracking technologies.
- MCI Group: Global experiential marketing and event agency that delivers brand activations, corporate events, and immersive experiences for enterprise clients across multiple verticals—directly comparable to WOW Experience AV's creative-and-technical brand experience offering.
- Sparks (a Freeman Company): Experiential marketing agency producing brand experiences, brand activations, and immersive installations for global enterprises—comparable offering and customer base to WOW Experience AV's creative-technical AV consulting practice.
Regional players
- ETS (Eventis / Eventis Production & Communication): Spanish event production and audiovisual services agency that delivers corporate events, brand activations, and AV production in Spain and Europe—comparable regional peer in the Iberian corporate AV production market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WOW Experience Av social profiles
Digital presenceWOW Experience Av financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOW Experience Av leadership team
Management profileNumber of profiles
WOW Experience Av funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOW Experience Av M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOW Experience Av
What does WOW Experience Av do?
WOW Experience AV is a creative and technical audiovisual consultancy that designs, develops, and executes audiovisual projects for brands and corporate clients. Its core offering combines creative and design expertise with the integration of third-party AV technologies (LightAct, BlackTrax, Mo-Sys) to deliver brand activations, corporate events, live events, fixed installations, theatrical productions, and immersive sensory experiences. The company also operates as an authorized reseller/distributor of LightAct, BlackTrax, and Mo-Sys AV equipment in the Spanish market.
Is WOW Experience Av a public or private company?
WOW Experience Av is a private company. It is classified as unknown and is currently operating.
When was WOW Experience Av founded?
WOW Experience Av was founded in -1. It employs 1 to 10 people.
How does WOW Experience Av make money?
Two revenue lines are on record. AV Equipment Sales are the primary driver. The others are creative and Technical Consulting Services.
Who are WOW Experience Av's main competitors?
Broad incumbents on record are Freeman, Diversified and Mediapro. Disguise is listed as an others. Direct peers are Jack Morton Worldwide, George P. Johnson Experience Marketing, Mirada, MCI Group and Sparks (a Freeman Company). ETS (Eventis / Eventis Production & Communication) is listed as a regional player.
Does WOW Experience Av have an API?
No public API is recorded for WOW Experience Av.
What industry is WOW Experience Av in?
WOW Experience Av's product category is Audiovisual Production Services. Its primary akta.pro industry code is HSACADAB, Corporate Event Production & AV Services, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 541850 and its SIC code is 7900.