WOY Teknoloji Ltd. Şti.

What WOY Teknoloji Ltd. Şti. does

WOY Teknoloji Ltd. Şti., operating as "Woy İnternet Teknolojileri" and affiliated with the Daynex (Dayneks İnternet Teknolojileri Ltd Şti.) group, is a Turkish digital marketing and managed e-commerce services company headquartered in Esenler, İstanbul. The company positions itself as an outsourced "dev team" for small and medium-sized businesses across Turkey that lack internal digital operations capability, delivering end-to-end management of websites, SEO, Google Ads, social media, marketplace integrations, email/SMS marketing, map/location registration, reputation management, product photography, and corporate identity design.

The company's central technology asset is the WOY Panel, a reporting dashboard that aggregates data from social media platforms, Google Analytics, Google Ads, and advertising accounts into a single real-time view for clients. WOY maintains direct integrations with the dominant Turkish marketplaces (Trendyol, Hepsiburada, N11, Amazon Türkiye, Çiçek Sepeti, PTT AVM), major social platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube), and mapping services (Google Maps, Yandex Maps, Foursquare). The company holds Google Partner and Meta Business Partner certifications. No proprietary AI/ML technology, patents, or research output are disclosed.

WOY generates revenue primarily through subscription-based monthly service packages (E-ticaret, SEO, and Kurumsal WOY Paketleri), supplemented by one-time professional services (corporate identity design, product photography) and a unit-priced map/location registration package (13.445 TL). A custom "Kendi Paketini Oluştur" (Build Your Own Package) modular pricing tool allows clients to compose bespoke service bundles. Distribution is exclusively direct-to-consumer via the woy.com.tr website, contact forms, and consultation with the sales team. The company cites 270+ customers, 112+ e-commerce projects, and 158+ website projects, with a customer base heavily weighted toward Turkish SMBs across diverse industries.

Name

WOY Teknoloji Ltd. Şti.

Legal name

Woy İnternet Teknolojileri

Website

https://woy.com.tr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WOY Teknoloji is a Turkish digital marketing and managed e-commerce services company that acts as an outsourced digital team for SMBs across Turkey, handling websites, SEO, ads, social media, and marketplace integrations under its WOY Panel reporting dashboard.

Ownership category

akta.pro rank

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Web & E-commerce Services (WOY Paketleri): WOY sells subscription-based monthly service packages for e-commerce site management, corporate website management, SEO, social media management, advertising, and marketplace integration. Packages are available in tiers (e.g., E-ticaret WOY Paketleri, SEO WOY Paketleri, Kurumsal WOY Paketleri) and also as a custom build-your-own-package option where clients select individual add-on services. Pricing is primarily monthly recurring.
2. Harita & Lokasyon Kaydı (Map & Location Registration): One-time or recurring registration and management service for business listings across Google Maps, Yandex Maps, Facebook Maps, iOS Maps, WhatsApp Maps, and Foursquare. Sold as a bundled package (13.445 TL).
3. Kurumsal Kimlik Tasarımı (Corporate Identity Design): One-time design services including business card design, flyer/brochure design, and letterhead design, bundled under corporate identity packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

WOY is a managed digital services agency that delivers end-to-end management of e-commerce stores, corporate websites, SEO, Google and social media advertising, social media accounts, multi-marketplace integrations (Trendyol, Hepsiburada, N11, Amazon, Çiçek Sepeti), email/SMS marketing, map/location registration, and corporate identity design. Services are sold as monthly recurring packages (E-ticaret, SEO, Kurumsal WOY Paketleri) or as a custom "Kendi Paketini Oluştur" bundle, with performance reporting delivered through the proprietary WOY Panel dashboard.

Product overview

WOY Teknoloji Ltd. Şti. is a Turkish digital marketing and e-commerce management company that operates a modular service platform under the WOY brand. The core offering is the WOY Panel, a unified reporting dashboard that aggregates data from social media, Google Analytics, Google Ads, and advertising platforms for real-time monitoring. This platform is complemented by multiple service modules covering: website management (corporate and e-commerce), product & content management, SEO services, Google Ads management (search, display, shopping, YouTube), social media management (Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube), social media store management (Instagram Shop, Facebook Shop, WhatsApp Store), marketplace integration management (Trendyol, Hepsiburada, Çiçek Sepeti, N11, Amazon, PTT AVM), map and location registration, social media advertising, email & SMS marketing campaigns, reputation management, product photography, and corporate identity design. Clients can purchase individual modules or use the custom package builder (Kendi Paketini Oluştur) to create tailored service bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• E-ticaret WOY Paketleri (E-commerce WOY Packages) Monthly recurring managed service package for Turkish SMB e-commerce businesses covering end-to-end online store management, including website administration, product and content management, SEO, Google Ads, social media management, and integration with Trendyol, Hepsiburada, N11, Amazon, Çiçek Sepeti, and PTT AVM marketplaces.
• SEO WOY Paketleri (SEO WOY Packages) Monthly recurring SEO service package providing search engine optimization with tiered keyword targeting (5/10/25 keywords), original content creation, and Google-compliant site optimization to improve organic search visibility for Turkish businesses.
• Kurumsal WOY Paketleri (Corporate WOY Packages) Monthly recurring corporate website management package for Turkish non-e-commerce SMBs covering corporate website updates, SEO, social media management, Google Ads, blog/content management, and brand identity support.
• Harita & Lokasyon Kaydı Paketi (Map & Location Registration Package) Bundled one-time service for registering and managing business listings across Google Maps, Yandex Maps, Facebook Maps, iOS Maps, WhatsApp Maps, and Foursquare, helping Turkish businesses appear consistently across map and navigation platforms.
• WOY Panel (Reporting Dashboard) Proprietary centralized reporting and analytics dashboard that aggregates data from social media accounts (Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube), Google Analytics, Google Ads, and SEO metrics into a single real-time view for WOY clients.

Quantifiable outcome

• 270+ happy customers served across e-commerce and corporate web projects
• +5 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• TrendyolcoreTechnology or IntegrationWOY integrates client e-commerce product catalogs with Trendyol marketplace, managing product uploads, pricing, stock updates, and order tracking through the Daynex e-commerce panel. Trendyol is Turkey's largest e-commerce platform with 30M+ monthly unique visitors, making this integration a core service component for WOY e-commerce clients.
• HepsiburadacoreTechnology or IntegrationWOY manages product integration with Hepsiburada marketplace, one of Turkey's major e-commerce platforms. Services include store setup, product upload, price/stock management, and campaign tracking through the Daynex e-commerce panel.
• N11coreTechnology or IntegrationWOY integrates client products with N11 marketplace, managing store profile creation, product uploads, and synchronization through the Daynex panel.
• Amazon TürkiyecoreTechnology or IntegrationWOY integrates client products with Amazon Turkey marketplace. Services include store profile creation, product uploads, price/stock management, and campaign tracking. Amazon charges lower commissions than other Turkish marketplaces.
• Çiçek SepeticoreTechnology or IntegrationWOY integrates client products with Çiçek Sepeti marketplace. Services include store setup, product upload, and ongoing management. Çiçek Sepeti reports 30M monthly visits and operates across 30+ product categories.
• Google (Maps, Ads, Business)coreTechnology or IntegrationWOY manages Google Maps/Business listing registrations, Google Ads campaigns (Search Network, Display, Shopping), and provides Google Business Page management as part of its service suite. The Daynex.com.tr page also lists Google Partner certification.
• Meta (Facebook, Instagram)coreTechnology or IntegrationWOY manages Facebook and Instagram accounts, Facebook Shops, Instagram InstaShop integrations, and Meta advertising. The Daynex.com.tr page lists Meta Business Partner certification.
• Daynex (Parent Company)coreStrategic or Co-development PartnerWOY is operated by the Daynex (Dayneks İnternet Teknolojileri Ltd Şti) group of companies. The WOY service is delivered through the Daynex e-commerce platform (daynex.com.tr) which provides the underlying panel, hosting, and technical infrastructure. The WOY verification system explicitly states 'www.dayneks.com web sitesi Dayneks İnternet Teknolojileri Ltd Şti'ye ait olup Daynex WOY ekibi tarafından yönetilmektedir.' WOY references 'Daynex WOY' as its team brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: HubSpot is a global CRM and marketing automation platform offering SEO, social, ads, and analytics tools. SMBs could substitute HubSpot's bundled tools for WOY's managed services, making it a strategic substitute rather than a direct competitor.
• Dept: Dept is a global digital agency offering web, SEO, paid media, and marketplace services. Operates at a larger scale and broader geography than WOY but addresses overlapping SMB and mid-market digital outsourcing needs.
• Dentsu: Dentsu is a global advertising and digital services holding company with significant Türkiye operations. Competes with WOY for the larger end of the Türkiye digital marketing market, with overlapping capabilities in SEO, paid media, and social.

Direct peers

• Bircom: Bircom is a Turkish digital solutions agency offering digital marketing, web, and e-commerce services to enterprise and SMB clients. Comparable in service breadth and Türkiye-centric customer base to WOY.
• Ticimax: Ticimax is a Turkish e-commerce platform that bundles marketplace integration, SEO, and digital marketing services for SMB merchants. It competes head-to-head with WOY on the Turkish SMB e-commerce enablement motion, with a comparable managed-services-plus-software model.
• İdeasoft: İdeasoft is a Turkish e-commerce platform provider with adjacent digital agency services including SEO, ads management, and marketplace integrations. Targets the same SMB e-commerce segment in Türkiye as WOY and overlaps on bundled service packages.
• Natro: Natro is a Turkish hosting and digital services provider offering domains, hosting, and digital marketing services. It overlaps with WOY on the SMB website-and-marketing management proposition in the Turkish market.
• Digilog: Digilog is a Turkish digital marketing agency offering SEO, social media, Google Ads, and website management services. It directly competes with WOY for Turkish SMB digital marketing spend and uses a similar outsourced-team positioning.

Emerging players

• Insider: Insider is a Turkish-founded B2B growth management platform offering cross-channel personalization, analytics, and marketing orchestration. While positioned as enterprise SaaS rather than SMB services, it competes for the same digital marketing budget pool and shares WOY's Turkish roots.
• SEMrush: SEMrush is a global SEO and digital marketing toolkit used by agencies and SMBs for keyword research, SEO auditing, and competitive analysis. While SaaS rather than services, it overlaps with WOY on the SEO deliverable and competes for the same client marketing budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daynex
• LinkedInlinkedin.com/company/woyteknoloji

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOY Teknoloji Ltd. Şti.