What WR57 s.r.l does

WR57 S.r.l. is an Italian private limited company founded in September 2011 and headquartered in Rimini, operating as a multi-brand dealer, rental operator, and service provider for construction, earth-moving, and road construction equipment. The company is the Official Distributor for Hitachi Construction Machinery in Emilia-Romagna and the Republic of San Marino (since December 2020) and holds authorized dealer relationships for at least ten additional international brands, including Dynapac, the Wirtgen Group (Wirtgen, Vögele, Hamm, Kleemann), Bobcat, Kramer, Terex Ecotec, Cams, Bucher Municipal, Wacker Neuson, Topcon, Montabert, and NPK. WR57's customer base is exclusively B2B, spanning construction and earth-moving contractors, road construction and maintenance companies, and quarrying and aggregate processing operators across central-northern Italy and San Marino.

The company's core asset is its proprietary NOLO rental fleet of over 50 latest-generation road construction machines — excavators (8–350 quintali), pavers (up to 5m width), Wirtgen road millers (W50–W200), Hamm rollers, Kleemann screening and crushing plants, Bobcat skid loaders, and Bucher street sweepers — complemented by new equipment sales, used equipment sales, a spare parts warehouse (Cesena) covering ~20 brands, a mechanical workshop (Forlì), mobile external assistance via equipped vans, and a theoretical-practical operator training program (Progetto Giotto) delivered with OEM technicians. Founded by Widmer Ricci, who brought 30 years of industry experience, the company has grown via two acquisitions (Officina Agribidente in 2023 and Officina Coveri in 2025) into the Gruppo WR57, operating from nine locations across Emilia-Romagna, Marche, Umbria, Abruzzo, and Lombardy.

WR57's revenue model is a hybrid of usage-based rental income (NOLO fleet), one-time new and used equipment sales (channel-driven), hardware parts sales, and professional services (programmed maintenance, mobile interventions, warranty extensions). Go-to-market is sales-led via direct field engagement and the OEM dealer channel, with no e-commerce or digital self-service; pricing is quote-based and not publicly disclosed. The company is privately held, founder-controlled, with no disclosed institutional investors or external funding.

Name

WR57 s.r.l

Legal name

Wr57 S.r.l.

Website

https://wr57.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

WR57 S.r.l. is an Italian dealer, rental operator, and service provider for construction and road construction equipment, serving B2B contractors across Emilia-Romagna, Marche, Umbria, Abruzzo, and Lombardy via its NOLO rental fleet, multi-brand authorized dealership, and integrated workshop and parts operations.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Dealership Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

Keywords

• Construction equipment rental
• Earth-moving machinery
• Road construction equipment
• Crushing screening plants
• Heavy equipment dealer

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental (Noleggio / NOLO): WR57 operates its own rental fleet (NOLO) of earth-moving, road construction, and crushing/screening equipment. Customers can rent machines on a flexible basis for short or long-term projects. The rental fleet includes excavators, pavers, rollers, millers, sweepers, and crushing plants.
2. New Equipment Sales: WR57 sells new machines as an authorized dealer/distributor for brands including Hitachi, Dynapac, Terex Ecotec, Topcon, Cams, Bucher Municipal, Montabert, and Wacker Neuson (Linea Light), covering earth-moving, road construction, and municipal equipment.
3. Used Equipment Sales: WR57 sells used machines sourced from its own NOLO fleet and in collaboration with major sector groups. The used inventory includes a wide variety of brands and equipment types.
4. Parts and Spare Components: WR57 commercializes original and alternative spare parts and accessories for HITACHI, DYNAPAC, WIRTGEN, HAMM, VOGELE, KLEEMANN, CAMS, REV, BUCHER MUNICIPAL, TEREX ECOTEC, PERLINI dumpers, MONTABERT, CANGINI, SIMEX, KRAMER, WACKER NEUSON, BOBCAT, GEHL and other leading brands. Parts are stocked in the Cesena warehouse.
5. Mechanical Workshop and Maintenance Services: WR57 provides mechanical repair and maintenance services through its internal workshop in Forlì (Via Cervese, 210) and a network of authorized external workshops. Services include programmed maintenance, lubricant analysis, and warranty extensions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WR57 s.r.l is a dealer, rental company, and service provider for construction and earth-moving equipment. The company sells new and used machines from brands including Hitachi, Dynapac, Wirtgen, Vögele, Hamm, Kleemann, Bobcat, and Bucher, and operates a proprietary NOLO rental fleet of over 50 latest-generation road equipment units. It also provides mechanical workshop repairs, mobile on-site technical assistance, spare parts supply, and operator training through its Progetto Giotto program.

Product overview

WR57 s.r.l is a dealer and rental company for construction and earth-moving equipment operating in central Italy. The company offers a unified portfolio combining new equipment sales, used equipment sales, and short/long-term rental services (NOLO). The core offerings include the NOLO rental fleet (over 50 units of latest-generation road equipment), new equipment sales across brands like Hitachi (as official distributor), Dynapac, Wirtgen, Vögele, and Hamm, and used equipment sales. Service operations encompass mechanical workshop, mobile external assistance, spare parts warehouse, and operator training (Progetto Giotto). The company represents major brands including Hitachi, Dynapac, Wirtgen, Vögele, Hamm, Kleemann, Bobcat, Bucher, Kramer, Terex Ecotec, Cams, NPK, and Wacker Neuson.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio (Rental) Services Short-term and long-term rental of construction and earth-moving equipment including excavators, wheel loaders, skid loaders, dumpers, pavers, road millers, rollers, street sweepers, screening plants, and crushing equipment. Targeted at contractors and construction companies needing flexible equipment access without capital expenditure.
• New Equipment Sales Sale of new construction and earth-moving machinery from brands including Dynapac, Hitachi, Topcon, Cams, Bucher Schorling, NPK, Wacker Linea Light, and Kramer. Targeted at construction companies purchasing equipment for their fleets.
• Used Equipment Sales Sale of pre-owned construction and earth-moving equipment including excavators, wheel loaders, dozers, pavers, rollers, road millers, street sweepers, crushers, and screens. Targeted at contractors and smaller construction firms seeking cost-effective equipment.
• Officina Meccanica (Mechanical Workshop) Internal mechanical workshop in Forlì providing repairs, programmed maintenance services, lubricant analysis, and warranty extensions for construction equipment. Targeted at construction companies maintaining their machine fleets.
• Assistenza Esterna (Mobile External Assistance) Mobile service assistance with equipped workshop vans providing on-site technical support at construction sites, including nighttime interventions. Targeted at contractors needing on-site maintenance support to reduce equipment downtime.
• Magazzino Ricambi (Spare Parts Warehouse) Commercialization of original and compatible spare parts for Hitachi, Dynapac, Wirtgen, Hamm, Vögele, Kleemann, Cams, REV, Bucher Municipal, Terex Ecotec, Perlini, Montabert, Cangini, Simex, Kramer, Wacker Neuson, Bobcat, and Gehl equipment. Targeted at equipment owners and maintenance operations needing parts supply.
• Progetto Giotto (Operator Training Program) Theoretical-practical training for machine operators organized in collaboration with OEM technicians, covering asphalt paving, milling, and rolling techniques using Dynapac, Vögele, Wirtgen, and Hamm equipment, plus ultrasonic instruments and 3D Topcon systems. Targeted at construction companies training their operator workforce.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Hitachi Construction MachinerycoreChannel Partner/ Reseller/ Distributor · 1 December 2020WR57 is the Official Distributor and Importer for Hitachi Construction Machinery for the territories of Emilia-Romagna and the Republic of San Marino, a designation formally achieved on December 1, 2020. This is a flagship partnership, representing WR57's most significant brand relationship. WR57 began as a Hitachi dealer for earth-moving equipment and has since expanded into the exclusive distributor role, covering sales, rental, and service of Hitachi excavators, wheeled loaders, and related equipment.
• DynapaccoreChannel Partner/ Reseller/ DistributorWR57 is a dealer for Dynapac, a leading brand in road construction equipment including pavers, rollers, and compactors. Dynapac products are featured in WR57's new equipment sales and rental fleet (NOLO).
• Wirtgen Group (WIRTGEN, VOGELE, HAMM, KLEEMANN)coreChannel Partner/ Reseller/ DistributorWR57 specializes in spare parts for Wirtgen Group brands including WIRTGEN (road millers), VOGELE (pavers), HAMM (rollers), and KLEEMANN (crushing and screening plants). These brands are also featured in WR57's NOLO rental fleet and sales operations.
• CamsminorChannel Partner/ Reseller/ DistributorWR57 is a dealer for Cams, an Italian manufacturer of crushing and screening equipment. CAMS products are part of WR57's equipment portfolio.
• Bucher MunicipalminorChannel Partner/ Reseller/ DistributorWR57 is a dealer for Bucher Municipal, a manufacturer of municipal equipment including road sweepers. WR57 offers Bucher sweeper models (V65t, V80t) in its rental fleet.
• Terex EcotecminorChannel Partner/ Reseller/ DistributorWR57 is a dealer for Terex Ecotec, a manufacturer of material processing equipment including shredders, screeners, and trommels. Terex Ecotec equipment (TTS620T, TSS390) is featured in WR57's rental and sales offerings.
• Wacker Neuson (Linea Light)minorChannel Partner/ Reseller/ DistributorWR57 is a dealer for Wacker Neuson Linea Light products including vibratory plates, rammers, and light compaction equipment. Wacker Neuson products are featured in rental fleet and sales.
• MontabertminorChannel Partner/ Reseller/ DistributorWR57 is specialized in parts and service for Montabert hydraulic breakers and equipment, which are commonly used attachments on WR57's excavator fleet.
• NPKminorChannel Partner/ Reseller/ DistributorWR57 specializes in NPK hydraulic breakers and attachments, featured on its excavator rental fleet (e.g., ZX135 with NPK NGH7A hammer, ZX210 with NPK V160R crusher).
• KramerminorChannel Partner/ Reseller/ DistributorWR57 is a dealer for Kramer wheeled loaders and telehandlers (8085T, 8145T, 1445, 4007) featured in its rental fleet and new equipment sales.
• Bobcat (Doosan)minorChannel Partner/ Reseller/ DistributorWR57 offers Bobcat skid loaders (S70, S100, S550, T590, T650) and parts, featured in the rental fleet and used equipment sales.
• REVminorChannel Partner/ Reseller/ DistributorWR57 offers REV mobile jaw crushers (GCV80) in its rental fleet and used equipment sales. REV is an Italian manufacturer of crushing and screening equipment.
• AGRIbidente srlminorStrategic or Co-development PartnerWR57 acquired Officina Agribidente in Meldola (FC) in 2023, integrating it into the WR57 Group. This is part of WR57's expansion of its service workshop network.
• Coveri srlminorStrategic or Co-development PartnerWR57 acquired Officina Coveri in Gallarate (VA) in 2025, integrating it into the WR57 Group. This acquisition extends WR57's workshop coverage into Lombardy.
• CAMS (via partner listing)minorStrategic or Co-development PartnerCAMS is listed as a WR57 partner company located in Castel San Pietro Terme (BO), indicating a collaborative relationship in equipment supply and service.
• AF MACminorStrategic or Co-development PartnerAF MAC is listed as a WR57 partner company in Selvazzano Dentro (PD), indicating a collaborative service/supply relationship.
• Service Pompe SRLminorStrategic or Co-development PartnerService Pompe SRL is listed as a WR57 partner company in Pierantonio (PG), indicating a collaborative relationship in equipment service and support.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boels Rental: Major European equipment rental company with broad construction equipment fleet. Comparable rental model and customer base but operates across multiple European countries with significantly larger scale.
• Sunbelt Rentals: Large equipment rental operator with significant construction equipment exposure. Comparable in rental fleet model and target customers, but materially larger scale and geographically broader.
• Kiloutou: European equipment rental company with Italian operations (Kiloutou Italia). Comparable in rental business model and target customers, though broader portfolio and larger scale than WR57.
• Loxam: Europe's largest equipment rental company with substantial construction equipment fleet. Comparable in rental business model and customer segments but operates at significantly larger scale across Europe.
• Herc Rentals: Major North American equipment rental company with significant construction and infrastructure exposure. Comparable rental business model and customer segments, though different geography.
• Caterpillar Financial Services (Cat dealers network): Caterpillar's global dealer network represents the dominant incumbent in construction equipment distribution. Relevant comparand for the OEM-authorized dealer model that WR57 operates within.

Direct peers

• CGT S.p.A. Italian Caterpillar dealer providing sales, rental, and service of construction and earth-moving equipment. Most direct competitor to WR57 in terms of multi-brand dealer + rental + service model in Italy.
• SEFI S.p.A. Italian Komatsu dealer for construction and earth-moving equipment with rental fleet and service capabilities. Comparable multi-brand dealer + rental model serving Italian contractors.
• Torna S.p.A. Italian authorized dealer for Hitachi Construction Machinery in different Italian territories, with sales, rental, and service offering. Direct peer given shared Hitachi brand relationship and similar business model.

Regional players

• Mauri Strade S.r.l. Italian regional construction equipment dealer and rental company serving similar contractor segments. Comparable local dealer + rental model in Italy, though smaller scale and different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wr57-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WR57 s.r.l