Wrapped Media

What Wrapped Media does

Wrapped Media operates a mobile out-of-home (OOH) advertising platform founded in 2022 and headquartered in Calgary, Alberta. The company deploys branded campaigns on gig economy vehicles—including rideshare (Uber, Lyft), delivery couriers (Uber Eats, DoorDash, Skip the Dishes, Instacart, Amazon Flex, Walmart Spark), and pedicab operators—across 160+ markets in the United States and Canada, drawing from a network of 10,000+ qualified drivers. Service offerings comprise partial and full vehicle wraps, SWARM activations for coordinated fleet deployments at events (F1 weekends, auto shows, festivals, sporting events), in-vehicle digital screens for captive passenger messaging, pedicab activations for pedestrian-heavy environments, specialty/luxury vehicle executions, and experiential free-ride programs, all delivered with GPS-backed reporting that includes impressions, kilometers driven, coverage heatmaps, and optional attribution or brand-lift studies.

Underlying technology centers on a marketplace platform that matches brand campaigns to drivers by city and route, with measurement infrastructure aggregating GPS data into impression delivery and route-coverage reporting. Pricing is primarily CPM-based, with management stating an average CPM of $1–$5—materially below traditional OOH benchmarks—supplemented by project-based quotes for multi-month, multi-market engagements. Revenue derives almost exclusively from brand advertising campaign fees (custom quotes based on fleet size, duration of 1–12 months, and creative scope), while drivers earn up to approximately $3,500 per month via direct deposit on campaigns matched to their routes.

Go-to-market is dual-sided and sales-led on the demand side: Wrapped Media works enterprise brands (SiriusXM, Burger King, ATB, Hot Wheels, Public Storage, Wendy's, Disney, Baskin Robbins, MTY Franchising, Diageo) and agencies (Talon OOH, Epitaph Group, WPP, Publicis Groupe, UM) through direct field sales with a stated 48-hour proposal turnaround. On the supply side, drivers are recruited via a self-serve three-minute online application supported by paid social, online communities, referrals, and word-of-mouth. The company employs 5 people, has not publicly disclosed funding or revenue, and operates the platform on an asset-light, gig-sourced inventory model.

Name

Wrapped Media

Legal name

Wrapped Media Inc.

Website

https://wrappedmedia.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrapped Media operates a mobile out-of-home advertising platform that places brand campaigns on gig economy vehicles across 160+ North American markets, serving enterprise brands and advertising agencies with GPS-tracked, CPM-priced measurable street-level campaigns.

Ownership category

akta.pro rank

Product category

Mobile Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)

akta.pro secondary industries

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Mobile OOH advertising
• Rideshare advertising
• Experiential marketing
• Gig economy vehicles
• Out-of-home media

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Brand Advertising Campaigns: Wrapped Media charges brands for mobile OOH advertising placements on their network of gig economy vehicles. Pricing is based on impressions (CPM model) and campaign scope, with flexible terms from 1-12 months. The company handles creative development, vehicle wrapping, deployment, and measurement.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wrapped Media operates a mobile out-of-home (OOH) advertising platform that converts gig economy vehicles (rideshare, delivery couriers, pedicabs) into branded mobile billboards for enterprise brands and agencies. The company delivers full-service campaigns including creative development, vehicle wrapping, fleet deployment, GPS-tracked measurement, and attribution studies across 160+ markets. Campaigns range from daily circulation to coordinated SWARM activations for major events, with average CPMs of $1-$5.

Product overview

Wrapped Media operates a mobile out-of-home (OOH) advertising platform that places brand advertising on gig economy vehicles including rideshare, delivery, and specialty vehicles. The platform consists of seven core offerings: Branded Rideshare Vehicles (partial, partial-plus, and full wraps), SWARM Activations (coordinated fleet campaigns for events), In-Vehicle Experiences (digital screens for captive messaging), Pedicab Activations (pedestrian-focused events), Specialty Vehicles (luxury/exotic vehicle executions), Experiential Free Rides (ambassador-driven branded transportation), and Measurement & Attribution (GPS-backed reporting). Brands engage to reach audiences through street-level mobile advertising while gig drivers earn passive income by displaying ads on their vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Rideshare Vehicles Partial, advanced partial, and full vehicle wraps that turn everyday rideshare vehicles into high-impact moving billboards, built for mass awareness and consistent daily visibility across key markets. Designed for enterprise brands seeking street-level brand exposure.
• SWARM Activations Coordinated fleets driving mapped routes through high-traffic and event-heavy areas, designed to create bold, high-frequency brand takeovers when attention is at its peak. Used for major events including F1 weekends, auto shows, festivals, and sporting events.
• In-Vehicle Experiences Digital screens inside rideshare vehicles delivering immersive, captive messaging to engaged passengers for storytelling, dynamic creative, and contextual brand moments.
• Pedicab Activations Branded pedicabs built for dense pedestrian environments like festivals, conferences, and sporting events, providing high-visibility exposure where traditional vehicles cannot access.
• Specialty Vehicles Premium executions featuring wrapped exotic or luxury vehicles during major cultural moments, designed to generate prestige, buzz, and social amplification.
• Experiential Free Rides Complimentary branded rides powered by ambassadors and custom in-vehicle experiences, turning transportation into memorable brand engagement.
• Measurement & Attribution GPS-backed reporting and optional attribution tools that connect exposure to real-world performance, providing transparency and accountability for mobile OOH campaigns. Includes impressions, kilometers driven, coverage heatmaps, and campaign photography.

Quantifiable outcome

• 500M+ total impressions delivered across campaign portfolio
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vistar Media: Vistar Media is a programmatic DOOH ad-tech and SSP that powers ad serving, measurement, and attribution across thousands of digital screens. Its measurement infrastructure and ad-serving SDKs compete for the same digital OOH budgets that Wrapped Media targets with its GPS-backed reporting.
• Adomni: Adomni is a programmatic out-of-home platform that buys and sells DOOH and static OOH inventory across screens, billboards, and now vehicle-based media. It offers similar supply-side aggregation as Wrapped Media but operates across the full OOH universe rather than specializing in mobile fleet advertising.
• OUTFRONT Media: OUTFRONT Media is one of the largest traditional OOH operators in North America with a growing digital OOH footprint. It competes for the same enterprise brand budgets as Wrapped Media, especially as it expands DOOH and experiential inventory into urban markets.
• Lamar Advertising: Lamar Advertising is the largest U.S. out-of-home advertising operator with both static and digital billboards. It competes broadly for the same brand OOH/awareness spend as Wrapped Media and represents the legacy incumbent benchmark Wrapped Media's $1-$5 CPM is positioned against.
• Talon OOH: Talon OOH is a specialist out-of-home media agency and existing Wrapped Media agency partner. It is comparable because it represents the same enterprise brand budgets at the agency layer, and competes with Wrapped Media for OOH allocation while also channeling campaigns to it.

Direct peers

• Wrapify: Wrapify is the original gig-vehicle wrap advertising platform (acquired by Uber in 2023), turning Uber and Lyft drivers into mobile billboards with brand campaigns and measurement. It competes head-to-head with Wrapped Media for the same gig driver supply pool and enterprise brand budgets.
• Carvertise: Carvertise is the most direct competitor, operating a rideshare/delivery vehicle-wrap advertising platform with a two-sided marketplace connecting brands and gig drivers. It runs branded fleet campaigns, SWARM-style event activations, and GPS-measured impressions, mirroring Wrapped Media's core offering and target enterprise client base.
• Vugo: Vugo is an in-vehicle digital screen and rideshare advertising platform targeting passengers with programmatic and brand messaging. It is a direct competitor to Wrapped Media's captive in-vehicle digital experience product, particularly for brand storytelling and dynamic creative.
• Firefly (by T-Mobile / Haymarket Media): Firefly built a rideshare in-vehicle digital screen network for advertising and content. Although the original business was acquired, its model (in-vehicle screens on rideshare) is the closest analog to Wrapped Media's 'In-Vehicle Experiences' and competing for shared passenger attention inventory.

Emerging players

• AdQuick: AdQuick is a self-serve marketplace for planning, buying, and measuring out-of-home advertising across traditional formats. It addresses the same enterprise pain point Wrapped Media targets (OOH measurability and ease of buying) but does not currently aggregate mobile fleet supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wrapped-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrapped Media