97.9 WRMF

What 97.9 WRMF does

97.9 WRMF is a single FM radio station operating at 97.9 MHz in West Palm Beach, Florida, serving the South Florida and Palm Beach County market. The station is operated by Hubbard Radio West Palm Beach, LLC, a wholly-owned subsidiary of Hubbard Broadcasting, a privately-held family-owned broadcasting conglomerate headquartered in St. Paul, Minnesota. Content is built around a contemporary hit/hot adult contemporary music format featuring four dayparted shows: The KVJ Show (morning, ~30-year run), Randi West (midday), Danny & Meghan (afternoon drive), and Shirenna (evening), plus a podcast portfolio that includes KVJ Show variants and specialty titles like Full Rigor: Florida True Crimes and Hits Differently. Distribution is multi-platform: traditional FM broadcast, iOS and Android mobile applications, Amazon Alexa voice skill, website live streaming, and on-demand podcast syndication across Apple Podcasts, Spotify, TuneIn, Stitcher, and Pandora.

The station's underlying technology is conventional broadcast radio with overlaid digital streaming infrastructure. Core proprietary features include a listener rewards program that tracks listening hours and issues prizes, real-time 'Now Playing' website streaming, a unified profile system spanning the mobile app and website, and a community events engine (KVJ Events, concert calendars, charity initiatives under Hubbard Helps and KVJ Cares). Revenue is generated almost exclusively through two streams: local and regional advertising on-air airtime sold to South Florida businesses across healthcare, fitness, education, retail, and consumer brand verticals, and event sponsorships tied to station-organized festivals (e.g., the West Palm Beach Beer Festival) and concerts. Pricing for advertisers is not publicly disclosed and is quote-based. The customer base is bifurcated: consumers receive free ad-supported content, while advertisers are predominantly SMBs (Busy Body Gyms To Go, Hairclub, Ideal Nutrition, Pannu Laser & Vision, RevitalIV, Wellington Anti-Aging) with a smaller set of enterprise advertisers (Xfinity, Sleep Number, Lynn University). The station maintains an apparent community-engagement veneer through charity partnerships with Farm Share, American Red Cross, and the Sandals Foundation, plus a volunteer-driven 'KVJ Volunteer Army' initiative.

Name

97.9 WRMF

Legal name

Hubbard Radio West Palm Beach, LLC

Website

https://wrmf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

97.9 WRMF is a privately-held FM radio station in West Palm Beach, Florida, operated by Hubbard Radio West Palm Beach, LLC, serving South Florida listeners with music, on-air personalities, and podcasts while generating revenue from local advertising and event sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Broadcast radio station
• Radio advertising sales
• Digital audio streaming
• Podcast distribution
• Music entertainment content

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Local and regional advertisers purchase airtime and promotional features on the station. Advertisers include local businesses such as gyms, healthcare services, universities, and consumer brands.
2. Event Sponsorships: Station events such as the West Palm Beach Beer Festival, concerts, and community events feature sponsor partnerships and promotional opportunities.

Distribution channels5 records

Marketing channels7 records

Core offering

97.9 WRMF is a commercial broadcast radio station serving South Florida with contemporary hit/pop music and original on-air programming featuring personalities such as the KVJ Show, Randi West, Danny & Meghan, and Shirenna. Content is distributed free to listeners via FM radio, mobile apps, website streaming, Amazon Alexa, and podcast platforms, while the station sells advertising airtime and event sponsorships to local and regional businesses. The station also operates a listener rewards program, community events, and charity initiatives tied to its broadcast brand.

Product overview

97.9 WRMF is a West Palm Beach radio station offering a unified broadcast and digital audio platform. The core offering is live FM radio broadcasting featuring music from the 2000s, 2010s, and today, complemented by a portfolio of on-air personalities including The KVJ Show (morning), Randi West (midday), Danny & Meghan (afternoon), and Shirenna (evening). Digital access is provided through a mobile app (iPhone/Android), website streaming, and Amazon Alexa skill. The station also distributes on-demand podcast content including KVJ Show variants, specialty podcasts (UAP Unidentified Alien, Full Rigor: Florida True Crimes, CHANGEmakers, Hits Differently Taylor Swift podcast), and community content. Additional services include listener rewards tracking, concert/event listings, community events, and advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• The KVJ Show: Morning radio show hosted by Kevin, Virginia, and Jason (Jbird) - one of the highest performing shows in America for nearly 30 years
• Danny & Meghan
• Randi West
• Shirenna

Products and services

• 97.9 WRMF Live Radio Broadcast Live FM radio broadcast at 97.9 MHz featuring contemporary hit/pop music from the 2000s, 2010s, and today with on-air personalities and original programming, targeting South Florida listeners.
• 97.9 WRMF Mobile App Mobile application for iPhone and Android allowing listeners to stream 97.9 WRMF on-the-go, earn listener rewards, receive station notifications, and access programming outside FM broadcast range.
• Listen Live (Website Streaming) Browser-based live audio streaming service at live.wrmf.com that lets listeners tune in via desktop or mobile browser with real-time Now Playing metadata.
• 97.9 WRMF Alexa Skill Amazon Alexa voice skill that allows users to start listening to 97.9 WRMF and ask what song is currently playing using voice commands on Alexa-enabled devices.
• Podcast Content Library On-demand podcast portfolio including The KVJ Show, KVJ Cuts, KVJ Show After The Show, KVJ-Weird and Whatever, UAP Unidentified Alien Podcast, Danny and Meghan, Full Rigor: Florida True Crimes, South Florida Sunday, CHANGEmakers, and Hits Differently (Taylor Swift podcast), distributed across Apple Podcasts, Spotify, TuneIn, Stitcher, and Pandora.
• Advertiser Services Advertising sales service for local and regional businesses that includes on-air radio spots, digital advertising placements, promotional mentions, and event sponsorship opportunities to reach South Florida consumers.

Quantifiable outcome

• Nearly 30 years of continuous operation as a top-performing show

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Farm ShareminorStrategic or Co-development PartnerHubbard Helps partners with Florida's largest independent food bank to support families facing food insecurity. Farm Share recovers surplus crops from Florida farmers and distributes fresh, nutritious food to those in need.
• American Red CrossminorStrategic or Co-development PartnerHubbard Helps partners with American Red Cross for disaster relief efforts, specifically for Hurricane Melissa relief in Jamaica. Station promotes donation campaigns for disaster relief fund.
• The Sandals FoundationminorStrategic or Co-development PartnerHubbard Helps partners with the philanthropic arm of Sandals Resorts for Caribbean relief efforts. The Sandals Foundation is a 501(c)(3) nonprofit focused on environment, community, and education across the Caribbean.
• Hubbard BroadcastingcoreOthersParent company and broadcaster owning and operating 97.9 WRMF. Hubbard Broadcasting is a major radio broadcasting company with multiple stations across the United States.
• Local Business AdvertiserscoreChannel Partner/ Reseller/ DistributorVarious local businesses advertise on the station including gyms, healthcare services, universities, and consumer brands. These partnerships provide the primary revenue stream for the station.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Townsquare Media: Mid-market-focused radio operator with multi-station clusters. Comparable in operating a portfolio of local radio stations with digital extensions and event-driven ad products.
• Audacy: Large-scale radio broadcaster with South Florida stations and a strong podcast digital platform. Competitor for both traditional radio ad spend and on-demand podcast audience.
• Beasley Media Group: Multi-market radio broadcaster with stations in South Florida. Competes in similar formats and targets the same local SMB advertisers with comparable multi-platform offerings.
• Cumulus Media: Major multi-market radio operator with stations in West Palm Beach / South Florida. Competes in similar formats and pools advertisers nationally; broader portfolio gives it scale advantages.
• iHeartMedia West Palm Beach: Largest U.S. radio operator with a strong cluster in West Palm Beach. Offers overlapping format stations and a broader digital ad platform; competes with WRMF for the same local advertisers and audience.

Direct peers

• WOLL-FM (Kool 105.5): South Florida adult contemporary / classic hits station competing for the same Palm Beach County listener. Same format family and overlapping advertiser set as 97.9 WRMF.
• Grizzly 100.3 (WMBX-FM): West Palm Beach market station targeting adult contemporary / Hot AC listeners, directly competing for share-of-time and the same SMB advertiser budgets in the same DMA.
• Sunny 104.3 (WEAT-FM): Co-located West Palm Beach FM station targeting similar adult contemporary audiences with shared advertiser pool and local-event presence. Directly competes for the same morning drive and ad dollars.
• Party 96.5 (WPBZ-FM): Direct competitor in the West Palm Beach market operating a similar Hot AC / rhythmic-leaning format with multi-platform distribution. Highly comparable in audience demographics, advertiser base, and competitive set.

Others

• Hubbard Radio (corporate): Parent company of 97.9 WRMF and owner of multiple radio stations nationally. Included as a peer because it represents the relevant corporate scale and resource pool that the station sits within.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KVJShow
• YouTubeyoutube.com/channel/UCz6QkhxrXb4TkJ8tDq9eX8g
• Facebookfacebook.com/kvjshow
• LinkedInlinkedin.com/company/97.9-wrmf
• Instagraminstagram.com/kvjshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 97.9 WRMF