Washington State Tree Fruit Association
Washington State Tree Fruit Association is a 107-year-old Yakima-based trade association representing Washington tree fruit growers, packers, marketers, and associate members through tiered memberships, industry data, advocacy, and major events like the Annual Meeting & NW Hort Expo.
- Company typePrivate
- Founded-
- HeadquartersYakima, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Washington State Tree Fruit Association does
Washington State Tree Fruit Association (WSTFA) is a 107-year-old (founded 1918) industry trade association headquartered in Yakima, Washington, with a secondary office in Wenatchee. It represents the Washington tree fruit industry across four member segments: Packers (entities that receive, store, pack, and ship commercial tree fruit and pay a handler fee to the Washington State Department of Agriculture), Marketers (entities with contractual arrangements to sell fruit), Growers (free membership when delivering to a participating warehouse), and Associate Members (supporting businesses). The association's core offerings are its tiered membership programs, which provide weekly shipment reports, monthly storage reports, and pricing bulletins; industry data collection and reporting; government affairs advocacy; and large-scale educational events including the annual 122nd Annual Meeting & NW Hort Expo, Tree Fruit Day in Olympia, and the Memorial Scholarship Golf Tournament.
WSTFA operates with a lean staff of 9 employees under President Jon DeVaney and is governed by a board of industry directors. Its technology footprint is limited and non-proprietary: the organization runs on a standard WordPress-based website, produces the Bearing Fruit Podcast for industry communications, and uses the WSTFA Mobile event app (provided by sponsor Orchard Robotics) for Annual Meeting attendees. There is no developer-facing API, no AI/ML capability disclosed, and no integrated platform architecture — the website and app serve as discrete communication and event tools rather than a unified technology platform.
Revenue is generated primarily through membership dues assessed across tiers: Packers pay $500 plus $0.0129 per box above 50,000 boxes annually; Marketers pay $1,500–$2,500 per year depending on volume; Associate Members pay $500 (Basic) or $725 (Premium) per year; and Growers receive membership at no charge. Additional revenue comes from event registration, sponsorships, and program partnerships. WSTFA's go-to-market is sales-led through direct member engagement, regional events, and partnerships with Washington State University, the Washington State Department of Agriculture, the Northwest Horticultural Council, and Cherry Institute, reinforcing its position as the unified industry voice for Washington tree fruit.
Washington State Tree Fruit Association firmographics
Firmographics- Name
- Washington State Tree Fruit Association
- Legal name
- Washington State Tree Fruit Association
- Website
- https://wstfa.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Washington State Tree Fruit Association is a 107-year-old Yakima-based trade association representing Washington tree fruit growers, packers, marketers, and associate members through tiered memberships, industry data, advocacy, and major events like the Annual Meeting & NW Hort Expo.
- Ownership category
- akta.pro rank
Washington State Tree Fruit Association industry classification
Industry- Product category
- Agricultural Trade Association
- NAICS
- Fruit and Tree Nut Farming (1113), Noncitrus Fruit and Tree Nut Farming (11133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)
- akta.pro secondary industries
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF), Food Safety, Quality Standards & Regulatory Capacity Building (BPADAJAJ), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where Washington State Tree Fruit Association is headquartered
LocationHeadquarters
- HQ city
- Yakima
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Washington State Tree Fruit Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues - Packer: Packers (entities that receive, store, pack and ship commercial tree fruit) are assessed $500 for the first 50,000 boxes plus $0.0129 per box above the initial 50,000 boxes. This assessment is reviewed annually by the Board of Directors.
- Membership Dues - Marketer: Marketers with contractual arrangements with Packers or Growers pay $1500 per year for those selling less than 1 million boxes and $2500 per year for those at 1 million boxes and over.
- Membership Dues - Associate: Associate Members (support businesses) pay either $500 per year for Basic membership (includes movement and storage information) or $725 per year for Premium membership (includes weekly summary price information via email).
- Grower Membership: Growers receive membership at no additional charge if they send fruit to a participating packing warehouse. This includes weekly growers bulletin, weekly shipment reports, and monthly storage reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Packer Membership - Volume-based assessment |
| Subscription | Annual | Marketer Membership - Tiered by volume |
| Freemium | Annual | Grower Membership - Free with participation |
| Subscription | Annual | Associate Basic - $500/year |
| Subscription | Annual | Associate Premium - $725/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Washington State Tree Fruit Association product offering
Product offeringCore offering
WSTFA is a nonprofit trade association that represents Washington's tree fruit industry (apples, pears, cherries). It delivers tiered membership services to growers, packers, marketers, and associate members, advocates on regulatory and legislative issues affecting the industry, collects and disseminates industry statistics, and hosts educational events and resources such as the Annual Meeting & NW Hort Expo, Tree Fruit Day, the Agricultural Water Workshop, the Bearing Fruit podcast, and a mobile event app.
Product overview
The Washington State Tree Fruit Association operates as an industry trade association rather than a technology product company. Its core offerings center on membership programs (Packer, Marketer, Grower, and Associate tiers with Basic and Premium levels) that provide industry data, bulletins, and reports. The association organizes major industry events including the Annual Meeting & NW Hort Expo, Memorial Scholarship Golf Tournament, and Tree Fruit Day. It also produces the Bearing Fruit Podcast and provides educational resources including the Agricultural Water Workshop and assessment templates. The WSTFA Mobile app supports event attendees. There is no unified platform architecture; these are distinct service offerings serving different member segments of the tree fruit industry.
Differentiator
Problem solved
Functional benefit
Brands
- WSTFA Mobile: Event app for WSTFA Annual Meeting and NW Hort Expo attendees
- Bearing Fruit Podcast
Products and services
- Packer Membership Tiered membership for Washington tree fruit packing house operators, providing industry representation, regulatory advocacy, access to industry statistics, and member benefits. Dues are tied to packed-volume assessments.
- Marketer Membership Tiered membership for marketers and shippers of Washington tree fruit, providing advocacy, statistics, networking, and access to WSTFA events. Dues include assessments on packed fruit handled.
- Grower Membership Tiered membership for Washington tree fruit growers and orchardists, providing access to advocacy, education, statistics, events, and member resources.
- Associate Membership (Basic) Basic-tier membership for suppliers, vendors, and service providers serving the Washington tree fruit industry, offering networking and visibility opportunities.
- Associate Membership (Premium) Premium-tier associate membership for industry suppliers and partners, offering enhanced visibility, event access, and engagement opportunities with WSTFA members.
- Annual Meeting & NW Hort Expo Annual convention and horticulture exposition hosted by WSTFA for its members and the broader Washington tree fruit industry, providing education, trade show, and networking.
- Memorial Scholarship Golf Tournament Annual golf tournament hosted by WSTFA to raise scholarship funds and provide networking for members and industry partners.
- Tree Fruit Day Annual advocacy and education day organized by WSTFA, bringing together Washington tree fruit growers with policymakers and industry stakeholders.
- Agricultural Water Workshop Workshop convened by WSTFA to discuss water policy, supply, and management issues affecting Washington tree fruit growers and packers.
- Bearing Fruit Podcast Industry podcast produced by WSTFA covering Washington tree fruit topics, interviews, and updates for members and the broader industry.
- WSTFA Mobile Event App Mobile application provided by WSTFA to support member engagement, scheduling, and content access at association events such as the Annual Meeting & NW Hort Expo.
Companies that use Washington State Tree Fruit Association
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Washington State Tree Fruit Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Washington State Tree Fruit Association partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core, major and minor.
- Cherry InstituteflagshipCherry Institute joins the 2026 Annual Meeting, creating a more comprehensive educational experience for attendees. This partnership hosts a two and a half day conference for the entire Washington state tree fruit industry.
- Orchard RoboticsflagshipHeadline sponsor of the 2026 WSTFA Annual Meeting & NW Hort Expo. Also provides WSTFA Mobile app for event attendees to access schedules, network, and engage with sessions.
- Washington State University (WSU)corePartnership with WSU to develop training for Washington state tree fruit farmers on conducting pre-harvest agricultural water risk assessments as required by FDA's 2024 Agricultural Water rule. WSU developed a generic example of agricultural water assessment specific to Washington tree fruit conditions.
- Washington State Department of AgriculturecorePartnered to develop training for Washington state tree fruit farmers on conducting pre-harvest agricultural water risk assessments as required by FDA's 2024 Agricultural Water rule.
- Northwest Horticultural CouncilcorePartnered to develop training for Washington state tree fruit farmers on conducting pre-harvest agricultural water risk assessments as required by FDA's 2024 Agricultural Water rule. Provides policy and guidance through Senior Vice President Kate Tynan.
- Banner BankmajorPlatinum sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- AgroFresh/PacemajorPlatinum sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- Chelan FreshmajorGolden Tee sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- Wilbur-EllismajorBanquet sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- CMI OrchardsminorRegistration Bag sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- Drape NetminorGolf Cart sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- AgWest Farm CreditminorGolf Ball sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- G.S. Long CompanyminorBeverage Cart sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- H.R. Spinner Corp.minorHole-in-One sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- Royal Ridge FruitsminorBig Shot Package sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
- Good Fruit GrowerminorAdvertising sponsor of the 33rd Annual WSTFA Memorial Scholarship Golf Tournament in 2026.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Washington State Tree Fruit Association competitors and assessment
Company assessmentBroad incumbents
- USApple Association: National trade association representing the U.S. apple industry. Comparable as the apple-focused advocacy, statistics, and member-services counterpart to WSTFA, but operating nationally rather than regionally.
Others
- Good Fruit Grower: Industry publication covering Pacific Northwest tree fruit. Comparable as an adjacent information/media provider serving the same audience as WSTFA, currently a sponsor and advertising partner.
Direct peers
- Northwest Horticultural Council: Policy and government affairs organization for the Pacific Northwest tree fruit industry. Directly comparable mission focus, and currently a formal partner of WSTFA (provides policy guidance on Ag Water workshops).
- Florida Fruit & Vegetable Association: Multi-commodity Florida specialty crop trade association. Comparable as a state-level association providing advocacy, regulatory affairs, and member services for specialty crop growers and packers.
- California Citrus Mutual: California-based citrus grower trade association. Comparable as a state-level trade association delivering advocacy, regulatory representation, and member services to a specialty crop industry.
- Washington Winegrowers Association: Washington State wine grape grower association. Closely comparable structure: state-level trade association for a Pacific Northwest specialty crop, providing advocacy, education, and member services.
- Cherry Marketing Institute: National organization promoting tart cherries. Comparable as a tree fruit commodity-specific industry body, and now partnering with WSTFA via the Cherry Institute at the 2026 Annual Meeting.
Regional players
- Idaho-Oregon Fruit and Vegetable Association: Regional trade association serving Idaho and Oregon specialty crop producers. Comparable association model for tree fruit and adjacent crops in the broader Pacific Northwest region.
- California Apple Commission: California state apple marketing and research body. Comparable as a state-level commodity organization supporting apple growers, but with a regional California focus versus WSTFA's Washington focus.
- Michigan Tree Fruit Commission: Michigan-based tree fruit industry organization. Comparable as a regional body supporting tree fruit growers, but serving a different geography than WSTFA's Pacific Northwest base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Washington State Tree Fruit Association social profiles
Digital presenceWashington State Tree Fruit Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washington State Tree Fruit Association leadership team
Management profileNumber of profiles
Profiles8 records
Washington State Tree Fruit Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washington State Tree Fruit Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washington State Tree Fruit Association
What does Washington State Tree Fruit Association do?
WSTFA is a nonprofit trade association that represents Washington's tree fruit industry (apples, pears, cherries). It delivers tiered membership services to growers, packers, marketers, and associate members, advocates on regulatory and legislative issues affecting the industry, collects and disseminates industry statistics, and hosts educational events and resources such as the Annual Meeting & NW Hort Expo, Tree Fruit Day, the Agricultural Water Workshop, the Bearing Fruit podcast, and a mobile event app.
Is Washington State Tree Fruit Association a public or private company?
Washington State Tree Fruit Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Washington State Tree Fruit Association founded?
Washington State Tree Fruit Association was founded in -1. It employs 1 to 10 people.
Where is Washington State Tree Fruit Association based?
Washington State Tree Fruit Association is headquartered in Yakima, United States, in the North America region.
How does Washington State Tree Fruit Association make money?
Four revenue lines are on record. Membership Dues - Packer is the primary driver. The others are membership Dues - Marketer, membership Dues - Associate and grower Membership.
Who are Washington State Tree Fruit Association's main competitors?
USApple Association is listed as a broad incumbent. Good Fruit Grower is listed as an others. Direct peers are Northwest Horticultural Council, Florida Fruit & Vegetable Association, California Citrus Mutual, Washington Winegrowers Association and Cherry Marketing Institute. Regional players are Idaho-Oregon Fruit and Vegetable Association, California Apple Commission and Michigan Tree Fruit Commission.
Does Washington State Tree Fruit Association have an API?
No public API is recorded for Washington State Tree Fruit Association.
What industry is Washington State Tree Fruit Association in?
Washington State Tree Fruit Association's product category is Agricultural Trade Association. Its primary akta.pro industry code is AFAGACAL, Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation), with a secondary code of AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces). Its NAICS code is 1113 and its SIC code is 8600.