U.S. Apple Association
The U.S. Apple Association is a Virginia-based nonprofit trade association and the sole national voice for the vertically integrated U.S. apple industry, representing 26,000 producers, 40+ state associations, and the full grower-to-marketer supply chain through policy advocacy, industry data products, events, and member services.
- Company typePrivate
- Founded1895
- HeadquartersFalls Church, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What U.S. Apple Association does
The U.S. Apple Association (USApple) is a Virginia-incorporated nonprofit trade association headquartered in McLean, Virginia, serving as the only national trade body solely dedicated to the vertically integrated U.S. apple industry. It represents an estimated 26,000 American apple producers, 40+ state and regional apple associations, and the full supply chain including growers, packers/shippers, processors, and marketers. The U.S. apple industry produces roughly 11.1 billion pounds of apples annually and represents approximately $23 billion in estimated downstream economic value, making the U.S. the third-largest apple producer worldwide. USApple's core products are information services rather than physical goods: the Newton Database & Dashboard provides members with production, utilization, pricing, trade, storage, movement, expenses, and economic impact statistics; the monthly USAppleTracker surveys holdings and movement by state, variety, use, and storage type; and the annual Industry Outlook Report delivers crop forecasts and market analysis authored by the VP of Insights & Analytics. Additional offerings include The Core Quarterly newsletter, the NextGen Apple Fellowship leadership program, the Outlook Conference, the USApplePAC, the Apples4Ed grant program, health and crop-protection backgrounders, and the #FreshPicks social video series.
The association's revenue model is multi-stream and member-funded: recurring annual membership dues from individuals, companies, and state/regional associations; one-time conference registration and event sponsorship revenue (Outlook 2026 at $950 member / $1,250 non-member rates, plus Gold/Silver/Bronze/Supporter sponsorship tiers); advertising and sponsorship revenue via the bi-weekly Apple Bites newsletter (1,800 recipients, 36%+ open rate), sponsored e-blasts, webinars, and social media; and targeted program sponsorships (e.g., Harvest- and Pollinator-level sponsors of the NextGen Fellowship). Go-to-market is sales-led and event-driven, with dedicated account executives handling sponsorship sales and an annual cycle of advocacy events (Capitol Hill Day), the Outlook Conference, webinars, and the NextGen Fellowship program driving member engagement.
U.S. Apple Association firmographics
Firmographics- Name
- U.S. Apple Association
- Legal name
- U.S. Apple Association
- Website
- https://usapple.org
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The U.S. Apple Association is a Virginia-based nonprofit trade association and the sole national voice for the vertically integrated U.S. apple industry, representing 26,000 producers, 40+ state associations, and the full grower-to-marketer supply chain through policy advocacy, industry data products, events, and member services.
- Ownership category
- akta.pro rank
U.S. Apple Association industry classification
Industry- Product category
- Agricultural Trade Association
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- International Economic & Trade Cooperation Organizations (BPADAAAC)
Keywords
Where U.S. Apple Association is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
U.S. Apple Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees from individuals, companies and state/regional associations within the apple industry. Membership provides access to resources, advocacy, and industry intelligence.
- Conference and Event Revenue: Revenue from the annual Outlook Conference including registration fees ($950 member rate, $1,250 non-member rate) and sponsorship opportunities at various levels (Gold, Silver, Bronze, Supporter).
- Advertising and Sponsorship: Advertising via bi-weekly e-newsletter (Apple Bites) reaching 1,800 recipients with over 36% open rate. Thought leadership opportunities through sponsored e-blasts, e-news content, webinars and social media videos. Event sponsorship packages available.
- NextGen Fellowship Program Sponsorships: Sponsorship revenue from the leadership development program, including Harvest sponsors (AgWest Farm Credit, Farm Credit) and Pollinator sponsor (Superfresh Growers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Member Rate - Full conference access before August 1 |
| One time/ perpetual license | Multi-year contract | Non-Member Rate - Full conference access before August 1 |
| Other | Multi-year contract | Sponsorship Packages |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
U.S. Apple Association product offering
Product offeringCore offering
U.S. Apple Association (USApple) is the sole national trade association representing the entire vertically integrated U.S. apple industry. It provides federal policy advocacy on agricultural labor, international trade, farm bill programs, and crop protection; delivers proprietary industry data and market intelligence through the Newton Database and USAppleTracker; and hosts events and leadership development programs such as the annual Outlook Conference, Capitol Hill Day, and NextGen Apple Fellowship.
Product overview
U.S. Apple Association is a nonprofit trade association representing the entire vertically integrated apple industry, including growers, packers, shippers, marketers, processors, and suppliers. Rather than offering a single technology product, USApple provides a suite of information services, advocacy programs, and industry resources. Key offerings include the Newton Database & Dashboard and USAppleTracker for industry data and market intelligence; the annual Industry Outlook Report and The Core Quarterly publication for research and communications; the NextGen Apple Fellowship for leadership development; the Apples4Ed grant program for community outreach; the Outlook Conference for industry events; and USApplePAC for political advocacy. The association also provides health backgrounders and #FreshPicks video content for industry promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- Newton Database & Dashboard Industry database providing members with timely access to apple industry statistics including production, storage, movement, pricing, trade, and economic impact data, available to U.S. Apple Association members.
- USAppleTracker Monthly storage survey producing the industry's most widely used source of market intelligence on apple holdings and movement by state, variety, use, and storage type, made available to members.
- Industry Outlook Report Annual comprehensive report authored by the Vice President of Insights and Analytics providing up-to-date data and analysis on U.S. and global apple production, utilization, and trade for members and industry stakeholders.
- NextGen Apple Fellowship Premier leadership development program for emerging professionals in the apple industry, offering hands-on experience with legislative issues, professional development, mentorship, and networking opportunities through program cohorts.
- Outlook Conference Annual conference for the apple industry featuring crop forecasts, industry leaders, and networking across all sectors of the apple supply chain, with member and non-member registration tiers and multiple sponsorship levels.
- USApplePAC Political action committee associated with U.S. Apple Association that conducts fundraising activities and makes contributions to federal officials supporting apple industry priorities.
- Apples4Ed Grant Program School grant program providing funding to support initiatives that expose students to fresh fruits and vegetables and teach healthy eating habits.
- The Core Quarterly Quarterly publication documenting USApple's key accomplishments impacting the apple industry, covering advocacy, policy, events, and industry initiatives for members and stakeholders.
Quantifiable outcome
- Achieved nationwide injunction of problematic H-2A regulations through federal court action
- +2 more outcomes
Companies that use U.S. Apple Association
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
U.S. Apple Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
U.S. Apple Association partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AgWest Farm CreditcoreHarvest-level sponsor of the USApple NextGen Fellowship program. AgWest Farm Credit's leadership and investment help make the leadership development program possible for emerging apple industry professionals.
- Farm CreditcoreHarvest-level sponsor of the USApple NextGen Fellowship program. Farm Credit's sponsorship supports the next generation of apple industry leaders through the fellowship program.
- Superfresh GrowersminorPollinator-level sponsor of the USApple NextGen Fellowship program, supporting the development of future apple industry leaders.
- Storage Control Systems (SCS)coreGold-level sponsor of Outlook 2026 conference. Provides support for the premier annual event of the apple industry.
- AgroFreshcoreSilver-level sponsor of Outlook 2026 conference.
- Keurig Dr PeppercoreSilver-level sponsor of Outlook 2026 conference.
- MarshMcLennancoreSilver-level sponsor of Outlook 2026 conference.
- SyngentaminorBronze-level sponsor of Outlook 2026 conference.
- Tree TopminorBronze-level sponsor of Outlook 2026 conference.
- Packaging Corporation of AmericaminorSupporter-level sponsor of Outlook 2026 conference.
- SesominorSupporter-level sponsor of Outlook 2026 conference. Seso provides labor solutions for agriculture.
- Specialty Crop Farm Bill Alliance (SCFBA)coreUSApple is a founding member of SCFBA, which successfully advocated for specialty crop programs in the 2008, 2014, and 2018 Farm Bills. SCFBA is now working on the 2024 Farm Bill and future agricultural legislation.
- National Institute for Food and Agriculture (NIFA)coreUSApple advocates for funding of the IR-4 program administered by NIFA, which generates data necessary for registration of crop protection compounds for use on apples and other specialty crops.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
U.S. Apple Association competitors and assessment
Company assessmentDirect peers
- Wine Institute: National trade association representing California wineries with federal advocacy, international market development, and industry data services. Similar nonprofit trade association structure with comparable advocacy and trade promotion activities, though for wine rather than apples.
- National Corn Growers Association: National trade association for U.S. corn growers with federal policy advocacy, market development, and industry research programs. Comparable membership-based advocacy model at much larger scale, with similar focus on farm bill programs and trade policy.
- National Cattlemen's Beef Association: National trade association for the U.S. cattle industry with federal lobbying, policy advocacy, and member-funded operations. Comparable in national single-commodity advocacy structure and PAC operations, though at significantly larger scale than USApple.
- American Peanut Council: National trade association for the U.S. peanut industry with federal advocacy, international market development, and member services. Notable overlap: USApple's SVP Diane Kurrle previously served as Director of International Programs at the American Peanut Council, indicating similar operational models.
- National Potato Council: National trade association for the U.S. potato industry conducting federal advocacy, trade policy work, and industry events. Closely comparable to USApple in scope (single commodity, national presence, federal lobbying focus) and revenue model (membership dues, conference sponsorships).
- Northwest Horticultural Council: Trade association representing Pacific Northwest tree fruit industries (apples, pears, cherries) on federal policy, trade, and labor issues. Closest structural peer to USApple given overlapping apple industry focus and similar advocacy model, though with a regional rather than national mandate.
Broad incumbents
- United Fresh Produce Association: Trade association serving the broader fresh produce industry across multiple commodities. Comparable in advocacy and event-driven model but operates at a wider industry scope rather than focusing on a single commodity like apples.
- American Farm Bureau Federation: Largest general agriculture trade association in the U.S., representing farmers and ranchers across all commodities. Much broader scope than USApple but operates with comparable federal advocacy model and member-funded structure as the broader umbrella voice for U.S. agriculture.
- International Fresh Produce Association: Global trade association for the fresh produce and floral supply chain. Operates at broader international scope across multiple commodities rather than focusing on a single commodity like apples, but serves similar member types (growers, packers, shippers, marketers).
Regional players
- Western Growers Association: Trade association representing produce growers and shippers primarily in California and Arizona. Similar membership-based advocacy model but with a regional rather than national focus, and broader crop coverage including leafy greens, tree fruit, and vegetables.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
U.S. Apple Association social profiles
Digital presenceU.S. Apple Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Apple Association leadership team
Management profileNumber of profiles
Profiles11 records
U.S. Apple Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Apple Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Apple Association
What does U.S. Apple Association do?
U.S. Apple Association (USApple) is the sole national trade association representing the entire vertically integrated U.S. apple industry. It provides federal policy advocacy on agricultural labor, international trade, farm bill programs, and crop protection; delivers proprietary industry data and market intelligence through the Newton Database and USAppleTracker; and hosts events and leadership development programs such as the annual Outlook Conference, Capitol Hill Day, and NextGen Apple Fellowship.
Is U.S. Apple Association a public or private company?
U.S. Apple Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was U.S. Apple Association founded?
U.S. Apple Association was founded in 1895. It employs 1 to 10 people.
Where is U.S. Apple Association based?
U.S. Apple Association is headquartered in Falls Church, United States, in the North America region.
How does U.S. Apple Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are conference and Event Revenue, advertising and Sponsorship and nextGen Fellowship Program Sponsorships.
Who are U.S. Apple Association's main competitors?
Direct peers on record are Wine Institute, National Corn Growers Association, National Cattlemen's Beef Association, American Peanut Council, National Potato Council and Northwest Horticultural Council. Broad incumbents are United Fresh Produce Association, American Farm Bureau Federation and International Fresh Produce Association. Western Growers Association is listed as a regional player.
Does U.S. Apple Association have an API?
No public API is recorded for U.S. Apple Association.
What industry is U.S. Apple Association in?
U.S. Apple Association's product category is Agricultural Trade Association. Its primary akta.pro industry code is BPADAAAC, International Economic & Trade Cooperation Organizations. Its NAICS code is 813910 and its SIC code is 8600.