White Studio

What White Studio does

Wydler Studio is a Swiss sole proprietorship (Entreprise individuelle) founded and operated by Maxim Wydler, registered in the canton of Fribourg, Switzerland, that provides digital acquisition systems for small and medium-sized enterprises (PMEs) in Switzerland. The company's core offering integrates custom website creation with Google Ads campaign management, sold either as standalone services or as a combined bundle under a single point of contact. It targets Swiss SMEs that depend on irregular word-of-mouth referrals and lack predictable lead flow, positioning its services as a way to generate consistent monthly requests through top-of-Google visibility paired with conversion-oriented web design.

The product portfolio comprises three tiers: Offre 01 (Site Web Nouvelle Génération) delivers custom, responsive websites with SEO optimization, Schema.org structured data, and technical foundations for AI-driven search visibility; Offre 02 (Acquisition Clients Google Ads) provides managed PPC campaigns with audit, high-intent keyword research, conversion tracking, and monthly optimization; and Offre 03 bundles both into a coherent site-and-ads system with multi-year contract terms. Technology infrastructure is built on Next.js for development, Vercel for hosting and deployment, Stripe for payments, Figma for design, and Notion for project management, with Resend handling contact-form email delivery and Google Search Console providing indexation visibility.

The business model combines one-time web development fees with recurring monthly management fees tied to managed Google Ads budgets, plus setup fees for new campaigns. Clients retain full ownership of all assets, including code, content, domains, and advertising accounts, with a 1-month notice for transition. The GTM motion is sales-led and domestic, relying on website inquiry forms, a Calendly-based 15-minute discovery call, and showcase projects across five verticals (construction, real estate, mental health, food and beverage, and financial services). The firm is bootstrapped with no external funding, no subsidiaries, and operates with the capacity constraints inherent to a sole proprietorship.

Name

White Studio

Legal name

Wydler Studio

Website

https://wstud.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vallon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web Development Services: One-time website creation and development services. Clients own all code, content, domain, and advertising accounts.
2. Google Ads Management: Monthly management fees calculated based on managed advertising budget. Setup fees for launching campaigns plus ongoing optimization and monthly reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wydler Studio is a Swiss web creation and Google Ads agency that builds custom responsive websites with SEO optimization and structured data, and manages Google Ads campaigns for Swiss small and medium-sized enterprises (PMEs). Offerings are sold as three tiers: a standalone website package, a standalone Google Ads management service, and a recommended bundle that combines both under a single point of contact.

Product overview

Wydler Studio offers a three-tier product portfolio centered on web creation and Google Ads management for Swiss SMEs. The core offerings consist of (1) Site Web Nouvelle Génération — a custom-built responsive website with SEO optimization and AI visibility foundations; (2) Acquisition Clients Google Ads — managed PPC campaigns with keyword research, conversion tracking, and monthly optimization; and (3) the combined Site Web + Acquisition Clients bundle that unifies both services under a single point of contact with landing pages purpose-built for advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Web Nouvelle Génération (Offre 01)

Quantifiable outcome

• +127 monthly requests over 6 months (in client case study)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Direct peers

• Superhuit: Swiss web studio in Geneva building custom websites and digital products for SMEs and nonprofits. Closely comparable in size, scope, and Swiss SME focus.
• Nerd Communications: Swiss communications and digital agency offering web development, branding, and online marketing. Comparable Swiss-based full-service digital studio serving SME clients.
• Yokai: Swiss digital studio specializing in web design, development, and online marketing for SMEs in French-speaking Switzerland. Direct peer with overlapping Canton de Fribourg / Romandie customer overlap.
• Webrepublic: Swiss digital performance marketing agency headquartered in Zurich, focused on Google Ads, SEO, and analytics for Swiss and DACH clients. Direct peer with overlapping Google Ads management offering for the Swiss SME market.
• Unikat (Unikat Kommunikation): Swiss digital agency offering web design, development, and online marketing for SMEs and mid-market clients. Direct peer with similar service mix and Swiss market focus.
• Liip: Swiss digital agency offering web development, design, and digital strategy to Swiss SMEs and enterprises. Direct peer on the web creation side, with overlapping Swiss SME customer base.
• Netvertising: Swiss performance marketing agency specializing in Google Ads, SEO, and web analytics for SMEs. Direct peer on the Google Ads management side of Wydler's offering.

Broad incumbents

• Wolfgang Digital: Established performance marketing agency headquartered in Dublin with global Google Ads and digital marketing capabilities. Comparable service offering but at significantly larger scale and broader geographic reach.
• Jellyfish: Global digital marketing agency and Google Marketing Platform partner with strong Google Ads and paid media capabilities. Broad incumbent with overlapping service lines.
• Dept: Large global digital agency offering web development, performance marketing, and creative services across multiple markets. Broad incumbent with overlapping capabilities but at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-studio-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Studio