Würth Innovation AG
Würth Innovation AG is a Swiss work safety and fall protection company providing PSAgA products, certified training courses, engineered fall protection system installation, annual inspections, and aerial work platform rental across eight Swiss locations to enterprise and SMB customers.
- Company typePrivate
- Founded2003
- HeadquartersMuolen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Würth Innovation AG does
Würth Innovation AG is a privately held Swiss occupational safety and fall protection company founded in 2003 by Dominique Würth in Muolen, Canton St.Gallen. The company provides an integrated suite of workplace safety products and services, including certified training courses, personal protective equipment against falls (PSAgA), engineered fall protection system design and installation, annual expert inspections, and aerial work platform rental. Its offering targets Swiss businesses required to comply with national work safety regulations (VUV Art. 8), particularly those operating at heights or with heavy equipment such as forklifts, aerial work platforms, and chainsaws. The firm is recognized by VSAA and CZV, IPAF-recognized for aerial work platform training, and audited by SUVA, providing regulatory credentialing for its training and inspection programs.
Würth Innovation AG firmographics
Firmographics- Name
- Würth Innovation AG
- Legal name
- Würth Innovation AG
- Website
- https://wuerth-innovation.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Würth Innovation AG is a Swiss work safety and fall protection company providing PSAgA products, certified training courses, engineered fall protection system installation, annual inspections, and aerial work platform rental across eight Swiss locations to enterprise and SMB customers.
- Ownership category
- akta.pro rank
Würth Innovation AG industry classification
Industry- Product category
- Occupational Safety Equipment and Training
- NAICS
- Specialty Trade Contractors (238)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Radon Mitigation & Ventilation Services (HSAOAIAK)
- akta.pro secondary industry
- Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)
Keywords
Where Würth Innovation AG is headquartered
LocationHeadquarters
- HQ city
- Muolen
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Würth Innovation AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Training Courses: Offering recognized training courses for forklift operators, aerial work platform operators, PSAgA users, chainsaw operators, and load securing.
- PSAgA Product Sales: Sale of personal protective equipment against falls including helmets, harnesses, ropes, carabiners, and complete fall protection equipment. Online shop with over 1000 articles.
- Fall Protection Installation: Planning, conception, and installation of fall protection systems for buildings. Includes Ausschreibung (tendering), Baubegleitung (construction support), and Schlussabnahme (final inspection).
- Annual Inspection Services: Annual expert inspection of PSAgA products, fall protection systems, lifting equipment, and ladders as required by law.
- Aerial Work Platform Rental: Rental of self-propelled aerial work platforms with max 3.5t gross weight, drivable with standard Category B license. Two models available: ISOLI PT225 (22.50m working height) and ISOLI PNT 210JD4 (20.70m working height).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PSAgA Products - Unit pricing for individual items |
| Other | Pay-as-you-go | Aerial Work Platform Rental - Quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Würth Innovation AG product offering
Product offeringCore offering
Würth Innovation AG is a Swiss occupational safety company providing certified workplace safety training (forklift, aerial work platforms, PSAgA, chainsaw, load securing), sales of Personal Protective Equipment against Falls (PSAgA) through an online shop with 1,000+ articles, and full fall protection system design, installation, and annual inspection. The company also rents self-propelled aerial work platforms (up to 22.5m working height) and delivers all services across 8 Swiss locations.
Product overview
Würth Innovation AG is a Swiss work safety and fall protection company offering an integrated portfolio of products and services. The core offering consists of PSAgA (Personal Protective Equipment against Falls) including harnesses, helmets, ropes, and carabiners, complemented by complete fall protection system design and installation. They provide training courses for forklift operators, aerial work platform operators, and PSAgA users, alongside an e-commerce platform (WIAG E-Shop) offering over 1000 articles. Additional services include aerial work platform rental (up to 22.5m working height), annual expert inspections, and consultancy for building safety solutions. The company also operates a subsidiary (safetyone gmbh) focused on fall protection installation in the building envelope sector.
Differentiator
Problem solved
Functional benefit
Brands
- safetyone gmbh: Subsidiary company specializing in fall protection solutions for building envelope safety, including installation and inspection services in the construction and industrial sector
Products and services
- Certified Workplace Safety Training Courses (Kursangebot) Recognized and certified training courses for forklift operators, aerial work platform operators, personal protective equipment against falls (PSAgA) users, chainsaw operators, and load securing. Delivered at 8 locations across Switzerland in German, French, and Portuguese, with VSAA, IPAF, CZV, and SUVA-recognized credentials.
- Fall Protection Systems (Absturzsicherung) End-to-end fall protection solutions including concept development, planning, installation, tendering (Ausschreibung), construction support (Baubegleitung), and final inspection (Schlussabnahme) of anchor points, rope systems, and rail systems for buildings and industrial facilities. Würth Innovation is involved in the development of anchorage devices itself.
- WIAG E-Shop (PSAgA Online Shop) Online e-commerce platform offering over 1,000 articles of personal protective equipment against falls from brands including Petzl, Edelrid, IKAR, KASK, Kong, Skylotec, Kratos, Teufelberger, and Miller. Includes helmets, carabiners, rope clamps, harnesses, ropes, and ready-made equipment sets.
- Aerial Work Platform Rental (Hubarbeitsbühnen Vermietung) Rental of self-propelled aerial work platforms with maximum 3.5 tonnes gross weight, drivable with a standard Category B license. Two models are offered: ISOLI PT225 (22.50m working height) and ISOLI PNT 210JD4 (20.70m working height).
- Annual Expert Inspections (Sachkundigenkontrolle / Kontrollen) Annual expert inspections of PSAgA products, fall protection systems, lifting equipment, and ladders, ensuring legal compliance and providing safety documentation. Delivered by company specialists to give customers legal certainty for their safety equipment.
Quantifiable outcome
- Over 9000 occupational fall accidents per year in Switzerland
- +1 more outcomes
Companies that use Würth Innovation AG
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Würth Innovation AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Würth Innovation AG partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- solarmotion gmbhminorPartner led by Stefan Merz and Stefan Mathis that installed the company's 250kWp photovoltaic system in 2017, producing approximately 230,000 kWh per year.
- safetyone gmbhcoreWholly-owned subsidiary founded in 2016 to create new jobs in work safety for building envelopes. Mounts and inspects fall protection solutions in construction and industrial sectors.
- Weiterbildung Stadelmann AGcoreJoint venture partner in Malters (LU) that formed the foundation for Switzerland-wide training in work safety. Partnership evolved from business partnership to friendship.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Würth Innovation AG competitors and assessment
Company assessmentBroad incumbents
- Layher: Global leader in scaffolding and access systems manufacturing. Adjacent to Würth's fall protection installation business for buildings; serves overlapping construction customers but at much larger scale and as a manufacturer rather than installer.
- Securitas: Swiss security and safety services company with a broader portfolio than Würth's workplace safety focus. Comparable as a Swiss-based safety services provider to enterprise and commercial customers, but at vastly larger scale.
- Hünnebeck: Scaffolding and access equipment provider in construction. Comparable to Würth in serving building envelope and rooftop work safety needs, though operating at significantly larger scale across Europe.
Others
- IKAR: German manufacturer of fall protection and rescue equipment whose carabiners and harnesses are part of Würth's product portfolio. A key supplier for the fall protection equipment category rather than a competitor.
- Petzl: Leading French manufacturer of climbing, caving, and work-at-height equipment whose products Würth distributes in Switzerland. Functions as a key supplier to Würth rather than a direct competitor, but defines the product category Würth operates in.
- KASK: Italian safety helmet manufacturer whose products are sold through Würth's e-commerce shop. Supplier relationship rather than direct competitor, but establishes the safety equipment category in which Würth retails.
Direct peers
- Boels Rental: Europe's largest aerial work platform and equipment rental company. Directly comparable to Würth's aerial work platform rental business line, with much broader fleet depth and geographic coverage across Europe.
- Mateco: One of Europe's leading aerial work platform rental specialists operating in Germany, Austria, Switzerland, and beyond. Directly competes with Würth's aerial platform rental offering, particularly in the Swiss market.
- Zeppelin Rental: German-based equipment rental company offering aerial work platforms, tools, and site equipment. Comparable in equipment rental scope and customer overlap with Würth's rental business line.
- Riwal: International aerial work platform rental company operating across Europe and emerging markets. Comparable to Würth for aerial platform rental, with overlapping target customers in construction and industrial sectors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Würth Innovation AG social profiles
Digital presenceWürth Innovation AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Würth Innovation AG leadership team
Management profileNumber of profiles
Profiles14 records
Würth Innovation AG subsidiaries and ownership
Company hierarchySubsidiaries1 record
Würth Innovation AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Würth Innovation AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Würth Innovation AG
What does Würth Innovation AG do?
Würth Innovation AG is a Swiss occupational safety company providing certified workplace safety training (forklift, aerial work platforms, PSAgA, chainsaw, load securing), sales of Personal Protective Equipment against Falls (PSAgA) through an online shop with 1,000+ articles, and full fall protection system design, installation, and annual inspection. The company also rents self-propelled aerial work platforms (up to 22.5m working height) and delivers all services across 8 Swiss locations.
Is Würth Innovation AG a public or private company?
Würth Innovation AG is a private company. It is classified as family owned and is currently operating.
When was Würth Innovation AG founded?
Würth Innovation AG was founded in 2003. It employs 1 to 10 people.
Where is Würth Innovation AG based?
Würth Innovation AG is headquartered in Muolen, Switzerland, in the Europe region.
How does Würth Innovation AG make money?
Five revenue lines are on record. Training Courses are the primary driver. The others are PSAgA Product Sales, fall Protection Installation, annual Inspection Services and aerial Work Platform Rental.
Who are Würth Innovation AG's main competitors?
Broad incumbents on record are Layher, Securitas and Hünnebeck. Others are IKAR, Petzl and KASK. Direct peers are Boels Rental, Mateco, Zeppelin Rental and Riwal.
Does Würth Innovation AG have an API?
No public API is recorded for Würth Innovation AG.
What industry is Würth Innovation AG in?
Würth Innovation AG's product category is Occupational Safety Equipment and Training. Its primary akta.pro industry code is HSAOAIAK, Radon Mitigation & Ventilation Services, with a secondary code of IMACAFAG, Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts). Its NAICS code is 238 and its SIC code is 5084.