Wythenshawe FC

What Wythenshawe FC does

Wythenshawe FC is a community-owned semi-professional football club founded in 1946 in Wythenshawe, Greater Manchester, and currently operated through Wythenshawe AFC Limited, a Community Benefit Society (No.7250). The club fields a Men's First Team in the Northern Premier League (Step 4 of the National League System, Division One West) and a Women's First Team in the FA Women's National League Division One Midlands, supported by approximately 60 teams across youth, junior, veterans, and disability sections serving over 1,000 players and members. Governance is provided by an elected Board of Directors currently chaired by Carl Barratt, with around 20 employees plus an extensive volunteer and coaching network. Operating from the 1,500-capacity Avensure Community Stadium at Hollyhedge Park (plus four alternative venues across Wythenshawe), the club runs the WFC in the Community programme addressing anti-social behaviour, health, education, and employment pathways.

Name

Wythenshawe FC

Legal name

Wythenshawe AFC Limited

Website

https://wythenshaweafc.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Wythenshawe FC is a community-owned semi-professional football club founded in 1946 in Wythenshawe, Manchester, operating approximately 60 teams and 1,000+ members, with Men's First Team in the Northern Premier League and Women's First Team in the FA Women's National League.

Ownership category

akta.pro rank

Product category

Community Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Grassroots football club
• Community sports programs
• Matchday ticket sales
• Football merchandise retail
• Youth football development

Headquarters

HQ city

Wythenshawe

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue from matchday ticket sales, programme sales, and catering at the Avensure Community Stadium (capacity 1,500).
2. Season Tickets: Annual and seasonal subscription tickets for Men's and Women's First Team matches. Men's season tickets: Adults £175, Concessions £105, Students £90. Women's season tickets: Adults £45, Concessions £25, Family £75.
3. Merchandise Sales: Online shop selling replica kits, anniversary editions, and merchandise. Products include adult and junior shirts priced at £40-50.
4. Sponsorship: Partnership deals with local and regional businesses for kit sponsorship, pitchside advertising, matchday sponsorship, and club sponsorship packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wythenshawe FC is a community-owned football club operating approximately 60 teams from Under-4s through to Men's First Team (Northern Premier League) and Women's First Team (FA Women's National League Division One Midlands), serving over 1,000 players and members. The club sells matchday and season tickets, replica kits and merchandise, and sponsorship packages, while delivering community outreach through the WFC in the Community programmes from the Avensure Community Stadium (capacity 1,500) in Wythenshawe, Manchester.

Product overview

Wythenshawe Football Club is a community-owned football club offering grassroots football across multiple teams including Men's First Team (Northern Premier League), Women's First Team (FA Women's National League Division One Midlands), Veterans, Youth, and Junior sections. The club operates the Avensure Community Stadium at Hollyhedge Park and provides matchday experiences, season tickets, merchandise (kits), online match programmes, and sponsorship opportunities. The club has approximately 60 teams across all age groups and sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team

Quantifiable outcome

• 29 trophies across approximately 60 teams in 2025/26 season
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• AdidascoreOthersOfficial kit supplier for Wythenshawe FC. Provides match and replica kits for all teams.
• Pro DirectcoreOthersOfficial kit partner for replica and anniversary edition kits.
• Cardinal Global LogisticscoreGTM or Marketing PartnerKit partner supporting the club's kit supply and logistics.
• Specsavers WythenshaweminorGTM or Marketing PartnerLocal sponsor providing eye care services partnership.
• Knight KnoxminorGTM or Marketing PartnerProperty and investment company sponsoring the club.
• Bergin EstateminorGTM or Marketing PartnerEstate agency providing sponsorship support.
• Cavendish SportsminorOthersSports retail partner.
• Equitway HoldingminorGTM or Marketing PartnerCorporate sponsor.
• Heald Green MOTSminorGTM or Marketing PartnerMOT testing services sponsor.
• James Henry FlooringminorGTM or Marketing PartnerFlooring company sponsor.
• M&N Waste RemovalsminorGTM or Marketing PartnerWaste removal services sponsor.
• Marshall ArtistminorOthersFashion brand partner for club clothing.
• MG ConstructionminorGTM or Marketing PartnerConstruction company sponsor.
• Midgely ConstructionminorGTM or Marketing PartnerConstruction company sponsor.
• SMH FlooringminorGTM or Marketing PartnerFlooring company sponsor.
• Start AgencyminorGTM or Marketing PartnerAgency providing sponsorship support.
• SamaritansminorOthersMental health charity partnership.
• Wythenshawe FC Supporters GroupcoreStrategic or Co-development PartnerOfficial supporters group providing fan engagement and community support.
• AvensurecoreGTM or Marketing PartnerNaming rights sponsor for Avensure Community Stadium.
• Northern Premier LeaguecoreStrategic or Co-development PartnerLeague competition at Step 4 of National League System. Club competes in Division One West.
• FA Women's National LeaguecoreStrategic or Co-development PartnerWomen's team competes in Division One Midlands at Tier 4 of women's football pyramid.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Ramsbottom United FC: Competes in the same Northern Premier League Division One West as Wythenshawe FC, both being promoted together from the NWCFL. Highly comparable in level, geographic region (Greater Manchester), and operational scale as a Step 4 semi-professional club.
• Atherton Collieries FC: Northern Premier League club with similar pyramid level and community-focused operations. Comparable in terms of matchday experience, volunteer-driven model, and small commercial base.
• Marine FC: Historic Merseyside-based Northern Premier League club. Comparable in level, longevity, and the operational challenges of Step 4 football, with a similar matchday revenue model.
• Witton Albion FC: Established Northern Premier League club with a comparable community/grassroots orientation and historical pyramid standing. Useful peer for benchmarking Step 4 commercial operations.
• West Didsbury & Chorlton AFC: Greater Manchester-based Step 4/5 club that regularly appears in Wythenshawe FC's fixture history. Comparable in scale, community focus, and pyramid level.
• FC United of Manchester: Iconic community-owned football club in Manchester. Highly comparable ownership model (community benefit society), grassroots ethos, and Step 4-6 pyramid presence, though larger fan base.
• Chadderton FC: Greater Manchester NWCFL club that recently played Wythenshawe FC in matches. Comparable in level, regional footprint, and community-led model.

Regional players

• Hyde United FC: Greater Manchester-based football club with a longer history and higher pyramid peak. Comparable as a regional community club, though historically higher in the pyramid and now rebuilding.

Broad incumbents

• Chester FC: Community-owned National League System club. Comparable ownership structure (community benefit society) and grassroots ethos, providing a useful benchmark for the upper end of what Wythenshawe FC could scale toward.
• AFC Wimbledon: The UK's most prominent fan-owned football club. Highly relevant as a comparable community-ownership model in English football, though operating several tiers above Wythenshawe FC in the EFL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WythenshaweFC
• Facebookfacebook.com/WythenshaweFC
• LinkedInlinkedin.com/company/wythenshawe-amateurs-fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wythenshawe FC