James Henry Flooring

What James Henry Flooring does

James Henry Flooring is a privately-held, founder-owned flooring retail and installation business operating from a single showroom at 18 Old Market Place, Altrincham, in the North West of England. Founded by Jim (James) Hancock in 2009 under the predecessor name Prestige Floor Studio and rebranded in 2017, the company serves residential homeowners and select commercial clients across Greater Manchester, Cheshire, and the wider North West region. Headcount is reported at approximately five people, reflecting a tightly held owner-operator model.

The company supplies and fits five core product categories: engineered wood flooring (Panaget, Ted Todd), luxury vinyl tiles (Amtico, Moduleo, Therdex), carpets and rugs (Crucial Trading, Jacaranda), stair runners (Hartley and Tissier), and bespoke wood. Revenue is generated through a combination of one-time product sales and professional installation services, with pricing delivered via personalised quotes rather than published tiers. Distribution is anchored by the physical showroom, supported by a website, a project gallery, and word-of-mouth referrals, with established relationships with regional interior designers providing repeat commercial flow. The business carries no proprietary technology platform, no disclosed AI capabilities, and no external funding or investor base.

Name

James Henry Flooring

Legal name

James Henry Flooring

Website

https://jameshenryflooring.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

James Henry Flooring is a founder-owned flooring retailer and installer based in Altrincham, UK, supplying and fitting wood, luxury vinyl, carpets, stair runners, and bespoke wood for residential and commercial clients across the North West of England.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Wood flooring supply
• Luxury vinyl fitting
• Carpet and rugs
• Stair runners installation
• Bespoke wood flooring

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products Sales: One-time sale of flooring materials including wood flooring, luxury vinyl, carpets, rugs, and stair runners. Products sourced from manufacturers like Amtico, Moduleo, Therdex, Panaget, and Ted Todd.
2. Professional Installation Services: Professional fitting and installation services for all flooring products. The company employs professional installers including Stewart and provides full project management from start to finish.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

James Henry Flooring supplies and professionally fits flooring products including engineered wood flooring, luxury vinyl, carpets, rugs, stair runners, and bespoke wood installations. The company operates from a showroom in Altrincham, serving residential and commercial customers across the North West of England with products sourced from manufacturers such as Amtico, Moduleo, Panaget, and Ted Todd.

Product overview

James Henry Flooring is a traditional flooring retail and installation business offering five core product categories: Wood Flooring (engineered wood from Panaget and Ted Todd), Luxury Vinyl (Amtico, Moduleo, and Therdex brands), Carpets & Rugs (from Crucial Trading, Jacaranda, and other manufacturers), Stair Runners (including Hartley and Tissier), and Bespoke Wood services. The company provides both supply and professional fitting services for residential and commercial customers in the North West of England, operating from their Altrincham showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Flooring Natural, easy-to-maintain engineered wood flooring supplied and fitted, including authorised supplier brands Panaget (French manufacturer established in 1929) and Ted Todd Flooring (manufacturing for around 20 years). For residential and commercial customers in the North West.
• Luxury Vinyl Flooring Design-led, inspirational, and innovative luxury vinyl flooring supplied and professionally fitted from manufacturers including Amtico, Moduleo, and Therdex, with options such as herringbone patterns.
• Carpets and Rugs A wide selection of carpets and rugs sourced from multiple quality manufacturers including Crucial Trading and Jacaranda, offering inspirational floor coverings for residential interiors, supplied and fitted.
• Stair Runners Quality stair runners for staircases, landings, and bespoke applications in the home, with products sourced from manufacturers such as Hartley and Tissier, supplied and fitted.
• Bespoke Wood Services Custom wood flooring services including hand carving and custom widths with any colour and design available, providing a professional finish for unique flooring requirements.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• AmticocoreTechnology or IntegrationAmtico is a leading luxury vinyl flooring manufacturer. James Henry Flooring is an authorized fitter and supplier of Amtico products. They feature Amtico herringbone and other designs, with products carrying lifetime guarantees.
• ModuleocoreTechnology or IntegrationModuleo is a luxury vinyl flooring manufacturer. James Henry Flooring supplies and fits Moduleo products alongside other luxury vinyl options.
• TherdexcoreTechnology or IntegrationTherdex is a luxury vinyl flooring manufacturer. James Henry Flooring supplies and fits Therdex products as part of their luxury vinyl range.
• PanagetcoreTechnology or IntegrationPanaget is a leading French manufacturer of wooden floors established in 1929, producing over 1 million square meters of engineered wood flooring annually. James Henry Flooring is an authorized fitter and supplier of Panaget flooring.
• Ted Todd FlooringcoreTechnology or IntegrationTed Todd Flooring has been manufacturing beautiful and innovative wood floors for around 20 years, specializing in unique designs for clever interior spaces. James Henry Flooring is an authorized fitter and supplier of Ted Todd products.
• Crucial TradingcoreTechnology or IntegrationCrucial Trading is a carpet manufacturer known for unique, non-standard designs. James Henry Flooring has installed Crucial Trading products including the Audrey carpet collection.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Carpetright: UK's largest flooring and beds retailer with a national multi-store footprint. Comparable to James Henry Flooring in core product categories (carpets, vinyl, wood) and supply-and-fit model, but operates at vastly larger scale and is a price-led mass-market incumbent rather than a premium-positioned independent.
• Tapi Carpets: National UK flooring retailer with showrooms across the country. Same core product range (carpets, LVT, wood, stair runners) and supply-and-fit service model, but targets a broader mainstream customer base versus James Henry Flooring's premium positioning.
• John Lewis Flooring: Department store flooring offering as part of broader home furnishings assortment. Comparable on product categories and supply-and-fit service, but competes as a multi-category incumbent with strong brand trust rather than a specialist independent.

Emerging players

• Flooring Superstore: UK discount flooring retailer with both online and physical showroom channels. Competes directly on product categories (LVT, carpet, wood) but uses a low-price, high-volume model that contrasts with James Henry Flooring's premium showroom experience.
• Direct Flooring: Online UK flooring retailer selling LVT, wood, carpet, and accessories. Competes on the same core categories as James Henry Flooring but via a no-showroom, low-overhead model.
• Luxury Flooring: UK online-focused premium flooring retailer offering LVT, wood, and carpet products. Overlaps with James Henry Flooring on premium product range (Amtico, Moduleo, Ted Todd equivalents) but competes via e-commerce rather than showroom.

Regional players

• Victoria Carpets: UK manufacturer and supplier of carpets and rugs. Operates upstream in the same supply chain that James Henry Flooring retails, with comparable product categories (carpets, rugs) but at manufacturer scale rather than retail.

Direct peers

• Higgs & Hooker Bespoke Flooring: UK bespoke wood flooring specialist with showrooms and installation services. Closely comparable to James Henry Flooring's bespoke wood product line and premium positioning, offering custom design and professional fitting in a similar regional model.
• Floors-2-Go: UK high-street flooring retailer with physical showrooms selling wood, laminate, vinyl, and carpet. Comparable mid-market positioning and showroom-led supply-and-fit model to James Henry Flooring, though at a lower price tier.
• Wood Floor Warehouse: UK specialist retailer focused on engineered and solid wood flooring with both showroom and online presence. Closely comparable to James Henry Flooring's wood flooring offering and premium positioning, with similar supplier brands.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/james-henry-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Henry Flooring