Xantho Anti-Aging

What Xantho Anti-Aging does

Xantho Anti-Aging is a privately held Belgian skincare company founded in 2020 and headquartered in Ghent, Belgium. The company develops, manufactures, and sells a portfolio of anti-aging skincare products whose differentiating active ingredient is xanthohumol, a polyphenol extracted from Belgian hop flowers (Humulus Lupulus). Xantho holds a worldwide patent on a proprietary process that makes xanthohumol water-soluble for topical application, the result of more than four years of research with academic collaborators. The product range includes day creams (with and without SPF20, formulated for normal/combination and dry skin), night creams, two serums (a 4-in-1 Correcting Serum and a Night Renewal Complex), eye contour cream, hand cream, body milk, micellar cleansing water, a restorative balm, a konjac sponge accessory, and gift sets. All products are vegan, cruelty-free, non-comedogenic, and free from silicones, parabens, sulfates, and colorants.

The company's business model is a two-channel go-to-market. The primary credibility channel is a retail pharmacy distribution network of more than 700 points of sale in Belgium, where the brand has been present for approximately five years. The transactional channel is a direct-to-consumer Shopify storefront (xantho.com) shipping to Belgium and the Netherlands, supported by a 30-day money-back guarantee, free shipping above €39, and active promotional discounting (currently 40% off bundles of two or more day creams, night creams, and serums). Products are sold at unit prices ranging from €7.90 (hand cream, konjac sponge) to €54.90 (Night Renewal Complex), with core serums and day/night creams clustered at €47-€54.90. Revenue is not publicly disclosed; based on 8 employees, two served markets, and a single active ingredient platform, the company operates at sub-scale relative to international premium skincare peers and is dependent on continued pharmacist endorsement and DTC conversion for growth.

Name

Xantho Anti-Aging

Legal name

Xantho Anti-Aging

Website

https://xantho.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Xantho Anti-Aging is a Belgian skincare company that sells a portfolio of anti-aging creams, serums, and body care products centered on a patented, water-soluble xanthohumol extract from Belgian hop flowers. The brand is distributed through 700+ Belgian pharmacies and a Shopify direct-to-consumer store serving Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare

NAICS

Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Anti-Aging & Firming Treatments (HSALADAC)

akta.pro secondary industry

Brightening & Hyperpigmentation Treatments (HSALADAE)

Keywords

• Anti-aging skincare
• Hop-based cosmetics
• Skincare serums
• Moisturizing creams
• Facial cleansers

Headquarters

HQ city

Not specified

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales (E-commerce): Xantho sells skincare products directly to consumers through their Shopify e-commerce platform. Products include serums, day creams, night creams, eye creams, hand creams, body milk, cleansing water, and gift sets. All products feature xanthohumol as the key active ingredient. The company also offers bundle deals and currently has a 40% discount promotion on 2+ items.
2. Pharmacy Distribution: Products are sold through more than 700 pharmacies in Belgium. Xantho has been available in pharmacies for 5 years with proven results, establishing credibility through the pharmacy channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Xantho Anti-Aging is a Belgian skincare brand founded in 2020 that develops and sells anti-aging cosmetic products formulated with xanthohumol, a polyphenol extracted from Belgian hop flowers (Humulus lupulus). The product line spans corrective serums, day and night creams, eye contour care, hand cream, body milk, cleansing water, and gift sets addressing anti-aging, skin renewal, and pigmentation needs for individual consumers.

Product overview

Xantho Anti-Aging is a Belgian skincare brand offering a comprehensive product portfolio centered on Xanthohumol extracted from hop flowers. The product line includes multiple anti-aging day creams (with and without SPF20, for different skin types), night creams, serums (including the 4-in-1 Correcting Serum and Night Renewal Complex), eye contour cream, body milk, hand cream, micellar cleansing water, SOS restorative balm, and Konjac sponge. The brand also offers gift sets combining complementary products. All products feature a patented formula leveraging Xanthohumol as the key active ingredient, marketed as the most powerful natural antioxidant from plants.

Differentiator

Problem solved

Functional benefit

Products and services

• 4-in-1 Corrigerend Serum

Quantifiable outcome

• 15% reduction in wrinkle depth after 28 days
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 700+ Belgian PharmaciescoreChannel Partner/ Reseller/ DistributorXantho products are sold through over 700 pharmacies in Belgium. This pharmacy network represents the core distribution channel and provides product credibility through pharmacist recommendations. Xantho has been available in pharmacies for 5 years with proven results.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NIOD (DECIEM): DECIEM's premium, technology-led anti-aging sub-brand targeting advanced skincare consumers. Comparable high-engagement, science-forward anti-aging positioning, although NIOD operates globally while Xantho is Belgium-centric.
• Bioderma: French pharmacy skincare brand owned by NAOS, focused on dermatological and sensitive-skin needs. Highly comparable pharmacy-channel go-to-market and consumer overlap on hydration, redness, and barrier-repair categories.
• The Ordinary (DECIEM): DECIEM's flagship clinical, single-active-ingredient skincare brand sold primarily DTC at accessible price points. Comparable because both brands center a single hero active, take a science-first approach, and emphasize transparency of formulation.
• La Roche-Posay: Pharmacy-distributed dermatologist-backed skincare brand with strong anti-aging and sensitive-skin positioning across Europe. Comparable because it relies on pharmacist endorsement as its core distribution channel and addresses the same redness, hydration, and aging concerns that Xantho targets.
• Paula's Choice: Clinical, evidence-based skincare brand known for retinol, AHA/BHA, and antioxidant anti-aging formulations. Comparable because both brands emphasize ingredient transparency, clinical efficacy claims, and consumer education through content marketing.
• Caudalie: French natural skincare brand built around plant-derived antioxidants (resveratrol from grapes) sold through pharmacy and DTC channels in Europe. Highly comparable to Xantho's positioning around a single patented plant-based active (xanthohumol from hops) sold via Belgian pharmacies and direct e-commerce.
• Drunk Elephant: Clean beauty skincare brand focused on biocompatible, mixable formulations free from irritants. Comparable clean-label, vegan/cruelty-free positioning and a similar multi-action (multi-concern) product philosophy targeting ingredient-conscious consumers.
• Avène: Pierre Fabre-owned pharmacy skincare brand centered on thermal spring water with sensitive-skin and anti-aging ranges. Comparable pharmacy distribution and positioning around calming, redness-prone, and aging skin concerns.
• Vichy: Pharmacy-led French skincare brand with a portfolio of anti-aging, hydration, and redness products formulated around Vichy mineral water. Comparable distribution model (mass pharmacy) and overlapping consumer segments in anti-aging and sensitive skin.

Broad incumbents

• L'Oréal: Global beauty conglomerate owning La Roche-Posay, Vichy, SkinCeuticals, and many anti-aging franchises. A broad incumbent that competes in every anti-aging subcategory and has the R&D and marketing budget to enter plant-derived antioxidant segments directly relevant to Xantho.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xanthoskincare
• LinkedInlinkedin.com/company/xantho-anti-aging
• Instagraminstagram.com/xanthoskincare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xantho Anti-Aging