Xceleration Fitness

What Xceleration Fitness does

Xceleration Fitness is a boutique fitness gym located in Auburn Hills, Michigan, founded around 2012 by Matt VanSumeren. The company operates a single physical facility staffed by 7 employees, including 5 coaches, and delivers group strength training programs with a deliberate focus on adults over 40 years of age. Programming is delivered in small-group formats under a CrossFit-affiliated framework, and is differentiated by an on-site DEXA body composition scanning service supported by PhD(c)-level expertise in body composition methodology. Adjacent wellness services are offered through a massage therapy partnership with Quicken Massage, and a proprietary mobile application launched in October 2024 extends the company's service delivery into a digital channel.

The business model combines recurring and transactional revenue streams. The Move Plan subscription at $50 per week provides recurring revenue, supplemented by a $300 ten-visit Flexi-Pass package, $15 drop-in sessions, and a $69 two-week trial introductory offer. Customer acquisition is local and word-of-mouth driven, with the company describing its base as "hundreds of local residents." The business is privately held and owner-operated, with no external funding or M&A activity disclosed, and has been in continuous operation for approximately 12 years. Phase 1 facility upgrades commenced in January 2025, indicating reinvestment in the existing site.

The company's primary technology assets are the DEXA scanning service and the October 2024 proprietary mobile application. The app functions as a member engagement and service delivery channel, while DEXA scanning provides quantified body composition data tied to the founder's subject-matter expertise. The operating footprint remains concentrated in a single Auburn Hills location, making geographic concentration the dominant structural feature of the business.

Name

Xceleration Fitness

Legal name

Xceleration Fitness

Website

https://xcelerationfit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Xceleration Fitness is a single-location boutique gym in Auburn Hills, Michigan that delivers group strength training and DEXA body composition scanning to adults over 40, operating on a subscription and visit-based pricing model with a mobile app launched October 2024.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Adult strength training
• Group fitness classes
• Body composition scanning
• Personal training services
• Boutique gym memberships

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership - Move Plan: Recurring monthly membership billed at $50/week providing 8 classes per month. Provides accountability and encourages consistent training.
2. 10-Visit Flexi-Pass: Flexible class pass allowing 10 visits valid for 12 months. Designed for members who cannot commit to regular training but want class flexibility.
3. Drop-In Classes: Single-session drop-in fitness classes at $15 per session for visitors or those wanting to try the gym.
4. 2-Week Trial: Introductory trial offer at $69 for new members to experience the gym before committing to membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Xceleration Fitness delivers adult-focused group strength training classes and bootcamps at its boutique gym in Auburn Hills, Michigan, targeted at adults over 40. The studio supplements its group classes with DEXA body composition scanning, personal training, and a mobile app for progress tracking, packaged under tiered memberships and drop-in pricing.

Product overview

Xceleration Fitness is an adult group strength training gym offering a platform of interconnected fitness services centered around coached group classes and body composition tracking. The core product is Adult Group Strength Training and Bootcamp classes, supported by DEXA Body Composition Scan for precise body analysis and Personal Training for individualized coaching. The company also offers a mobile app for workout tracking, flexible membership options (Move Membership and 10 Visit Flexi-Pass), drop-in classes, 2-week trial offers, fitness assessments, and massage therapy services. The ecosystem is tied together through data-driven coaching and long-term progress tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Group Strength Training (including Bootcamp classes) Group strength training and bootcamp classes held at the Auburn Hills studio, designed for adult members and explicitly targeted at adults over 40. Delivered by a team of five coaches and consumed primarily through the recurring Move Membership and Flexi-Pass.
• DEXA Body Composition Scanning
• Personal Training One-on-one personal training sessions delivered by the studio's coaches at the Auburn Hills location, purchased separately from group memberships for members who want individualized programming.
• Move Membership Recurring weekly membership priced at $50 per week that includes 8 group strength training and bootcamp classes per month, designed as the core subscription offering for regular members.
• Flexi-Pass (10-visit pack) Pre-paid 10-visit class pack priced at $300, providing flexible, non-recurring access to group classes for members who want short-term or occasional training.
• Drop-in Class Single-class drop-in option priced at $15 per visit, allowing prospective or occasional users to attend a group class without a membership.
• Two-Week Trial Two-week trial package priced at $69, used as the standard acquisition entry point for new members before they convert to a Move Membership.
• Mobile App Companion mobile application used by members to engage with the studio, access scheduling, and track training and body composition progress.

Quantifiable outcome

• Research shows muscle mass decreases approximately 3–8% per decade after age 30 without intervention

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CrossFitminorStrategic or Co-development PartnerAffiliated with CrossFit methodology. Gym displays CrossFit badge/logo indicating program alignment with CrossFit principles and programming approach.
• Jordan Quick / QuickEn MassageminorStrategic or Co-development PartnerJordan Quick joined the facility offering professional massage therapy services including recovery, prevention, and massage services to help members feel and perform their best.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• 9Round Fitness: Boutique kickboxing franchise with 30-minute coached circuit workouts. Comparable to Xceleration as a small-format, coached boutique fitness brand targeting adults, though 9Round's kickboxing specialty and franchise scale differ from Xceleration's strength training focus.
• TITLE Boxing Club: Franchise offering group boxing-based fitness classes with a community-driven, coached small-group format. Comparable to Xceleration in being a community-led boutique fitness brand with structured coached classes, but with a niche boxing focus rather than strength training.

Direct peers

• Fitness Together: Private personal training franchise offering semi-private and 1:1 strength training sessions. Comparable to Xceleration's personal training and small-group offerings, with a similar adult strength training emphasis, though Fitness Together is more personal-training-centric with less of a group-bootcamp format.
• Burn Boot Camp: Franchise of group strength and conditioning bootcamp classes with a strong community focus. Closely comparable to Xceleration's bootcamp product line and small-group coached strength training model, though Burn operates a national franchise footprint versus Xceleration's single location.
• CrossFit (affiliated boxes): Global strength-and-conditioning methodology delivered through affiliated independent gyms offering coached group classes. Xceleration is explicitly CrossFit-affiliated per its partnerships data, making CrossFit boxes the closest direct analogue in programming, coaching structure, and community focus.

Broad incumbents

• F45 Training: Global franchise delivering 45-minute coached group workouts blending strength, cardio, and HIIT. Similar to Xceleration's group coaching format and adult strength training focus, though F45 operates a much broader franchise model across multiple training styles rather than specializing in strength for adults 40+.
• Orangetheory Fitness: National boutique fitness franchise offering coached group classes with data-driven performance tracking (heart-rate based). Comparable to Xceleration Fitness in offering coached, small-group training with quantified progress metrics, though broader demographic targeting and a franchise-driven footprint differentiate it.
• Equinox: Premium luxury fitness club chain offering strength training, group classes, personal training, and recovery services to affluent professionals. Comparable to Xceleration in targeting high-income, busy professionals with premium pricing, though Equinox operates at much larger scale and broader scope.
• Life Time Fitness: Premium national fitness club chain offering strength training, group classes, personal training, and recovery/spa services. Comparable to Xceleration's premium positioning and broad service portfolio including recovery services, though Life Time operates at far greater scale and breadth across multiple facility types.
• Gold's Gym: Iconic large-format commercial gym chain offering strength training, group classes, and personal training across hundreds of locations. Overlaps with Xceleration's strength training and group fitness offerings but serves a much broader demographic without the boutique, community-led, data-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/xcelerationfitness
• Facebookfacebook.com/xcelerationfitness
• Instagraminstagram.com/xcelerationfitness
• TikToktiktok.com/@xcelerationfitness
• LinkedInlinkedin.com/company/xceleration-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xceleration Fitness