XiC Glam

What XiC Glam does

XiC Glam is a Mexico-based direct-to-consumer beauty brand operating under the legal entity SATYA CREATIVE HAUS S.A. de C.V. The company develops and sells cosmetic serums, dietary supplements, and makeup products through its e-commerce storefront at xicglam.com.mx, with all operations and deliveries confined to Mexico. Its flagship product is XiC Enhancer, a gel serum formulated with a proprietary 'widelash' technology combined with keratin, panthenol, aloe vera, glycerin, hydrolyzed wheat and silk proteins, cannabis sativa seed oil, coconut oil, chamomile extract, and vitamin E, designed for daily application to eyelashes and eyebrows. The portfolio has expanded to include FOLiX (an oral capsule supplement combining vitamins, minerals, amino acids, and natural extracts for hair nourishment), SexyBlack (a long-lasting liquid eyeliner), and CIMA (an additional lash/brow serum variant).

XiC generates revenue primarily through one-time direct product sales to individual consumers in Mexico, with pricing in Mexican Pesos ranging from approximately $399 MXN for a single eyeliner to $16,000 MXN for a 10-unit wholesale business package. The go-to-market is community-led and word-of-mouth driven: the company emphasizes an emotional origin story tied to supporting oncology patients, leverages user testimonials through its 'Historias que Iluminan' (Illuminating Stories) section, and operates a secondary reseller channel that supplies beauty professionals, cosmetologists, salon owners, and influencers with wholesale bundles. The business runs with a lean team of approximately five employees, is bootstrapped and founder-owned, and offers a 90-day satisfaction guarantee that requires documented photo evidence as a trust-building mechanism.

Name

XiC Glam

Legal name

SATYA CREATIVE HAUS S.A. de C.V.

Website

https://xicglam.com.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

XiC Glam is a Mexico-based direct-to-consumer beauty brand selling eyelash and eyebrow serums, hair growth supplements, and eyeliners through its e-commerce site, serving individual consumers and beauty professionals via community-led distribution and wholesale bundles.

Ownership category

akta.pro rank

Product category

Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB)

akta.pro secondary industry

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Eyelash growth serum
• Eyebrow enhancing serum
• Hair growth supplements
• Liquid eyeliner cosmetics
• Beauty personal care

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: XiC Glam generates revenue through direct-to-consumer sales of cosmetic products including eyelash/eyebrow serums, hair growth supplements, and eyeliners. Products are sold as one-time purchases with tiered pricing for bundled packages. The company offers individual products and various bundles (duos, trios, multi-packs) at discounted prices compared to buying items separately.
2. Distributor/Reseller Revenue: XiC Glam operates a business opportunity model where independent sellers (beauty professionals, social media influencers, salon owners) can purchase products in bulk packages (5-unit and 10-unit bundles) at wholesale prices and resell them. This creates a secondary revenue stream through volume purchases from their distributor network.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

XiC Glam sells branded beauty and personal care products, primarily a daily-application gel serum for eyelashes and eyebrows (XiC Enhancer), a hair growth dietary supplement (FOLiX), and a liquid eyeliner (SexyBlack), along with bundles and accessories, directly to consumers in Mexico via its e-commerce site and through independent beauty professional resellers. Products are formulated with natural ingredients and positioned for visible cosmetic enhancement, with a 90-day satisfaction guarantee and wholesale packages supporting a community-driven distribution model.

Product overview

XiC Glam is a direct-to-consumer beauty brand offering a portfolio of cosmetic products focused on eyelash and eyebrow enhancement, hair growth supplements, and makeup. The core product line centers on XiC Enhancer (a gel serum for eyelashes and eyebrows), FOLiX (a dietary supplement for hair growth), and SexyBlack (a liquid black eyeliner). The company sells individual products as well as bundled packages (Duo, Trio, and multi-unit packs) targeting both consumers and beauty entrepreneurs. The products work in synergy: XiC Enhancer provides external treatment for lashes and brows, FOLiX nourishes hair from within, and SexyBlack delivers cosmetic definition. All products are available through the company's Mexican e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• XiC Enhancer: Eyelash and eyebrow serum designed for daily application to help lashes and brows appear longer, stronger, and more abundant.
• FOLiX
• SexyBlack
• CIMA

Products and services

• XiC Enhancer
• FOLiX Hair Growth Supplement
• SexyBlack Liquid Eyeliner
• CIMA Eyelash and Eyebrow Serum
• Cometiquera Chica (Small Cosmetic Bag)
• Cosmetiquera Grande (Large Cosmetic Bag)

Quantifiable outcome

• 98% of users reported visible improvement in eyelashes and eyebrows appearance by the 3rd month of use
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RevitaLash Cosmetics: Premium lash, brow, and hair conditioning brand with a flagship RevitaLash Advanced serum; competes head-to-head with XiC Enhancer on the same lash-enhancement use case and sells via dermatologist channels globally.
• Grande Cosmetics: Lash-enhancing serum and brow-serum brand positioned as a non-prescription Latisse alternative; comparable product portfolio and Sephora-tier distribution, making it a direct competitive benchmark for XiC's lash/brow serum.
• RapidLash: US-based eyelash and eyebrow enhancing serum brand sold through DTC and beauty retail; directly comparable to XiC Enhancer in product, application method, and consumer target, but at significantly larger scale and international distribution.

Emerging players

• Nutrafol: Hair-growth nutraceutical brand selling doctor-recommended supplements; directly comparable to XiC's FOLiX product in mechanism (internal supplementation for hair), with far larger US distribution and clinical marketing claims.
• Vegamour: Vegan lash, brow, and hair-growth serum and supplement brand sold DTC; overlaps with XiC's combination of topical Enhancer serum plus FOLiX internal supplement, but at a more premium US price point and broader omnichannel reach.

Broad incumbents

• The Ordinary (DECIEM): Mass-premium skincare brand offering lash/serum formulations at disruptive price points; competes with XiC in the broader beauty consumer wallet and pressure-tests XiC's premium MXN pricing on a value basis.
• Rodan + Fields: Multi-level marketing skincare brand whose Lash Boost serum is a category-defining eyelash enhancer; overlaps XiC's lash serum market and notably uses a community-reseller MLM model analogous to XiC's beauty-professional channel.
• Latisse (Allergan / AbbVie): FDA-approved prescription eyelash growth treatment from AbbVie; sets the clinical benchmark XiC's Enhancer positions against as a non-prescription alternative, with pharma-grade regulatory and distribution advantages.

Others

• Cantu Beauty: Mass-market haircare brand with a complementary hair-growth product line; adjacent rather than direct overlap, but useful as a benchmark for taking a community-rooted beauty brand from bootstrapped origin to mass retail distribution.

Regional players

• Younique: MLM beauty brand with Moodstruck eyeliner and lash products distributed via a presenter network in North America; comparable to XiC's community-led beauty-professional channel and eyeliner/serum mix, but operates primarily in the US/Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xic-glam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XiC Glam