LA MAÑANA

What LA MAÑANA does

Editorial La Mañana operates Diario La Mañana, a regional Argentine newspaper headquartered in Formosa, Formosa Province, with a 24-person staff. The publication delivers daily news across 16 editorial categories spanning local (Locales, Interior), national (El País, Política), international (El Mundo), and lifestyle (Sociedad, Economía, Salud y Bienestar, Tecnología, Ovación sports, Cronopio culture) coverage, targeting residents of Formosa Province and the broader Argentine readership.

The product portfolio centers on a digital news platform (lamañaonline.com.ar) supplemented by a network of interchangeable modules: Clasificados (classifieds for jobs, real estate, vehicles, services), Tapas (digital archive of print front pages), Quiniela (lottery results), Cotización (currency exchange rates), Radio Viva (companion 102.3 FM radio station), RSS syndication, and email newsletter subscriptions. The platform distributes content across the website, Facebook, Twitter/X, Instagram, and WhatsApp sharing integrations.

The business model is advertising- and subscription-supported, with a free-to-reader website monetized through display advertising (including programmatic ad tags from donnet.com.ar), classified listings, and a 'SUSCRIBITE' subscription call-to-action. No enterprise contracts, no public ownership, no disclosed funding, and no disclosed revenue are present. The company is privately held, a member of ADEPA (the Argentine Association of Journalistic Entities), an adherent to UN Women programs, and participates in the Diarios Argentinos aggregation network.

Name

LA MAÑANA

Legal name

Editorial La Mañana

Website

https://xn--lamaanaonline-lkb.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Editorial La Mañana operates Diario La Mañana, a regional Argentine newspaper and digital news platform serving Formosa Province with local, national, and international coverage, supplemented by classifieds, radio (Radio Viva 102.3 FM), lottery results, and email newsletters. Revenue is generated through advertising, classifieds, and subscriptions.

Ownership category

akta.pro rank

Product category

Regional Newspaper / Local News

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Regional newspaper
• Local news media
• Digital journalism
• Classified advertising
• News publishing

Headquarters

HQ city

Formosa

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

Diario La Mañana is a regional digital newspaper based in Formosa, Argentina, that publishes daily news across multiple editorial categories (local, provincial, national, international, politics, society, economy, health, technology, sports, and culture). It complements the news offering with a companion radio station (Radio Viva 102.3 FM), classified advertisements, lottery results, currency quotes, digital front-page archives, RSS feeds, and email newsletter subscriptions. The platform serves individual readers and generates revenue through advertising, classifieds, and subscription enrollment.

Product overview

Diario La Mañana operates as a regional digital news platform serving Formosa, Argentina. The core offering is the online newspaper delivering news across diverse sections including Locales, Interior, El País, El Mundo, Política, Policiales, Economía, Sociedad, Salud y Bienestar, Tecnología, Ovación (sports), and Cronopio (cultural content). The platform extends its services through complementary modules: classified advertisements (Clasificados), digital newspaper editions (Tapas), lottery results (Quiniela), currency exchange rates (Cotización), integrated radio streaming (Radio Viva), RSS syndication feeds, and email newsletter subscriptions. The publication is a member of ADEPA (Asociación de Entidades Periodísticas Argentinas) and adheres to ONU Mujeres programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Diario La Mañana Digital Newspaper Regional digital newspaper serving Formosa, Argentina, providing daily news coverage across local, provincial, national, and international sections such as Locales, Interior, El País, El Mundo, Política, Policiales, Economía, Sociedad, Salud y Bienestar, Tecnología, Ovación, and Cronopio. Targeted at general readers in Formosa Province and broader Argentine audiences.
• Clasificados (Classifieds) Classified advertising section on the Diario La Mañana website featuring job listings, real estate, vehicles, and services. Used by local Formosan SMBs and individual sellers to reach regional consumers.
• Tapas (Print Front-Page Archive) Digital archive of the newspaper's physical front pages, allowing readers to access the printed editions of Diario La Mañana online. Targeted at readers who want to view the printed edition digitally.
• Quiniela (Lottery Results) Daily lottery results service displaying Quiniela game outcomes for Argentine readers. Targeted at general readers who follow local lottery results.
• Cotización (Currency Exchange Rates) Currency exchange rate information service displaying financial market quotations on the Diario La Mañana website. Targeted at general readers seeking current Argentine currency quotes.
• Radio Viva 102.3 FM Companion radio station broadcasting from Formosa at 102.3 FM, cross-promoted with Diario La Mañana and providing local radio programming and broadcast journalism to the same Formosan audience.
• RSS News Feed RSS syndication service allowing users to subscribe to Diario La Mañana news feeds via RSS readers. Targeted at digitally-engaged readers and news aggregators.
• Newsletter Subscription (SUSCRIBITE) Email newsletter subscription service enabling readers to receive Diario La Mañana news updates and content via email. Targeted at general readers who want daily news delivered to their inbox.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ADEPA (Asociación de Entidades Periodísticas Argentinas)minorOthersDiario La Mañana is listed as a 'Miembro de Adepa' (Member of ADEPA), the Argentine Association of Journalistic Entities. ADEPA is a professional association representing Argentine newspapers and media outlets, advocating for press freedom and professional journalism standards. Membership indicates adherence to industry standards and collective representation within the Argentine media landscape.
• ONU Mujeres (UN Women) - Adherente a ProgramasminorStrategic or Co-development PartnerDiario La Mañana is listed as 'Adherente a Programas ONU Mujeres' (Adherent to UN Women Programs), indicating the publication's participation in or support for UN Women's gender equality programs and initiatives. The publication displays the UN Women logo as an adherent member, suggesting alignment with international gender equality standards in journalism.
• Radio Viva 102.3 FMminorOthersRadio Viva (102.3 FM) is a companion radio station of Diario La Mañana, cross-promoted on the publication's website. The radio station extends the publication's content into audio media, serving the Formosa province audience with broadcast journalism alongside the digital newspaper. Both brands are co-branded and promoted together.
• Diarios ArgentinosminorGTM or Marketing PartnerDiario La Mañana is listed as part of the 'Diarios Argentinos' network (diariosargentinos.com.ar), an Argentine newspaper aggregation/distribution platform. This partnership helps extend the publication's national reach by listing its content or editions through the Diarios Argentinos portal.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• El Litoral: Regional Argentine newspaper from Santa Fe operating a digital newsroom plus supplementary services (classifieds, weather, lottery). Directly comparable in scope, audience, and regional coverage model.
• Radio Mitre: Major Argentine AM radio network with strong digital streaming presence. Comparable to Radio Viva 102.3 FM as a co-branded broadcast asset of a newspaper, illustrating the multi-platform model at national scale.
• Diario Norte: Regional newspaper serving Resistencia, Chaco — geographically adjacent to Formosa with overlapping northern-Argentina audience. Highly comparable as a similarly-sized provincial outlet with digital + print distribution.
• La Gaceta: Regional newspaper from Tucumán with digital presence, classifieds, and traditional advertising-led monetization. Strong analogue for a multi-category provincial news outlet of similar scale.
• La Voz del Interior: Regional Argentine newspaper based in Córdoba with a similar multi-platform model combining print, digital news, classifieds, and radio assets. Closest structural analogue to La Mañana's provincial digital + broadcast integration.

Broad incumbents

• Ámbito Financiero: National financial/economic newspaper with digital edition and currency-rate services (Cotización). Comparable to La Mañana's 'Cotización' module and economic coverage, though national rather than provincial.
• Página/12: National Argentine newspaper with a strong digital presence. Comparable as a digital-first news outlet with opinion-driven content and advertising-supported revenue.
• Infobae: Argentina's leading digital-native news outlet, covering national and international news. Comparable in digital publishing and ad-supported model, though operating at national scale rather than provincial.
• Clarín: Argentina's largest newspaper group, operating print, digital, classifieds, and radio assets (including Radio Mitre). Comparable in multi-channel media structure and classifieds revenue model, but at vastly larger scale.
• La Nación: National broadsheet newspaper with digital edition, classifieds, and subscription model. Comparable in digital news + subscription + classifieds architecture, though operating nationally rather than provincially.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lamananaonline
• Facebookfacebook.com/diariolm
• LinkedInlinkedin.com/company/la-ma%C3%B1ana
• Instagraminstagram.com/diariolamanana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA MAÑANA