What Turmöl Tankstelle does

Turmöl is the largest private discount fuel-station brand in Austria, operated by ORLEN Austria GmbH (a subsidiary of the ORLEN Group since 2023) and headquartered in Wels. The company runs more than 260 fuel stations nationwide, offering diesel, Eurosuper, Racing Super 98, Racing Diesel (HVO renewable diesel at select sites), and AdBlue, complemented by EV charging through a SMATRICS partnership and a forthcoming Alpitronic 400 kW Hypercharger deployment. The asset model combines company-owned stations with franchise/partner-operated sites under a unified brand identity.

Beyond core fuel retail, Turmöl has built a multi-service station platform that integrates SPAR express convenience stores (up to 1,800 SKUs at supermarket prices, including Sundays), automated car-wash tunnels with a stamp-based Waschpass loyalty program, the stop.cafe food-service concept, parcel collection/drop-off, and an AUSTROCARD that consolidates fuel, EV charging, and car-wash payments for both private and fleet customers. Adjacent monetisation lines include B2B and consumer vouchers (distributed via 1,000+ tobacconists), online grocery delivery through foodora and Lieferando at 34 locations, and the Turmöl Hotel & Restaurant in Allhaming. The company's stated GTM motion is a hybrid of direct-to-consumer station retail and a franchise/partner recruitment programme, supported by digital marketing, social channels, and loyalty programmes.

Name

Turmöl Tankstelle

Legal name

ORLEN Austria GmbH

Website

https://xn--turml-mua.at

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Turmöl is Austria's largest private discount fuel-station brand, operating 260+ stations nationwide under ORLEN Austria GmbH (part of the ORLEN Group since 2023). It serves individual drivers and fleet customers with fuel, EV charging, SPAR express retail, car wash, and AUSTROCARD payment services.

Ownership category

akta.pro rank

Product category

Petrol Station Services

NAICS

Gasoline Stations (4571), Gasoline Stations with Convenience Stores (45711), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel station operations
• Petroleum retail
• EV charging services
• Convenience store retail
• Car wash services

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel Sales: Sale of petroleum products including diesel, Eurosuper (Super 95), Racing Premium fuels (Super 98, Racing Diesel with HVO), and AdBlue. This is the core revenue stream for the company.
2. Retail/Convenience Store Sales: Sale of everyday products through SPAR express shops within stations. Offering up to 1,800 products at supermarket prices, including fresh food, snacks, drinks, and seasonal products. Extended hours including Sundays and public holidays.
3. Car Wash Services: Automated car wash tunnel services and self-service wash bays. Multiple wash programs from basic to premium (Foam Deluxe Wash, Premium Wash, Classic Plus Wash, Classic Wash). Additional surcharge services for insect removal.
4. EV Charging: Sale of electricity for electric vehicles at charging stations. Ultra-fast charging stations capable of fully charging EVs within 30 minutes. Flexible payment options including credit card, QR code, and charging cards.
5. Voucher Sales: Sale of fuel voucher cards redeemable for refueling, shopping, and washing services. Available for both private individuals and business customers (B2B bulk orders).
6. Hotel & Restaurant Services: Turmöl Hotel & Restaurant at Allhaming location offers accommodation (single rooms, double rooms, suites) and dining services including breakfast, lunch, and à la carte options.
7. Delivery Services: Partnership with foodora and Lieferando for online grocery delivery from SPAR express locations. Up to 400 items available for delivery from selected locations.
8. Parcel & Post Services: Parcel collection and drop-off services at selected stations, shortening errands for customers while they refuel or charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Turmöl operates Austria's largest private discount fuel station network with 260+ locations nationwide. The company sells quality branded petroleum products (diesel, Eurosuper, Racing Super 98, Racing Diesel/HVO, AdBlue) at fair prices, alongside EV charging, automated car wash services, and integrated SPAR express convenience stores offering up to 1,800 products at supermarket prices.

Product overview

Turmöl is Austria's largest private discount fuel-station operator with over 260 locations nationwide. The company operates a multi-service mobility platform combining fuel retail (diesel, Eurosuper, Racing premium fuels, and HVO), EV charging via SMATRICS partnership, car wash facilities (Foam Deluxe, Premium, Classic Plus, and Classic programs), and retail (SPAR express shops with up to 1,800 products). Additional services include foodora and Lieferando grocery delivery integration, stop.cafe food service, post & parcel services, and the Turmöl Hotel & Restaurant in Allhaming. The AUSTROCARD provides unified payment for fuel, charging, and car washes. The product portfolio is unified under the Turmöl brand, which has been part of the ORLEN Group since 2023.

Differentiator

Problem solved

Functional benefit

Brands

• AUSTROCARD: Fleet and mobility card offered by Turmöl for fuel, charging, and payment services.
• Turmöl Racing
• Turmöl Hotel & Restaurant

Products and services

• Turmöl Fuel Stations 260+ fuel station locations across Austria offering diesel, Eurosuper (Super 95), Racing Super 98 premium petrol, Racing Diesel (HVO), and AdBlue at discount prices with extended opening hours.
• Racing Diesel (HVO Renewable Diesel) Premium HVO (Hydrotreated Vegetable Oil) diesel made from plant-based residues offering up to 90% CO2 reduction compared to conventional diesel. Available at Allhaming, Klaus an der Pyhrnbahn, and Salzburg Airport locations.
• Racing Super 98 Premium Petrol Premium petrol with increased octane rating supporting smooth, knock-resistant combustion for powerful engines.

Quantifiable outcome

• Up to 90% CO2 reduction when using HVO renewable diesel compared to conventional diesel
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• ORLEN GroupcoreStrategic or Co-development Partner · 1 January 2023Since 2023, Turmöl has been part of the ORLEN Group, one of Europe's largest energy companies. This acquisition combined Austrian proximity with international strength, providing stability, supply security, and access to a network of over 3,500 fuel stations across Europe.
• Doppler Mineralöl GmbHcoreStrategic or Co-development Partner · 1 January 2003Turmöl was acquired by Doppler Mineralöl GmbH in 2003, beginning a phase of strong growth. Through consistent development, modern concepts, and fair prices, Turmöl became the largest discount brand on the Austrian petrol station market under Doppler ownership.
• SPARcoreStrategic or Co-development PartnerSPAR express convenience stores are integrated into many Turmöl stations, offering up to 1,800 everyday products at supermarket prices with extended opening hours including Sundays and public holidays.
• SMATRICScoreTechnology or IntegrationSMATRICS provides EV charging infrastructure and charging network access at Turmöl locations. Charging stations use SMATRICS technology with charging network map and card access.
• AUSTROCARDcoreTechnology or IntegrationAUSTROCARD is Turmöl's proprietary fleet and payment card solution for fuel and EV charging. One card for private individuals and companies to manage mobility expenses with consolidated billing.
• foodorasecondaryChannel Partner/ Reseller/ DistributorOnline food delivery partnership at 34 SPAR express locations. Up to 400 grocery items available for delivery via foodora app.
• LieferandosecondaryChannel Partner/ Reseller/ DistributorOnline food delivery partnership operating 10:00-23:00 at 34 SPAR express locations, offering convenient grocery delivery to customers' homes.
• Too Good To GominorGTM or Marketing PartnerPartnership to reduce food waste by offering surplus food at reduced prices through the Too Good To Go app, ensuring good products don't end up in bins.
• Fleet Card Partners (DKV, UTA, Hoyer Card, Eurowag, RMC)secondaryGTM or Marketing PartnerMultiple fleet card partnerships allowing commercial customers to pay for fuel using their existing fleet card providers. Additional options include pink parking and ryd pay app.
• AlpitroniccoreTechnology or IntegrationAlpitronic Hypercharger installed at Turmöl station (Linzerstraße 189) offering 400 kW maximum charging speed in new Turmöl Charge Design with cable management system and direct payment terminal.
• stop.cafecoreStrategic or Co-development PartnerFood service concept at selected modernized Turmöl stations, offering Fairtrade coffee specialities from espresso to cappuccino, plus freshly prepared hot dogs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HEM: German discount fuel station operator with a near-identical model of fair-priced fuel plus integrated shop, car wash, and EV charging; closest competitor by positioning and station economics.
• JET Tankstellen: European discount fuel retail brand with stations across DACH, focused on value fuel pricing plus convenience retail — comparable target customer (price-sensitive drivers) and station operating model.
• AVIA: European fuel retail brand with a comparable mix of company-operated and partner-operated stations across DACH; overlapping value proposition of branded fuels with convenience retail and EV charging.
• OMV: Austrian-headquartered integrated energy company with the largest fuel station network in Austria (~440 stations), offering similar fuel, convenience, and charging services; the most direct competitor in the same market and customer base.

Broad incumbents

• BP: Global integrated energy major with branded fuel stations in Austria and across Europe; competes directly for retail fuel and EV charging customers with a broader portfolio and stronger brand spend.
• Esso: Major international fuel brand with retail stations in Austria competing for the same retail customer base; overlaps with Turmöl on fuel and convenience services.
• Circle K: Large international convenience-and-fuel retailer with presence across European markets; overlaps with Turmöl on forecourt convenience, EV charging, and loyalty but operates at much broader global scale.
• Shell: Global major with a significant branded fuel station network in Austria offering premium fuels, convenience retail, and EV charging; competes for the same retail mobility customers at scale.

Regional players

• BayWa AG: German/Austrian-headquartered conglomerate with energy retail and service station activities; partial overlap with Turmöl in fuel retail plus adjacent convenience and energy services in DACH.

Emerging players

• MOL Group: Central European integrated energy group operating fuel retail across CEE with similar multi-service stations and growing EV charging; comparable strategic positioning to ORLEN-owned Turmöl in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turm%C3%B6l-tankstelle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turmöl Tankstelle