Xouba - Data for Safer Roads
- Company typePrivate
- Founded2022
- HeadquartersMADRID, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xouba - Data for Safer Roads does
Xouba is a Madrid-headquartered B2B analytics company, founded in 2022 as a spin-off from the civil-engineering and road-maintenance firm Alvac, that builds predictive road-safety and mobility-intelligence products from connected-vehicle telemetry. Its core technology ingests signals such as hard braking, speed, traction-control activation, ESP usage, tire-wear indicators and lighting-system activation from connected cars, then layers road-engineering interpretation to produce driver-behavior insights, origin-destination patterns and infrastructure-health diagnostics. The product portfolio comprises three interconnected services: a Predictive Road Safety Model, a Mobility/Traffic Management Enhancement offering, and a Road Maintenance Management dashboard, all delivered under a multi-year, quote-based enterprise subscription model supplemented by consulting services.
The company sells primarily to public-sector and quasi-public buyers — Spanish road operators, Florida state institutions and city or regional transit authorities — through a direct enterprise sales motion supported by industry-event presence (TRB Annual Meeting, Spanish national road-safety conferences) and government-export programs such as Desafía Berlín 2023. Its go-to-market combines direct field sales in Europe with a Miami office opened in August 2022 to address the Florida market, and is reinforced by strategic data and technology alliances with Otonomo (floating-car-data access), Wejo (mobility data), xyzt.ai (geospatial visualization) and the SDDI data space (European Data Strategy interoperability).
Operationally, Xouba runs as a privately held Spanish SL with a small, multi-disciplinary team of roughly 11 civil engineers, data scientists and support staff, and has accumulated a notable compliance footprint — ISO 9001, 14001, 27001, 56001 and 39001 certifications, plus European Road Safety Charter membership — that lowers procurement friction with safety-conscious public buyers. Revenue is not publicly disclosed, no funding rounds have been reported, and the company remains in an early commercial stage with growth driven primarily by partnerships, geographic expansion and certification-led procurement readiness rather than disclosed financial scale.
Xouba - Data for Safer Roads firmographics
Firmographics- Name
- Xouba - Data for Safer Roads
- Legal name
- XOUBA Ingeniería, S.L.
- Website
- https://xouba.es
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Xouba - Data for Safer Roads industry classification
Industry- Product category
- Road Safety Analytics Software
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
- akta.pro secondary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
Keywords
Where Xouba - Data for Safer Roads is headquartered
LocationHeadquarters
- HQ city
- MADRID
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Xouba - Data for Safer Roads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Road Safety Consulting Services: Consulting services for road safety analysis and management, helping road operators be proactive in road safety management using connected vehicle data.
- Predictive Road Safety Model: SaaS or subscription-based predictive analytics service for road safety management, providing driver behavior insights and accident prediction capabilities.
- Mobility Data Analysis: Traffic management and mobility optimization services for cities and regions, analyzing connected vehicle data for transit optimization.
- Road Maintenance Management: Data analysis and dashboard services for road infrastructure monitoring and maintenance optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on scope of services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Xouba - Data for Safer Roads product offering
Product offeringCore offering
Xouba analyzes connected-vehicle telemetry (braking, speed, traction control, ESP, tire wear, light activation) to predict future accidents and driver behavior at specific road locations. It delivers a Predictive Road Safety Model, mobility and traffic-management optimization analytics, and a road-maintenance monitoring dashboard for road operators, transportation authorities, and public institutions.
Product overview
Xouba offers a portfolio of three interconnected road safety services built on connected vehicle data analysis combined with road engineering expertise. The core offerings include the Predictive Road Safety Model (which predicts accidents using driver behavior data from connected cars), Mobility/Traffic Management Enhancement (optimizing traffic signals and origin-destination patterns), and Road Maintenance Management (monitoring infrastructure health). Data science and road engineering knowledge work together across all three services to deliver actionable insights for road operators, traffic managers, and public institutions working toward Vision Zero.
Differentiator
Problem solved
Functional benefit
Products and services
- Predictive Road Safety Model A proactive road-safety management service that analyzes connected-vehicle data (hard braking, speed, traction control, ESP usage, tire wear, light activation) to predict future accidents and produce accurate driver-behavior insights for road operators and public institutions.
- Mobility / Traffic Management Enhancement A service that uses connected-vehicle data to optimize city and regional transit by defining origin-destination patterns and enhancing traffic-signal management for traffic managers and public institutions.
- Road Maintenance Management A proactive road-maintenance optimization service that uses vehicle-data analysis and dashboards to monitor road-infrastructure health (traffic lane conditions, potholes) and help operators reduce maintenance costs while improving citizen welfare.
Quantifiable outcome
- Predict accidents before they occur through connected vehicle data analysis
- +2 more outcomes
Companies that use Xouba - Data for Safer Roads
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Xouba - Data for Safer Roads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Xouba - Data for Safer Roads partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- xyzt.aicorePartnership announced December 7, 2022, to enhance smart mobility analysis and visualization capabilities. Xouba incorporates xyzt.ai's advanced analytics tools to explore multi-layered connected vehicle datasets, offering new mobility solutions to road maintenance operators and public institutions. The agreement provides new ways of visualizing large volumes of information and better understanding of mobility challenges.
- OtonomocoreStrategic collaboration announced June 14, 2022, where Xouba gains access to Otonomo's floating car data to identify high-risk accident-prone locations, determine areas needing road work, and study effectiveness of implemented road safety measures. The partnership enables analysis of behavioral driver data including timing and intensity of braking, traction control, and vehicle light usage. First project focused on safety in high-risk areas such as school district crosswalks.
- Alvac (Parent Company)coreXouba is a spin-off from Alvac, a reference company at national and international level for civil engineering works and services execution. Alvac has over 15 years of experience in road engineering and maintenance in Spain, Ireland, and Latin America, providing the foundational expertise for Xouba's road safety data analysis business.
- Comunidad de MadridminorXouba participates in the FSE+ Employment Program of the Madrid Community Government, receiving a 6,000 EUR subsidy for hiring young talent under the stable employment promotion initiative.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Xouba - Data for Safer Roads competitors and assessment
Company assessmentDirect peers
- Iteris: Iteris provides intelligent transportation systems and road analytics for state DOTs and municipalities in the US. It directly competes with Xouba's traffic management and infrastructure monitoring offerings in the public-sector segment.
- INRIX: INRIX provides traffic intelligence and road safety analytics for government agencies and road operators globally. It is a direct competitor to Xouba in using mobility data to inform road safety and infrastructure decisions for public-sector customers.
- PTV Group: PTV Group provides mobility planning and traffic simulation software for cities and transport authorities, including road safety analytics. It is a direct competitor to Xouba in the European government mobility and road safety market.
- Otonomo: Otonomo provides a connected vehicle data marketplace and analytics platform. It is a current Xouba data partner but also overlaps as a potential competitor offering road safety insights to similar government and fleet customers.
- Kapsch TrafficCom: Kapsch TrafficCom provides intelligent transportation systems including road safety, tolling, and traffic management for government clients worldwide. It is a direct competitor to Xouba in the public-sector road safety technology segment.
- Wejo: Wejo is a connected vehicle data platform that ingests and analyzes fleet telemetry at scale. It is both a partner and a potential competitor to Xouba, operating one layer up the data stack.
Broad incumbents
- Geotab: Geotab is a large fleet telematics platform with extensive vehicle data analytics capabilities. It overlaps with Xouba's connected vehicle analytics but focuses primarily on commercial fleet rather than government road safety.
- Samsara: Samsara provides IoT and telematics for fleet operations with broad analytics capabilities. It competes in the connected vehicle analytics space but with a fleet-management focus rather than public-sector road safety.
- TomTom: TomTom provides traffic data and mapping for navigation and road operators globally. Its traffic analytics offerings overlap with Xouba's mobility/traffic management product as part of a wider navigation and mapping portfolio.
- HERE Technologies: HERE is a major location intelligence and connected vehicle data provider serving automotive, government, and enterprise customers. It overlaps with Xouba in road safety and mobility analytics but as part of a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Xouba - Data for Safer Roads social profiles
Digital presenceXouba - Data for Safer Roads compliance and trust
Trust signalCompliance5 records
Xouba - Data for Safer Roads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xouba - Data for Safer Roads leadership team
Management profileNumber of profiles
Profiles11 records
Xouba - Data for Safer Roads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xouba - Data for Safer Roads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xouba - Data for Safer Roads
What does Xouba - Data for Safer Roads do?
Xouba analyzes connected-vehicle telemetry (braking, speed, traction control, ESP, tire wear, light activation) to predict future accidents and driver behavior at specific road locations. It delivers a Predictive Road Safety Model, mobility and traffic-management optimization analytics, and a road-maintenance monitoring dashboard for road operators, transportation authorities, and public institutions.
Is Xouba - Data for Safer Roads a public or private company?
Xouba - Data for Safer Roads is a private company. It is classified as unknown and is currently operating.
When was Xouba - Data for Safer Roads founded?
Xouba - Data for Safer Roads was founded in 2022. It employs 11 to 50 people.
Where is Xouba - Data for Safer Roads based?
Xouba - Data for Safer Roads is headquartered in MADRID, Spain, in the Europe region.
How does Xouba - Data for Safer Roads make money?
Four revenue lines are on record. Road Safety Consulting Services are the primary driver. The others are predictive Road Safety Model, mobility Data Analysis and road Maintenance Management.
Who are Xouba - Data for Safer Roads's main competitors?
Direct peers on record are Iteris, INRIX, PTV Group, Otonomo, Kapsch TrafficCom and Wejo. Broad incumbents are Geotab, Samsara, TomTom and HERE Technologies.
Does Xouba - Data for Safer Roads have an API?
No public API is recorded for Xouba - Data for Safer Roads.
What industry is Xouba - Data for Safer Roads in?
Xouba - Data for Safer Roads's product category is Road Safety Analytics Software. Its primary akta.pro industry code is TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics, with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its SIC code is 3829.