XOYO
XOYO London is a central London nightclub and live music venue operated by Propaganda Venues Ltd, hosting club nights, live performances, and daytime events across three programmable spaces (Basement, The Jungle, Greenroom) for music enthusiasts and private event clients.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What XOYO does
XOYO London is a central London nightclub and live music venue located at 32-37 Cowper Street, EC2A, operated by Propaganda Venues Ltd (trading as Propaganda Independent Venues), a UK-registered private limited company (company number 09331751). The venue operates three distinct spaces: the Basement (main underground club space with 600 standing / 500 live capacity, featuring 350 pixel tubes and 6 LED cubes), The Jungle (ground-floor space with 300 capacity, video wall, and Void sound system), and the Greenroom (private artist room with bathroom). It is part of a multi-venue portfolio that includes Camden Assembly, The Globe, XOYO Birmingham, and Tramshed.
XOYO firmographics
Firmographics- Name
- XOYO
- Legal name
- Propaganda Venues Ltd
- Website
- https://xoyo.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XOYO London is a central London nightclub and live music venue operated by Propaganda Venues Ltd, hosting club nights, live performances, and daytime events across three programmable spaces (Basement, The Jungle, Greenroom) for music enthusiasts and private event clients.
- Ownership category
- akta.pro rank
XOYO industry classification
Industry- Product category
- Nightclub & Live Music Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Nightclubs & Dance Clubs (THAFAEAC), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where XOYO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
XOYO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue generated from selling tickets to club nights, live events, and special performances through multiple ticketing platforms.
- Venue Hire: The venue is available for private and brand-led events, offering flexible layout, production capabilities, and in-house team support. Contact via [email protected].
- Cloakroom Services: Chargeable cloakroom service at £3 per item deposited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venue hire pricing available upon request |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
XOYO product offering
Product offeringCore offering
XOYO London is a nightclub and live music venue in central London operating three distinct event spaces — Basement (600 standing/500 live capacity), The Jungle (300 standing capacity, no live events), and the Greenroom (private artist room). It hosts regular club nights, daytime disco parties, and live music performances across genres such as house, drum & bass, jazz, and Afro House. Revenue comes from ticket sales via third-party platforms, private venue hire, and a chargeable cloakroom service.
Product overview
XOYO is a central London nightclub venue offering multiple distinct spaces for events. The venue operates three primary spaces: the Basement (main underground space with 600 capacity/500 live, featuring pixel tubes and LED cubes), The Jungle (ground floor space with 300 capacity, video wall and Void sound system), and the Greenroom (private artist/guest room with bathroom). The venue hosts recurring events including night events featuring DJs and electronic music, day events such as daytime disco parties, and live music performances. Additional services include venue hire for private and brand-led events, and a chargeable cloakroom service. The company also provides WhatsApp community integration for event updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Hire Private and brand-led event booking service offering flexible layout across XOYO's spaces, strong production capabilities, and experienced in-house team. Targeted at brands, agencies, and organizations seeking an iconic central London venue for corporate events, product launches, and after-parties. Bookings arranged through Running Wild.
- Nightclub Events Scheduled evening and late-night club nights featuring programmed DJ lineups and electronic music, distributed through Fatsoma, Tixr, Skiddle, Resident Advisor, and Eventbrite. Targeted at music enthusiasts and nightlife seekers in London.
- Live Music Events Live performances by artists, bands, and musicians including headline performances and album launches, hosted in the Basement (500 live capacity). Targeted at fans of live music across genres.
- Daytime Disco Events Daytime disco parties and themed day events (e.g., Boogie Days for over-30s audiences) held during venue hours, listed on the What's On calendar and ticketed through Eventbrite and other platforms.
- Cloakroom Service Chargeable cloakroom service operating during venue hours, accepting coats, jackets, and bags at £3 per item. Items are stored for up to 30 days before being donated to charity. Targeted at event attendees.
Companies that use XOYO
Customer profileSegments2 records
Ideal customer profiles2 records
XOYO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
XOYO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FatsomacoreTicketing platform partner for selling event tickets. Used for regular club nights and special events.
- TixrcoreTicketing platform partner used for event ticket sales across various events.
- SkiddlecoreUK-focused ticketing and event discovery platform partner for ticket sales.
- Resident AdvisorcoreLeading electronic music event platform providing event listings and ticketing integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
XOYO competitors and assessment
Company assessmentDirect peers
- Ministry of Sound: Long-established South London superclub built around electronic/dance music, multi-room formats and ticketed event nights; comparable to XOYO in scale, programming philosophy and target audience of clubbers and electronic-music enthusiasts.
- Village Underground: Shoreditch-based warehouse venue combining club nights, live music and private hire; geographically proximate to XOYO and competes for the same East London underground-music and brand-event audience.
- Corsica Studios: Elephant & Castle nightclub renowned for underground electronic programming and intimate club nights; targets the same underground-music audience as XOYO and operates with a similarly lean, programming-led model.
- fabric London: Iconic Farringdon-based nightclub with two main rooms and an unwavering focus on underground electronic music; the closest direct competitor to XOYO in the London underground club space, serving the same DJs, promoters and audience.
- EGG London: King's Cross multi-room nightclub hosting house, techno and drum & bass nights; comparable multi-space London electronic venue targeting the same core demographic as XOYO's weekend programming.
- Lafayette London: Live music and club venue in Islington offering a mixed programme of gigs, club nights and private events; comparable capacity and central-London positioning to XOYO with similar dual live/club model.
- Drumsheds: Large-capacity Tottenham electronic music venue and event space repurposed from an industrial site; comparable to XOYO in delivering high-spec production electronic events, but at significantly greater capacity.
- KOKO: Camden-based multi-room venue blending live music, club nights and brand events with strong heritage in the London alternative/electronic scene; overlaps XOYO directly on live + club programming and central-London nightlife audience.
- HERE at Outernet: Central London immersive music venue (formerly Printworks) hosting club nights, live events and brand activations; directly competes for the same electronic-music and corporate-hire audiences as XOYO in central London.
Emerging players
- Colour Factory: Hackney Wick club and live music venue focused on electronic music and emerging artists; overlaps XOYO's underground electronic positioning and East London audience, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
XOYO social profiles
Digital presenceXOYO compliance and trust
Trust signalCompliance1 record
XOYO financial estimates
Financial estimateRevenue estimate
Valuation estimate
XOYO leadership team
Management profileNumber of profiles
XOYO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XOYO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XOYO
What does XOYO do?
XOYO London is a nightclub and live music venue in central London operating three distinct event spaces — Basement (600 standing/500 live capacity), The Jungle (300 standing capacity, no live events), and the Greenroom (private artist room). It hosts regular club nights, daytime disco parties, and live music performances across genres such as house, drum & bass, jazz, and Afro House. Revenue comes from ticket sales via third-party platforms, private venue hire, and a chargeable cloakroom service.
Is XOYO a public or private company?
XOYO is a private company. It is classified as corporate owned and is currently operating.
When was XOYO founded?
XOYO was founded in -1. It employs 11 to 50 people.
Where is XOYO based?
XOYO is headquartered in London, United Kingdom, in the Europe region.
How does XOYO make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are venue Hire and cloakroom Services.
Who are XOYO's main competitors?
Direct peers on record are Ministry of Sound, Village Underground, Corsica Studios, fabric London, EGG London, Lafayette London, Drumsheds, KOKO and HERE at Outernet. Colour Factory is listed as an emerging player.
Does XOYO have an API?
No public API is recorded for XOYO.
What industry is XOYO in?
XOYO's product category is Nightclub & Live Music Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 722410 and its SIC code is 7900.