XOYO

What XOYO does

XOYO London is a central London nightclub and live music venue located at 32-37 Cowper Street, EC2A, operated by Propaganda Venues Ltd (trading as Propaganda Independent Venues), a UK-registered private limited company (company number 09331751). The venue operates three distinct spaces: the Basement (main underground club space with 600 standing / 500 live capacity, featuring 350 pixel tubes and 6 LED cubes), The Jungle (ground-floor space with 300 capacity, video wall, and Void sound system), and the Greenroom (private artist room with bathroom). It is part of a multi-venue portfolio that includes Camden Assembly, The Globe, XOYO Birmingham, and Tramshed.

Name

XOYO

Legal name

Propaganda Venues Ltd

Website

https://xoyo.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

XOYO London is a central London nightclub and live music venue operated by Propaganda Venues Ltd, hosting club nights, live performances, and daytime events across three programmable spaces (Basement, The Jungle, Greenroom) for music enthusiasts and private event clients.

Ownership category

akta.pro rank

Product category

Nightclub & Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

DJ & Electronic Music Venues (MPAGAIAE), Nightclubs & Dance Clubs (THAFAEAC), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Nightclub venue
• Live music events
• Event ticketing
• Venue hire services
• Underground electronic music

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to club nights, live events, and special performances through multiple ticketing platforms.
2. Venue Hire: The venue is available for private and brand-led events, offering flexible layout, production capabilities, and in-house team support. Contact via [email protected].
3. Cloakroom Services: Chargeable cloakroom service at £3 per item deposited.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

XOYO London is a nightclub and live music venue in central London operating three distinct event spaces — Basement (600 standing/500 live capacity), The Jungle (300 standing capacity, no live events), and the Greenroom (private artist room). It hosts regular club nights, daytime disco parties, and live music performances across genres such as house, drum & bass, jazz, and Afro House. Revenue comes from ticket sales via third-party platforms, private venue hire, and a chargeable cloakroom service.

Product overview

XOYO is a central London nightclub venue offering multiple distinct spaces for events. The venue operates three primary spaces: the Basement (main underground space with 600 capacity/500 live, featuring pixel tubes and LED cubes), The Jungle (ground floor space with 300 capacity, video wall and Void sound system), and the Greenroom (private artist/guest room with bathroom). The venue hosts recurring events including night events featuring DJs and electronic music, day events such as daytime disco parties, and live music performances. Additional services include venue hire for private and brand-led events, and a chargeable cloakroom service. The company also provides WhatsApp community integration for event updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Hire Private and brand-led event booking service offering flexible layout across XOYO's spaces, strong production capabilities, and experienced in-house team. Targeted at brands, agencies, and organizations seeking an iconic central London venue for corporate events, product launches, and after-parties. Bookings arranged through Running Wild.
• Nightclub Events Scheduled evening and late-night club nights featuring programmed DJ lineups and electronic music, distributed through Fatsoma, Tixr, Skiddle, Resident Advisor, and Eventbrite. Targeted at music enthusiasts and nightlife seekers in London.
• Live Music Events Live performances by artists, bands, and musicians including headline performances and album launches, hosted in the Basement (500 live capacity). Targeted at fans of live music across genres.
• Daytime Disco Events Daytime disco parties and themed day events (e.g., Boogie Days for over-30s audiences) held during venue hours, listed on the What's On calendar and ticketed through Eventbrite and other platforms.
• Cloakroom Service Chargeable cloakroom service operating during venue hours, accepting coats, jackets, and bags at £3 per item. Items are stored for up to 30 days before being donated to charity. Targeted at event attendees.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• FatsomacoreChannel Partner/ Reseller/ DistributorTicketing platform partner for selling event tickets. Used for regular club nights and special events.
• TixrcoreChannel Partner/ Reseller/ DistributorTicketing platform partner used for event ticket sales across various events.
• SkiddlecoreChannel Partner/ Reseller/ DistributorUK-focused ticketing and event discovery platform partner for ticket sales.
• Resident AdvisorcoreChannel Partner/ Reseller/ DistributorLeading electronic music event platform providing event listings and ticketing integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ministry of Sound: Long-established South London superclub built around electronic/dance music, multi-room formats and ticketed event nights; comparable to XOYO in scale, programming philosophy and target audience of clubbers and electronic-music enthusiasts.
• Village Underground: Shoreditch-based warehouse venue combining club nights, live music and private hire; geographically proximate to XOYO and competes for the same East London underground-music and brand-event audience.
• Corsica Studios: Elephant & Castle nightclub renowned for underground electronic programming and intimate club nights; targets the same underground-music audience as XOYO and operates with a similarly lean, programming-led model.
• fabric London: Iconic Farringdon-based nightclub with two main rooms and an unwavering focus on underground electronic music; the closest direct competitor to XOYO in the London underground club space, serving the same DJs, promoters and audience.
• EGG London: King's Cross multi-room nightclub hosting house, techno and drum & bass nights; comparable multi-space London electronic venue targeting the same core demographic as XOYO's weekend programming.
• Lafayette London: Live music and club venue in Islington offering a mixed programme of gigs, club nights and private events; comparable capacity and central-London positioning to XOYO with similar dual live/club model.
• Drumsheds: Large-capacity Tottenham electronic music venue and event space repurposed from an industrial site; comparable to XOYO in delivering high-spec production electronic events, but at significantly greater capacity.
• KOKO: Camden-based multi-room venue blending live music, club nights and brand events with strong heritage in the London alternative/electronic scene; overlaps XOYO directly on live + club programming and central-London nightlife audience.
• HERE at Outernet: Central London immersive music venue (formerly Printworks) hosting club nights, live events and brand activations; directly competes for the same electronic-music and corporate-hire audiences as XOYO in central London.

Emerging players

• Colour Factory: Hackney Wick club and live music venue focused on electronic music and emerging artists; overlaps XOYO's underground electronic positioning and East London audience, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/xoyoldn
• TikToktiktok.com/@xoyolondonuk
• LinkedInlinkedin.com/company/xoyo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XOYO