X Physiotherapy

Name

X Physiotherapy

Legal name

XPhysiotherapy (operated by Healthia Limited)

Website

https://xphysiotherapy.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Musculoskeletal Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Musculoskeletal physiotherapy services
• Physiotherapy clinic
• Sports injury rehabilitation
• Clinical pilates classes
• Orthotic bracing fitting

Headquarters

HQ city

Toowong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Physiotherapy Consultations: Initial and subsequent physiotherapy consultations ranging from $142-$272 for initial and $122-$175 for follow-up sessions. Professional services provided by specialist musculoskeletal physiotherapists.
2. Pilates Classes: Group Pilates classes at $62 per hour with physiotherapist instructor, $46 with Pilates instructor on Saturdays. Classes claimable under private health funds when with physiotherapist.
3. Orthotic and Bracing Products: Sale and fitting of orthoses including Exos upper limb braces, CAM walkers, knee stabilisers, and ankle braces. Custom fitting service included.
4. Private Health Insurance Claims: HICAPS terminal enables on-the-spot claims for private health fund members

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

XPhysiotherapy is a specialist musculoskeletal physiotherapy clinic in Brisbane offering evidence-based hands-on treatment for spinal and peripheral joint pain, soft tissue and sporting injuries, whiplash, headaches, TMJ dysfunction, and pre/post-natal conditions. The clinic also provides physiotherapist-led Pilates classes using Reformer equipment, custom orthotic fitting via the Exos/DJO thermoformable bracing system, and Microsoft Teams-based telehealth consultations, with on-site HICAPS for on-the-spot private health fund claims.

Product overview

XPhysiotherapy operates as a physiotherapy clinic offering a unified suite of healthcare services centered on musculoskeletal treatment. The core offerings include Physiotherapy Services (for complex orthopaedic, sports injuries, spinal pain, and post-surgical conditions), Pilates Classes (equipment-based rehabilitation with maximum 4-person classes), Orthotic Fitting (using EXOS bracing system), and Telehealth consultations. The company also sells a complementary line of medical bracing products including Exos Upper Limb Fracture Bracing (thermoformable, waterproof braces for various upper limb injuries), CAM Walkers/Moon Boots (air-based foot-ankle immobilizers), Lower Limb Bracing (knee and ankle supports), and Tennis Elbow Braces. The physiotherapy services and Pilates classes can be rebated through private health funds when performed by physiotherapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services General and specialised musculoskeletal physiotherapy services including treatment for spinal and peripheral joint pain, soft tissue and sporting injuries, whiplash, headaches, TMJ conditions, tendinopathy, post-concussion management, persistent pain, and post-surgical rehabilitation. Delivered by specialist musculoskeletal physiotherapists at the Toowong clinic using evidence-based hands-on techniques and real-time ultrasound biofeedback. Priced at $142-$272 for initial consultations and $122-$175 for subsequent 30-minute consultations.
• Pilates Classes Physiotherapy-based Pilates exercise classes using Reformers and other equipment, capped at four participants for individualised attention. Initial assessment required. Classes claimable under private health fund rebates when instructed by a physiotherapist. Priced at $62 per one-hour class with a physiotherapist instructor and $46 with a Pilates instructor on Saturdays.
• Orthotic Fitting Service Custom orthotic fitting service using the Exos thermoformable bracing system by DJO for upper and lower limb sprains and fractures. The thermoformable braces are moulded directly to the patient for optimal fit, comfort, and stabilisation, with ongoing adjustment included. Includes upper limb braces, CAM walkers, knee stabilisers, ankle braces, and tennis elbow braces.
• Telehealth Physiotherapy Consultations Video conferencing consultation service using Microsoft Teams for patients who are self-isolating, in quarantine, or prefer remote appointments. Includes comprehensive advice, education, exercise prescription, and self-management techniques with end-to-end encryption. Requires minimum 20Mbps internet speed.
• Exos Upper Limb Fracture Bracing Removable, waterproof, thermoformable upper limb bracing system as an alternative to plaster casting. Range includes Short Arm Fracture Brace, Thumb Spica Fracture Brace, Short Thumb Spica, Extended Short Thumb Spica, Boxer's Fracture Brace, Wrist Brace, and Radial Gutter Fracture Brace.
• CAM Walkers (Moon Boots) Foot-ankle immobilisation devices for fracture and soft-tissue injury management. Available in Tall Air Walker and Short Air Walker variants with air pockets for increased immobilisation, swelling reduction, and improved venous return.
• Lower Limb Bracing Lower limb support braces including Opportunity Hinged Knee Stabiliser, Patella Tracking Knee Brace, Knee Ligament Stability Brace, and Ankle Brace for conditions ranging from mild ligament instability to post-ligament reconstruction.
• Tennis Elbow Brace Lightweight, low-profile elbow brace specifically designed for tennis elbow and golfer's elbow conditions.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Allsports Physiotherapy GroupcoreStrategic or Co-development PartnerAllsports Physiotherapy has partnered with XPhysiotherapy as part of Healthia's integrated allied health group. XPhysiotherapy is located within the Wests Toowong facility and continues to service its local community while benefiting from the broader network infrastructure.
• University of Queensland Boat ClubminorGTM or Marketing PartnerXPhysiotherapy sponsored the Brown Snake Rowing Omnium event organized by the University of Queensland Boat Club. The event attracted 328 participants. Staff member Sue Kelley participated in the rowing event as well.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Nookal: Practice management and online booking software used by XPhysiotherapy for patient scheduling. An enabler/infrastructure provider rather than direct competitor, but a comparable platform-level SaaS serving allied health clinics across Australia.
• DJO Global (Enovis): Manufacturer of the EXOS thermoformable bracing system that XPhysiotherapy uses and retails. As the upstream supplier of orthotic hardware, it represents the vendor side of XPhysiotherapy's product revenue stream.

Broad incumbents

• Healthia Limited: ASX-listed parent company of XPhysiotherapy; owns a portfolio of allied health clinics including physiotherapy, podiatry, and optometry. Provides the structural context for XPhysiotherapy's operating model and growth pathway.
• Lifecare Physiotherapy: Large Australian physiotherapy network with MSK, sports, and post-surgical offerings. Competes for Brisbane MSK patients and provides similar specialist and Pilates services at multiple locations.
• Back In Motion Physiotherapy: Large Australian MSK physiotherapy franchise with 100+ locations nationally. Competes for the same MSK patient segment in Brisbane but at significantly greater scale and brand recognition.

Direct peers

• Sports & Spinal Physiotherapy: Brisbane-based MSK and sports physiotherapy group with multiple clinics across southeast Queensland. Direct competitor for the same patient demographic, GP referrals, and elite sports sponsorship deals.
• Move Well Physiotherapy: Independent Brisbane physiotherapy clinic offering MSK and sports physiotherapy with similar hands-on evidence-based approach. Direct competitor for inner-Brisbane patients.
• Allsports Physiotherapy: Australian MSK physiotherapy chain that is explicitly partnered with XPhysiotherapy as part of Healthia Limited. Operates multiple Brisbane clinics with similar sports/MSK focus, making it the most directly comparable peer.
• PhysioWorks Queensland: Multi-clinic MSK and sports physiotherapy practice in southeast Queensland. Comparable services (manual therapy, Pilates, post-surgical rehab) and similar target market in Brisbane's western suburbs.

Regional players

• Bounce Physiotherapy: Brisbane-area MSK and sports physiotherapy practice with Pilates offerings. Comparable service mix including small-group reformer classes and post-surgical rehab.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/XPhysiotherapy-Australia-1424457024473790
• LinkedInlinkedin.com/company/x-physiotherapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X Physiotherapy