XY Legal Solutions

What XY Legal Solutions does

XY Legal Solutions B.V. is a Netherlands-based legal consultancy founded in 2018 and headquartered in Utrecht, operating as part of the XY Solutions Group conglomerate alongside a sister digital marketing firm. The firm specializes in four interlocking practice areas: AVG/GDPR privacy compliance, commercial contract law, ISO 27001 information security certification, and Dutch online gambling legislation. It serves a heterogeneous client base that includes licensed operators (BetCity, Air Dice, tombola/Flutter), gaming affiliates and marketing agencies (RED Online Marketing, Game Lounge, Forum OneTime), and adjacent industries such as real estate (HuneBouw), manufacturing (Geurtsen Groep), and construction (Meneer Casino), with active engagements spanning at least ten European countries plus South Africa.

The firm's core deliverables are advisory and documentation-based: privacy policies, cookie statements, compliance agreements, license application support, and ISO 27001 audit preparation. Two proprietary assets underpin its market position — the KVA quality mark (established 2019) and the international QMRA quality mark — which function as branded compliance certifications that clients can display to demonstrate regulatory standing. The firm operates a professional services business model with hourly rates of €80–€120, supplemented by retainer arrangements for ongoing compliance work and fixed-fee pricing for debt collection matters. It employs approximately 7–8 legal consultants, indicating a deliberately small, specialist footprint focused on regulatory depth rather than scale.

Demand from the Dutch gambling sector has been a primary growth driver since the regulated market opened in October 2021, with operators, suppliers, and affiliates requiring legal counsel on KSA licensing, ongoing compliance, and consumer protection. The firm has positioned itself as a one-stop legal partner for this vertical, bundling gaming law with privacy and information security services. International expansion is signaled by the QMRA quality mark and an existing client footprint beyond the Netherlands, though the firm remains small and bootstrapped with no disclosed funding rounds.

Name

XY Legal Solutions

Legal name

XY Legal Solutions B.V.

Website

https://xyls.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

XY Legal Solutions B.V. is a Utrecht-based legal consultancy specializing in AVG/GDPR compliance, contract law, ISO 27001 certification, and Dutch online gambling regulation, serving licensed operators, affiliates, and European SMB clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hourly Rate Legal Services: XYLS provides legal services based on hourly rates for various types of legal work including consultancy, contract drafting, GDPR implementation, and compliance support. Rates vary by complexity: basic legal work at €80/hour, executive legal work at €95/hour, and strategic advisory work at €120/hour. Urgent work may include a 50% surcharge.
2. Compliance Agreement (Retainer): XYLS offers Compliance Agreements for gambling companies on a fixed basis, providing ongoing legal support. These agreements are structured with minimum hours at reduced hourly rates, ensuring availability for the client's ongoing needs. Includes a 6-month trial period.
3. Custom Document Services: Services for customizing XYLS templates or creating bespoke legal documents, charged at premium rates beyond standard template-based work. Clients must obtain written consent before any template deviations.
4. Collection/Debt Recovery Services: XYLS performs collection activities on behalf of clients, charging €275 for summons drafting, €50 administration costs, and €90/hour for further judicial procedure actions. Legal interest and extrajudicial collection costs are charged to the debtor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

XY Legal Solutions is a Dutch legal consultancy that provides advisory, drafting, and implementation services at the intersection of privacy law (AVG/GDPR), contract law, and information security (ISO 27001). The firm specializes in supporting online gambling companies with Dutch Remote Gambling Act (Wet Kansspelen op afstand) license applications and compliance, and serves SMEs, marketing agencies, and web developers with privacy, contract, and security certification needs.

Product overview

XY Legal Solutions operates as a legal consultancy firm offering a portfolio of legal services focused on the intersection of privacy law (AVG/GDPR), contract law, and information security. The core service offering includes AVG/GDPR compliance services (privacy statements, processing agreements), contract drafting (general terms and conditions, collaboration agreements), ISO 27001 certification support, and specialized compliance agreements for the Dutch online gambling market. The firm also provides supplementary services including cookie statements, legal consultancy, and assists with Dutch online gambling license applications. XYLS has created its own quality marks (KVA and QMRA) for responsible affiliates in the gambling sector. Services are delivered through hourly rates ranging from €80-120 depending on service type, with fixed compliance agreements available for gambling companies.

Differentiator

Problem solved

Functional benefit

Brands

• XYLS: Shortened brand name/abbreviation used for XY Legal Solutions.
• Keurmerk Verantwoorde Affiliates (KVA)

Products and services

• AVG/GDPR Compliance Services
• Contracts & Terms & Conditions Drafting
• ISO 27001 Certification Support
• Compliance Agreement for Online Gambling
• General Legal Consultancy
• Keurmerk Verantwoorde Affiliates (KVA) Quality Mark
• QMRA (Quality Mark Responsible Affiliates) International
• Dutch Online Gambling License Application Support
• Collection/Debt Recovery Services

Quantifiable outcome

• ISO 27001 certification successfully obtained for Air Dice after months of building their Information Security Management System (ISMS)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• XY Solutions GroupcoreStrategic or Co-development PartnerXY Solutions Group is the parent collective of companies including XY Legal Solutions, XY Marketing Solutions, XY Financial Solutions, and XY Educational Solutions. All XY companies share the mission of helping SMBs grow in an increasingly digital world. XY Solutions Group serves as headquarters and creates unique value for XY companies, customers, employees, and suppliers.
• XY Marketing SolutionscoreStrategic or Co-development PartnerXY Marketing Solutions is a sister company within the XY Solutions Group. They work closely with XYLS, enabling integrated legal and marketing advice for clients. XYLS collaborates with XY Marketing on advertising policy for Dutch gambling license applications and other joint client engagements.
• XY Financial SolutionscoreStrategic or Co-development PartnerPart of XY Solutions Group, XY Financial Solutions provides fiscal advisory services. When clients need both legal execution and fiscal advice, XY Financial Solutions specialists work together with XYLS for comprehensive solutions.
• UWKM (Web Design Bureau)minorChannel Partner/ Reseller/ DistributorUWKM is a web design agency that builds websites for various organizations, including the Geurtsen Groep. Through the partnership, XYLS offers AVG expertise to UWKM's client base, providing legal services for web development projects.
• HighbizaminorChannel Partner/ Reseller/ DistributorWebshop specialist associated with UWKM. Through the partnership, XYLS provides legal services to Highbiza's client base in web development projects.
• Loyens & LoeffminorStrategic or Co-development PartnerXYLS collaborated with Loyens & Loeff (law firm) on the Merin project, working together with Merin's legal staff to achieve optimal results for the client through consultations, research, and analysis.
• RED Online MarketingminorChannel Partner/ Reseller/ DistributorRED Online Marketing is a marketing agency for travel and recreation companies. XYLS provides legal services including GDPR policy and general terms and conditions, with RED also featuring the partnership on their website.
• KVA/Keurmerk Verantwoorde AffiliatescoreOthersKVA (Keurmerk Verantwoorde Affiliates) is an initiative created by XYLS to promote responsible affiliate activities in the Dutch gambling market. The quality mark helps affiliate marketing companies comply with Dutch gambling legislation requirements for advertising gambling. XYLS operates the quality mark and certifies affiliates.
• OnlineCasinoGround.nlminorGTM or Marketing PartneriGaming affiliate partner under the KVA project. XYLS provides legal support and certification for responsible affiliate marketing.
• CasinoNieuws.nlminorGTM or Marketing PartneriGaming affiliate partner under the KVA project. CasinoNieuws.nl is an independent gambling news website that also organizes the Online Casino van het Jaar (Online Casino of the Year) election.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DLA Piper: Global law firm with a significant gaming and betting practice advising operators on regulatory, licensing, and compliance matters across Europe. Comparable as a broad incumbent offering overlapping gambling-compliance capability as part of a much larger international platform.
• Bird & Bird: Global law firm with one of the largest dedicated gambling and gaming practices worldwide. Advises operators, suppliers, and platforms on licensing, regulatory, and IP matters across multiple EU jurisdictions. Comparable at the broad-incumbent tier as an established global alternative for gambling clients XYLS serves.
• Regulus Partners: UK-based specialist advisory firm focused on gambling and betting regulation, strategy, and public affairs. Comparable to XYLS as a gambling-focused advisory serving operators and affiliates, but with broader strategy and regulatory-intelligence capabilities beyond legal consultancy.
• Loyens & Loeff: Major Benelux-headquartered law and tax firm with a dedicated gaming practice. Listed as a partner of XYLS on the Merin engagement, indicating overlapping client base in Dutch regulated gambling. Comparable at the incumbent tier: serves many of the same operators but with much broader corporate, tax, and cross-border capabilities.

Others

• Vixio Regulatory Intelligence (formerly Gambling Compliance): Provider of regulatory intelligence, research, and compliance tools for the gambling industry globally. Adjacent to XYLS as an enabler for the same operator and affiliate clients who must monitor Dutch/EU gambling regulation; serves as a complementary rather than directly competing offering.

Direct peers

• Njord Law Firm: Scandinavia-based boutique law firm specializing in gambling and gaming law. Closest comparable to XYLS in size, focus, and market niche: a small specialist firm advising online gambling operators and affiliates on licensing and compliance in regulated EU jurisdictions.
• Asensi Abogados: Spanish boutique law firm specializing in gaming law, advising operators on Spanish DGOJ licensing and EU gambling regulation. Comparable to XYLS as a focused gambling-compliance practice serving operators entering or operating within a regulated EU market.
• Kalff Katz & Franssen Advocaten: Dutch law firm with a dedicated iGaming and gambling practice advising Dutch and international operators on KSA licensing and compliance. Directly comparable as a Netherlands-based gambling-law specialist competing for the same operator clients as XYLS.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xy-legal-solutions-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XY Legal Solutions