KazNet Media LLP
KazNet Media LLP operates Yandex Qazaqstan in Kazakhstan, running more than 15 interconnected services spanning AI-powered search, bilingual voice, navigation, cloud, mobility, and digital advertising for consumers, SMBs, enterprises, and certified agency partners across the region.
- Company typePrivate
- Founded1997
- HeadquartersAlmaty, Kazakhstan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What KazNet Media LLP does
KazNet Media LLP operates the Yandex Qazaqstan business in Kazakhstan under the global Yandex N.V. umbrella, running more than 15 consumer and enterprise services in the country out of its regional headquarters in Almaty (Prospekt Al-Farabi, dom 11/1, 050059) and a 302-person team. The portfolio spans AI-powered information discovery (Yandex Search with the Korolyov neural algorithm, the Neuro generative answer engine, the bilingual Alice assistant, and Meteum-based weather), location and navigation (Yandex Maps with more than 3 million monthly Kazakhstani users plus a Maps API for business), productivity (Yandex 360 suite), a public cloud platform (Yandex Cloud with 30+ interconnected services), and the Yandex Go super-app covering taxi, food and goods delivery, e-scooter rental in Almaty and Astana, and Yandex Fuel mobile payment across approximately 800 gas stations.
The company monetizes through four primary streams: digital advertising via Yandex Direct and the Yandex Advertising Network (PPC, CPM, CPV, and premium media packages with pay-as-you-go and multi-year contracts); Yandex Cloud subscriptions and usage-based billing to large enterprises, mid-market and developers; transaction fees on Yandex Go mobility, delivery and scooter services; and premium subscriptions across the 360 productivity suite. Customer segments are hybrid: individual consumers using search, navigation, voice, and on-demand services; advertisers ranging from SMBs (Melke, COZY HOME) to enterprises (AliExpress, Rostelecom, AviaSales, Avito, HeroCraft, CHERY, Wink, Otello); cloud and developer customers; B2B geo-services integrators (logistics, retail, banks); and certified partner agencies in Kazakhstan (AMDG, TDS Media, Wunder Digital, IMarketing). Go-to-market combines self-serve platforms (direct.yandex.kz, cloud.yandex.kz, 360.yandex.kz), a certified agency and freelance channel, consumer app distribution, and an education layer (Yandex Yard) that drives advertiser onboarding and retention.
KazNet Media LLP firmographics
Firmographics- Name
- KazNet Media LLP
- Legal name
- Yandex Qazaqstan
- Website
- https://yandex.kz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KazNet Media LLP operates Yandex Qazaqstan in Kazakhstan, running more than 15 interconnected services spanning AI-powered search, bilingual voice, navigation, cloud, mobility, and digital advertising for consumers, SMBs, enterprises, and certified agency partners across the region.
- Ownership category
- akta.pro rank
Where KazNet Media LLP is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices13 records
Markets served
KazNet Media LLP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertising (Yandex Ads / Yandex Direct): Core revenue stream from digital advertising products including Yandex Direct (search advertising), the Yandex Advertising Network (display/media advertising), video ads, mobile ads, and audio ads. Advertisers pay for clicks or impressions through performance-based and brand awareness campaigns.
- Cloud Services (Yandex Cloud): Public cloud platform providing infrastructure, data storage, processing, machine learning tools, and team collaboration services to large companies, mid-market businesses, and independent developers on a subscription/usage basis.
- Mobility and Delivery Services (Yandex Go): Revenue generated through taxi rides, food and goods delivery, and e-scooter rentals via the Yandex Go super-app, with delivery services operating through partner couriers and restaurant delivery personnel.
- Subscription and Premium Services: Revenue from premium digital services, productivity tools within Yandex 360 suite, and premium advertising features for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Yandex Direct (Search Advertising) |
| Subscription | Pay-as-you-go | Yandex Media Network / Display Advertising |
| Usage-based | Monthly | Yandex Cloud Platform |
| Transaction based/ take rate | Pay-as-you-go | Yandex Go Mobility Services |
| Unit Pricing | Multi-year contract | Premium Media Ad Packages |
| Outcome Based/ Performance | Pay-as-you-go | Telegram Ads via Yandex Direct |
Distribution channels8 records
Marketing channels12 records
KazNet Media LLP product offering
Product offeringCore offering
KazNet Media LLP operates Yandex Qazaqstan, a comprehensive multi-service digital ecosystem in Kazakhstan offering an internet search engine, AI-powered virtual assistant (Alice), neural-network answer service (Neuro), weather forecasting, navigation and mapping, productivity suite (Yandex 360), digital advertising (Yandex Direct / Yandex Ads), public cloud services (Yandex Cloud), and a mobility/delivery super-app (Yandex Go with taxi, food delivery, goods courier, e-scooter rentals, and mobile fuel payment). More than fifteen Yandex services operate in Kazakhstan with bilingual Kazakh and Russian language support.
Product overview
Yandex Qazaqstan offers a comprehensive ecosystem of internet services in Kazakhstan. The portfolio includes core search and AI services (Yandex Search, Alice virtual assistant, Neuro), utility services (Yandex Maps with API, Weather, 360 suite), mobility services (Yandex Go with Taxi, Delivery, Food, Scooters, Fuel), and advertising/marketing solutions (Yandex Ads/Direct, Metrika, Audiences, AppMetrica, Cloud). The platform operates as a multi-service ecosystem with over 15 services available in Kazakhstan, supporting Kazakh, Russian, and English languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Yandex Search (Яндекс Поиск) Search engine helping users quickly find information and understand complex questions; accepts text, voice, or image queries; shows English and Russian articles with Kazakh translation.
- Alice (Алиса) Virtual Assistant
Quantifiable outcome
- Personalized discounts from Yandex increase orders from search ads in Direct by 8% on average
- +11 more outcomes
Companies that use KazNet Media LLP
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
KazNet Media LLP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
KazNet Media LLP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AMDGcoreCertified Yandex advertising agency based in Almaty, Kazakhstan. Specializes in Yandex Direct, Media Advertising, and Yandex Metrica. Provides full-cycle internet marketing services for businesses in Kazakhstan.
- TDS MediacoreCertified Yandex advertising agency in Almaty, Kazakhstan. Holds certifications in Yandex Direct and Yandex Metrica. Delivers digital marketing services to local businesses.
- Wunder DigitalcoreCertified Yandex advertising agency in Almaty, Kazakhstan. Specializes in Yandex Direct and Media Advertising services for businesses.
- IMarketingcoreFull-cycle internet marketing agency based in Almaty, Kazakhstan. Specializes in Yandex Direct, Google Ads, targeted advertising, SEO, performance marketing since 2015. Website: i-marketing.kz. Contact: [email protected], Almaty, Kashkeyeva Street 30.
- Restaurant and Retail Partners (Yandex Go Food)coreRestaurants and retail stores partnering with Yandex Go for food delivery services. Delivery is carried out by service partners and restaurant couriers. The platform helps restaurants and retailers grow their business and expand their audience.
- Yandex Advertising Network Publishers (RSYa)coreThousands of partner websites and applications in the Yandex Advertising Network (RSYa). Advertisers can reach audiences across these partner properties beyond Yandex's own services.
- Gas Station Partners (Yandex Fuel)minorApproximately 800 gas stations across Kazakhstan connected to the Yandex Fuel service for mobile fuel payment. Users can pay for fuel through the Yandex Fuel app, Yandex Maps, Yandex Navigator, or Yandex Pro apps.
- E-scooter Partner Ecosystem (Yandex Go E-scooters)minorElectric scooter rental service in Almaty and Astana (Nur-Sultan). Service includes Safety Driving Schools for rider education. Eco-friendly urban mobility solution.
- Yandex Maps Navigation Partner EcosystemIntegration of Yandex Maps API into third-party e-commerce, retail, logistics, courier, banking, and navigation applications. The API enables place finding, routing, and navigation features in partner applications.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
KazNet Media LLP competitors and assessment
Company assessmentDirect peers
- Seznam.cz: Czech search and internet portal operating its own search engine, maps, advertising, and content services. Comparable as a smaller-language, locally anchored search-and-ads platform defending share against global incumbents.
- Kaspi.kz: Kazakhstan's dominant super-app ecosystem combining payments, marketplace, and fintech services. Directly comparable as a Kazakhstan-headquartered multi-service consumer platform competing for the same user attention and merchant ad spend that Yandex Qazaqstan targets.
- VK (VKontakte, formerly Mail.ru Group): Russian-language internet platform combining social network, content, advertising, and ecosystem services. Closely comparable as a regional internet ecosystem with overlapping search, ads, and consumer services built for Russian-speaking users.
Emerging players
- Wildberries: Russian/CIS e-commerce marketplace increasingly extending into advertising, fintech, and delivery. Comparable as a regional consumer-internet ecosystem with growing overlap in delivery services and merchant advertising.
Broad incumbents
- Microsoft: Competes through Bing (search), Azure (cloud competing with Yandex Cloud), and Microsoft Advertising. Comparable across enterprise cloud, search, AI, and productivity lines where Yandex Qazaqstan operates.
- Baidu: Chinese search-engine incumbent extended into AI, cloud, maps, and autonomous driving. Comparable as a regional search-and-AI giant operating a multi-service ecosystem anchored by its core search and advertising business.
- Meta: Global digital advertising incumbent with advanced AI-driven ad targeting. Comparable as a competitor for advertiser budgets in Kazakhstan and adjacent markets, with overlapping AI-driven advertising optimization capabilities.
- Google (Alphabet): Global incumbent across search, digital advertising, cloud (Google Cloud), maps (Google Maps), productivity (Workspace), and AI (Gemini). Comparable across nearly every Yandex service line and the principal global competitor for ad budgets and user engagement in Kazakhstan.
- Amazon Web Services (AWS): Global cloud infrastructure leader competing directly with Yandex Cloud for enterprise and developer workloads. Comparable as the dominant hyperscale cloud provider against which Yandex Cloud must differentiate on local presence and bilingual support.
- Naver: Korean search and super-app platform operating search, advertising, content, maps, cloud, and fintech services. Highly comparable as a non-English search ecosystem that built an integrated consumer+enterprise platform around a dominant local search engine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KazNet Media LLP social profiles
Digital presenceKazNet Media LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
KazNet Media LLP leadership team
Management profileNumber of profiles
KazNet Media LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KazNet Media LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KazNet Media LLP
What does KazNet Media LLP do?
KazNet Media LLP operates Yandex Qazaqstan, a comprehensive multi-service digital ecosystem in Kazakhstan offering an internet search engine, AI-powered virtual assistant (Alice), neural-network answer service (Neuro), weather forecasting, navigation and mapping, productivity suite (Yandex 360), digital advertising (Yandex Direct / Yandex Ads), public cloud services (Yandex Cloud), and a mobility/delivery super-app (Yandex Go with taxi, food delivery, goods courier, e-scooter rentals, and mobile fuel payment). More than fifteen Yandex services operate in Kazakhstan with bilingual Kazakh and Russian language support.
Is KazNet Media LLP a public or private company?
KazNet Media LLP is a private company. It is classified as unknown and is currently operating.
When was KazNet Media LLP founded?
KazNet Media LLP was founded in 1997. It employs 251 to 500 people.
Where is KazNet Media LLP based?
KazNet Media LLP is headquartered in Almaty, Kazakhstan, in the Asia region.
How does KazNet Media LLP make money?
Four revenue lines are on record. Advertising (Yandex Ads / Yandex Direct) is the primary driver. The others are cloud Services (Yandex Cloud), mobility and Delivery Services (Yandex Go) and subscription and Premium Services.
Who are KazNet Media LLP's main competitors?
Direct peers on record are Seznam.cz, Kaspi.kz and VK (VKontakte, formerly Mail.ru Group). Wildberries is listed as an emerging player. Broad incumbents are Microsoft, Baidu, Meta, Google (Alphabet), Amazon Web Services (AWS) and Naver.
Does KazNet Media LLP have an API?
No public API is recorded for KazNet Media LLP.