YARD studio

What YARD studio does

YARD Studio is a privately-held, full-service creative marketing and events agency operating from Vicenza, Italy, serving primarily Italian SMB and mid-market clients. The company delivers seven integrated service lines: Marketing Strategy, Web Marketing, Graphic Design, Media (photography, video, editing), Events (public, private, corporate), Influencer Marketing, and Merchandising. Its methodology is a documented 7-step process from market analysis through ongoing review, designed to help regional brands expand beyond their current operating boundaries. The agency reports 100+ clients annually and 150+ events organized per year, supported by a 13-person team with 11 years of combined industry experience.

The company's revenue model is professional services on a project and retainer basis, with no publicly disclosed pricing. Client acquisition is sales-led, driven through direct outreach, website contact forms, phone, email, and social media (Instagram, LinkedIn, Facebook). The customer base spans retail fashion (Seconda Strada), food and beverage/hospitality (Gustificio, Fattore F), retail/GDO (Prix), food manufacturing and corporate events (Unox), and B2B/industrial (FST), with automotive dealerships also featured. Quantified outcomes from case studies include 10,000+ new customer registrations in 10 months for a retail brand, €80,000 single-day revenue at a Verona store opening, and a 3x increase in online sales for a food client.

The technology stack is conventional agency infrastructure: WordPress CMS on SiteGround hosting, Google Analytics 4, Meta Events Manager, Google Tag Manager, Tidio live chat, and Google Partner status (Agency ID 1095564916). No proprietary technology, AI capabilities, or integrations beyond standard martech are present. The company is founder-owned and bootstrapped, registered in Italy (P.Iva: IT04165730245), with no disclosed funding, M&A activity, or executive leadership beyond a small named team. Confidential/footnotes: founding year is approximately 2014 based on the company's "11 years of experience" claim; a firmographics entry also lists 2018 and 7 employees, a discrepancy that appears to reflect separate data collection rather than a structural change.

Name

YARD studio

Legal name

Yard Studio

Website

https://yardstudio.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

YARD Studio is a privately-held, full-service creative marketing and events agency in Vicenza, Italy, serving 100+ Italian SMB and mid-market clients annually across retail, food and beverage, automotive, and B2B sectors with a 13-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy Services: Full-service marketing agency providing strategy, web marketing, graphic design, media production, events organization, influencer marketing, and merchandising services. Revenue appears to be project-based and retainer arrangements with 100+ clients served annually.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

YARD Studio is a full-service creative marketing and events agency that helps brands grow beyond their current boundaries. It delivers an integrated 7-line service offering: Marketing Strategy (market analysis, positioning, process design), Web Marketing (websites, social media, newsletters), Graphic Design (business cards, posters, web design), Media (photography, video, editing), Events (public, private, corporate), Influencer Marketing (research, contracting, content development), and Merchandising (product research, variants, customization).

Product overview

YARD Studio is a creative marketing and events agency offering a comprehensive suite of services to help brands grow beyond their boundaries. The company provides seven core service areas: Marketing Strategy (market analysis, positioning, process development), Web Marketing (websites, social media, newsletters), Graphic Design (business cards, posters, web design), Media (photography, video, editing), Events (public, private, corporate), Influencer Marketing (research, contracting, content development), and Merchandising (product research, customization). Their portfolio categories include Print Products, Posters, Websites, Packaging, Merchandising, Menu Design, Brochures, Business Cards, and Magazines. The agency operates with a structured 7-step methodology: Market Analysis, Positioning Study, Purchase Process Study, Client-Agency Vision Integration, Strategy Creation, Continuous Contact, and Ongoing Review.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Strategic marketing services for brand owners, including market analysis, positioning study, and creation of processes and actions to help brands grow beyond their current boundaries.
• Web Marketing Digital marketing services for businesses, including website development, social network management, and newsletter campaigns.
• Graphic Design Graphic design services for businesses, including business cards, posters and billboards, and web design.
• Media Photography, video production, and editing services for clients needing brand visual content.
• Events Event organization services for public, private, and corporate events, including venue selection, logistics, scenography, security, and catering coordination.
• Influencer Marketing Influencer marketing services for brands, including research, selection, contracting, and content development with influencers.
• Merchandising Merchandising services for brands, including product research, variant research, and personalization for branded merchandise.

Quantifiable outcome

• Over 10,000 new customers registered in 10 months for Seconda Strada retail fashion brand
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• UNOXminorOthersFeatured partner logo on homepage - appears to be a significant client relationship. UNOX is a professional kitchen equipment manufacturer.
• PrixminorOthersFeatured partner logo on homepage. Prix is a retail/GDO supermarket chain. Also appears in case studies as a digital marketing client.
• FedegROUPminorOthersFeatured partner logo on homepage - appears to be a client relationship with a business group.
• De BonA MotorsminorOthersFeatured partner logo on homepage - automotive dealer client.
• Trivellato AutominorOthersFeatured partner logo on homepage - automotive dealer client.
• VillaboniminorOthersFeatured partner logo on homepage - likely an automotive or business client.
• DiscoupminorOthersFeatured partner logo on homepage.
• PedemontanaminorOthersFeatured partner logo on homepage - likely a local business or consortium.
• Google LLCcoreGTM or Marketing PartnerOfficial Google Partner status enabling access to Google advertising platforms, certification programs, and partner support resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Italy: Publicis Groupe's Italian creative and media agency network offering integrated marketing, digital, and event services to enterprise clients. Comparable as a full-service creative/marketing agency operating in Italy, but at significantly larger scale than YARD Studio's regional SMB focus.
• McCann Worldgroup Italy: Global advertising network's Italian operations offering creative, media, and brand strategy services. Comparable as a creative marketing agency operating in Italy across SMB and enterprise clients, but at significantly larger scale.
• VMLY&R Italy: WPP-owned creative agency offering brand strategy, customer experience, and digital marketing globally with Italian operations. Comparable as a full-service creative agency serving the Italian market but at enterprise scale.
• Armando Testa: One of Italy's largest independent creative agencies offering advertising, brand strategy, and integrated communications. Comparable in core creative marketing discipline but operates at national/enterprise scale across Italy versus YARD Studio's regional Vicenza-based SMB focus.
• TBWA\Italia: Disruption-focused creative agency network operating in Italy with integrated advertising, content, and brand experience services. Comparable as a creative agency serving Italian enterprise brands but with significantly larger scale and global affiliations.
• DDB Italy: International creative agency network's Italian arm providing brand strategy, advertising, and digital marketing services. Comparable in service portfolio (creative, digital, brand) but with global network resources versus YARD Studio's local independent positioning.

Direct peers

• Independent Ideas: Independent Italian creative agency offering integrated advertising, digital, and event services with a focus on mid-market and enterprise clients. Comparable as an independent Italian agency competing for similar Italian brand clients, though based in Rome with national reach.
• Duemilagrandieventi: Italian event and communication agency specializing in corporate events, brand activations, and experiential marketing for Italian SMB and enterprise clients. Comparable specifically in the events and experiential dimension of YARD Studio's service offering.
• H48: Independent Italian creative agency providing integrated marketing, brand, and digital services to regional and national clients. Comparable as a mid-size independent Italian agency offering similar multi-service creative capabilities to YARD Studio's portfolio.
• Different (Agenzia Different): Independent Italian creative and communication agency offering brand strategy, advertising, digital, and events to Italian SMB and mid-market clients. Closest comparable in size, scope (full-service creative + events), and independent Italian positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yardstudio.net
• LinkedInlinkedin.com/company/yard-studio
• Instagraminstagram.com/yardstudiogram

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YARD studio