What Yarrawonga Mulwala Golf Club Resort does

Yarrawonga Mulwala Golf Club Resort is a member-owned golf and hospitality resort established in 1897, located on the border of New South Wales and Victoria between the Murray River and Lake Mulwala. The club operates 45 holes of golf across three courses — the Peter Thomson-designed Murray Course (18 holes, Par 72, ranked 46th in Australia), the Lake Course (18 holes, Par 72, ranked 66th), and the Executive Course (9 holes, Par 33). It serves a base of 1,200+ golfing members supporting 100,000+ annual rounds, plus visiting golfers, families, corporate groups, wedding parties, bowls, and croquet participants through a multi-revenue-stream model encompassing membership subscriptions, green fees, on-site accommodation (villas, apartments, and suites for 170+ guests), food and beverage (Border Bistro), a 60-seat cinema, a pro shop, and function/event hosting for up to 300 guests.

The business operates on a hybrid go-to-market combining sales-led direct bookings (on-site, phone, online via NewBook cloud and OpenTable), event-driven demand from major tournaments (Champions of the Murray, September Tournament, May Tournament, Club Championships), and direct-to-consumer marketing (Yarra Golf mobile app, TV commercial, social media, The Kipsey quarterly magazine, email). Pricing is a mix of annual subscriptions (membership tiers including Full, 6 Day, Country, Social, Junior, Bowls, Croquet), usage-based green fees, and unit-priced F&B and cinema. Operational technology is limited to standard hospitality and member-management platforms (miClub, NewBook, OpenTable) plus an indoor GolfSim simulator; no AI/ML capability is evident. The club is governed by a member-elected Board of Directors, with Peter Savy as CEO (since 2020/2021), Andrew Shell as President (elected October 2024), and Jason Williams as Vice President.

Revenue performance has been strongly positive: trading revenue of AUD $7.79M in FY21/22 (+11% YoY), accommodation revenue of AUD $2.19M (+18% YoY), green fee revenue up 23% YoY in FY22/23, and total net revenue reportedly growing over 30% in FY22/23 — achieved despite an 8-week Murray Course closure caused by the 3rd-largest Murray River flood event since 1956. The club reported operating profits of AUD $613,135 (FY21/22) and AUD $375,254 (FY22/23), and is reinvesting substantially through accommodation refurbishments, a new 19th hole on the Lake Course, 700+ metres of new Executive Course cart paths, an ongoing bunker improvement program, and a reported $4.5M capital project.

Name

Yarrawonga Mulwala Golf Club Resort

Legal name

Yarrawonga Mulwala Golf Club Resort

Website

https://yarragolf.com.au

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

Yarrawonga Mulwala Golf Club Resort is a 1897-founded, member-owned 45-hole golf and hospitality resort on the NSW/Victoria border serving 1,200+ members, visiting golfers, families, and event groups via on-site accommodation, dining, cinema, and function facilities.

Ownership category

akta.pro rank

Product category

Golf Resort & Club Hospitality

NAICS

Golf Courses and Country Clubs (71391), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• Golf resort hospitality
• Championship golf courses
• Golf club membership
• Accommodation and dining
• Lawn bowls recreation

Headquarters

HQ city

Mulwala

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions for golf, bowls, and croquet with various tiers including Full, 6 Day, Country, Social, and Junior memberships. The club introduced Clubhouse Credit system ($125 for 2023/24) to encourage member visitation.
2. Green Fees and Golf Revenue: Revenue from green fees paid by visiting golfers, tournament entry fees, and golf competition fees. Green fee revenue was up 23% YoY in 2022/23.
3. Accommodation: On-site accommodation including villas (Correa, Myrtle, Acacia, Boronia), apartments (Wattle, Banksia), and suites (Grevillea, Waratah, Wattle, Banksia). Accommodation revenue grew 18% YoY to $2,190,641 in 2021/22.
4. Food and Beverage: Border Bistro restaurant and bar services including regular dining, special events, carvery nights, steak nights, and family meals. Trading revenue reached $7,791,582 in 2021/22 with 11% YoY growth.
5. Pro Shop: Golf equipment, apparel, and accessories sales through the on-site pro shop
6. Cinema: 60-seat luxury cinema (Yarra Golf Cinema) with movie screenings, offering $10 Wednesday tickets
7. On-Course Advertising: Advertising opportunities on course signage reaching over 1,200 golfing members and 100,000+ annual rounds
8. Functions and Events: Wedding packages, corporate events, and special functions in the 300-guest capacity function space

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Yarrawonga Mulwala Golf Club Resort operates a 45-hole golf resort with three championship courses (Murray Course, Lake Course, Executive Course) supported by on-site accommodation (villas, apartments, suites), the Border Bistro restaurant, a 60-seat cinema, lawn bowls, croquet, tennis, swimming facilities, and function/event spaces for weddings and corporate groups. The club sells annual memberships, green fees, accommodation stays, golf packages, and hosts tournaments across the property.

Product overview

Yarrawonga Mulwala Golf Club Resort is a 45-hole golf resort comprising three distinct courses: the Murray Course (18 holes, Par 72, ranked 46th in Australia), the Lake Course (18 holes, Par 72, ranked 66th in Australia), and the Executive Course (9 holes, Par 33). The resort offers a comprehensive golf destination experience including practice facilities, a pro shop, and an indoor golf simulator (GolfSim). Accommodation options range from luxury villas and suites to apartments, complemented by the Border Bistro restaurant, a 60-seat cinema, lawn bowls, croquet, tennis, and swimming facilities. The resort operates various membership programs and hosts weddings, corporate events, and the Birdie Squad junior golf program. This is a unified resort offering where golf, accommodation, dining, and leisure facilities are integrated under one operation.

Differentiator

Problem solved

Functional benefit

Brands

• Border Bistro: On-site restaurant offering breakfast, lunch and dinner with seasonal menus featuring local produce
• Yarra Golf Cinema
• Birdie Squad
• Murray Course
• Lake Course
• Executive Course

Products and services

• Murray Course

Quantifiable outcome

• Accommodation revenue increased 18% YoY to $2.19M in 2021/22
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Kennedy Real EstateminorGTM or Marketing Partner · 17 October 2025Welcome partner for golf events, supporting club activities and member events.
• Rich GlencoreGTM or Marketing PartnerLocal sponsor providing support for Birdie Squad junior golf program. Rich Glen provides signature rubs and marinades used in Border Bistro menu items. Active community partner contributing to junior golf development and culinary offerings.
• Lekeal BuildersminorGTM or Marketing PartnerLongtime sponsor of the Joy Johnson Memorial Classic bowls tournament, helping provide prize money to attract teams from across the country.
• Milestone ChemicalsminorGTM or Marketing PartnerSponsor of the Joy Johnson Memorial Classic bowls tournament contributing to prize money.
• Crop SmartminorGTM or Marketing PartnerNew sponsor of the Joy Johnson Memorial Classic bowls tournament.
• ClubsNSWminorGTM or Marketing PartnerPerfect Plate competition partner highlighting finest club dishes across NSW. Yarra Golf entered Open Lamb Souvlaki with celebrity chef Matt Moran endorsement.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• The Vines Resort & Country Club: Swan Valley (WA) resort featuring two 18-hole courses, apartments, villas, dining, and function facilities. Highly comparable golf-led resort with similar accommodation, F&B, and event business mix.
• Cobram Barooga Golf Club: Direct competitor located in the adjacent Victorian border town, offering golf, bowls, accommodation, and club hospitality. Both clubs compete for the same regional Murray River visitor base, members, and tournament hosting opportunities.
• Sanctuary Golf Resort: WA-based resort combining 27 holes of golf with accommodation and leisure amenities. Comparable integrated destination-resort model targeting golfers, families, and corporate groups across regional Australia.
• Cypress Lakes Resort by Oaks: Hunter Valley (NSW) golf and lifestyle resort with championship course, villas, F&B, and event spaces. Closely comparable premium regional golf resort model with conferences, weddings, and stay-and-play packages.
• Moonah Links: Mornington Peninsula (VIC) golf resort with two 18-hole courses plus accommodation and clubhouse. Comparable multi-course destination with golf, hospitality, and corporate-event positioning.
• Brookwater Golf Club: Greg Norman-designed championship course near Ipswich, QLD, operating with a real estate and resort component. Comparable premium public-access championship course with resort and function offerings.

Broad incumbents

• RACV Healesville Country Club: RACV-owned golf, leisure and accommodation venue in the Yarra Valley. Comparable regional multi-facility resort model, backed by a much larger parent organisation providing broader incumbent scale.
• Royal Melbourne Golf Club: Internationally ranked elite private club with two championship courses. Provides competitive benchmark for course quality, ranking standards and member expectations in Australian golf.

Regional players

• Eagle Ridge Golf & Country Club: Regional Victorian course offering golf, clubhouse dining and bowls/community amenities. Comparable regional multi-activity club targeting similar family and local community segments.
• Novotel Barossa Valley Resort: Wine-region resort featuring 18-hole golf course plus accommodation, dining and event facilities. Comparable regional Australian resort combining championship golf with stay-and-play and conference offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YarraGolf
• Facebookfacebook.com/YarraGolfResort
• LinkedInlinkedin.com/company/yarrawonga-mulwala-golf-club-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarrawonga Mulwala Golf Club Resort