What Yasna.ai does

Yasna.ai (legally Yasna AI s.r.o., headquartered in Bratislava, Slovakia) is an AI-powered conversational research platform that automates in-depth interviews (IDIs) at the scale of quantitative surveys. Founded in 2024, the company has built an autonomous AI moderator that conducts one-on-one conversations with respondents via text, voice, or video, adapting follow-up questions in real time across 45+ languages with cultural nuance awareness. The platform integrates the full research workflow — AI-assisted setup, automated screening, built-in panel recruitment across 60+ markets, multimodal interviewing (text/voice/video/image), and instant transcript summarization with multilingual reporting.

The technology is built around AI Moderator 2.0, launched in September 2024, which formulates questions on the fly without rigid scripted guides and continuously evaluates response quality. Yasna monetizes through usage-based pricing starting at €300 per 100 interviews, supplemented by platform subscriptions, and supports both self-serve access (app.yasna.ai) and an enterprise demo-led sales motion. The customer base includes enterprise buyers such as Haleon, Reckitt, PepsiCo, Danone, Rewe, In Drive, Deutsche Welle, and Nexters, alongside market research agencies including PRS In Vivo, Veylinx, and Lifesights. The company holds ISO 27001 v2022 certification and is GDPR compliant, with all data stored on Microsoft Azure infrastructure in the EU and explicitly excluded from LLM training use.

Yasna serves market researchers, UX researchers, HR managers, and product managers with horizontal use cases spanning concept testing, ad testing, customer journey mapping, and multi-country studies. GTM combines content-led demand generation (educational webinars, blog content, gated playbooks) with 30-minute personalized demos targeting enterprise insight teams. The lean ~15-person team includes senior research leadership with 20+ years of qualitative research and Fortune 100 strategic insights experience, and no funding rounds, investors, or revenue figures are publicly disclosed.

Name

Yasna.ai

Legal name

Yasna AI s.r.o.

Website

https://yasna.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Yasna.ai is an AI-powered conversational research platform that automates in-depth interviews via text, voice, and video across 45+ languages for market researchers, UX researchers, HR teams, and product managers, using usage-based per-interview pricing and an enterprise demo-led sales motion.

Ownership category

akta.pro rank

Product category

AI-powered conversational research software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI-moderated interviews
• Conversational research platform
• Automated qualitative research
• Market research software
• In-depth interview automation

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Per-Interview Pricing: Yasna charges on a per-interview basis, with competitive pricing starting from €300 per 100 interviews. This pricing model aligns with quantitative research cost structures rather than traditional qualitative research, making AI-moderated interviews significantly more affordable than traditional in-depth interviews when scaled.
2. Subscription/Platform Access: Users access the platform through registered accounts to create projects, configure interviews, and generate reports. The platform likely operates on a subscription basis with usage-based components for interview volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yasna.ai provides an AI-powered conversational research platform that automates in-depth interviews (IDIs) through an autonomous AI moderator (AI Moderator 2.0) that conducts text, voice, and video conversations with respondents in 45+ languages. The end-to-end platform spans project setup, AI-driven screening, integrated respondent recruitment across 60+ markets, adaptive interviewing, and instant transcription with story-driven analytics and reporting. It is sold as a SaaS subscription with usage-based per-interview pricing (starting from €300 per 100 interviews) to enterprise insight teams and research agencies.

Product overview

Yasna.ai is an AI-powered conversational research platform that automates in-depth interviews, combining qualitative depth with quantitative scale. The core offering consists of the Yasna AI Interview Moderator, an autonomous agent that conducts one-on-one conversations with respondents via text, voice, or video. This core platform is supported by integrated modules: AI-Assisted Setup & Guide Creation for project configuration, Built-in Respondents Recruitment with access to 60+ markets, Automated Screening for respondent qualification, Video Interviews for authentic reactions, and Instant Analysis & Reporting for automatic transcript processing and customizable reports. Additional features include Quota Allocation for sample management, White Label customization, and Interview Guide Templates for rapid setup. The platform also offers educational resources including the Exploratory Research Playbook and Conversational Research Guide. Pricing starts from €300 per 100 interviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Yasna AI Research Platform End-to-end SaaS platform that automates in-depth qualitative interviews via an autonomous AI moderator. Covers AI-assisted setup and guide creation, integrated respondent recruitment across 60+ markets, AI-driven screening, multi-modal interviewing (text, voice, video) in 45+ languages, and instant transcription with story-driven analytics and customizable reports. Sold to enterprise insight teams, research agencies, UX researchers, and HR teams on a subscription + per-interview usage basis.
• AI Moderator 2.0 Upgraded autonomous AI interview moderator that formulates questions on the fly, adapts to respondent answers with human-like fluidity, and operates with greater cultural and linguistic sensitivity across 45+ languages. Delivered as a major version of the Yasna platform rather than a standalone SKU.

Quantifiable outcome

• Respondents write 7x more text (151 characters vs 22 in standard surveys) when AI probes for depth compared to traditional open-ended questions
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SurveyMonkey: SurveyMonkey (Momentive) is a large incumbent in market and customer research; competes in adjacent categories (DIY surveys) that share Yasna's target researchers.
• Qualtrics: Qualtrics is a broad enterprise experience management and market research platform; incumbent player whose Insight product overlaps with Yasna's market researcher target segment.
• UserTesting: UserTesting is an established UX research platform; an incumbent in the same buyer category (UX/product research teams) where Yasna is gaining traction.

Direct peers

• Discuss.io: Discuss.io provides an enterprise qualitative research platform with live and asynchronous interviews; shares buyer persona and use cases with Yasna.
• Dscout: Dscout is a qualitative research platform supporting diary studies and interviews; competes for in-house insight team budgets overlapping with Yasna.
• Listen Labs: Listen Labs provides AI-moderated consumer research interviews that autonomously probe respondents and synthesize insights, directly overlapping Yasna's core offering.
• Remesh: Remesh runs AI-moderated live and asynchronous group/individual conversations for market research; the closest direct competitor in "AI-moderated qualitative research" category.
• Outset: Outset offers AI-moderated qualitative research interviews for enterprise teams, competing head-to-head with Yasna on automated IDI workflows.

Emerging players

• Indeemo: Indeemo is a mobile-first qualitative research platform with video diaries and IDIs; an emerging peer targeting similar UX/market research use cases.
• Maze: Maze is a continuous UX research platform covering prototype tests and surveys; an emerging competitor in the UX researcher segment where Yasna sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Yasna-ai
• LinkedInlinkedin.com/company/yasna-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasna.ai