Yeo Group

What Yeo Group does

Yeo Group is a privately-held hospitality company headquartered in Felixstowe, Suffolk, operating four distinct restaurant and café venues in a single coastal town: The Alex Café Bar (a casual 'Meet, Eat, Drink' concept), The Alex Brasserie (upscale dining with estuary views), Café Bencotto (Italian pizza, pasta, and Mediterranean cuisine), and View Point Cafe (fish and chips overlooking the Orwell Estuary and Port of Felixstowe). The company is registered as YEO group LTD, a UK private limited company, and is described as a 'longstanding Felixstowe business' with no disclosed parent, investors, or subsidiaries.

The group has no proprietary technology platform; it operates as a traditional multi-venue hospitality operator. Distribution is exclusively physical via the four venues, supplemented by online gift card sales (denominations £15–£150 delivered by Royal Mail 1st class recorded delivery for £4), email and phone reservations, and Eventbrite ticketing for special events such as Sip & Paint Parties. There is no delivery, online ordering, or mobile app. Marketing is conducted via the yeogroup.co.uk website, a mailing list, organic social media accounts per venue, Eventbrite, and word-of-mouth / staff referrals.

The business model is transactional across multiple revenue streams: per-cover food and beverage sales at each venue; gift card sales (one-time prepaid licences); private hire (e.g., £150 room hire plus £30 per head Christmas Feast for 50+ guests); ticketed special events (£35–£45 per person 'A Taste of Christmas'); and Happy Hour / Cocktail Hour drink pricing (£4.50 pints, £7 cocktails). Customer segments are primarily Felixstowe residents and visitors, with secondary segments in corporate groups and private event bookers. The group employs 8 staff (likely core/head-office) with venue floor staff uncounted, and there are no disclosed funding rounds, acquisitions, leadership changes, or regulatory actions in the source data.

Name

Yeo Group

Legal name

YEO group LTD

Website

https://yeogroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yeo Group is a privately-held hospitality company operating four dining venues in Felixstowe, UK — The Alex Café Bar, The Alex Brasserie, Café Bencotto, and View Point Cafe — serving local residents and visitors with on-premise dining, gift cards, private hire, and ticketed events.

Ownership category

akta.pro rank

Product category

Casual Dining Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Karaoke Bars & Entertainment Bars (THAFAEAH), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Hospitality group operations
• Casual dining venues
• Italian Mediterranean cuisine
• Fish and chip cafe
• Private event hire

Headquarters

HQ city

Felixstowe

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Food & Beverage Sales: Revenue from daily dining operations across four venues: The Alex Café Bar, The Alex Brasserie, Café Bencotto, and View Point Cafe. Customers pay per visit for food, drinks, and menu items.
2. Gift Cards: Prepaid gift cards sold online and at venues in denominations from £15 to £150. Delivered via Royal Mail 1st class recorded delivery for £4 per address.
3. Private Hire: Evening private hire of View Point Cafe for events such as birthdays, baby showers, anniversaries, work parties, and celebrations of life. Available 7 days a week, 4:30 PM – 11:00 PM.
4. Corporate Event Packages: Christmas Feast package for groups of 50+ guests at £30 per person plus £150 room hire, including festive buffet, private space, DJ, and event planning support.
5. Ticketed Events: Special events such as Sip & Paint Parties sold via Eventbrite with online ticket booking required in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Yeo Group operates four distinct hospitality venues in Felixstowe, Suffolk: The Alex Café Bar (casual meet, eat, drink venue), The Alex Brasserie (upscale dining with estuary views), Café Bencotto (Italian pizza, pasta, Mediterranean cuisine), and View Point Cafe (fish and chips with harbour views). The group also sells gift cards redeemable across all venues and offers private hire and corporate event packages including Christmas feasts.

Product overview

Yeo Group is a hospitality group operating 4 individual dining venues in Felixstowe, Suffolk: The Alex Café Bar (informal meet, eat, drink venue), The Alex Brasserie (upscale dining with views), Café Bencotto (Italian Mediterranean cuisine specializing in pizza and pasta), and View Point Cafe (fish and chip café with harbour views). The group also sells Gift Cards redeemable across all venues. Each venue offers distinct culinary concepts and atmospheres while sharing a common brand identity focused on quality food, friendly service, and fair pricing.

Differentiator

Problem solved

Functional benefit

Brands

• The Alex Café Bar: Meet, Eat, Drink venue featuring cocktails and bar service
• The Alex Brasserie
• Café Bencotto
• View Point Cafe

Products and services

• The Alex Café Bar A casual café bar venue offering a 'Meet, Eat, Drink' concept with food, cocktails, and live entertainment, located at 123 Undercliff Road West, Felixstowe.
• The Alex Brasserie An upscale brasserie restaurant with 'A Room With a View' concept offering fine dining experiences, Sunday roasts, and special events, located at 123 Undercliff Road West, Felixstowe, with views overlooking the Orwell Estuary.
• Café Bencotto An Italian Mediterranean restaurant specializing in pizza, pasta, and Mediterranean cuisine, located at 128 Hamilton Road, Felixstowe.
• View Point Cafe A fish and chips café venue with views overlooking the Orwell Estuary and Port of Felixstowe, located at View Point Road, Landguard Peninsular, Felixstowe. Available for private evening hire 7 days a week from 4:30 PM to 11:00 PM.
• Yeo Group Gift Cards Smart silver gift cards with greetings cards redeemable at any Yeo Group venue, available in denominations from £15 to £150, sold online and at venues, delivered via Royal Mail 1st class recorded delivery for £4 per address.
• Christmas Feast Corporate Package Corporate Christmas Feast package for groups of 50+ guests at £30 per person plus £150 room hire, including festive buffet-style feast, private event space, DJ, and dedicated event planning support. Early booking bonus of £150 bar tab if booked before 31st August.
• Private Evening Hire Evening private hire of View Point Cafe for events such as birthdays, baby showers, anniversaries, work parties, and celebrations of life, available 7 days a week from 4:30 PM to 11:00 PM.
• A Taste of Christmas Seasonal festive dining event at The Alex Brasserie featuring a festive sharing menu, seasonal cocktails, and live entertainment. Available Thursday evenings at £35 per person and Friday/Saturday evenings at £45 per person.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Funky EaselminorStrategic or Co-development PartnerThe Funky Easel hosts Sip & Paint Party events at The Alex Brasserie. They provide professional artists who guide participants step-by-step through creating artwork while enjoying drinks. Events are ticketed through Eventbrite with limited spaces.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Wahaca: UK casual dining operator with a single cuisine concept and coastal/town presence. Partial overlap with Yeo Group's Café Bencotto Mediterranean positioning and casual dining bar format at The Alex Café Bar.

Direct peers

• Loch Fyne Restaurants: UK seafood restaurant chain with coastal and destination locations. Directly comparable to View Point Cafe's 'Fish and Ships' seafood concept and estuary-view positioning.
• Franco Manca: UK sourdough pizza chain with neighbourhood and destination locations, including coastal towns. Directly comparable to Café Bencotto's pizza/pasta Italian Mediterranean concept at multi-site scale.
• Honest Burgers: UK independent-born casual dining chain with neighbourhood venues and a strong local-reputation narrative. Comparable to Yeo Group's independent, locally-rooted, multi-venue positioning outside the PLC operator set.
• Brunning & Price (part of The Restaurant Group): UK destination pub-restaurant group with countryside/coastal locations, food-led menus, and special occasion positioning. Closely comparable to Yeo Group's destination brasserie and coastal café venues.
• Loungers plc: UK multi-site operator of café-bars, brasseries, and restaurants under Lounge and Cosy Club brands. Closest comparable by business model: multi-venue UK casual dining and bar operator with neighbourhood and destination venues — directly comparable to Yeo Group's four-venue Felixstowe portfolio.
• Côte Brasserie: UK nationwide brasserie chain focused on all-day dining, special occasion meals, and coastal/town centre locations. Directly comparable to The Alex Brasserie concept and Yeo Group's premium-casual positioning within a coastal market.

Broad incumbents

• Bill's Restaurant: UK casual dining chain with brasserie-leaning menus, all-day format, and town/coastal presence. Comparable to The Alex Brasserie and Café Bar's all-day casual dining model.
• Prezzo Italian: UK Italian casual dining chain with broad UK footprint including smaller towns. Comparable to Café Bencotto's pizza/pasta/Mediterranean concept as a casual Italian competitor.
• The Restaurant Group (TRG): UK-listed multi-brand casual dining operator (Frankie & Benny's, Chiquito, Wagamama, Brunning & Price). Comparable as a broad incumbent with multi-venue UK casual dining exposure across multiple sub-concepts, similar in diversification logic to Yeo Group's four-venue model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yeo-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeo Group