What Yeringberg does

Yeringberg is a fifth-generation family-owned winery, vineyard, and farm in the Yarra Valley, Victoria, Australia, established in 1863 by Swiss-born Baron Frederic-Guillaume de Pury and now custodied by Sandra and David de Pury. The estate spans 500 hectares of land from undulating heights to Yarra River flats, of which 16.2 hectares are under vine (Old Vineyard 2.2ha, Front Drive Vineyard 9.5ha, and two New Vineyards of 4.5ha each), plus a flock of approximately 2,200 ewes and 200 cattle integrated into a holistic farming system. Core products are ultra-premium, estate-only table wines including the flagship Yeringberg Cabernet blend (Bordeaux-style, first produced 1974), single-vineyard Shiraz (with Viognier co-ferment), Chardonnay, Pinot Noir, Viognier, and Marsanne-Roussanne, produced under traditional, minimal-intervention winemaking using hand-picked fruit, open-top fermentation, and gravity-fed 1885 cellars. The 2025 launch of the Babyberg sub-brand from young vines (planted 2020-2025) extends the range into experimental skin-fermented white and red blends.

Yeringberg generates revenue through three streams: direct-to-consumer online sales via the Shopify-powered yeringberg.com.au store (bottle prices AUD $39-$145, plus a $690 Shiraz vertical 6-pack), Australian trade distribution through CellarHand, and international distribution through specialist importers in the UK (Wood Winters), Switzerland (South Pacific Wines), Japan/Taiwan/Korea (Enoteca), Hong Kong (Kedington), and China (Pran Wines). A secondary seasonal stream from pasture-raised lamb (sold November-May) is sold online as vacuum-packed cuts. Customer segments are wine enthusiasts and collectors (primary), food enthusiasts/restaurants, and trade/distribution partners. The business is privately held, family-controlled, with no institutional investors, no subsidiaries, and no public listing; 2025 recognition includes the inaugural Real Review Vigneron of the Year award and Red Wine of the Year for the 2022 Cabernet blend.

Name

Yeringberg

Legal name

Yeringberg Yarra Valley

Website

https://yeringberg.com.au

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

1–10 employees

Short description

Yeringberg is a fifth-generation family-owned Yarra Valley winery and farm producing ultra-premium, estate-only wines and pasture-raised lamb, sold direct-to-consumer online and through specialist distributors across Australia, the UK, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate-grown wines
• Yarra Valley winery
• Premium red wine
• Traditional winemaking
• Pasture-raised lamb

Headquarters

HQ city

Coldstream

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine sales: Yeringberg sells wine directly to consumers through their e-commerce website, offering wines in limited quantities. Current offerings include Rosé, Chardonnay, Shiraz, Cabernet blend, and Babyberg wines.
2. Lamb and meat sales: Yeringberg farm sells lamb and cattle products. Lamb is typically available November to May, with full and half lamb boxes planned when new butcher is secured.
3. Trade and distribution: Wines sold to Australian trade and international markets through distributor partners including CellarHand (Australia), Wood Winters (UK), South Pacific Wines (Switzerland), Enoteca (Japan/Taiwan/Korea), Kedington (Hong Kong), Pran Wines (China).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Yeringberg is a single-estate Yarra Valley winery and farm producing ultra-small-batch premium wines exclusively from estate-grown grapes, including the flagship Bordeaux-style Cabernet blend, single-vineyard Shiraz, Chardonnay, Pinot Noir, Viognier, and Marsanne Roussanne, plus an experimental Babyberg sub-brand and pasture-raised lamb. All wines are made under traditional, unhurried, minimal-intervention methods by winemaker Sandra de Pury using only estate fruit.

Product overview

Yeringberg is a family-owned Yarra Valley farm, vineyard and winery established in 1863, now in its fifth generation of de Pury family custodianship. The core product offering centers on premium table wines produced exclusively from estate-grown grapes — including the flagship Yeringberg Cabernet blend, single-vineyard Shiraz, Chardonnay, Pinot Noir, Viognier, and Marsanne Roussanne — supplemented by an experimental Babyberg sub-brand from younger vines (planted 2020–2025). All wines are made under Sandra de Pury's winemaking using traditional, unhurried methods. The farm also produces pasture-raised lamb from a flock of approximately 2,200 ewes. Products are sold directly via the Shopify-powered online store and through a network of Australian and international distribution partners.

Differentiator

Problem solved

Functional benefit

Brands

• Babyberg: The Babyberg range is made from the youngest vines at Yeringberg, planted from 2020-2025. These are experimental and diverse wines made from new vineyard blocks on phylloxera resistant rootstock. The range includes Babyberg White Blend (Marsanne and Viognier) and Babyberg Red Blend (Cabernet Franc, Petit Verdot and Shiraz).

Products and services

• Yeringberg Cabernet Blend Flagship Bordeaux-style red blend of Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, and Petit Verdot, made from estate-grown grapes with winemaker-determined blending at the Yeringberg Yarra Valley estate.
• Yeringberg Shiraz Single-vineyard Shiraz (with Viognier co-ferment) demonstrating Yarra Valley character, from three clones (PT23, 1654, and '100 year old') planted in 1999.
• Yeringberg Chardonnay Single-vineyard Chardonnay from vines planted in 1974 and 1981, in a cool-climate Yarra Valley style with restrained fruit and oak.
• Yeringberg Rosé 2025 A phenolic, savory Rosé styled as a pinkish red wine, blended from Cabernet Sauvignon (70%) and Shiraz (30%), barrel aged 6 months.
• Yeringberg Pinot Noir Single-vineyard Pinot Noir from vines planted 1969–1974, using MV6 and Great Western (Rutherglen) clones, from low-yielding mature vines.
• Yeringberg Marsanne Roussanne Traditional white blend from Marsanne (planted 1973, Australia's oldest) and Roussanne (planted 1983).
• Yeringberg Viognier Single-variety Viognier from the Front Drive Vineyard (1999 planting), known for exotic and perfumed character.
• Yeringberg Cabernet Sauvignon (single variety) Single-variety Cabernet Sauvignon produced in select best years from 1999 plantings.
• Babyberg White Blend Experimental white blend from the youngest vines (planted 2020–2025), featuring Marsanne and Viognier, skin-fermented and matured in large format oak.
• Babyberg Red Blend Experimental red blend from the youngest vines (planted 2020–2025), combining Cabernet Franc, Petit Verdot, and Shiraz, aged in mature oak barrels.
• Yeringberg Shiraz Vertical 6-pack Vertical 6-pack containing one bottle each of Shiraz vintages 2014–2019, designed for collectors and aging comparison.
• Yeringberg Lamb Pasture-raised lamb from approximately 2,200 ewes grown on the Yarra Valley property, sold as individual cuts vacuum-packed and available seasonally (November–May).

Quantifiable outcome

• Yeringberg red wines can age for at least 21 years
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered primary.

• CellarHandprimaryChannel Partner/ Reseller/ DistributorNational distributor for Yeringberg wines to Australian trade market.
• Wood WintersprimaryChannel Partner/ Reseller/ DistributorDistributor for Yeringberg wines in United Kingdom market.
• South Pacific WinesprimaryChannel Partner/ Reseller/ DistributorDistributor for Yeringberg wines in Switzerland market.
• EnotecaprimaryChannel Partner/ Reseller/ DistributorDistributor for Yeringberg wines in Japan, Taiwan, and Korea markets through Enoteca locations.
• KedingtonprimaryChannel Partner/ Reseller/ DistributorDistributor for Yeringberg wines in Hong Kong market.
• Pran WinesprimaryChannel Partner/ Reseller/ DistributorDistributor for Yeringberg wines in China market.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Cullen: Family-owned Margaret River estate practicing biodynamic, estate-only premium winemaking with strong aging claims and old vines — comparable in philosophy and quality-tier focus.
• Henschke: Fifth-generation, family-owned premium Australian winery (Eden Valley) renowned for estate-grown old-vine Shiraz and multi-generational stewardship — directly comparable in heritage and craft positioning.
• Seville Estate: Premium Yarra Valley family-owned estate producing small-volume estate-grown Chardonnay, Pinot Noir, Shiraz and Cabernet — same region, scale tier, and craft focus as Yeringberg.
• Torbreck: Premium Rhone-style Australian producer focused on estate-sourced old-vine fruit with strong international following; comparable in collector/age-worthy positioning and price points.
• Tyrrell's: Multi-generational family-owned Hunter Valley producer with deep heritage, premium single-vineyard wines, and estate-grown old vines — analogous in generational continuity and premium positioning.
• Yarra Yering: Closest direct peer: a fellow heritage Yarra Valley estate known for premium estate-grown Bordeaux-style reds under a single, low-interventionist winemaking philosophy — essentially the same niche as Yeringberg.
• Bindi: Tiny, family-owned Victorian estate producing ultra-premium Chardonnay and Pinot Noir from old vines on a single property; mirrors Yeringberg's micro-production, estate-only model.
• Mount Mary: A small, family-run Yarra Valley estate producing premium estate-grown Cabernet blend, Chardonnay, and Pinot Noir; comparable in scale, philosophy, and price positioning to Yeringberg.

Broad incumbents

• Coldstream Hills: Yarra Valley winery founded by James Halliday, now part of Treasury Wine Estates; overlaps with Yeringberg on Yarra Valley single-vineyard Chardonnay and Pinot Noir but operates at much larger scale.

Regional players

• Oakridge: Yarra Valley-based premium winery with comparable regional terroir and varietal mix (Chardonnay, Pinot Noir, Shiraz, Cabernet) but larger production and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yeringberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeringberg