YES, AND... productions

What YES, AND... productions does

YES, AND... productions (operating as yap studio) is a Berlin- and Magdeburg-based artistic production company founded in 2016 that turns physical spaces into commissioned art pieces on behalf of enterprises and cultural institutions. The company delivers three integrated service lines - Draußen (outdoor murals and facade projects), Drinnen (interior art and design for hotels, restaurants, and offices), and Live (live events, exhibitions, festivals, and workshops) - acting as producer, curator, and artist-manager for each engagement. Underlying capabilities are entirely non-technological and rely on human curation, project management, multi-stakeholder coordination (artists, building owners, fire-safety regulators, insurance, press), and on-site production logistics, supported by a ~11-person team.

The company serves three primary customer segments. Real estate and housing companies (Berlinovo, Gewobag, MWG Magdeburg, bbg Berliner Baugenossenschaft, ANH Hausbesitz) engage yap studio for facade art, courtyard murals, and placemaking; museums and cultural institutions (URBAN NATION Museum, Monumenta Festival Leipzig, Berlin Art Society) contract it for exhibition production and festival operations; and hospitality and brand clients (HR Group/Vienna House Easy, Frederick's/Sony Center, Estrel Hotel, Berliner Sparkasse, Back Market, Amnesty International) procure interior art concepts and event design. Revenue mechanics are project-based professional services fees billed per engagement, sized by scope, artist fees, materials, and production complexity. Pricing is not publicly disclosed; all sales are direct, consultative, and inbound-driven through the company website, email, and phone, with no resellers or marketplaces in use.

The business model is anchored by long-running repeat engagements, most notably the URBAN NATION Museum production partnership since 2017 and the ONE WALL facade program (60+ murals, 2017-2024), alongside extension initiatives such as BUNTE STADT for location activation and a formal Co-Creation on Equal Footing methodology for participatory community projects. The company is a privately held German limited partnership (GmbH & Co. KG), managed through convisa GmbH, has no disclosed external funding, and reports no patented technology or proprietary software platform.

Name

YES, AND... productions

Legal name

YES, AND… productions GmbH & Co. KG

Website

https://yesandpro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

YES, AND... productions is a Berlin-based artistic production studio that produces outdoor murals, interior art, and live exhibitions for real-estate developers, cultural institutions, and hospitality brands across Germany.

Ownership category

akta.pro rank

Product category

Art Production Services

NAICS

Other Performing Arts Companies (71119), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

akta.pro secondary industry

Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

Keywords

• Art production services
• Mural creation
• Urban art curation
• Exhibition production
• Facade design services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Project-based artistic production: The company generates revenue through project-based fees for artistic production services including mural creation, exhibition production, live events, and interior design projects. Services are billed per project with pricing based on scope, artist fees, materials, and production complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

YES, AND... productions is a Berlin-based art production studio that delivers turnkey urban art projects for businesses and cultural institutions, spanning outdoor murals and facades, interior space design, and live events such as exhibitions, live paintings, and workshops. Services cover artist curation, project management, logistics, permits, materials, and on-site production for clients in real estate, hospitality, and the cultural sector.

Product overview

YES, AND... productions is an art production company that operates three core service formats: Draußen (outdoor murals and facade art), Drinnen (interior space design), and Live (events and exhibitions). The company acts as a production partner, curator, and artist manager for urban art projects, working primarily with property developers, cultural institutions, hotels, and restaurants. Key offerings include the ONE WALL project partnership with Urban Nation Museum (60+ murals 2017-2024) and the BUNTE STADT initiative for location activation. The company also provides a Co-Creation methodology for developing exhibitions and events with narrative workshops, scenography, and production coordination.

Differentiator

Problem solved

Functional benefit

Brands

• BUNTE STADT: An initiative by yap studio focused on artistic activation of urban spaces, including workshops, street art, and community formats. Featured in projects such as Summer Lab Berlin at Potsdamer Platz.

Products and services

• Draußen (Outdoor Formats) Outdoor artistic production services covering murals, facades, courtyards, entrances, and open public spaces, designed to strengthen location identity, increase quality of stay, and make places recognizable. Targeted at real estate companies, municipalities, and cultural institutions.
• Drinnen (Indoor Formats)

Quantifiable outcome

• 4,500 sqm continuous mural for Berlinovo - one of Germany's largest art surfaces
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• bbg - Berliner Baugenossenschaft eGminorStrategic or Co-development Partner · 1 January 2023Co-creation project in Mudrastraße quarter where yap studio managed participatory process with bbg members, developed six murals with Vikunia based on community feedback.
• Stiftung Berliner LebenminorStrategic or Co-development Partner · 1 January 2023Collaboration with Stiftung Berliner Leben on community mural projects including the Heerstraße quarter project with Various & Gould, integrating photography workshops with local youth centers.
• Stiftung Naturschutz BerlinminorStrategic or Co-development Partner · 1 January 2023Partnership on open street art call 'MORE ART, less litter' with BSR Berliner Stadtreinigung, Stiftung Berliner Leben, and URBAN NATION Museum. Competition winner LandofJulia created a mural about packaging waste and recycling.
• BSR Berliner StadtreinigungminorStrategic or Co-development Partner · 1 January 2023Co-partners in 'MORE ART, less litter' street art competition focused on waste reduction and recycling awareness.
• Amnesty InternationalminorGTM or Marketing Partner · 1 January 2022Partnership on Brave Wall project - global Amnesty International initiative bringing human rights murals to cities worldwide. yap studio produced the Berlin edition dedicated to Marielle Franco.
• Supermarket LabcoreStrategic or Co-development Partner · 1 January 2021Collaborated on the SuperScaleWall project for Berlinovo - Supermarket Lab developed the design concept while yap studio handled production. The project created 4,500 sqm of continuous mural art across four buildings.
• Layer Cake (Patrick Hartl & Christian Hundertmark)minorStrategic or Co-development Partner · 1 January 2021Partnership on The Versus Project exhibition at URBAN NATION (2021 & 2022). Layer Cake initiated and curated the ping-pong art exchange format while yap studio handled production and artist management.
• HR GroupcoreStrategic or Co-development Partner · 1 January 2021Strategic partnership on the Vienna House Easy by Wyndham Berlin project - HR Group as hotel operator and yap studio as art concept and production partner for 16 artists across all hotel spaces.
• Oxford PropertiesminorStrategic or Co-development Partner · 1 January 2021Partnership on Frederick's restaurant at Sony Center Berlin - Oxford Properties as property owner, yap studio as art curator and producer with Daan Botlek, Johannes Mundinger, and Leiti.
• Berlin Art Society (Michelle Houston & Denis Leo Hegic)minorStrategic or Co-development Partner · 1 January 2019Partnership on Museum of Now Berlin edition (2019) and the KITRA Bonjour Tristesse exhibition (2018). Berlin Art Society handles curation while yap studio manages production.
• Berlin Art SocietyminorStrategic or Co-development Partner · 1 January 2019Co-production of Museum of Now Berlin edition with Berlin Art Society - a traveling museum concept featuring 15 artists and approximately 100 artworks over 10 days.
• Project M/ (Katie Johnson)minorStrategic or Co-development Partner · 1 January 2018Partnership on the Monster Project (Project M/13) at URBAN NATION Museum. Katie Johnson curates while yap studio handles production and workshop leadership.
• URBAN NATION MuseumcoreStrategic or Co-development Partner · 1 January 2017Long-standing production partner for the URBAN NATION Museum for Urban Contemporary Art in Berlin since 2017. yap studio has produced the majority of the museum's major projects including the opening (145 artists, 28 countries), the ONE WALL facade program (60+ murals 2017-2024), major exhibitions (Monster Project, Versus Project, Martha Cooper retrospective, Talking... & Other Banana Skins), the Artmeile opening (13,000 visitors), Biennale events, and the UN-ARTIG festival. This is the company's flagship partnership, representing the bulk of its cultural institution work.
• Brooklyn Street Art (Jaime Rojo & Steven P. Harrington)coreStrategic or Co-development Partner · 1 January 2017Collaboration with Brooklyn Street Art founders on curation of major exhibitions including the Martha Cooper retrospective and multiple URBAN NATION shows. The curators bring international artist networks and curatorial vision while yap studio handles production and project management.
• Wandelism e.V.minorStrategic or Co-development Partner · 1 January 2017Partnership on Monumenta Festival Leipzig 2018 - the largest temporary gallery in Germany. Wandelism curated 140 artists while yap studio managed production, art handling, and artist management.
• Estrel Hotel BerlinminorStrategic or Co-development Partner · 1 January 2017Partnership on Museum of Now Berlin edition 2019 - held in a 1920s industrial hall at Estrel Hotel. Estrel provided venue while yap studio produced and operated the traveling museum.
• Juxtapoz MagazineminorGTM or Marketing Partner · 1 January 2017Juxtapoz editor-in-chief Evan Pricco curated Project M/12 (2013) and the magazine operated a kiosk at the Artmeile opening event, contributing editorial coverage and credibility within the global urban art scene.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• URBAN NATION Museum: Berlin-based museum for urban contemporary art and yap studio's flagship partner. Operates ONE WALL, Biennale, and exhibitions in the same urban art space — comparable in artist curation, exhibition production, and Berlin street art ecosystem positioning.
• Pow! Wow! Worldwide: Hawaii-originated international urban art festival network producing murals, exhibitions, and educational programming. Comparable in coordinating multi-artist urban art projects and curatorial partnerships with brands.
• MURAL Festival: Montreal-based urban art festival producing large-scale murals, live events, and exhibitions. Comparable scale and scope of artist coordination and event production for urban art audiences.
• JustKids: Miami-based urban art agency that curates, produces, and places murals and installations for brands and cultural institutions globally. Comparable business model producing large-scale art projects for commercial clients.
• Urban Spree: Berlin-based art complex combining gallery, artist residencies, and large-scale mural production. Directly comparable as a Berlin-based urban art production venue with similar artist network and audience.
• Living Walls: Atlanta-based urban art conference and production organization commissioning murals and public art. Similar positioning producing artist-led urban art projects for property owners and cultural institutions.
• Circle Culture: Berlin-based art consultancy and production agency with over 20 years connecting artists, brands, and institutions. Comparable in providing turnkey art production services for commercial and cultural clients in Germany.

Broad incumbents

• Superior Wallprint: International large-format wall printing and mural production company. Comparable in delivering large-scale art installations to commercial clients but uses printing technology rather than commissioned artists.

Emerging players

• Brooklyn Street Art: New York-based urban art curation and media platform run by Jaime Rojo and Steven P. Harrington — yap studio's curatorial partner for URBAN NATION exhibitions. Comparable in the artist curation and documentation side of urban art production.

Regional players

• Le M.U.R. Paris-based urban art organization producing live painting events and mural installations. Comparable in cultural institution and live event production but operates primarily in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yesandpro
• LinkedInlinkedin.com/company/yes-and-productions-gmbh-co-kg
• Instagraminstagram.com/yap_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YES, AND... productions