Empower Coaching and Training

What Empower Coaching and Training does

Empower Coaching and Training is a privately held coaching and professional development organization founded in 2013 and headquartered in Medford, Oregon, operating a 12–14-person team under founder and CEO Tiffany Grimes. The company delivers neuroscience-informed coaching services — integrating neuroplasticity, nervous system regulation, mindfulness, and coaching psychology — through individual and couples coaching, an ICF Level 1-accredited coach training academy (CPEC), and a portfolio of soft-skills workshops and professional development programs including the LaunchPad Series (available on-demand, live virtual, and in-person formats) and specialized offerings such as ADHD Unmasked, Boundaries Toolkit, Mindful Leadership, and Essential Coaching Skills. Coaching is delivered by credentialed coaches (with multiple ICF PCCs on staff) and priced per session in 3/6/9-session packages ranging from $330 to $1,224 depending on coach seniority, while workshops are priced between $35 and $495 per participant.

The business operates a hybrid go-to-market model: a direct-to-consumer self-serve e-commerce storefront for individual coaching and workshop purchases, paired with enterprise/organizational referral channels anchored in Oregon state workforce-development partnerships — including the Oregon Department of Human Services, Worksource Oregon, OCB, and SO Youth Works — which funnel participants into LaunchPad workforce training. Customer segments span individual professionals, couples, teens and young adults, organizations/employers (e.g., Grown Rogue, Homes for Good, Oregon State University, Oregon Primary Care Association), and aspiring coaches enrolling in CPEC. The firm is Oregon COBID certified as a woman-owned business and distributes free top-of-funnel content (Rewired podcast, Mindfulness Broadcast, Mindful MasterClass) to build audience and trust. Revenue is generated through session/package fees, academy tuition, workshop fees, and organizational training contracts; no external funding, M&A activity, or institutional investment has been disclosed.

Name

Empower Coaching and Training

Legal name

Empower Coaching and Training

Website

https://yesempower.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Empower Coaching and Training is a Medford, Oregon-based coaching and professional development firm that delivers neuroscience-informed individual/couples coaching, an ICF-accredited coach training academy, and soft-skills workshops (including the LaunchPad Series) to consumers, employers, and Oregon state workforce agencies.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

akta.pro secondary industries

Performance & Accountability Coaching (EDABANAD), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

Keywords

• Professional coaching services
• Leadership development training
• Soft skills training
• Certified coach training
• Workforce development coaching

Headquarters

HQ city

Medford , Oregon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Professional Coaching Services: One-on-one individual coaching sessions and couples coaching sold in packages of 3, 6, or 9 sessions. Coaching is delivered by credentialed coaches with varying specializations and price points.
2. CPEC Coach Training Academy: ICF Level 1 accredited coach training program that trains individuals to become certified professional coaches. Generates revenue through program enrollment fees.
3. LaunchPad Workshop Series: Soft skills training for workplace success delivered in-person, live virtual, or on-demand formats. Six-workshop series with certificates of completion.
4. Professional Development Workshops: Specialized workshops including Essential Coaching Skills, Mindful Leadership, Boundaries Toolkit, ADHD Unmasked, and anxiety management programs offered at various price points.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Empower Coaching and Training delivers neuroscience-based individual and couples coaching, an ICF Level 1-accredited professional coach training program (CPEC Coach Training Academy), and a soft skills training series (LaunchPad) for workplace success. Offerings are delivered by credentialed coaches (ICF PCCs and specialists) through one-on-one sessions, group workshops (in-person, live virtual, and on-demand), and corporate training engagements for workforce development. The company targets individual consumers seeking personal growth as well as organizations and government agencies seeking leadership development and workforce readiness training.

Product overview

Empower Coaching and Training operates as a coaching and professional development organization offering a multi-product portfolio centered on neuroscience-informed coaching services. The core offerings include Individual and Couples Coaching (one-on-one sessions available in 3/6/9 packs), the LaunchPad Series (soft skills training available On-Demand, Live Virtual, and In-Person formats), and the CPEC Coach Training Academy (ICF Level 1-accredited certification program). The organization supplements these with specialized workshops (ADHD Unmasked, Boundaries Toolkit, Anxiety workshops, Essential Coaching Skills, Mindful Leadership, LaunchPad Lead Leadership Series) and free resources (Mindful MasterClass, Mindfulness Broadcast, Rewired Podcast). Corporate services include Executive Leadership Coaching and Group & Team Training. All offerings are grounded in neuroscience-based approaches, integrating concepts like neuroplasticity, emotional intelligence, and mindfulness into coaching and training methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• CPEC Coach Training Academy: ICF Level 1 accredited professional coach training program offering certification for aspiring coaches.
• LaunchPad Series
• Rewired Podcast
• The Mindfulness Broadcast
• Mindful MasterClass

Products and services

• Individual Coaching One-on-one neuroscience-based coaching sessions tailored to individual goals such as personal growth, career advancement, stress management, and life transitions. Sessions are available in packs of 3, 6, or 9 with prices ranging from $110 to $170 per session depending on coach selection, and include weekly Mindfulness Broadcast access, monthly Mindful MasterClass access, and a 50+ page guided workbook.
• Couples Coaching Coaching sessions designed for couples to improve communication, strengthen emotional connection, and build shared vision through evidence-based coaching. Available in packs of 3, 6, or 9 sessions starting at $600 for 3 sessions ($200/session) and including weekly Mindfulness Broadcast, monthly Mindful MasterClass, and a 50+ page guided workbook.
• LaunchPad Series Six-workshop soft skills training series for workplace success covering communication, teamwork, reliability, and leadership. Available in three formats: On-Demand video ($59), Live Virtual ($99), and In-Person in Medford or Grants Pass ($119), with a certificate of completion upon finishing the series.
• CPEC Coach Training Academy ICF Level 1-accredited professional coach training program providing the art and science necessary to become a successful coach. Grounded in neuroscience-based coaching frameworks, the program leads to Certified Professional Empower Coach (CPEC) certification and prepares students for ICF credentials.
• Essential Coaching Skills 12-hour training series delivered in three 4-hour weekly sessions ($495 per person with group discounts) that teaches leaders neuroscience-based coaching skills for communication, trust-building, and solution-focused conversations.
• Becoming a Mindful Leader Six-hour, two-part live virtual workshop series teaching neuroscience driving effective leadership, mindfulness techniques, solution-focused methods, and coaching skills for organizational change. Priced at $180 Early Bird or $220 Regular per person.
• LaunchPad Lead Leadership Series Six-part workshop series for emerging leaders ($345 per person) delivered via Zoom in 90-minute segments covering professional identity, accountability, problem-solving, communication, boundaries, and everyday leadership, scheduled for September-October 2026.
• The Boundaries Toolkit 90-minute live neuroscience-backed masterclass helping workforce development professionals build science-informed boundaries to protect energy and reduce burnout. Priced at $35 per person and delivered in partnership with the Oregon Employment and Training Association (OETA).
• ADHD Unmasked Workshop Workshop helping individuals understand ADHD brain function, executive function, emotional regulation, and limiting beliefs. Designed for those diagnosed with ADHD as adults or seeking deeper understanding, priced at $35 per person with promo code ADHD20 available.
• Your Brain on Anxiety Workshop 90-minute interactive workshop teaching the neuroscience behind anxiety and practical tools to rewire anxious thinking patterns, calm the nervous system, and build emotional resilience. Priced at $35 per person.
• Your Story. Your Superpower. Workshop 90-minute interactive workshop helping individuals reclaim their lived experience and use it as a force for positive change, incorporating storytelling frameworks and peer connection. Priced at $35 per person.
• Executive Leadership Coaching Coaching sessions tailored for company leaders and decision makers, integrating neuroscience-based approaches for organizational transformation and team performance. Delivered by CEO Tiffany Grimes as part of the company's enterprise coaching practice.
• Group & Team Training Organizational training services helping groups and teams transform through neuroscience-informed approaches, communication improvement, and leadership development. Designed for employer and agency engagements.

Quantifiable outcome

• 70%+ of coaching clients report enhanced work performance and communication skills
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, moderate and minor.

• Oregon Department of Human Services (ODHS)coreChannel Partner/ Reseller/ DistributorODHS refers clients to Empower's LaunchPad workforce development program for employment training and career services.
• OCB (Oregon Community Bank?)coreChannel Partner/ Reseller/ DistributorOCB portal for coaching and LaunchPad referrals, connecting clients to Empower's professional development services.
• Worksource OregoncoreChannel Partner/ Reseller/ DistributorState workforce agency referring job seekers to LaunchPad training and coaching services for career success.
• SO Youth WorkscoreChannel Partner/ Reseller/ DistributorYouth workforce program partnering with Empower for LaunchPad referrals and career development services.
• Oregon State UniversitymoderateStrategic or Co-development PartnerEducational institution partnership for workforce development and training collaborations.
• Oregon Employment and Training Association (OETA)moderateStrategic or Co-development PartnerPartnership for Boundaries Toolkit workshop delivery to workforce development professionals.
• SHRMminorGTM or Marketing PartnerSociety for Human Resource Management affiliation for HR professional development content.
• NAHROmoderateGTM or Marketing PartnerNational Association of Housing and Redevelopment Officials conference presentation partnership for neuroscience of coaching education.
• International Coaching Federation (ICF)coreStrategic or Co-development PartnerICF Level 1 accreditation for CPEC Coach Training Academy. Tiffany Grimes holds PCC credential. Nancy Hauschildt serves on ICF Orange County Chapter Board.
• Oregon Primary Care AssociationminorGTM or Marketing PartnerHealthcare association partnership for workforce training and professional development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iPEC Coaching: ICF-accredited coach training organization offering certification programs and corporate coaching solutions. Directly comparable to Empower's CPEC Academy as a coach training provider, with similar accreditation positioning and B2B/B2C mix.
• Co-Active Training Institute (CTI): Pioneer in professional coach training with ICF-accredited programs and a global network of certified coaches. Comparable as a coach training academy with similar methodology-driven positioning, though operating at larger scale.

Broad incumbents

• FranklinCovey: Established leadership and organizational performance training company offering All Access Pass subscriptions and enterprise leadership programs. Comparable as a workplace soft-skills and leadership development provider competing for similar organizational training budgets.
• BetterUp: Enterprise coaching and mental wellness platform offering 1:1 coaching, therapy, and AI-driven development tools at scale. Comparable to Empower as a coaching-led professional development offering, though BetterUp serves large global enterprises rather than a regional, neuroscience-narrative niche.
• CoachHub: Global digital coaching platform providing 1:1 executive and team coaching to enterprises. Highly comparable in core service (coaching for professional development) though at significantly larger scale and with a stronger enterprise SaaS motion than Empower.
• Dale Carnegie & Associates: Long-standing training company specializing in leadership, communication, and interpersonal skills courses for professionals and organizations. Comparable as a soft-skills and leadership development training provider competing in the same category as LaunchPad.
• Tony Robbins Companies: Broad personal development and business coaching brand offering seminars, coaching programs, and corporate training. Comparable in combining coaching with workshops and personal/professional transformation content, though at much larger scale and consumer-brand reach.

Emerging players

• Mindful Schools: Mindfulness training organization offering courses, certifications, and workshops for educators, parents, and organizations. Comparable to Empower's mindfulness and emotional regulation content line, particularly around functional mindfulness practice and certification.
• International Coaching Academy (ICA): ICF-accredited coach training program offering certifications and a global community of coaches. Comparable to Empower's CPEC Academy in providing ICF-aligned certification, with a similar business model of paid training plus referral network.

Others

• Gallup: Strengths-based assessment and leadership development firm best known for CliftonStrengths. Comparable as a thematic ecosystem partner rather than direct competitor: multiple Empower coaches are CliftonStrengths-certified and integrate Gallup tools into coaching engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@empower4you
• LinkedInlinkedin.com/company/empowercoachingandtraining
• TikToktiktok.com/@yesempower

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Coaching and Training