Yingtao
Yingtao is a Michelin-starred contemporary Chinese fine-dining restaurant in Hell's Kitchen, NYC, founded in 2022 under August Hospitality Group. It serves affluent diners via a $150 seven-course tasting menu, bar à la carte, private events, and a subscription program.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Yingtao does
Yingtao is a contemporary Chinese fine-dining restaurant located at 805 9th Avenue in Hell's Kitchen, New York City. Founded in 2022 by Bolun and Linette Yao under August Hospitality Group, the restaurant operates as a single-unit concept offering a seven-course tasting menu priced at $150 per person that reimagines Chinese flavors through modern fine-dining techniques. The name "Yingtao" (樱桃) means "cherry" in Mandarin and honors Bolun's late grandmother. The restaurant is led by Executive Chef Emily Yuen, a 2025 James Beard Foundation Best Chef: New York State semifinalist with Michelin-starred pedigree spanning Le Gavroche, Daniel Boulud restaurants, and Kajitsu, alongside General Manager Tteur Chun, who brings over a decade of Michelin-caliber operations experience. The restaurant has earned a Michelin star.
The business runs a direct-to-consumer model with two distinct dining experiences: a reservation-only main dining room (booked via OpenTable/Sevenrooms on a rolling 30-day window) and a walk-in accessible bar area offering a separate à la carte menu. Service hours are Tuesday through Sunday, with extended hours on Friday and Saturday. The restaurant is wheelchair accessible and accommodates allergies and dietary restrictions with at least 24 hours' notice, though it cannot accommodate vegan, vegetarian, or certain allergen-based diets in the tasting menu.
Revenue is generated across five streams: the core tasting menu, bar à la carte, private event buyouts (no dedicated private dining room; full or partial restaurant buyout), gift cards distributed through Toast Tab, and a subscription program via Sevenrooms. Ancillary fees include a $50/person cancellation fee for changes within 24 hours, a $5/person cake-cutting fee, and corkage fees of $75 per 750ml bottle (two-bottle maximum) or $95 per magnum. The restaurant positions itself as both a dining destination and a cultural platform with collaborations involving Asian and AAPI chefs, artisans, producers, and creatives. The company is privately held with no outside funding disclosed and operates as a subsidiary of August Hospitality Group.
Yingtao firmographics
Firmographics- Name
- Yingtao
- Legal name
- Yingtao
- Website
- https://yingtaonyc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yingtao is a Michelin-starred contemporary Chinese fine-dining restaurant in Hell's Kitchen, NYC, founded in 2022 under August Hospitality Group. It serves affluent diners via a $150 seven-course tasting menu, bar à la carte, private events, and a subscription program.
- Ownership category
- akta.pro rank
Yingtao industry classification
Industry- Product category
- Fine Dining Restaurant
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Yingtao is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yingtao business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tasting Menu: Seven-course tasting menu at $150 per person, the primary revenue driver for the main dining room experience lasting approximately 2 hours.
- Bar A La Carte: Separate a la carte menu offered at the bar area for walk-in guests seeking lighter or more flexible dining options.
- Private Events: Full or partial restaurant buyouts for private events including corporate gatherings, celebrations, and movie premieres.
- Subscription: Restaurant subscription program mentioned on website, allowing repeat customer engagement.
- Gift Cards: Gift cards sold through Toasttab platform for customer gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Seven-course tasting menu |
| Unit Pricing | Pay-as-you-go | Bar a la carte menu |
| Other | Multi-year contract | Private event buyout |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Yingtao product offering
Product offeringCore offering
Yingtao is a contemporary Chinese fine-dining restaurant serving a seven-course tasting menu at $150 per person in a reservation-only main dining room, with an à la carte bar menu available to walk-in guests. The restaurant also hosts full and partial buyout private events and sells gift cards through the Toast Tab platform.
Product overview
Yingtao is a contemporary Chinese fine-dining restaurant operating as a single, unified concept under August Hospitality Group. The core offering is a seven-course tasting menu ($150), complemented by an à la carte bar menu for walk-ins. Additional revenue streams include gift cards sold via Toast Tab, private event hosting through full or partial buyouts, and seasonal Restaurant Week programs. The restaurant also offers a curated wine program with corkage options.
Differentiator
Problem solved
Functional benefit
Products and services
- Seven-Course Tasting Menu
Companies that use Yingtao
Customer profileSegments1 record
Ideal customer profiles2 records
Yingtao technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Yingtao partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- August Hospitality GroupcoreParent hospitality group under which Yingtao operates as the first concept envisioned as both a dining destination and cultural platform.
- OpenTable/SevenroomscoreReservation platform partners used for managing dining room reservations. The restaurant uses Sevenrooms for reservations and subscription services.
- ToasttabminorGift card distribution partner for selling restaurant gift cards through Toasttab platform.
Recent moves6 records
Expansion highlights6 records
Yingtao competitors and assessment
Company assessmentDirect peers
- Lingo: Japanese American tasting menu concept in Brooklyn opened by Chef Emily Yuen in 2023. Directly comparable as a chef-driven contemporary Asian tasting menu in NYC; Yuen's prior restaurant, providing a direct precedent for Yingtao's positioning.
- Hwaro: Korean BBQ/fine dining concept by Chef Sungchul Shim where Tteur Chun led openings and operations. Comparable as an Asian fine-dining concept in NYC with shared operational leadership lineage to Yingtao.
- Gui Steakhouse: Korean-influenced steakhouse concept where Tteur Chun led openings and operations. Comparable NYC Asian fine-dining operator under similar leadership; offers a benchmark for adjacent concept extensions.
- Atomix: Two-Michelin-starred Korean fine dining tasting menu in NYC. Closely comparable in format (omakase-style multi-course), price band, and Asian fine-dining positioning; Atomix's $250+ tasting menu is a direct pricing comparable for Yingtao's trajectory.
- Kochi: Michelin-recognized Korean skewer-focused fine dining in NYC. Directly comparable as an Asian tasting menu concept; Tteur Chun served as GM/Director of Operations at Kochi, indicating shared operating DNA.
- Chinese Tuxedo: Contemporary Chinese fine dining restaurant in NYC's Chinatown. The most direct category comparable as a contemporary Chinese elevated dining concept competing for similar cultural-curious diners.
- Bessou: Contemporary Japanese/Korean restaurant in NYC's NoHo. Directly comparable as a chef-driven Asian concept where Yingtao's Executive Chef Emily Yuen previously served as Executive Chef, sharing culinary DNA.
- Mari: Modern Korean fine dining concept in NYC operating alongside Kochi. Comparable tasting-menu-format Asian fine dining; Tteur Chun led operations across both Kochi and Mari.
- Jungsik: Two-Michelin-starred contemporary Korean fine dining in NYC's Tribeca. Directly comparable as a Michelin-level Asian tasting menu concept; Yingtao GM Tteur Chun advanced from front server to captain at Jungsik, and the two restaurants serve a similar clientele with similar price points.
Broad incumbents
- Chef's Table at Brooklyn Fare: Three-Michelin-starred multi-course tasting menu in NYC. Comparable as a high-end NYC tasting-menu format with similar ~2-hour experiences and reservation-driven model, though broader (Western/American) rather than Asian-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yingtao social profiles
Digital presenceYingtao compliance and trust
Trust signalCompliance1 record
Yingtao financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yingtao leadership team
Management profileNumber of profiles
Profiles4 records
Yingtao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yingtao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yingtao
What does Yingtao do?
Yingtao is a contemporary Chinese fine-dining restaurant serving a seven-course tasting menu at $150 per person in a reservation-only main dining room, with an à la carte bar menu available to walk-in guests. The restaurant also hosts full and partial buyout private events and sells gift cards through the Toast Tab platform.
Is Yingtao a public or private company?
Yingtao is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yingtao founded?
Yingtao was founded in -1. It employs 1 to 10 people.
Where is Yingtao based?
Yingtao is headquartered in New York, United States, in the North America region.
How does Yingtao make money?
Five revenue lines are on record. Tasting Menu is the primary driver. The others are bar A La Carte, private Events, subscription and gift Cards.
Who are Yingtao's main competitors?
Direct peers on record are Lingo, Hwaro, Gui Steakhouse, Atomix, Kochi, Chinese Tuxedo, Bessou, Mari and Jungsik. Chef's Table at Brooklyn Fare is listed as a broad incumbent.
Does Yingtao have an API?
No public API is recorded for Yingtao.
What industry is Yingtao in?
Yingtao's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its SIC code is 5810.