Yoga met Mo

What Yoga met Mo does

Yoga met Mo is a single-location, sole-proprietor yoga studio in Hoogeveen, Netherlands, operated by founder-instructor Monique. Founded in 2015 and operating from a dedicated studio at Vos van Steenwijklaan 34 since September 2019, the business delivers an unusually broad portfolio of 11+ modalities under one roof — including Hatha, Yin, Integrale, Vinyasa, Yin MFR (a yin-plus-myofascial-release hybrid), Yoga Nidra, pregnancy yoga, chair yoga, kids yoga, private 1-on-1 sessions, corporate on-location delivery, and Access Bars — serving four customer segments: general adult wellness consumers, pregnant/postnatal women, corporate clients and event organizers, and seniors or individuals with reduced mobility. The company has no proprietary technology and runs on a stack of off-the-shelf tools (WordPress website, Momoyoga for booking and recurring payments, MailChimp for newsletters, Instagram/Facebook for community), with all bookings and automatic monthly debits routed through Momoyoga.

Revenue is generated across multiple streams: per-class drop-ins at €17.50, trial lessons at €10, monthly subscriptions (€45 for one weekly class, €77.50 for unlimited), an online digital subscription at €3.75/month, multi-ride pregnancy yoga cards (€80/€150), private sessions at €60/hour with 5- and 10-session packages, workshops and Yoga Nidra sessions at €20–€30, on-location corporate yoga at €75/hour, retail yoga mats at €29.95, and gift certificates by arrangement. The recurring monthly subscription is the principal monetized relationship, while drop-ins, private sessions, corporate engagements, and retail provide diversified transaction revenue. Distribution spans the physical studio (primary), a globally accessible online subscription, and Dutch-domestic on-location corporate delivery. Go-to-market is direct-to-consumer, relying on the website, organic social, WhatsApp, email newsletters, word-of-mouth, and Dutch health insurer reimbursements as referral drivers for pregnancy yoga. The business is bootstrapped and founder-owned with no external investors, parent company, or additional staff beyond Monique.

Name

Yoga met Mo

Legal name

Yoga met Mo

Website

https://yogametmo.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga met Mo is a sole-proprietor yoga studio in Hoogeveen, Netherlands, founded in 2015 by instructor Monique. It offers 11+ yoga modalities including Hatha, Yin, Vinyasa, Yin MFR, Yoga Nidra, pregnancy, and chair yoga, serving local adult wellness consumers, pregnant women, seniors, and corporate clients via class subscriptions, drop-ins, private sessions, and on-location delivery.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Kids & Family Yoga (HSADACAK)

Keywords

• Yoga studio services
• Prenatal yoga classes
• Private yoga sessions
• Corporate yoga events
• Online meditation subscription

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Drop-in and per-class fees: Customers pay per individual class attended at €17.50 per session. Trial lessons are offered at €10. This is the primary transactional revenue stream for casual or new students.
2. Monthly subscriptions: Recurring monthly subscription fees with two tiers: a 1-lesson-per-week plan at €45/month and an unlimited plan at €77.50/month. Subscriptions are automatically collected via Momoyoga and include 6 holiday weeks pre-deducted from the annual price. This forms the core recurring revenue base.
3. Online subscription: A digital subscription offering access to online yoga and meditation content at €3.75/month. This provides a low-price recurring revenue stream for customers who do not attend in-person classes.
4. Private yoga sessions: One-on-one personalized yoga lessons priced at €60 per hour. Packages of 5 or 10 private lessons are also offered as trajectories with a customized program, representing a higher-value service tier.
5. Workshops and specialty classes: Specialty offerings including Yoga Nidra sessions at €20 (1.5 hours) and workshops at €30 (2 hours), providing higher-priced, occasional revenue opportunities.
6. Yoga mat retail: Sale of yoga mats at €29.95 each. Mats are also available to borrow at the studio, creating a retail upsell opportunity for students who wish to practice at home.
7. Pregnancy yoga course cards: Pregnancy yoga offered as a multi-ride card: 10-ride card valid for 12 weeks at €150, and 5-ride card valid for 6 weeks at €80.
8. On-location yoga services: Corporate and event-based yoga delivered at the client's location (office, event, bachelorette party, etc.) at €75/hour, with the option for attendees to visit the studio instead.
9. Gift certificates: Gift certificates (cadeaubon) are available at custom pricing arranged through consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yoga met Mo is a single-location yoga studio in Hoogeveen, Netherlands, offering in-person group classes across 9+ yoga styles (Hatha, Yin, Integrale, Vinyasa, Yin MFR, Yoga Nidra, Pregnancy Yoga, Chair Yoga, Kids Yoga) plus Access Bars sessions, private 1-on-1 yoga, corporate and event yoga delivered on location, and an online yoga & meditation subscription. Revenue is generated through drop-in class fees, monthly subscriptions, private sessions, workshops, retail mats, and gift certificates, with bookings and recurring payments managed via the Momoyoga platform.

Product overview

Yoga met Mo is a yoga studio in Hoogeveen, Netherlands, offering a portfolio of 11 distinct in-studio yoga offerings centered around the core class types: Hatha Yoga, Yin Yoga, Integrale Yoga, and Vinyasa Yoga. These are supplemented by specialized variants — Yin Yoga MFR (Yin combined with Myofascial Release), Yoga Nidra (guided meditation), Zwangerschapsyoga (prenatal yoga), and Stoelyoga (chair yoga) — plus private and on-location delivery options, Kids Yoga, and Access Bars sessions. The studio operates on a mix of per-class, subscription, and bundle pricing models, augmented by an online yoga and meditation subscription (€3.75/month) and retail sales of yoga mats and gift certificates. The overall portfolio is unified under the Yoga met Mo brand, with Momoyoga.nl as the underlying booking and payment infrastructure, and is delivered exclusively through a single physical studio location in the center of Hoogeveen.

Differentiator

Problem solved

Functional benefit

Products and services

• Hatha Yoga A foundational, accessible in-person yoga style focusing on physical postures (asanas) and breathwork to strengthen and relax the body and mind, improving balance, focus, and vitality. Offered to adult individuals at the Hoogeveen studio, with no prior yoga experience required.
• Yin Yoga A slow-paced in-person yoga style in which postures are held for extended periods to target connective tissue and joints, increasing flexibility and inducing deep relaxation. Suitable for adult individuals seeking restoration and stress relief.
• Integrale Yoga A gentle and complete in-person yoga form that integrates body, breath, and mind through soft postures, conscious breathing, and moments of stillness, promoting relaxation and self-awareness without performance pressure. Offered to adult individuals of all experience levels.
• Vinyasa Yoga A dynamic and energetic in-person yoga style linking breath with continuous movement in creative, flowing sequences that build strength, conditioning, balance, and mobility while functioning as an active form of meditation. Targeted at adult individuals seeking a more athletic practice.
• Yin Yoga MFR A signature hybrid in-person class combining Yin Yoga with Myofascial Release (MFR), using massage balls, rolled blankets, and hands-on techniques alongside long-held yin postures to release muscle tension and improve mobility in connective tissue. Offered to adult individuals seeking targeted fascia and muscle release.
• Yoga Nidra A 1.5-hour guided meditation practice (yogic sleep) in which participants lie comfortably while being led through breathing and visualization exercises that induce deep relaxation equivalent to hours of sleep. Offered monthly on Friday evenings to adult individuals seeking deep restoration and stress relief.
• Zwangerschapsyoga (Pregnancy Yoga) Prenatal in-person yoga designed to help expectant mothers relax, stay fit, and prepare confidently for childbirth through gentle postures, breathing exercises, meditation, and pelvic floor work, safe throughout pregnancy and into postpartum recovery from approximately six weeks after birth. Sold via 5-ride (€80, valid 6 weeks) and 10-ride (€150, valid 12 weeks) cards, with some Dutch health insurers reimbursing a portion of the cost under supplementary insurance.
• Stoelyoga (Chair Yoga) An accessible in-person yoga class practiced with the support of a chair, suitable for seniors aged 55+, people with injuries, pregnant individuals, or anyone seeking a gentle way to improve strength, balance, flexibility, and body awareness without getting down to a mat.
• Privéyoga (Private Yoga) One-on-one in-person yoga sessions fully tailored to the individual's body, goals, and challenges, offered as single 1-hour sessions at €60 or as 5- or 10-lesson programs with a customized plan for deeper progress in relaxation, technique, or meditation. Targeted at individual adults seeking personalization or new to yoga.
• Yoga op Locatie (Yoga at Location)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alo Moves: Premium online yoga and fitness content subscription tied to the Alo Yoga apparel brand, offering a wide catalog of on-demand classes. Comparable as a high-quality digital alternative competing for the same consumer yoga attention and subscription budget.
• Glo: Subscription-based online yoga, Pilates, and meditation platform with thousands of on-demand classes. Comparable as a digital substitute for in-studio yoga, competing for the same discretionary wellness spend from customers willing to practice at home.
• CorePower Yoga: Large US-based yoga and fitness studio chain with hundreds of locations, structured class curricula, and teacher-training programs. Comparable as a multi-location, multi-style yoga operator at vastly larger scale, illustrating the potential scaled form of the multi-style yoga studio model.

Emerging players

• Down Dog: App-based yoga, HIIT, and meditation platform that procedurally generates classes at low price points. Comparable as an affordable, on-demand digital alternative targeting the same general-adult yoga segment with significantly lower subscription pricing.

Others

• Momoyoga: Dutch SaaS booking and subscription management platform used by Yoga met Mo to handle class scheduling and recurring payments. Comparable as a critical infrastructure/enabler in the Dutch yoga studio ecosystem, not as a direct competitor.

Direct peers

• Delight Yoga: Amsterdam-based Dutch yoga studio chain offering Hatha, Vinyasa, Yin, Ashtanga, and prenatal classes across multiple locations. Comparable because it is a Dutch multi-style yoga studio operator competing for similar wellness-oriented adult customers with subscription and drop-in models.

Regional players

• YogaMee: Netherlands-based online yoga and meditation subscription platform offering Dutch-language on-demand classes. Comparable as a Dutch-market yoga content operator targeting similar general-adult wellness and meditation use cases, though operating purely digitally rather than from a physical studio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yogametmo
• Instagraminstagram.com/yogametmo
• LinkedInlinkedin.com/company/yoga-met-mo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga met Mo