Yoga Searcher
Yoga Searcher is a France-based direct-to-consumer brand selling sustainable women's yoga apparel (bamboo, organic cotton, lyocell, recycled fibers) manufactured in Portugal, complemented by yoga retreats, studio classes in Paris/Hossegor, and a Bali eco-lodge for yoga holidays.
- Company typePrivate
- Founded2014
- HeadquartersBénesse-Maremne, Nouvelle-Aquitaine, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yoga Searcher does
Yoga Searcher, legally YS YOGIWEAR, is a France-based direct-to-consumer yoga apparel and lifestyle brand founded in 2014 and headquartered in Capbreton (Landes). Its core product is women's yoga wear — leggings, sports bras, tops, pants, shorts, and bodysuits — built around sustainable natural and recycled materials (bamboo fiber, organic cotton, lyocell, modal, recycled polyamide) and seamless construction techniques, manufactured in Oeko-Tex certified workshops in Portugal. Apparel retails at $87-$126 per item alongside a $28+ accessory line (yoga mats, blocks, straps, cushions, bags, eye pillows) through a multi-language Shopify storefront shipping internationally to North America, Europe, and Asia Pacific.
The company monetizes through three distinct streams: (1) DTC e-commerce apparel and accessory sales via its Shopify site with broad payment-method coverage (Shopify Payments, Klarna, PayPal, Apple Pay, regional methods); (2) immersive yoga retreats at a Landes farm near Hossegor and in-house yoga classes at studios in Paris and Hossegor; and (3) a Bali-based yoga holiday operation in Uluwatu combining an eco-lodge, vegetarian restaurant (Muzkitchen), and holistic spa. A points-based loyalty program and a B2B reseller/teacher benefits program extend the model beyond individual consumers to yoga teachers and studios. Marketing relies on Instagram, email newsletter, blog/journal content, ambassador partnerships, and yoga festival activations.
Operationally, the company is privately held with no external investment, employs 11-50 people, and is led by Director of Publication Dune Payot. Customers are primarily women yoga practitioners and eco-conscious consumers seeking sustainably produced, European-made activewear, with no meaningful enterprise or wholesale anchor contracts disclosed — making the revenue base a long-tail of small individual purchases diversified across multiple geographies and channels.
Yoga Searcher firmographics
Firmographics- Name
- Yoga Searcher
- Legal name
- YS YOGIWEAR
- Website
- https://yogasearcher.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoga Searcher is a France-based direct-to-consumer brand selling sustainable women's yoga apparel (bamboo, organic cotton, lyocell, recycled fibers) manufactured in Portugal, complemented by yoga retreats, studio classes in Paris/Hossegor, and a Bali eco-lodge for yoga holidays.
- Ownership category
- akta.pro rank
Yoga Searcher industry classification
Industry- Product category
- Yoga Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear (CRAAAEAC)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear Retail (CRAMACAE), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Yoga Searcher is headquartered
LocationHeadquarters
- HQ city
- Bénesse-Maremne, Nouvelle-Aquitaine
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Yoga Searcher business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of yoga apparel and accessories through their Shopify e-commerce platform. Products include leggings, bras, tops, shorts, pants, bodysuits, and accessories like yoga mats, blocks, straps, bags, and eye pillows. Prices range from approximately $30 to $150 per item.
- Yoga Retreats: Immersive yoga retreat experiences at their Landes farm near Hossegor, France. Retreats are organized year-round by passionate teachers from across Europe, offering accommodation, vegetarian meals, and yoga practice.
- Yoga Classes: Yoga classes offered at their studio locations in Paris, Hossegor, and Bali (Uluwatu). Classes taught by qualified instructors for practitioners of all levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yoga Bras - HADU Bamboo Bra |
| Unit Pricing | Pay-as-you-go | Yoga Leggings - ASA Bamboo Legging |
| Unit Pricing | Pay-as-you-go | Yoga Tops - Twist Lyocell Top |
| Unit Pricing | Pay-as-you-go | Yoga Pants - MORJIM Fluid Pants |
| Unit Pricing | Pay-as-you-go | Accessories - Yoga Mats |
| Subscription | Monthly | Loyalty Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yoga Searcher product offering
Product offeringCore offering
Yoga Searcher designs, sources, and sells a direct-to-consumer line of women's yoga apparel (leggings, bras, tops, pants, shorts, bodysuits) and accessories (mats, blocks, straps, cushions, bags, eye pillows) made primarily from bamboo fiber, organic cotton, lyocell, modal, and recycled polyamide, manufactured at Oeko-Tex certified workshops in Portugal. The brand complements its apparel business with yoga classes at studio boutiques in Paris and Hossegor, immersive yoga retreats at a Landes farm near Hossegor, and Bali yoga holidays including eco-lodge accommodation, restaurant, and holistic spa services.
Product overview
Yoga Searcher is a yoga apparel and lifestyle brand offering a unified product ecosystem centered on women's yoga clothing and accessories, complemented by yoga retreats and classes. The core product portfolio includes bamboo, cotton, and lyocell-based activewear spanning leggings (ASA, NALA, GENJI, KAVALI, CHAVARA), sports bras (HADU, SAMSKARA, BIJA, LONI, DHARMA), tops and t-shirts (TWIST, DAKSHA, BIOSUN, NIYAMA), pants (MORJIM, JAIPUR, JAZZ, RAVANA), shorts (RAMA, YADU), and bodysuits (SAGAR). Accessories include yoga mats, blocks, straps, cushions, bags, and eye pillows. The brand extends into services including yoga retreats in Hossegor (France), yoga classes at studio boutiques in Paris and Hossegor, and Bali yoga holidays with eco-lodge accommodation, restaurant, and spa. A loyalty program rewards customer purchases, while B2B programs serve yoga teachers and resellers. All products emphasize natural materials, European manufacturing (primarily Portugal), and sustainable production practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Yoga Leggings Seamless and bamboo-fiber yoga leggings for women, designed for comfort, sculpting waistbands, and freedom of movement during practice. Targeted at female yoga practitioners seeking sustainable, breathable activewear.
- Women's Yoga Bras Bamboo and cotton yoga bras offering support without constriction, with plunging or open backs and elastic bands. Targeted at women practicing yoga and active mindful movement.
- Women's Yoga Tops & T-shirts Yoga tops and t-shirts in lyocell, organic cotton, and natural materials with open-back and tank designs for freedom of movement. Targeted at female yoga practitioners.
- Women's Yoga Pants Fluid, flare-cut, and flexible yoga pants designed for both yoga practice and everyday wear. Targeted at women seeking comfort and style in sustainable activewear.
- Women's Yoga Shorts Bamboo and recycled-polyamide yoga shorts providing flexibility and optimal heat dissipation for warm-weather or summer practice. Targeted at female yoga practitioners.
- Women's Yoga Bodysuits Seamless yoga bodysuits designed to stay in place during technical asana postures and suit all body shapes. Targeted at women practicing yoga and mindful movement.
- Yoga Accessories Eco-friendly yoga props and accessories — mats, blocks, straps, cushions, blankets, bags, and eye pillows — made from natural rubber, organic cotton, and other sustainable materials. Targeted at yoga practitioners of all levels, including Vinyasa, Hatha, Ashtanga, Yin, and meditation.
- Gift Cards Digital gift cards that can be purchased and redeemed on the Yoga Searcher website. Targeted at consumers looking for gifting options.
- Yoga Retreats (Hossegor) Immersive multi-day yoga retreats held at a Landes farm near the ocean in Hossegor, France, including accommodation, vegetarian meals, and yoga practice led by visiting European teachers. Targeted at wellness travelers seeking authentic yoga immersion.
- Yoga Classes — Paris Studio In-person yoga classes taught by qualified instructors at the Paris studio boutique, suitable for practitioners of all levels. Targeted at local yoga practitioners and studio visitors.
- Yoga Classes — Hossegor Studio In-person yoga classes taught by qualified instructors at the Hossegor studio boutique for practitioners of all levels. Targeted at local yoga practitioners, retreat guests, and studio visitors.
- Bali Yoga Holidays Multi-component yoga holiday offering at Uluwatu, Bali, combining yoga classes with eco-lodge accommodation, vegetarian restaurant meals, and holistic spa services. Targeted at international wellness travelers seeking an immersive yoga holiday.
- B2B / Teacher Reseller Program Wholesale and reseller program allowing yoga teachers and studios to purchase Yoga Searcher apparel and props for resale, access teacher benefits, and rent yoga rooms. Targeted at yoga teachers, studio owners, and small studios seeking eco-friendly equipment and apparel partnerships.
Companies that use Yoga Searcher
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Yoga Searcher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
Yoga Searcher partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shiva Shakti FestivalminorYoga Searcher participated in the Shiva Shakti Festival, a yoga and music festival in France. They offered a 15% discount code (YOGA15) to their community for the event.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Yoga Searcher competitors and assessment
Company assessmentBroad incumbents
- Vuori: Premium men's and women's performance and lifestyle apparel brand. Comparable on premium pricing and lifestyle activewear positioning, though broader than pure yoga.
- Lululemon: Global yoga and women's athleisure leader. Competes with Yoga Searcher in yoga leggings, bras, and lifestyle apparel, but at significantly larger scale and with broader product portfolio and physical retail.
Direct peers
- Alo Yoga: Premium women's yoga and athleisure apparel brand with strong DTC and studio model. Comparable in premium pricing, women's yoga focus, and content/community-led marketing strategy.
- Sweaty Betty: UK-founded premium women's activewear and yoga apparel brand with strong community, studio, and DTC presence. Closely comparable to Yoga Searcher on target customer (women 25-45), premium pricing, sustainability positioning, and DTC-plus-studio retail model.
- Outdoor Voices: Women's activewear DTC brand with strong community and recreation-focused positioning. Comparable in women's athletic apparel, community-driven marketing, and DTC-led model.
- P.E Nation: Australian premium women's activewear and athleisure brand. Comparable on premium women's activewear positioning, lifestyle branding, and international DTC.
- Beyond Yoga: Women's yoga and loungewear DTC brand emphasizing buttery-soft fabric and inclusive sizing. Comparable in women's yoga apparel focus, premium positioning, and DTC-led growth.
- PrAna: Sustainable yoga, travel, and lifestyle apparel brand (owned by Columbia Sportswear). Highly comparable to Yoga Searcher on sustainable materials, yoga practice wear, and lifestyle branding.
- Manduka: Premium yoga mats, props, bags, and apparel brand with strong sustainability positioning. Direct overlap with Yoga Searcher's accessory line (mats, blocks, straps, bags) and eco-friendly materials narrative.
Emerging players
- Wolven: Smaller sustainability-focused women's activewear DTC brand using recycled materials. Comparable in eco-friendly materials narrative and DTC women's activewear, though at earlier scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoga Searcher social profiles
Digital presenceYoga Searcher compliance and trust
Trust signalCompliance1 record
Yoga Searcher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Searcher leadership team
Management profileNumber of profiles
Profiles1 record
Yoga Searcher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Searcher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Searcher
What does Yoga Searcher do?
Yoga Searcher designs, sources, and sells a direct-to-consumer line of women's yoga apparel (leggings, bras, tops, pants, shorts, bodysuits) and accessories (mats, blocks, straps, cushions, bags, eye pillows) made primarily from bamboo fiber, organic cotton, lyocell, modal, and recycled polyamide, manufactured at Oeko-Tex certified workshops in Portugal. The brand complements its apparel business with yoga classes at studio boutiques in Paris and Hossegor, immersive yoga retreats at a Landes farm near Hossegor, and Bali yoga holidays including eco-lodge accommodation, restaurant, and holistic spa services.
Is Yoga Searcher a public or private company?
Yoga Searcher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoga Searcher founded?
Yoga Searcher was founded in 2014. It employs 11 to 50 people.
Where is Yoga Searcher based?
Yoga Searcher is headquartered in Bénesse-Maremne, Nouvelle-Aquitaine, France, in the Europe region.
How does Yoga Searcher make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are yoga Retreats and yoga Classes.
Who are Yoga Searcher's main competitors?
Broad incumbents on record are Vuori and Lululemon. Direct peers are Alo Yoga, Sweaty Betty, Outdoor Voices, P.E Nation, Beyond Yoga, PrAna and Manduka. Wolven is listed as an emerging player.
Does Yoga Searcher have an API?
No public API is recorded for Yoga Searcher.
What industry is Yoga Searcher in?
Yoga Searcher's product category is Yoga Apparel. Its primary akta.pro industry code is CRAAAEAC, Yoga, Pilates & Studio Wear, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 458 and its SIC code is 2300.