Assure DeFi
Assure DeFi provides KYC verification of Web3 founding teams, multi-chain smart contract audits, and a public verified-project registry, serving DeFi, crypto, NFT, and Web3 startups with bundled verification plus law-enforcement-backed fraud pursuit services.
- Company typePrivate
- Founded2021
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Assure DeFi does
Assure DeFi, LLC is a private Ohio limited liability company founded in 2021 and headquartered in Cincinnati, Ohio. It delivers two core services to Web3 and DeFi projects: KYC verification of founding teams (using video interviews paired with biometric analysis and vaulted identity data held under Swiss privacy law via Tresorit) and multi-chain smart contract audits combining manual line-by-line code review with automated vulnerability scanning across ETH, BSC, Polygon, Fantom, Solana, Moonriver, and Avalanche. A "Fraud Pursuit Guarantee™" extends the offering into post-engagement accountability, with documented cooperation with FBI, SEC, CFTC, DOJ, IRS CI, Interpol, NCA, FCA, Europol, HMRC, and the Korean National Police Agency when verified projects commit fraud.
The company monetizes primarily through one-time, quote-based fees per engagement, with a $250 bundle discount when KYC and audit services are purchased together; deferred payment structures tied to successful fundraising events are also offered. Add-on growth packages supply post-launch marketing services including AMA tours, KOL outreach (Tier 1-3), trending on aggregators, and tokenomics design. Distribution is amplified by 20+ ecosystem integration partners (Gempad, Proof, Dextools, Etherscan, Binance, Fantom Foundation, Syscoin, GoPlus, Quick Intel, UNCX, and others) that display Assure verification badges and frequently require them as a listing precondition.
Over five years the company has verified more than 1,500 projects (representing over $2B in protected project value) with fewer than 1% requiring investigative action. The team is founder-led by Jeff Leggett, who built the platform after personally losing six figures advising a fraudulent project, and remains small (1-10 employees). Pricing is not publicly disclosed; the firm has raised no external institutional capital and is supported by the CEO's personal brand presence on X (@El_Crypto_Chapo) and a Telegram-first sales motion.
Assure DeFi firmographics
Firmographics- Name
- Assure DeFi
- Legal name
- Assure DeFi, LLC
- Website
- https://assuredefi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Assure DeFi provides KYC verification of Web3 founding teams, multi-chain smart contract audits, and a public verified-project registry, serving DeFi, crypto, NFT, and Web3 startups with bundled verification plus law-enforcement-backed fraud pursuit services.
- Ownership category
- akta.pro rank
Assure DeFi industry classification
Industry- Product category
- Blockchain Security & Compliance Services
- NAICS
- Investigation and Personal Background Check Services (561611), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- AML/KYC, KYB & Identity Verification (VASP/Travel Rule) (FSAPAJAC)
- akta.pro secondary industries
- Smart Contract Auditing & Formal Verification (FSAPAJAA), DeFi Insurance & Protection Markets (covers, mutuals, slashing/peg protection) (FSAPAEAK)
Keywords
Where Assure DeFi is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assure DeFi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- KYC Verification Services: One-time fee for project KYC verification including video + biometric identity verification, compliance certificate issuance, and listing in the verified project registry. Bundle discount of $250 when combined with audit services. Services are non-refundable per contract terms.
- Smart Contract Audits: One-time fee for line-by-line expert code review with automated vulnerability scanning across multiple blockchain networks. Standard 48-hour turnaround with 24-hour expedited option available. 100+ years combined audit experience claimed. Non-refundable per contract terms.
- Deferred Payment Structure: Projects may elect a deferred payment structure, paying within 3 business days of a successful fundraising event (seed, private, public sale, VC investment, or other outside funding) where funds raised equal or exceed amounts owed to Assure DeFi.
- Web3 Marketing & Advisory Services: Post-verification marketing support including call channel packages, shilling services, KOL outreach (Tier 1-3), AMA tours, trending and listing services (CoinGecko, CoinMarketCap, Dexscreener), press releases, and tokenomics design. Bundled with KYC+Audit services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smart Contract Audit (standalone) |
| One time/ perpetual license | Pay-as-you-go | KYC Verification (standalone) |
| One time/ perpetual license | Pay-as-you-go | Bundle (KYC + Audit) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Assure DeFi product offering
Product offeringCore offering
Assure DeFi verifies the real-world identities of Web3 and DeFi project founders via video + biometric KYC and audits their smart contracts across multiple blockchains, then stands behind each verified project with a Fraud Pursuit Guarantee that funds investigations and coordinates with law enforcement. Engagements are bundled (KYC + Audit with a $250 discount), delivered in as little as 24–48 hours, and the resulting verifications are published in a public verified-project registry consumed by partners such as Etherscan, Binance, Dextools, Gempad, Proof, GoPlus, and Quick Intel.
Product overview
Assure DeFi offers a unified platform combining KYC verification and smart contract audits as its two core services. The KYC Verification service documents the identity, wallet control, and financial responsibilities of Web3 founders using video and biometric analysis. Smart Contract Audits provide line-by-line expert code review with automated vulnerability scanning across multiple blockchain networks. Both services are offered under one roof, with the Fraud Pursuit Guarantee providing ongoing accountability if verified projects commit fraud. The company also offers Growth Packages for marketing support and maintains a Verified Project Registry where investors can check project verification status.
Differentiator
Problem solved
Functional benefit
Products and services
- KYC Verification Video + biometric identity verification of Web3 / DeFi project founders and leadership teams, documenting identity, wallet control, and financial responsibilities while preserving privacy. Delivered with a compliance certificate and inclusion in the verified project registry; turnarounds of 24–48 hours.
- Smart Contract Audits Line-by-line expert code review paired with automated vulnerability scanning for smart contracts. Multi-chain support across ETH, BSC, Polygon, Fantom, Solana, Moonriver, Avalanche, and more. Detailed findings report with remediation guidance and an audit certificate, with 48-hour standard turnaround and 24-hour expedited option.
Quantifiable outcome
- 1,500+ projects verified with fewer than 1% requiring investigative action
- +3 more outcomes
Companies that use Assure DeFi
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Assure DeFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Assure DeFi partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- GempadcoreGempad, a leading launchpad platform, integrates Assure DeFi verification badges into its project listing and presale infrastructure. Projects launching through Gempad can obtain the KYC+ badge directly through the Assure ecosystem, driving mutual project flow.
- ProofcoreProof platform integrates Assure DeFi KYC verification badges into its project ecosystem, enabling verified projects to display their Assure credentials to investors using the Proof platform.
- Fantom FoundationcoreFantom Foundation supports Assure DeFi as a preferred verification and audit provider on the Fantom blockchain. Multi-chain audit support includes Fantom among supported networks.
- DextoolsminorDextools, a leading DEX analytics and trading platform, accepts and displays Assure DeFi verification badges on project pages, signaling verified project status to traders.
- EtherscancoreEtherscan, the leading Ethereum block explorer, integrates Assure DeFi KYC badges into its platform, displaying verified project credentials alongside contract and token information.
- BinancecoreBinance accepts Assure DeFi verification as a trusted signal for project legitimacy on its platform, integrating the KYC badge to help users identify verified projects.
- TresoritcoreTresorit, a Swiss end-to-end encrypted cloud storage provider, is Assure DeFi's long-term identity data vault. All approved KYC identity data is backed up and stored indefinitely on Tresorit under Swiss privacy laws. ISO 27001 certified by TÜV Rheinland.
- UNCXminorUNCX (token locking and launch platform) integrates Assure DeFi verification badges, displaying verified project credentials to users considering token locks and launch services.
- CoinMergeminorCoinMerge (CoinMerge Dollar and CoinMerge Technologies) integrates Assure DeFi verification as part of its launch and token ecosystem, promoting verified projects through its platform.
- Game StarterminorGame Starter, a gaming-focused launch platform, accepts and displays Assure DeFi KYC verification badges for gaming projects launching through its ecosystem.
- Octavia (OVA)minorOctavia (OVA) token platform integrates Assure DeFi verification badges, enabling verified projects to display their credentials to the Octavia community.
- Innovia TrustminorInnovia Trust integrates Assure DeFi verification into its trust and launch platform, promoting verified project status for listed projects.
- Federal Bureau of Investigation (FBI)coreAssure DeFi cooperates directly with the FBI on fraud investigations. When verified projects commit fraud, Assure provides vaulted identity data and investigative support to assist FBI in pursuing criminal prosecution.
- U.S. Securities and Exchange Commission (SEC)coreAssure DeFi cooperates with the SEC on enforcement actions related to verified projects. The Gray Digital case resulted in a SEC subpoena as part of the $42M fund investigation.
- Commodity Futures Trading Commission (CFTC)coreAssure DeFi cooperates with the CFTC on regulatory enforcement matters involving verified crypto projects that fall under CFTC jurisdiction.
- U.S. Department of Justice (DOJ)coreAssure DeFi cooperates with the DOJ on criminal prosecution of blockchain fraud cases involving verified projects.
- IRS Criminal Investigation (IRS CI)coreAssure DeFi works with IRS Criminal Investigation division on financial crimes and tax-related fraud in the blockchain/crypto space.
- InterpolcoreAssure DeFi cooperates with Interpol on international blockchain fraud cases, providing investigative support and identity data across jurisdictions.
- National Crime Agency (NCA, UK)coreAssure DeFi cooperates with the UK National Crime Agency on blockchain fraud investigations involving verified projects.
- HM Revenue & Customs (UK)coreAssure DeFi cooperates with HMRC on financial crime and tax evasion cases related to verified crypto projects.
- Financial Conduct Authority (FCA, UK)coreAssure DeFi cooperates with the UK FCA on regulatory enforcement matters related to verified crypto projects operating within or targeting UK investors.
- EuropolcoreAssure DeFi cooperates with Europol on pan-European blockchain fraud investigations.
- Korean National Police AgencycoreAssure DeFi cooperates with the Korean National Police Agency on blockchain fraud cases involving verified projects with Korean connections.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Assure DeFi competitors and assessment
Company assessmentBroad incumbents
- CertiK: CertiK is the largest smart contract audit and Web3 security firm, offering audits, formal verification, and Skynet monitoring. It directly competes with Assure DeFi's audit service and increasingly bundles project-level KYC, serving the same Web3 founders and launchpad ecosystem.
- SlowMist: SlowMist is a long-standing blockchain security firm offering smart contract audits, threat monitoring, and incident response. It competes with Assure DeFi's audit service and is frequently cited alongside established audit firms in Web3 security reviews.
- Chainalysis: Chainalysis is the leading blockchain analytics and compliance platform used by governments, exchanges, and law enforcement. It is broader than Assure DeFi (no smart contract audits) but competes for the same compliance budget and partner integrations with Binance and Etherscan.
- TRM Labs: TRM Labs is a blockchain intelligence and compliance provider for crypto businesses, financial institutions, and government agencies. It overlaps with Assure DeFi on KYC/identity and serves adjacent launchpad and exchange customers, but at the enterprise scale Assure does not yet address.
Direct peers
- SolidProof: SolidProof is a direct competitor offering combined smart contract audits and KYC verification for Web3 projects, with similar turnarounds, bundle pricing, and launchpad integrations. It is the closest head-to-head alternative to Assure DeFi in the Web3 KYC + audit category.
- Hacken: Hacken provides smart contract audits, bug bounties, and Web3 security services with its own KYC offering for token launches. It targets the same DeFi founders and is often listed alongside Assure DeFi on launchpad verification requirements.
- Coinsult: Coinsult is a direct competitor providing smart contract audits and KYC verification services specifically for token launches and DeFi projects, frequently cited on the same launchpad verification lists as Assure DeFi.
Emerging players
- Quick Intel: Quick Intel is a Web3 security-scanning platform that consumes and displays Assure DeFi verification badges. It is an emerging player in project-level security scoring and a channel partner rather than direct competitor on audits or KYC.
- Blockaid: Blockaid provides on-chain security monitoring, dApp scanning, and wallet-level threat detection. It is an emerging player in Web3 security infrastructure that overlaps with Assure's audit and security brand promise but does not perform project KYC.
- GoPlus Security: GoPlus is a security data API and token-risk analytics provider that integrates with Assure DeFi's verified project registry. It is a partial peer in Web3 security signals and competes for the same real-time investor-due-diligence use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Assure DeFi social profiles
Digital presenceAssure DeFi compliance and trust
Trust signalCompliance4 records
Assure DeFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assure DeFi leadership team
Management profileNumber of profiles
Profiles1 record
Assure DeFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assure DeFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assure DeFi
What does Assure DeFi do?
Assure DeFi verifies the real-world identities of Web3 and DeFi project founders via video + biometric KYC and audits their smart contracts across multiple blockchains, then stands behind each verified project with a Fraud Pursuit Guarantee that funds investigations and coordinates with law enforcement. Engagements are bundled (KYC + Audit with a $250 discount), delivered in as little as 24–48 hours, and the resulting verifications are published in a public verified-project registry consumed by partners such as Etherscan, Binance, Dextools, Gempad, Proof, GoPlus, and Quick Intel.
Is Assure DeFi a public or private company?
Assure DeFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assure DeFi founded?
Assure DeFi was founded in 2021. It employs 1 to 10 people.
Where is Assure DeFi based?
Assure DeFi is headquartered in Cincinnati, United States, in the North America region.
How does Assure DeFi make money?
Four revenue lines are on record. KYC Verification Services are the primary driver. The others are smart Contract Audits, deferred Payment Structure and web3 Marketing & Advisory Services.
Who are Assure DeFi's main competitors?
Broad incumbents on record are CertiK, SlowMist, Chainalysis and TRM Labs. Direct peers are SolidProof, Hacken and Coinsult. Emerging players are Quick Intel, Blockaid and GoPlus Security.
Does Assure DeFi have an API?
Yes. Assure DeFi offers an API for partner and developer access. A link to API documentation is available at https://apis.assuredefi.com/docs. No further technical details on API type, authentication, or rate limits are provided in the source material. Developer documentation is at apis.assuredefi.com/docs.
What industry is Assure DeFi in?
Assure DeFi's product category is Blockchain Security & Compliance Services. Its primary akta.pro industry code is FSAPAJAC, AML/KYC, KYB & Identity Verification (VASP/Travel Rule), with a secondary code of FSAPAJAA, Smart Contract Auditing & Formal Verification. Its NAICS code is 561611 and its SIC code is 6200.