Yo Parrillo

What Yo Parrillo does

Yo Parrillo S.A.S. is a privately held Colombian restaurant operating a single countryside location in Vereda Chuscal, Sopó, Cundinamarca, approximately 40 minutes from Bogotá. Founded in 2015 by a Bogotan entrepreneurial couple, the company runs a differentiated at-table self-grilling concept in which customers grill premium cuts of beef (rib eye, baby beef, churrasco, punta de anca), pork, chicken, fish, or vegetarian alternatives at their own table while side dishes, appetizers, and beverages are served prepared from the kitchen. Service is restricted to weekends and holidays from 12:00 PM to approximately 5:00-6:00 PM, and the venue supports private event hosting for birthdays, corporate functions, weddings, and other celebrations.

The company's commercial surface extends beyond the core restaurant experience. Adjacent offerings include a pet-friendly dining program with a dedicated canine menu (ice cream, biscuits, chew toys), an on-site vegetable garden (Huerta Yo Parrillo), event hosting with a dedicated inquiry channel, gift cards (Bonos Yo Parrillo) sold via WhatsApp, and an Airbnb-listed glamping unit for overnight stays. Distribution runs through a WordPress website with active SEO-oriented blog content, an Instagram presence (@yoparrillo), WhatsApp Business for reservations and inquiries, and the Appta reservation platform, supported by a Tu-Mesa online menu.

Yo Parrillo employs approximately 35 direct staff (90% of whom are local youth aged 18-22 on first-job experiences through a partnership with SENA), generates revenue through per-cover food and beverage sales plus event hosting fees, and operates with documented sustainability practices (no single-use plastics, optimized water usage, proper waste disposal). The business is bootstrapped with no disclosed external funding, no parent company, and no second physical location.

Name

Yo Parrillo

Legal name

Yo Parrillo S.A.S.

Website

https://yoparrillo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yo Parrillo S.A.S. operates a single countryside restaurant in Sopó, Colombia, near Bogotá, where customers grill their own premium meat cuts at-table. It serves families, groups, pet owners, and event bookings on weekends and holidays.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Table-side grilling
• Pet-friendly dining
• Premium meat cuts
• Private event hosting
• Countryside restaurant

Headquarters

HQ city

Sopó

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in food and beverage sales: Customers pay only for what they consume. The restaurant offers beef, pork, chicken, fish, and vegetarian options. Appetizers, drinks, and side dishes arrive prepared from the kitchen. Revenue is generated through food and beverage sales at the table.
2. Event hosting and private celebrations: Yo Parrillo hosts special events including birthdays, baptisms, first communions, gender reveals, corporate events, and weddings. Event services include customized proposals, catering coordination, and complimentary birthday desserts.
3. Gift cards (Bonos Yo Parrillo): The restaurant sells gift cards that can be used for future dining experiences. Gift cards are mentioned as an accepted payment method and can be purchased via WhatsApp.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yo Parrillo is a countryside restaurant in Sopó, Cundinamarca (Colombia) where customers grill their own premium meat cuts at their own table on a built-in grill, while appetizers, sides, and beverages are prepared in the kitchen and served to the table. The restaurant operates only on Fridays, Saturdays, Sundays, and holidays, and is supported by add-on services including pet-friendly dining, private event hosting, gift cards, and on-site glamping.

Product overview

Yo Parrillo is a single-location restaurant in Sopó, Cundinamarca, Colombia, offering a unique self-grilling dining experience where customers prepare premium meat cuts at their own table. The core product is the restaurant service itself, featuring grilled meat cuts (beef, pork, chicken, fish), vegetarian options, and traditional Colombian side dishes. Add-on services include pet-friendly dining with a dedicated canine menu, private event hosting for celebrations and corporate functions, gift cards, and an overnight glamping option. The restaurant operates on weekends and holidays only, with tables equipped with built-in grills.

Differentiator

Problem solved

Functional benefit

Products and services

• Yo Parrillo Table-Side Grill Restaurant Experience A weekend-only dine-in restaurant experience in Sopó, Cundinamarca, Colombia, where customers grill their own premium meat cuts (beef, pork, chicken, fish, vegetarian options) at a built-in table-side grill while appetizers, sides, and beverages are prepared in the kitchen and served to the table. Targeted at families, groups, couples, and pet owners seeking an interactive countryside dining experience near Bogotá.
• Pet-Friendly Dining A pet-friendly dining option that welcomes dogs to the restaurant with a dedicated pet menu featuring snacks, ice cream, biscuits, and chew toys, plus outdoor pet-friendly spaces. Targets dog owners who want to include their pets in family outings.
• Private Event Hosting Private event hosting at the Sopó countryside location for birthdays, baptisms, first communions, gender reveals, corporate events, and weddings. Includes customized event proposals, catering coordination, and complimentary birthday desserts. Targets individuals and corporate groups seeking distinctive off-site event venues.
• Gift Cards (Bonos Yo Parrillo) Yo Parrillo gift cards (Bonos Yo Parrillo) purchased via WhatsApp (320 487 4198) that can be redeemed by recipients for future dining experiences at the restaurant. Targets gift-givers and repeat customers.
• On-Site Overnight Glamping Stay An overnight glamping experience at a countryside house within the restaurant premises, with a minimum one-night stay option, listed on Airbnb. Targets guests combining the restaurant visit with an extended countryside stay.

Quantifiable outcome

• 80% water usage optimization through environmental sustainability practices
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• SENAminorStrategic or Co-development PartnerSENA (National Learning Service) is Colombia's public vocational training institution. Yo Parrillo displays SENA logos on their website footer, indicating collaboration or support from this government training institution, potentially for workforce development or youth employment programs.
• Local suppliersminorOthersYo Parrillo works with local suppliers who provide products for the restaurant. The restaurant emphasizes using local providers as part of its commitment to supporting the local economy and community.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 1621 Restaurante: Long-established Bogotá upscale grill-focused restaurant. Comparable as a destination meat-centric dining room serving executives and families for celebrations, sharing with Yo Parrillo the upper-tier grilled-meat value proposition though operating in a city-center, weekday-and-weekend model.
• Harry Sasson: Bogotá's most established upscale restaurant (since 1995), serving a similar business-celebration and event clientele. Comparable as a destination venue for corporate events and upscale dining, though broader in cuisine and city-center rather than countryside.
• La Mar cebichería Bogotá: Gastón Acurio's Peruvian cebichería in Bogotá. Comparable as an upscale destination Latin-American restaurant in Bogotá with strong event/corporate business; competes for the same experience-seeking family and corporate dining budgets, though cuisine is seafood rather than grilled meats.

Direct peers

• Fogo de Chão: Brazilian-American churrascaria concept built around table-side meat carving. Most direct international analogue to Yo Parrillo's at-the-table DIY grilling concept; both use meat-as-experience positioning to command premium prices, though Fogo de Chão is full-service carving while Yo Parrillo is DIY grilling.
• El Cielo Bogotá: Jorge Rausch's experiential fine-dining restaurant in Bogotá, famous for pairing food with storytelling and interactive elements. Comparable to Yo Parrillo in turning the meal into a multi-sensory experience rather than a transactional dining visit, targeting a similar upscale Bogotá leisure audience.
• Texas de Brazil: Brazilian-style steakhouse chain focused on continuous table-side meat service. Comparable format and premium meat positioning targeting families and celebrations, similar mid-upscale ticket sizes, and is the closest scaled international example of an experiential meat-concept restaurant.
• BeefBar Bogotá: International upscale steakhouse concept emphasizing premium cuts and table-side preparation. Direct comparable on premium meat positioning and theatrical preparation, though BeefBar is chef-prep rather than DIY-grill and operates in city-center hotels.
• Andrés Carne de Res: Colombian themed steakhouse and experiential dining landmark located in Chía, just minutes from Yo Parrillo's Sopó base. Both target Bogotá-region families with high-energy, meat-centric dining experiences and are the most visible experiential-meat concepts competing for the same leisure-weekend audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yoparrillo
• LinkedInlinkedin.com/company/yo-parrillo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yo Parrillo